Standard marketing strategies were once the only form available are still an option on the Medical Aesthetics Websites. Utilizing print marketing, television advertisements, and patient referrals still are a viable source of the marketing world, but our society has become a technological age. Digital marketing has become an increasingly popular technique for medical aesthetic practice websites. Young adults who were born into technology are leading this trend because it is all they know. Blogging, social media, and Google are features that many do not remember because they have grown and developed along with this generation.
Google is a leading factor in website ranking while being the industry leader in guiding the transition. The order was all about keywords several years ago, but fair practices for all businesses grew as the industry develops. Social media is joining the innovations of Google with Facebook and Instagram turning into a marketplace for companies and another form of a search engine. Another technological advancement in websites, search engines, and social media promoting and aiding each other for growth and development.
Search Engine Ranking (SER)
Search engines are guiding the ability of growth and development and placing every industry on a level playing field. This system is ultimately more beneficial to the smaller businesses because it allows them to compete with the more giant corporations. Previously search result returns were guided by the leaders with no potential for smaller companies to be visible on the first several pages of the search results, but that is no longer the case. Search Engine Rankings (SER) create a small medical aesthetic practice to rank in the search engine optimization with marketing strategies, budget, and keyword focus to rank near the top.
Search Engine Optimization (SEO)
Search Engine Optimization focuses on keywords, which further breaks down to target the local market. Still, medical aesthetic practice does not need to limit to only include the local patients. Patients will travel when they find the medical aesthetic practice that suits their needs. It is not uncommon for an aesthetic patient to travel to another state to receive cosmetic treatments dependent on their area and unique needs. Combining SEO keywords for local and industry focus to ensure no avenue for growth is missed. This technique is beneficial for website design and content, including blogging and reviews but adds social media and pay-per-click (PPC) marketing. SEO keywords and content are powerful tools that offer the potential for continuing growth and development that lasts when a practice utilizes it correctly.
Search engine rankings begin with website content and creation. Your keyword needs introducing as close to the beginning of the title tag as possible. This technique refers to frontloading, which identifies the topic and keyword together, which becomes word association for a medical aesthetic practice. Google places this technique as a solid SEO strategy because it links the title tag and the keyword relatively quickly.
Content length is a factor with the keywords. The recommendations for length are 1800 words at least, which increases the ranking of a medical aesthetic practice more substantially than shorter content. The last element for website content and creation always to add your targeting keyword 2-3x at least. When your practice produces website content about a Botox, there are various words associated with the brand name as Botox is potentially a high-ranking keyword in this industry.
LSI keywords create a boost to SEO keywords as they general further target those words with description. Consider the keyword Botox; LSI keywords would further identify Botox with ingredients, medication type, route given, and any other word that would recognize it. The algorithm that surrounds the content signals if it’s relatable to the topic but keeps in mind this applies to the entire content. Working the LSI keywords throughout the content creates potential search engine rankings to produce 1st-page results, prioritizing a medical aesthetic practice.
Website Technical SEO
Technical SEO is generally not a factor that affects many businesses, but to ensure that this does not reduce ranking, it never hurts to check. First, ensure your website is mobile-friendly, with Google offering a tool to check its optimization. Our society has become a technology age. This feature generally does not affect many websites but enables the peace of mind that is effective and intelligent since cell phones are a standard tool for search engines. Check the website’s speed, as this is a technicality that can lower a ranking. Technical SEO is generally not a function that many website owners need to address, but Google tools can fully optimize to ensure proper functioning order.
The bounce rate is the number of times that a search user clicks on the website and immediately returns to search again. This process inadvertently signifies that there is something wrong with the website. This bounce rate will lower your ranking significantly, but there are ways to turn that rate around. First, you must align your content and keywords to search engine criteria. When the content targets the search results, you give the consumer what they are looking for, and your bounce rate decreases and your ranking increases. Next is your landing page; this page on your website is your design masterpiece, so it is crucial that this page is compelling and inviting. When you achieve this, you will retain more website traffic, therefore, aligning your bounce rate and ranking.
Your medical aesthetic practice website is essential in several areas to do with ranking, and that is a strategy that you will not want to decrease. Having your website and content appear on the first search result page on Google will produce substantial traffic and prospective patients for your practice. At Growth99, your website, SEO, and ranking is a feature that guides our focus, and we place it as a priority. Your website design may possess every eye turning visual attraction, but it will fail when the rest do not align. Establishing all these techniques and strategies together while incorporating the design that will wow prospective patients is possible with the right tools and team.