Discover how to revolutionize your med spa’s marketing and customer experience in this insightful episode of Medical Millionaire. Host Cameron Hemphill sits down with Dennis Steele, co-founder of Podium, to discuss cutting-edge strategies for increasing conversions and streamlining operations in the medical aesthetics industry.

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Dennis shares invaluable insights on how Podium’s innovative tools can help med spas and aesthetic practices stay ahead in a competitive market. Discover why 53% of consumers choose businesses that respond first, and how you can capitalize on this trend.

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey guys. Cameron Hemphill, here, welcome to medical millionaire. I’m your host, and today I have a wonderful Utah well known entrepreneur, co founder of podium, I have Dennis deal with us, and we’re gonna get into everything when it comes to marketing, when it comes to marketing automation, and everything that really is gonna help your Med spot go to the next level with all the cool new technology that we have. And so Dennis, thank you so much, man. I know you’re super busy. Welcome to the show.
Thanks. Thanks for having, having me and excited to, excited to chat.
Yeah, thank you so much. I mean, I, I’ve looked up to to podium for for many years. You guys have an incredible business and and I have, we have a business outside of the podcast growth 99 I know that a lot of the audience knows that. But as we see this industry scale and grow. We’re constantly saying that it needs a tremendous amount of tech, right? And a lot of med spas, whether you’re in plastics only, esthetics, even cosmetics, they need a tremendous amount of technology to handle the amount of marketing that’s taken place, right? So talk to us a little bit about how you have been able to help med spas in general, really help convert leads and scale their practice.
Yeah, it’s a it’s super exciting time right now because there is so much emerging technology and it’s a competitive space, and so, you know, everybody’s kind of pushing each other to get after the leads, and, you know, be successful, and there’s a high demand right now for med spa, specifically from what we’ve seen with our customers. And so it’s just an exciting kind of time all around and the technology side is is really exciting, because it’s moving fast, right? You have everything from AI and obviously texting, and when all of these new communication tools come together, it can be super effective for a business. And so one of the things that we see is, you know, as podium started out, our main focus, I mean, we were two unexpecting entrepreneurs from Utah to, you know, start this business, and you wouldn’t really expect it from me and my co founder. But when we started out, we picked like, one small problem, and that was reviews, because we saw it was, it was kind of new. This was about 10 years ago, so Google reviews was actually a new thing on the market, and it was having a huge impact on these businesses. Right? We’ve all been programmed to use reviews to make purchase decisions and decide where to go, and businesses had no clue really how to handle it, so that was an easy problem for us to see at that time, to say, Okay, if we can help businesses get reviews from happy customers and really show what kind of business they are, this is going to have a huge impact. And it did. And so that’s what fueled a lot of our growth at the beginning. And now, like over the years, we’ve seen this expand into some super interesting areas, right? We saw the power of being able to leverage texting, and so we built out the inbox, and we saw how effective that was compared to email and other channels. So we moved into leveraging texting to be able to market to your customers and start using a form of communication that we are all used to, because the worst thing for a consumer is to start interacting with a business and start getting interacted back in a way that is super uncomfortable, right? So we’ve probably all been there, whether it’s, you know, whatever type of local business, but just, let’s say, a med spa that maybe hasn’t modernized yet, right? So I’m a prospect. I find a med spa that looks good, you know, close to proximity looks like they have good reviews. And I reach out, and maybe I get an email back, right? I go in, I have some services. They said, I’ll send you a bill in the mail, right? Like, these type of, like, archaic interactions that we’re not used to. These are the ones that kind of, like start to break up that customer experience and just go against the grain of what everyone is expecting, because we’re all expecting this beautiful Amazon kind of right customer experience that we’re all used to online. And you can go to a local business and get the complete opposite right. And so one of the things that we try to do is close that gap between, you know, what we are all accustomed to, on really great customer experiences, from doing our research, interacting with the business, on communication channels that we’re used to, like being able to have a smooth experience throughout our services, and then being able to, you know, do payment check out and come. Back really, really smoothly. That’s what we expect. Yeah, right. We have too many experiences that we have every single day online that are just fully optimized for that, right? And so when we go into a local business and it’s not meeting those expectations, it can really throw a wrench in it from a customer experience perspective. So we try to bridge that gap. We try to close that gap as much as possible. And have you know, if you’re if you’re leveraging podium, you’re going into a local business, and you’re having an experience that is extremely smooth, meeting all of your expectations. You’re not only coming back, but you’re telling your friends this place is awesome right right
now. And I completely agree, and and I think that what it comes down to is the best customer experience, right? And we’re, we live in a very demanding market and world right now. We want instant gratification, yep, right? And so we, if we conduct a search online for a product or service that we need, and let’s go into, let’s go into medical esthetics, yeah, specifically, let’s talk about the reviews, right? I am actively seeking to get a service or a treatment done in my local market, for example, because I don’t want to, maybe I don’t want to drive very far. I’m going to go to the internet right, or I’m going to ask a friend or something, but most likely, I’m going to conduct my research online. We can get tons of information online if I find a practice that has a wonderful review ranking. Let’s call it 4.95 stars. And these, these reviews, are consistent and constant as a consumer, right for me, and I would say this is a very demanding industry to have a positive reputation. Oh, yeah. I mean, you are literally touching the human body. Yeah,
it’s a very intimate like person. A lot of these procedures are super intimate, super personal. They are high ticket price. It’s the combination of those two that make it like, specifically, you got to have that validation from reviews, like even a referral from a friend. You’re going to check 100% same with like, a restaurant, like, your friend’s like, oh, there’s a really good restaurant. You’re still going to look I’m going to look right. But this is even more because you’re like, Oh yeah, man, this is like a very personal experience. You know, some of these procedures, you want as much validation as possible,
100% and you have to have a system, right? Like I see a ton of times, because I’ve been in the esthetic space in 2016 and I see a lot of practices that are very robust. They have lots of volume, and their review count is very low, even though they’ve been in business for a long time. For a long time, right, you know. And and I’ll ask them about that. I’m like, Well, I know that you have way more patience than what the review count shows to the public eye, you know. And they say, well, we don’t, we’ve never really had a system. Or we’ll just ask them here and there. But to your product, and to your point, if you have a system, automated process, a tool, if you will, that is leveraged by the team and and rolling that out effectively into your practice, you are going to balloon your the public eyes experience of understanding who you are and how great you are. Yeah,
it’s really two angles. So one, yeah, if you’re using podium, for example, you’re going to be able to easily get reviews from a high percentage of your customers. So the volume, compared to people who maybe don’t have a process around this, can sometimes be 10x right? The number of reviews that you’re getting as a practice, at a practice, compared to somebody who, like you said, is kind of they’re aware of it. They’re asking their staff. Occasionally, they’ll ask, like, a really happy patient or client, but you could be 10x just by having the right system in place. And that’s what we try to do with podium. And that is going to, like, like the example you were using, we talked to some business. They’re incredible businesses. And then you look online, you’re saying, everybody that’s looking you up, you’re giving a complete different kind of representation of what their experience is, what your kind of trust level is, your establishment, some of these businesses have been around for a long time, developed a lot of trust with their current customer base, but for new customers, that’s not showing right? And I’m curious, from your like, from your side, on the on the agency side, what, what are some of the what are some of the average, I would I’m curious, what are some of the average, but ad budgets that you see, monthly ad budgets that you see, yeah.
Great question. So, yeah. So for the audience, you know, we, I’m the founder of growth 99 and we’re an agency for this, for the space, right? And so I love the question, because it’s, it’s everywhere, and sometimes they’ll turn on budgets and off budgets for for tech, you know, guys like you. And I, yeah, I if I was to shut off our ad budget, I could consider that suicide, right? We’re never gonna shut up. Marketing is very important, right, for new lead gen, right? But to put back to your point, you know, I would say the average practice, depending on how many locations, yeah, of great trends right around, you know, 1000 to $2,000 a month in ad spend, wow. And that’s cross platform. I mean, we’re talking Facebook, Instagram and Google and now Tiktok,
right? And so it’s so that’s, you know, that’s a substantial amount of ad budget, right? You have a huge investment there. And I think what people don’t realize is that all funnels still down to this filter, just like on Amazon, right? You’re searching. Maybe people are spending a lot of money on Amazon. I mean, it’s like, it’s like, it’s just a very good example, because we’re all familiar with it, right? And then highlights this product. If it’s a 3.2 with 15 reviews, you’re rolling right past it, you know what? I mean, 100% and so it really is thinking about, we think about the first checkbox, and we think about reviews and reputation. You know, that’s the first thing that we like to establish with the the businesses that we work with, it really is making sure you don’t have a complete filter on all of the ad spend that you’re spending, right? And it’s so surprising some of these businesses, they don’t realize it. They turn it on, right? They get a bunch of reviews, and they realize, Oh my gosh, I was impacting my conversion of my ads, yep, in a way that I had no idea, right? It’s just, it just was halting the funnel, yeah, or just completely squeezing that funnel of of leads. And a lot of people were walking away, yeah, 100%
and, I mean, it’s, it’s a critical point to have, like, I think, you know, running a business, whether it’s, it’s a practice or, or any type of business that’s in high demand. There are so many things you have to do from a marketing standpoint, so many systems you have to have in place. You know, as a practice owner, you have the EMR, you have the CRM, you have the digital marketing, you have the landing pages, you have the website, you know, and all that has to connect together in order to effectively produce the leads that you’re that you’re looking for, right? And also like continuously, to get word of mouth right. So let’s say you spend $2,000 a month on ad spend, which for med spas, is a decent amount of revenue or expense. And so when you’re spending that, and they have the reviews, and the leads are coming in, and you are converting, and you’re doing a great job at your craft, by the way, you’re actually going to get word of mouth referral from those new leads, and so then it just expands by itself. Yep,
right. It creates this incredible cycle with returning customers, word of mouth referrals. And we see this kind of growth engine start to happen for these businesses where you lay the foundation with your reputation reviews, that starts providing a bigger funnel. You get really good at responding. And I’ll take a second to kind of talk about this quick response to leads, because it’s a key thing we focus on. And you mentioned it to be effective at advertising, you got to hit all these channels. And it it can be, it can seem a little overwhelming, right? Because, like you said, there’s systems that the business you’re running, you know, probably super busy trying to grow your medical esthetics business, and it can be hard to track all these and you know, you could be really good at one. Hey, we’re really good at answering the phones, but, you know, we’re like, half a day on response time on email or Instagram, right, right? And it’s just hard to be so for we have this incredible stat that we’re able to track with all of our businesses, but 53% of the time the consumer goes when they’re doing research. Let’s say they’re searching for a medical ax. They have a specific procedure or product that they want to get, and they’re doing research, and they’re looking through, who am I going to go to buy me in this research process, process, 53% of the time, the consumer goes with the business that responds first, yep, and that engages effectively, yep, 53% of the time. And so quick response is just as important as any response, true, right? And you have all these channels coming in. You’re spending all this money across all these channels. You got to be really good every single time at being that first one. And that can just be very difficult because, oh, I got to go into the I got to go into this app, I got to go into this app. I got to be watching this, watching that, and it’s just too hard to track. So we have a product called Lead drive, and that consolidates all of those leads across all those channels. It gets some automatic text right away, like you just turn on the automation, so you know no one’s gonna beat you on speed to lead, right, for that, for that, right? So you know you’re gonna be first one to respond, and that’s giving your office the opportunity to engage and grab all of that 53% and not lose it to somebody else, right? So you have that. And then from there, it’s providing that smooth customer experience through the communication that they want, right, texting, phone calls when needed, and pulling that all together. I
completely agree. I think the speed to lead component that you talk about is, is critical. And a lot of times these practice owners, they are the majority revenue maker of the practice, right? A lot of injectors, if you will, will start out maybe they came from another practice. Maybe they that they’ve been a nursing or something, and they want to open up their practice. Well, they’re a single. Operator for a while, a lot of them and and as being a single operator, they’re doing services and treatments, oh yeah. How are they able to get back to these leads that are coming in? They’re spending money on marketing. They’re spending money on these tools, EMRs, online bookings, websites, SEO, all this stuff. But I’m doing injectables right now, and leads are coming in right, right? So it’s critical to have these tools, because I’m a big fan of tools. I’m a big tools keep costs down, and it eliminates error, and it increases, like, conversions, and it kind of just runs the business as you’re doing your crap. Now, as you go to, like, bring on another provider and another provider, maybe it’s an esthetician, or whatever it is, and by the way, for the audience, I’m also talking, yeah, multiple practices too. It’s imperative that you have these tools in place so your speed to lead, because now you’re spending more on marketing right, and now you’re becoming more competitive, and as you continue to spend more on marketing, you have to be tight, more tight, because more leads are coming right, right? And you can’t call every single one of them like immediately, I guess, unless you have a call center, a big sales team, if you will. But tools is what I’m a big fan of, is saying, invest in these tools. They’re low cost, they’re risk free, if you will, turn them off, if you help most chances, you’re gonna love them, and it’s gonna help grow their practice.
Yeah, and yeah, I love that example, because a lot of these practitioners are, you know, kind of the closers as well, right? They’re the ones that are best at selling the services, selling the practices, and it’s hard for them to be everywhere at once. And so you want tools that are able to expand your reach throughout the day and for after hours. Because the nice thing about text is it’s asynchronous, right? And so the last thing you want as a potential patient is to, you know, oh, this, this, this, this place looks really great, you know, great reviews. You know, you did great on the marketing, right? Great on the reviews. Did everything right in the funnel. Oh, and they have text, this is great text, the business, silence, right? Yeah, like, that’s the last thing you want, right? So you want automations to be able to say, hey, we’re here, we’re engaged. We might be busy, but we’ll get back to you. And you want that after hours as well. And the nice thing is, I mean, we have one of our medical aestheticians that, basically, they convert most of their leads after hours, because she is like, yeah, like, I said, she’s kind of the closer on getting, like, patients totally sold and in, into the business and on the schedule, and she’s doing procedures during the day. And these leads, a lot of the leads come in after hours too, sure, and the last thing you want to do is restrict your business to say, hey, you know, if you’re restricting your business to only working hours, and you’re spending all this money on marketing, you’re really kind of, again, just squeezing that funnel and making it really tough to get conversion, but you want to be able to expand outside of those business hours. So she gets a lot of leads after hours. We get, she get, they get the automatic text. So even if she’s at dinner or something, she gets back to it in 20 minutes. The customer like, no problem, right? The customer’s Wait, or the client was waiting for it, the patient was waiting for it, and she’s able to jump on answer, get it on the schedule. And, I mean, she’s working around the clock. And their practice, you know, you stack that up over a week or a month or a quarter, and you’re getting way ahead. I
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Yeah. And I think, like, you know, as a as a practice owner, right? And wanting to scale the practice and get back to every lead, because we know we want to get back to everybody that’s reaching out, but as you’re doing the service or treatment and this, you know, kind of talking to single provider, if you will, right now. And and I see a single provider come in, and all of a sudden they have multiple providers in six months. Like, that’s how fast you know this, this space is, yeah. But they also don’t want to, they need a life outside of the practice. Oh, yeah, right. Like, yeah. Right? Mom, dad, yeah, family, right. Everybody has a lot going on, a lot going on. And if you’re, you know, like, if you’re constantly working and on that phone, like, there’s also impact outside the practice. So again, like, back to the kind of the point I was saying is, tools can help your life as well. Yeah, it can. It frees up time, right? And there’s, I talk about time being one of the most, I mean, if not the most valuable asset we have. And in by investing in tools and automation like this really helps, obviously, conversion, but helps with with free up your time, yeah,
and that is, I mean, you know, not to get too much of you about it, but I think it’s one of the most filling things that me and my co founder talk about hearing from our customers is when they say, Hey, you know, podium has been an incredible thing for my business, but it’s also been an incredible thing for my personal life. Yeah, right, because it’s helped me to manage these things be really successful, but also have the time to do things that are important to me in my life. And so, yeah, I think that’s, I think that’s a great point. Yeah, no,
absolutely. And so the other thing I want to pivot just for a second, yeah, and I know you’re super busy, and we got to go. We got to wrap it up soon. I know we got a little bit of time left, but I want to talk about the phone system that you guys have rolled out. And I obviously, I know about some of the features that you guys have when it comes to reviews, when it comes to chat, when it comes to texting, payments, the phone is a new thing that I’ve heard about, and the practice needs this. The practice needs the ability to have a consolidated system to when the phone rings because, because companies like mine, we want the phone to ring right, right, but I don’t want you to answer it. I want a log of it, right. I want to actually track that data so I can track the clicks and I can track the conversions. Talk to us about this, the phone feature and tool that you guys have rolled out, because I think the audience would love to learn about that. Yeah,
it’s incredibly important, and a lot of times underrated, like when you think about tech, yeah, phone system is not the first thing that comes to your mind, right? You’re thinking, AI, you know, texting can make sense. You’re definitely thinking software and marketing automation and all these things. When you say tech for a business, phone systems not atop the list, yeah. But it is incredible how impactful it is. And that’s been, like, hugely eye opening for us. And I’ll talk a little bit about it in the sense of, like, the evolution of what we saw with our with the evolution of our product, right? Because we built out the inbox, we built out texting, we would go in and completely modernize the texting part of the communication for a business, and it would be a huge value, yeah, but we also saw that 70% of the communication with the customers, and this is across the board. It might be a little lower, a little higher, depending on how you like to operate your your business. But typically 70% of the communication and and a majority of the leads come in through phone, yeah. And so if you look at, if you just look at that stat alone, to think about having a separate phone system completely unintegrated into your processes, into your software, into how you’re running, you know, just the whole, the whole system to help convert leads and service customers and phones often on on an island, and it’s 70% of the communication. It was just this huge disconnect. So we said, we have to bring these things together. Yeah, we have to help, help the business leverage all of these points of communication, because there’s so much you can you can get out of it as a business information and AI call summaries. We’ll get into that in a second, but also just providing that nice customer experience for the patient, and so we built out a phone system. Has taken us almost three years to build to this point, with the full feature set, fully VoIP, built into the mobile app, so you can have access to all of the phones and the phone transferring from your phone. We have all the features and functionalities built into the mobile app. And then also, you know, you can have your your hardware, desk phones, if wanted, if needed. Yep, we have a lot of businesses just doing full soft phone, because everyone has their cell phone as well. So that’s kind of interesting piece. We built this out. We pulled it all into the text messaging conversations as well. So on the software interface, you have a fully integrated system. All of your communication is out in front of you. Um, you’re able to have automations set up on your on your phone system. So think about this, if, let’s say the majority of your leads are coming in through phone calls, you are inevitably, every business has missed phone calls. Oh, yeah, and those are basically dollars walking out the door, yep, because your conversion drops a ton, because, like we said, they’re going out, and they’re having a new interaction with a different business, and they’re probably lost, yep, so you’re missing phone calls. You’re losing business because of those missed phone calls, because your phone system’s not tied in. So I’ll just kind of walk through, kind of the main features of how this how this flows. You call the podium phone system if it’s missed, you get an automatic text message back. We got you right, we still are able to kind of hit that connection rate with every single lead. And so we’re engaged, and we’re hooked with you no matter what. And actually, most people are like, oh, sweet, I’d rather text anyways, right? They’re only calling typically, because they’re not educated that you’re a texting business, sure, right? So that’s pretty nice. Then let’s say you do connect with them over the phone. We are transcribing the call in real time. We’re also running AI on that phone call as well, to summarize that, so we’re building a customer profile in real time from what’s being said with the AI tools that we are able to build in and now when you hang up that call, you have a full transcript so you can go back and check what was said. This is super helpful at times, especially with like liabilities and thinking about different things with your with your employees. But then you have a AI summary, just kind of a quick view summary, so that next time that person calls in or texts in, you check out that summary. Oh yeah, this is what we talked about here, the procedure, the follow ups, that summary continues and gets added on. It gets refined every call that you have. And so you build out this super robust
profile of the customer.
And, you know, you can take all these interactions and then load them into, you know, marketing campaigns later on, sure. And so it’s just interesting to see how something that was, you know, is typically for most businesses. Yeah, I was just meeting with the Med Spa yesterday, and they said, Yeah, we had a your standard phone system completely separated from our the rest of our entire business. And like now that we see it, and we’ve seen the features that we can build around this, we just see so much unused value sitting there on the counter when I see an old, unconnected phone totally, I’m just like, man, there’s so much untapped value that’s in there. It’s
so it’s so true. I’m glad that you guys have brought this to the marketplace. The practice needs it, right? And I And to your point, early on, phone system antiquated. Why would I have a phone system? We have a super computer right here, right? But what I see, and what I’ve seen historically, even robust practices, this is their phone system. And I may pass this phone to you because you’re running the front desk right now, right, right, right, and if you miss a call on here, or it’s not a systemized solution to track inbound flow, automated response, and have a consolidated system to actually follow up and capture information, like, like you were saying. And so I think it’s extremely underrated, and I think it’s it’s a huge tool that these practice owners need in order to have phone consolidation Right. Like, if you look at like, how you guys run, run your business, right? You have a phone system, right? It’s integrated to your CRM system, right? You can train off of that. You can record, record phone calls off of that. You can record demo conversations off of that. So, if you imagine this, like, if you roll out a phone system, like podium, for example, and you’re able to record, right, you’re able to have aI communication. You can now have rapport with with patients on the follow up, because it probably logs and information right there in front of you, yes, right there in front of you. And you can use it as a training exercise for like, wow. Why didn’t we win that neurotoxin lead that came in that we spent $100 on a cost per lead for, right? Why are we not converting on our phone inbound? Because we have this marketing agency, if you will, that’s doing a great job of driving traffic. We’re not converting, right? Well, let’s learn about that, right? And I think that the business owner, the practice owner, is always the best at closing the deals. But if you want to scale, you can’t, you can’t close every lead that comes in. You have to have a solid team that does in in tools, in order,
yeah, I love that. I love that example of the training, right? Because a lot of times this is lost. And you gave the example holding up your personal cell phone, and we talked about personal life earlier. I mean, that’s, that’s crazy, that’s crazy, right? Like running your business off your personal cell phone can get so, so difficult, yeah, and so some people like the way. Some people try to solve this, they Okay, I’ll get a phone for the business. And so it’s a separate cell phone, but the cell phone isn’t designed to do a lot of these things that we’re talking about, right? And so there’s just a lot of untapped value there. And to your point about, you know, driving the leads, you guys do such a good job of figuring out how to, how to get these, you know, highly targeted, uh, interested potential patients, to the business and every interaction, whether it’s phone call or text, you got to be optimized. You do. You got to make sure that you have everything at least set yourself up to be able to win at the best rate, right? And, you know, and that’s a lot of what we try to do, yeah,
absolutely. And, you know, like so growth under my company, we build, like the industry’s most beautiful, esthetically pleasing websites that convert in esthetics. It has to be attractive. Has to be appealing. This is beauty, right? Yep, yep, exactly. And I think. A lot of times, like the practice owners will just hone in on that. They just hone in on that, because they, I’ve interviewed a lot of them, and a lot of them are, they’re artists. They see every fine line and wrinkle, so imagine what they see on the visual of their site. Oh, yeah, right. And so that’s a hard point to win, and we do a great job of it. But what we what we actually try to educate them on, is call to action, is data point, connection, data entry. You can have a beautiful piece of art, right if you want. You can have a canvas, but if there’s not a booking button, a texting button, a chat button, a fill out, a Contact Form button, if they just if you and then if you’re spending marketing, driving them to this piece of art that has that has zero call to action, it’s it’s a it’s a waste, unfortunately, like you have to be able to capture the data and put it into a system to have automated follow up. And so for the practice owners out there, I’m a big fan of, obviously, esthetically websites, one that are fast, mobile, optimized, but take a moment and look at your sites and make sure they have great call to action. Web chats one, right? Make sure that’s on the site contact forms. Is the ability to text back and forth, is one of them. So you can actually turn your I always call a website as like your second practice by default. What’s your digital practice? Right? You can get more eyeballs there than your physical location. Yeah, very true, right? And so by having that, but if it’s not set up correctly, it’s way more than a piece of art. I think that’s what one thing that I’d like to educate the audiences on it is just make sure you have great call to action so you can capture information and convert leads into long term patients. Yeah,
I love that point. And yeah, you guys do such a good job on the esthetic side, because you have to appeal to that patient, right? That’s, that’s what’s in their mind, right? It’s gonna, it’s what’s going to resonate as they’re doing their research, and kind of connect to that, that connect to the emotional piece of what they’re thinking about, right? You have to think of their motives, what they’re searching for. You want to connect to that emotion. It’s a powerful emotion, very true, and so you guys do a great job with that. And it’s like, I’m so glad that we have our partnership, because you can’t have one without the other, right? You can have incredible call to actions, but if you’re not making that emotional connection, right, the conversion is not going to be high, correct? You can have great esthetics, but if you don’t have the conversion piece and kind of the connection into it a great customer experience, it’s going to fall off. And very often, we see, you know, different practices being good at one of those two things, and it’s great. It’s great to be really good at the esthetic side, right? Some people have a great eye for that, and they can partner with you guys and put together a beautiful website, but sometimes they’re missing that other piece, and then other times, like people think very operationally, they’re thinking a lot about conversion, but you neglect the esthetics. And so it is just such an important balance to have both those things.
Yeah, well said, no, absolutely, and I’m super excited on the partnership as well you have. We’re in the headquarters right now, by the way, guys, this is podium. My first time here, very cool facility. Was have the opportunity to meet with your sales team, meet with Shannon, who’s your partner, Director. She’s phenomenal, by the way, no, and so I agree. And one of the things I want to just talk about really quick before we close out is the emotional factor, right? As a practice owner, your patients are not buying Botox. They’re buying self confidence, right? They’re buying self confidence when they find you conduct a search and they’ve made up their mind because they you have great review, you have great placement, you have great site, you have great call to action. You have all the tools you’re gonna you’re gonna naturally scale because you’re good at your craft. But I just wanted to close in on that is just making sure that the audience knows, like your buyer is buying competence. Yeah,
I love that. And this, it’s something that you build on over time, as you go, as you unlock into the next step, right? Because, let’s say the beautiful website, okay, this, this confidence starts to build, right? You start Okay, I think I can trust this practice. You read a few reviews, okay. This is validating. This is building confidence. And it’s really important to like as you build this confidence and trust with a potential patient, to make sure that you don’t have one step in that process that has dissonance, right? Where it’s like, you’re building the confidence and trust, and then something comes at them and they’re like, oh, man, I didn’t expect it to not be able to get a hold of anybody for the entire three day weekend and not know if they’re in office or whatever. You know what I mean, like, I have a pretty important question and and breaking that trust, right? So it’s, it’s, it’s a delicate thing, but I think you nailed it. Like you’re, they are, you know, buying into confidence, right on the relationship that they’re going to have with you, the results that they’re going to have. And, you know, it’s just a, it’s, it’s a really great space. And you mentioned the team really quick, and I just got to say, Yeah, I. We have just a such a great, passionate team here at podium. I mean, from the beginning, you know, finding the right people that care about what they do and care about the people they’re serving makes all the difference. I’m sure you guys have found the same thing with growth 99 and you know that team, they care about the industry, they’re, you know, industry experts and trying to become better experts every day, because it’s just such an amazing space right now. And you know, the the space with medical esthetics is moving quickly with new technology and great new products and procedures and treatments. And you have tech moving very quickly. And so, you know, what a great time is. A great time is, a
great time, absolutely. And I had the opportunity to hang out with some of your staff in Miami at one of the it was esthetics global, okay, yeah, we had a wonderful time. We hit it off. It was very natural. They’re eager to just continuously learn, and they’re very passionate about podium, and they’re very passionate about helping the user, helping the customer. So I can feel that from them, whether outside of HQ, by the way. So that’s great. You have great culture here. You guys have done an incredible job, and I’ve really enjoyed the conversation. So I appreciate your time. Before we close out, where is the bet? Where should people find you? If they are interested in saying, you know, I want to learn more about the podium.
Where is the best place for them to find you
guys? Yeah, best place to go through our website. We try to make it easy and kind of practice what we preach, to make it easy to connect, yeah, and, you know, get get to, you know, seeing a potential demo the product quickly, and getting a lot of your questions answered. So website, I think we have also, if you go to growth 99 I think we have a link over to, kind of our partnership page, where we talk about our partnership with growth 99 and kind of the benefits that come with that. So yeah, either, either places, I think, through you guys or through us, that’s that’s best place to find us, get connected with this team that we’re talking about that really will take care of you and and, you know, even sharing all the things that we’ve learned could be really helpful just to hear the things that we’ve learned of what’s best practices in the space right now. And you know how we could potentially accelerate and help your business? Absolutely,
there you have it. Guys, you can go to podium.com you can also go to growth dynamic com, forward slash partners. By the way, there is a partnership relationship there. So there is a nice opportunity. If you come in and there’s a connection between growth management and a podium, I think there is a nice incentive there as well. Yeah, we have a great discount and, yeah, it’ll be great, awesome, awesome, cool guys. Well, thank you guys so much for joining. I appreciate it. Dennis, it’s an honor. Thank you so much for being on the show. Thank you guys so much until next time, happy injecting.