Cameron Hemphill, host of the Medical Millionaire podcast, emphasizes the importance of a well-designed website for medical practices, likening it to a digital practice that can attract 20 times more traffic than a brick-and-mortar location. He highlights key features such as mobile-friendly navigation, online booking, chatbots, and self-assessment tools. Hemphill stresses the need for high-quality content, including before-and-after images, videos, and client testimonials. He also recommends monthly blogging to maintain SEO health and suggests offering gift cards, e-commerce options, and VIP programs to enhance patient engagement and retention.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron
Hemphill,
Hey, what’s up, everybody? Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight into the medical esthetics market. So if you’re an injector, you’re in the wellness space anything to do with invasive, non invasive, or cosmetic treatments. You own a healthcare clinic. This podcast is 100% designed for you, and we want to help you take your practice to the next level. So my team and I, we have consulted practice owners all over the country for years, and we have seen ones that do very well. We see ones that need a tremendous amount of help. So I hope by tuning in, you guys are able to get a tremendous amount of value out of this, and little tips and tricks to help you take your practice to the next level. Let’s get in. I’m doing a solo episode for you guys today. I feel like I haven’t done one in quite some time. I’ve had a lot of interview subject matter experts on the show, and I thought, You know what, it’s time for me to get back in and talk to you guys a little bit about marketing. So I want to talk to you about websites, and I want to talk to you about why they are so important. And I think a lot of times we devalue them. A lot of times we look at them as a check box, something I have to get done, if I’m a practice owner, check the box websites built. Maybe I look at it in a year, two years, three years, five years and maybe redesign it, because your practice grows. I want you to look at it much more seriously than that. What I want you to start doing is realizing your website is your second location by default, your second location by default. You have your brick and mortar location. That’s where people come in. You physically treat them. You see them, you book them. They see your beautiful facility. But your website is your digital practice. It’s that practice that you can create. Push to the internet, push through social media, push through all these channels where you can get so much more exposure. The data shows your second practice, your digital practice, your website, gets 20 times the more traffic volume per month than your brick and mortar practice. All right, so in essence, the real estate online is more valuable than the true brick and mortar practice. Okay, the brick and mortar practice, obviously, is where you do the treatments and the cash happens, the exchange, the interaction, the face to face time, the building relationships. That is very, very important as well. But I see in this industry, time after time again, websites that are not performing, websites that have poor call to action, websites that have no online booking, no AI chat bots, no contact forms, no self assessments or skin quizzes or treatment advisors, no E commerce, no checkouts, no memberships. Nothing to do with pushing them in a position to say, Hey, look at our storefront. Look at our practice. This is our digital practice, and you can actually do things in this practice online, without talking to anybody, and even without coming to see us, right? So look at it through the lens of if you are going to spend a lot of money on a build out equipment, hiring people, buying machines and inventory, and you put all of this in your brick and mortar practice, you need to look at your website that way, because with one click of a button on sending out an email or a text message, posting on social media, running Facebook ads, Instagram ads, leveraging YouTube, leveraging podcasts, you can get so much more impressions, volume search and when people come to your site, if it’s slow, sluggish, doesn’t look good, it’s dirty, right? It’s not cleaned up. It’s just not simple to use. It’s you can’t navigate it very well. They’re gonna leave right? It’s just like if somebody was to come to your brick and mortar practice, you want to create an impression Right? Right? When they come in the doors, there is an impression that has to be made. Start making your website an impression. So for those that are in the esthetic space, anything to do with cosmetics, esthetic. Process, esthetic, sorry, enhancing somebody’s self confidence. You need to look through their lens. They’re not coming to you for Botox, they’re not coming to you for hormone replacement therapy. They’re not coming to you for breast augmentation or rhinoplasties. They’re coming to you to build confidence. That’s what they’re buying. And you need to represent that your website is going to put them in a position to build confidence in their soul and their spirit to move forward and exchange capital for goods and create a patient for life, right? So I want to give you some tips, guys, when you’re building your website or take the time right now, maybe the website has been live for a while. When you go look at your website, or if you are in the process of building, or you’re thinking about getting into this industry, and this is one of the things you have to get done. Stop looking at it as a check box. And as you continue to grow, you’re going to add more services, you’re going to add more treatments, you’re going to hire people, you’re going to let people go. You’re going to get rid of old treatments. It’s constantly changing, so you constantly have to update your website make sure you can navigate very simply on mobile. The mobile experience is crucial. Data shows that 80% of website traffic in this industry, meaning healthcare clinics, come to you through mobile the iPhone and Android tablet PC. There’s actually a piece of software out there you can build a site, and there’s some tools that will show you how the experience looks on each device, and remember, there’s different iPhone sizes, different Android experiences, different laptop sizes, desktop sizes, tablet sizes, there’s all these different sizes. And so it has to function correctly cross platform. Okay, so cross platform technology super, super important. If it’s easy to navigate on the desktop but hard to navigate on the mobile bad experience again. 80% of traffic is coming through mobile. You’re going to lose a tremendous amount of business. Last thing you want to have people do is come to your site through like an SEO search, word of mouth, social. They come to your site. They can’t navigate. They bail. Right? That is a client loss and a client gone somewhere else. So take the time to look at it through mobile please have online booking. I’ve always been very critical of online booking because it’s what the consumer wants. They want the ability to book online. I don’t really care what platform you use. I just want you to have it. There’s a lot of different options out there. What I am critical or criticize on on the online booking experience is really just how the experience is for the consumer. That’s it. If it’s easy for you to navigate, it’s easier for them to navigate. If it’s hard and clunky for you to navigate, and it’s it just doesn’t make sense, and there’s like, those registration before they can book an appointment, bad experience, they’ll bail right. Last thing you want to do is have them get to the website, click the booking button and then bail, right? That’s that’s a bad experience. Okay, online booking is critical. The ability to bring your testimonials in is going to be critical. So like from Google, from Facebook, from Instagram, from Facebook, and all the other channels are going to be important to tie up and show them where the social media icons are so they can see your work before and afters your personality again, your testimonials. You can bring those in and create an automated testimonial feed. There’s a lot of technology out there for that, chat bots. Chat bots are on the rise in a major way, and it can reduce phone time and can get the patients the right information immediately without you having to spend a tremendous amount of time on the phone or your staff. So I’m a big fan of chat bots, ones that collect data, ones that can communicate with them and push them in a position to ultimately book an appointment. I hear all the time. I don’t like chat bots. They don’t work. The consumer data shows people like to use chat bots. If you guys have ever used like the chat bot, for example, with Delta Airlines, it’s phenomenal. I don’t ever call Delta Airlines anymore when I have an issue, right? We only used to call them when we have issues. Maybe some of you still do. We definitely don’t call them to book appointments or book airlines, right? We do not do that. We do not call them to book airline tickets. It’s a horrible experience, right? So we do everything online, and the chat bot, customer support experience through Delta, it’s fantastic.
Big believer of that. The other thing that I want you guys to do is start looking into things like self assessments, virtual consultations, treatment advisors. There’s some great technology out there where you can literally click on Like you can click a button on the website, and on that website, it pulls up a simulation. Male or female, they can click on areas of the face, the body, the tummy, identify their symptoms, and as they do so, they’re basically building. Them a diagnosis for you on how to treat them. So as they collect all this information, and then they send you, you know, they send you their first name, last name, phone or an email. After they go through the experience, you get a lead, and your system automatically sends them a text message or an email, helping them with the solution to solve the problem. So what is this doing? It’s putting an experience on your website that’s collecting a lead, solving a problem for the people that maybe they don’t know what they don’t know, but they have a symptom, and they want to cure it. This way, you have a qualified lead. So when that lead comes in, you know what the symptoms are. It’s already self converted the lead for you, in a way, call them and book the appointment, and take it a step further to where you have a system that automatically communicates back to them, sends them a text message, sends them an email and says, Hey, here’s your symptoms, here’s the treatments and services we have to solve the problem. Book here and here, and we’ll solve the problem for you. Can’t wait to
see you. I thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University, naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success. Enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth, 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast, back to the show,
there’s tools out there like this guys, and I want you guys to make sure you’re taking advantage of because this is where the market’s going. It’s people want to be educated. They don’t want to be sold. They want to be self served. They don’t want to be sold. Now, at the same time, I’m a big fan of having your phone number on your website and better put on the mobile experience, have a click to dial. So have that little phone button on the bottom left corner. If you click that phone button, it should ring. Whoever is going to ring again? Remember, you’re dealing with an audience that has different personalities. Some people want to book online. Some people want to make a phone call, some people want to do a self assessment. Some people want to do the chat, give the options to every personality trait. Then you can analyze, well, where are most of our leads coming from? Is it phone calls? Is it online booking? Is it chat? Is it self assessments, skin quizzes, right? What are those? Analyze where your leads are coming from, and then see if you want to leverage or enhance the overall experience and really get some, you know, amazing technology to help you guys grow your practice from a tech standpoint. Okay, so the other thing, when it comes to websites, I want to make sure on the home page it looks esthetically pleasing. I love the video concept on the hero space. Now the hero space is the homepage, the first image they see. I’m okay with like a nice graphic, but what works really, really well is showing the experience of the practice or lifestyle. Okay? Now you don’t have to go hire an expensive videographer and photographer to come in and take pictures of the place and videograph the place. You can do that, of course, and that works great. But if you want to, there’s wonderful video, stock video or stock imagery that you can license that’s fairly inexpensive. It’s actually quite cost effective, and you could leverage those to put on your site. And you could use things like lifestyle. So for example, let’s take Florida, okay, what would be a wonderful lifestyle video for Florida? Maybe show on the beach, palm trees, a beautiful building, maybe like some pictures of the inside of the place, and then you can basically have that scroll out throughout the experience, so now they know what they’re getting into, and they can see themselves feeling confident as you look at these images, right? People want to see that stuff. Make sure your navigation bar is very easy to navigate. So at the top, your navigation bar on desktop, you should have services or treatments. And as they click on treatments and services, it’s easier for them to get to the specific treatments and services, whether injectables, wellness lasers, you know, anything that has to do with where you want them to navigate through. And then when they click on those, have those subcategories that break down to what they are. Have. Have great content, great imagery. Have be great before and afters. Again, they’re buying the result. They’re not buying the treatment. They’re buying the result. Showcase your work. So on every service or treatment page, have a wonderful title. That title from I’ll give you like a quick little SEO tip, the main title of that service page should be what you do and where you do it. For example, Bo talks in Salt Lake City, Utah. Bot talks in Panama City, Florida, right? It needs to have that. That’s when someone goes and does that search query. That’s the main title tag that will help you get ranking. That’s just a quick SEO nugget I thought I throw in there. So on the service page, have good content. Have a great image showing you doing the work, or a stock image of somebody showing them doing the work. Have great content on it. Have some FAQs, right? What is the downtime? And then answer the question, how much as a per unit answer the question, so come up with all of your FAQs. You need FAQs for every single service page. You need great content for every single service page, you need a great picture of you doing the treatment for every single service page. You need great before and afters for every single service page, you need a video showing you or showing the potential patient of the experience. Show them through video the result. Put testimonials on the service page when you really start to do it this way. Now, the patient or potential patient, they’re already sold. You have taken the time to say, go to our injectable page and go to discord. For example, on the disport page, it shows you exactly what we do, how we do it answers all your questions. It shows that our work, our before and afters. And better yet, we have a video up there that explains what it is and actually doing the treatment, and talks about the downtime and the benefits and the healing process. And furthermore, if you click on our YouTube page, you can see all the other things that we do, and links to different videos on how to enhance your experience, right? So maybe getting them some sort of facial cream or something like that, some, some, you know, some sort of tool that’s going to help them with their journey, okay, the point of this is helping them with their journey and having your website communicate that with them. Okay, so that service pages, that’s treatment pages, okay. Again, I know I talked a little bit about the reviews page, or the reviews right? The automated testimonial feed. Make sure to have testimonials and reviews or case studies. Okay, bring those in from Google. Google, there’s a piece of technology, there’s there’s quite a few of them that can bring in those feeds. It will show all of your latest reviews on Google, and you can mass people’s like, last name, right? So I could you show somebody but it’s authentic, they can go to Google and verify, wow, this is a real review, right? Which is really important that creates the authenticity around it, right? So that’s going to be super important. And then in your reviews area, have client testimonials. Ask your clients to give testimonials while they’re there, maybe offer them a discount on their next service, or, you know, some free skin cream or serum or whatever the case is, right? Make sure you guys are doing those things, because over time, as you build up your testimonials, you’ll have the ability to really showcase your work, and that’s exactly what they want to see. Okay, you can also do case studies, write ups, those types of things, if you want to take it to the next level as well. The other thing I want to see you guys do is blog, and I don’t want to see you blog too much. Blogging once a month is perfect. You don’t want to blog so much that you’re like, putting in too many keywords and creating what we call as dead weight audits, like dead weight SEO, Google will flag you for that sort of thing. Create a Blog post it once a month, helps with your SEO, builds up your website and shows that you’re active. Google likes to see that you’re active on your site. So if you’re not updating things on your site, be sure to do so, okay, I want to see your guys’ booking buttons. So I want to see your booking buttons on the top right hand corner of the website. Okay, a lot of times I do not see them on the top right hand corner of the website. Make sure that you have them there. What that’s going to do is it puts them in a position to how they read a book. People read right, left to right, top to bottom right. That’s what we have seen. So the data shows if you have your booking button in the correct area, you could have it on the hero space as well, but I want to see it on the top right hand side, if you are. Not selling gift cards. Have make sure to have the ability to sell gift cards. People love gift cards. Men love gift cards. Maybe we don’t know what treatment to buy our wife, right, but we know that they go to the med spa, right? We know they get work done. We they know. We know they get treatment done, and they love that stuff. So have the ability to sell gift cards, super effective. Have that on your site. Have a shop page on your website, the ability for people to buy serums, creams, memberships, services, treatments. You can e commerce your treatments. Imagine if you’re having like Botox, like National Botox day, right? It’s a big sale day. If you had a shop page up and you put like, you basically e commerce this stuff, you then can go sell prepaid services. You can send an email out to that link. You can text that link out. You can post that on social media that goes to all your followers. Hey, it’s national Botox say we’re doing a deal on both bond Botox, buy X amount of units, get one or two free, whatever it is, and they’ll go in and they’ll buy it, and those are services that they can redeem later on. Okay, I’m a big fan of monthly specials, although I don’t love when people discount in this industry. I think it’s also nice to have some monthly specials out there. You guys can make the business decisions to come up with those. But I think those are also important, VIP programs or beauty banks. VIP programs that they can join, that they get exclusive access to certain things and bundles. And then also beauty banks get people on monthly subscriptions to just auto debit from their card. I see a lot of successful practices doing this, and it works really well. Therefore somebody doesn’t have to go pay like $2,000 when they’re not expecting it. And they can build this up over time and then go to the practice and redeem
where I see people fall short is they keep their beauty banks too low, like they cap it. They cap it at like $99 a month. Increase it, don’t cap it. Let people spend whatever they want to spend. If they want to bank $500 a month with you, let them bank $500 a month with you, right? That’s going to be super, super important. So I love all that stuff, make sure to have about you. Write your team page, your policies. Have a careers page if people want to join the team and where to inquire. Everything in that regard is going to be critical to your website. So the takeaways from this episode, guys, stop looking at your website as a check box. Look at it as a very, very valuable piece of real estate that you host in a digital world that you can push out to 1000s and 1000s of people for free, and make sure it’s built correctly with wonderful call to action to bring people in so they can physically come into your practice themselves. I’ll leave it at that, guys, if you find the content in this podcast valuable at all, or you know somebody who’s going through like thinking about opening up their practice, or they want to scale, or if you work at a practice and you know that the website could be improved and you’re missing out, share the podcast. That’s like my biggest ask going forward. Share the podcast. Share the love. It’s definitely a way where you guys can help us just continuously take time to create content and for you guys to go out there and really help push it out there for people that need it. Because the point of this podcast is really it’s just to give education. It’s to help, and that’s it. We love the space. We love this industry. I love you guys. You guys are amazing. Thank you so much for tuning in. I’ll leave it at that until next time. Happy injecting you.