In this episode of Medical Millionaire, host Cameron Hemphill interviews Dr. Steven Sorr, founder of Source of Health and a prominent figure in the medical aesthetics industry. Key topics discussed:

• Transitioning from traditional medicine to functional medicine and aesthetics
• Integrating wellness, nutrition, and fitness into a medical aesthetics practice
• The importance of continuous education and networking in the aesthetics industry
• Leveraging social media for patient education and practice growth
• The role of ultrasound in aesthetic procedures and patient safety
• Building a sustainable and scalable medical aesthetics practice

Whether you’re a new practitioner looking to enter the field or an established med spa owner seeking to expand your practice, this episode provides valuable insights on creating a holistic, patient-centered approach to medical aesthetics. Learn how Dr. Sorr combines functional medicine, nutrition, fitness, and cutting-edge aesthetic treatments to build a thriving practice focused on overall patient wellness and satisfaction.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99
Cameron Hemphill,
Hey, what’s up, everybody? Cameron Hemphill, here your host, tour medical millionaire. Hey guys, thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight into the esthetics market. So if you own a medical practice where you’re thinking about getting into this space, this podcast, it’s 100% designed for you, and we want to help you take your practice to the next level. So sometimes I do these episodes solo, sometimes I do them video on, video off, but I had to go video on today, because I have a very cool, amazing human being that we’ve worked with for, I want to say, close to a year now. It’s been about there, but I’ve known this gentleman for longer, Dr Steven soar. He has a very cool practice, and he’s super passionate about the esthetics business, the functional side. Really like making people feel better and look better, and building confidence. And I gotta tell you, this guy is an incredible networker. He’s like at every conference I go to. I think he does more conferences than I do. I was telling him this online or offline, but I want to welcome Dr Steven sword of the show. Welcome dude. I’m so thankful to have you on. I appreciate it.
Thanks for having me. Cameron,
absolutely. So you’re, you’re coming in from, you’re in Arizona. It’s getting hotter. It’s
definitely getting toasty. We’re in the 90s right now. You’re
in that night, okay, I’m not quite the 90s. I’m in the low 80s, but my humidity is like low 80s right now. So it’s, it’s toasty. I love that. So, so for the audience and the listener, I mean you, I see you everywhere. I know that you’ve grown a massive following. You’re an educator again, you’re you’re a great networker, and you are like very meticulous and and very deeply connected to to your patients and your practice. So take us through the story, like, what got you into this space, what’s the why and the passion behind it? And you know, like, why do you continue to get out of the bed in the morning excited? Because every time I see you like you seem just you very passionate about want, like you care a lot. And that just comes through, like the conversations I’ve had with you, and like what I see and so, and I think a lot of people can get burned out in this space, or maybe they get into it for the wrong reasons, right? And so I’m curious to know that, I think for the audience, I think, like, as they are growing their practice and they have challenges, or are thinking about getting into it, and they think it’s easy and it’s it’s not walk us through that, if you could.
Well, I think you know, when it comes to business or anything that you’re going to do, they always say, start with why. You know, Simon Sinek is a great leader, and he always goes by start with why. It’s a great book. And it’s always about what your intention is. I never wanted to cut someone open and be a surgeon. I never wanted to work in a hospital. I wanted to help people in a real, fundamentally way and holistic, if you want to call it, it’s not the best word anymore, but in a whole body type of approach. So inside and out, you know, I started my journey through pain. I mean, I was 18 years old with back pain and, like, what did I do wrong? So I kind of lived a very nice life up until 18, and then something happened that was extremely traumatic for me. I don’t know what caused it, but I had to figure it out. So I figured I was rather smart, not the smartest kid in the class, but smart enough to figure things out. And I’ve always been a very good boy. Always followed the rules. Very good student. Tell me what to do and I’ll do it. It was just really important for me to be able to show up for other people and help. And when I got into medicine, you know, I got into practice, and I was focusing on joints, doing a lot of joint injections with PRP and things in that realm of regenerative medicine, and I quickly realized how difficult orthopedics is, because it takes that patient to comply and cooperate and do their homework, and it’s very challenging. They’re like, it’s not working, like it’s not it. You are just not changing your habits. So I went back into what I do in my core as a naturopathic medical doctor, and working on that lifestyle thing and really learning how to communicate with people. I think you only get better at things when you fail. So if I used to communicate one way and it didn’t give me the optimum result, I’m going to change the way I say it. So I learned how to speak with analogies and tell stories and really help to just connect with people. I use what’s called code switching. So whenever some. But I do it naturally. Like, I’m not trying to code switch, but whoever I’m talking to, I adapt my phraseology the way that I my verbiage is to that person. So it’s just communication. I take a look at people’s blood work. I love going and, you know, taking a look on the inside, and I can almost, like, read your blood work, like tea leaves. I’m like, What’s going on here? Like, so how are you sleeping? Are you not eating enough to like, Who told you? Like, your blood work told me. How do you do that experience? Yeah, so it’s all about being able to teach people at the patient level, to colleagues, whoever. That’s just who I am.
You know, it’s interesting. I think, like, there’s so many people that they they never get their blood work done, and it’s so important. I actually, I need to get it done more often. I probably would do mine twice a year. I think some people do it, like every quarter. I think most of us probably never do it.
Cameron, that’s great. I mean, most guys in their 30s and 40s are like, I don’t go to the doctor at all, right? So I’m doing I think it’s fine. You have no idea,
no idea, right? Well, and I feel like this is really, this has been an industry that’s in a specialty that’s like, exploded in the past four or five years at least. That’s what I’ve seen, right? I know hormone replacement therapy and like, feeling good on the inside has been around for a long time, but I feel like there’s, like, this evolution that’s that’s taking place. What do you think that’s from? Is it just because, like, the medicine is advanced, or people are becoming more aware, or, or what’s taking place there? It’s, it’s interesting to watch.
I think we’re entering into this period of Renaissance where people are not being so dogmatized and stigmatized, and be like, Oh, that’s just the way it is. Must be your genetics. Like, no, we actually have science now, yeah, and we have the ability to measure things. It’s not perfect. It’s continuing to grow and improve. But in specifically talking about the hormone side of things, back in 2002 there was the Women’s Health Initiative, which published on the Time magazine that hormones cause cancer, and that just disrupted decades, generations of people, and it was probably the worst thing that’s ever happened in medicine, yeah, since the year 2000 so now we have studies, and we have a rebuttal from that saying, Hey, back in 2017 could We actually take that back what we said in 2000 said in 2002 people are still freaked out and but now we know that that’s not true. Estrogen does not cause breast cancer. Testosterone does not cause prostate cancer, so we have to kind of re teach and remove the old information from people. But you know, you put any sort of panic and fear into somebody and they’re like, I’m just gonna stay back. But gonna stay back. But that’s changing. Now you know how safe and effective they are when you are in a physiological dose. We’re not trying to turn you into Arnold Schwarzenegger over here, or Suzanne Somers or whoever was like, overdoing it with hormones. Just normal, healthy, optimal range, not normal, optimal. So on the hormone side, I think it’s really important. It takes a lot more education. And your conventional doctor that spends 510 minutes with you, that’s this is not their wheelhouse. They are still thinking about what they learned when they were in medical school back in the early 2000s likely and like hormones cause cancer, they stop listening. They’re not staying up to date with it, which is unfortunate, because the demand, the need for people to be receiving this beneficial therapy, is at a loss. So our country is very deficient in that component.
I absolutely agree. And you know, it’s interesting that that publication, I mean, you know, that’s 22 years ago, and there’s still, like, that’s how, like, how long fear can just hang around. You know, I’ve been fortunate enough to go to a lot of conferences, and I don’t have a, you know, a medical background. I’m not a doctor. I’ve gone to zero school to learn about the body, and I have learned so much by going to these conferences and listening to to guys like you speak, and listening to other people that are in the specialty speak. And you know, it’s really put me in a position to take action. Like, hey dude, like, you can eat well, and you can go to the gym, and you can like, like, maybe you look good on the outside and feel okay, but like, we age, that’s just like, what happens? In fact, I was looking at a pictures of me three years ago versus today. I’m like, Oh my gosh, man, that’s night and day, like, and it’s really important that that people take action and really, like, look at their blood work. Because if you get go down that rabbit hole, if you will, and you work with someone like you, you’re gonna eventually, like, show them things that’s gonna help them. You know, not only like, feel good inside, like about themselves, but also like, really improve their lifestyle and their longevity, right?
Absolutely. You know, when you take a look at it, you’re a data guy, you like numbers, right? Oh yeah, it’s all about analytics. Well, if you don’t measure it, it doesn’t get done. So. So let’s start collecting data, like earlier on, and track that progress. So
what does that look like for you? Like, so if you have, you know, if I was a patient, I was to come in and visit you walk us through that process, because you have a phenomenal process, and you’re detail oriented, and you care so much about your patient’s outcome. And I love that you look at the numbers like, Hey, I think, like, in this business, there’s a lot of there’s a lot of people in this space that I think, like, need to zoom out and say, Hey, we’re here to help, versus, like, build up a social media following like, and I’m not saying everybody’s doing that. And I think, like, it’s kind of an interesting perspective from a guy like me that looks in, but talk to us about your process specifically, because I think it’s unique. I think it’s like really thinking about patient experience first and result first. And so like, if I was to come in and see, what does that look like? So
we always start everybody off with, like, a discovery call or come into the office and, you know, discuss, like, what are your goals? I’m going to then hopefully be able to get your blood work. I want to take a look and see what’s happening on the inside. It’s comprehensive. It’s past just looking like your cholesterol, your liver and kidney. I want to look at how your hormones are interacting. I want to look at some of the, you know, vitamins, the nutrients, certain cofactors, and see if they are in a good range, see what you’re missing. You know, in medicine, you either have too much of something or not enough of something else, excess and deficiency. So figuring out, what is it life in excess and removing that, or bringing that back into balance and then raising up what you’re deficient in? I think that’s really, really simple in theory and in practicality. It’s not that hard to do. Not that it’s easy, but it’s not that hard, really. I mean, there’s other things in life that are challenging, just making sure that you’re getting in the macro nutrients that you need in a good amount, and you’re getting in supporting the micros, and you’re doing all the lifestyle factors that are really normal for a human being, like sleeping, breathing, drinking water, like I’m not asking for a lot. How about movement? Sitting in a chair all day long is not good for your health. I can’t No supplement, no special peptide or hormone is going to allow you to sit there longer and have good health. I hate to be so, like, pragmatic about it, but like, this is ridiculous. And to try to argue like, oh, you know, our country is not well because you have healthcare workers that are giving 510, minute medical advice of taking a pill and calling me in the morning. Actually don’t call me in the morning. I don’t have time to answer it. That’s not medicine. So our healthcare system needs major reform. So I like the whole Gandhi thing, like, Be the change you wish to see in the world. That’s what I’m doing. The details are everything. When I’m doing esthetic, injectables, I love I’m a proceduralist. I love my procedures. I love that result. I love that you know, instant before and after. Like, I’m jumping back up and down. I’m so excited. Like, oh my God, you look amazing that this is so cool, you know? Like, do you love it? I show the mirror. Like, it’s all about the experience for that patient, and I’m with them. I’m on their side. I’m never across the table from them. I’m with you. Like, I’m like, bestie, I want to be bestie. I want to be your coach and mentor. Sometimes you have patients that come in. I’m like, I have to be your dictator. I’m so sorry. Like, no, you can’t do this. Yes, you have to do this. I’m gonna call you make sure you have to stay on top of some people. Sure, that’s the rarity. By the time you get to see me, you’re already on board or qualified whatever you want to say, like you’re already know what to do with me. Like, I’m the deal, I’m the Special, right? You don’t need me to discount that I am. You’re lucky to be with me not to be egoic. But, like, it’s rare to get in front of me to be able to help you get optimized out, in, inside and outside,
100% and I love that. Like, I would even say, like, three years ago the in I think you have one that’s been doing the the wellness side very well for a long time, but now you see, like a lot of practices now, bolting on wellness to their esthetics. Yeah,
and it’s a little bit limited for them because of their capability. Their wellness is, here’s an IV, that that’s not wellness, that that’s not wellness, short term, very, very, very short term. I mean, it’ll make you feel better short term. But that’s not, it’s not actual wellness, right? That’s like, a commercialized form of wellness. Or, like, here’s a B 12 shot, like, Okay, well, were you deficient? Or does it? Does it benefit you? I’m always going to argue and advocate for the health long term trajectory of that person. And wellness does not mean nature, natural things and nature is better, and it doesn’t mean that drugs are bad. It’s about finding the balance, and, you know, really aiming and being precise with what we’re doing that you can do continuously.
So what a so what a patient, when they come in, they. Go through the experience. I mean, I would assume also on the esthetic side, there’s like the ultrasound experience, because, yeah, you get into the body first. Like you enter the body first, whether it’s injectable or it’s wellness, let’s take your blood work. Let’s do an ultrasound. I want to see where things are happening, which I think is like,
not everybody does that, dude, like,
I talk with a lot of lot of practice owners, I mean, and I think people are, are getting better at it, you know, but I don’t know how you could actually diagnose someone without knowing the data and kind of and also what’s behind the skin to give them the best result.
Diagnostics come before treatment. It’s
just like a car, right? Like, if I’m gonna go get my car worked on, it’s got to be hooked up to see what’s wrong with wrong with it, or else, I’m not I’m gonna replace the wrong part, potentially, I don’t know.
I just encourage people to think there’s no quick fix. You need to think about this. Yeah, people don’t want to think they’re too busy. They’re inundated their their heads are spinning. They just want it done for them. Yep, that’s not going to work long term.
Yeah, it’s 100% agree. And I can look at this in so many different like, use cases through life. Like, you know, take going to the gym, for example, right? Like, you go to the gym, you can’t go once. You can’t go once. It’s a discipline thing. You have to hold yourself accountable. You know, you go time and time again over the course of a year. Look at your before and afters. You’re going to see results, sure. Same thing with food, same thing with with the wellness plan, same thing with esthetics, right? Like, you have to hold yourself accountable so. And I think that’s the hardest part as a patient, because and I shoot, I want a quick fix. Who doesn’t want the freaking Hey, give me a pill. And I’m 21 years old again. Like That sounds amazing.
It’s very attractive. It’s very attractive to just like, give me one shot, boom, and I’m done.
21 fresh knees. My back doesn’t hurt. I’m golden. But like, what, you know, like, so the ongoing part, I’m a very disciplined person, and so like, I could be a great patient for you and hold myself accountable. And then, like, if I slip off, you can, you know, punch me and say, Hey, dude, snap out of it. Get back here, which I think is great. But, like, what? What is that the ongoing, like, you know, how do you hold
in my process? Okay, so we’ll start off with that initial blood work. We’ll screen through it, yeah, we’ll take over an hour to go through everything. And then my general onboarding plan. Here’s how I want you to focus on looking at food and how I want you to eat. Here’s how I want you to focus on your exercise habits. Here’s how I want you to track and measure we’re going to follow up in about six weeks to see how you’re doing. I don’t need to take a look at everything under the sun. If I initiate medication on you. I want to retest briefly, some labs at six weeks, then we’ll see you at the 12 week mark, so 90 days out, then we’ll look at six months out, so another 90 days from there, and determine, like, how are we doing with this progression? Do you need more help? Do you need something different now that we can add on as we’re staging this process to get you optimized? Or are we, like, on good terms? I can see you twice a year. Okay, most people need a little bit more hand holding initially, but up to twice a year, I can’t this annual visit stuff. There’s not enough time to go over that. I can’t spend 30 minutes with you once a year and get all the information in and out. No one’s that good.
No, no, no, definitely not, especially on the esthetic side. It’s just it’s not possible. So are you I didn’t know that. So you also get down to the nutritional facts, like, like macro counting,
I do,
wow, I didn’t know that. And the fitness level. So my
background is a little bit more, you know, non traditional if you will. I started off as a Le Cordon Bleu chef. That was my first little degree. I was a trained French chef. Someone asked me to cook for you. I have no interest in doing that, or the way that I learned with French cuisine, just tons of butter and just salt and all that stuff. No thanks. I even specialized in pastries. So chocolate is, like, my absolute favorite, like, if there’s what’s my desert island food chocolate. Then I got into yoga because of my back pain and all that, and I started teaching yoga, and I still teach yoga every Sunday.
Oh, cool. Okay.
Physical Medicine component is still there. I didn’t just stop doing orthopedics. I still do movement medicine. I think it’s incredibly essential. I practice what I preach. I do my body stuff. I do my esthetic stuff. I do everything,
dude, that that’s amazing. Like, I didn’t know so I count my macros, and it’s you can’t outwork. You can’t, like, outwork out a bad diet. I’m very disciplined. You just can’t, like, if you want, you know, especially like in the midsection for us, us guys as we, you know, get our age right. Like, it’s completely impossible. But I’ve, I tell you, I had, I’ve hired. A fitness coach. I’ve hired a nutritional coach, wellness coach, a esthetics provider. I mean, I wish, like, I live closer to you so I could, so I could come see you like, on a very regular basis, because I don’t know anybody that does that like, all packaged into
one, right? I just don’t think there are many people that are able to be that neurodivergent and flexible in their mind.
It’s freaking awesome, dude. It’s very unique. It’s very, very cool. So I’m curious you i I’m sure you have a very disciplined morning routine because of, you know, the investment into all these categories and specialties we walk us through like give us your morning routine.
Sure, so I wake up with the sun. I’m annoying. I am a morning person. I’m sorry for those who like to sleep in and I just wake up in the morning. I let the dogs out, make my coffee, then we go for a walk. And once I go for my walk, everything’s up. I need a walk just as much as the dogs. Honestly, they walk you. I know I’m like, I literally am. I’m a golden retriever, like, 100% like, I want to cuddle puddle and be goofy and silly and all that. And once I have my big old black cup of coffee. I’m good to go. Whatever I want to do. Love it. Okay, yeah, I’ll fuel up right away after that with some protein. Either head to the gym or jump in the shower and come to work, depending upon what day it is. I work out like three four days a week, and then Thursdays and Fridays are my like, I just get to work and I pummel through
and cult plunge sauna, breath work, meditation, yeah.
So at the gym, we have a sauna, which is great. So I app every, every time I’m done with I will start my workout with, like, a little bit of cardio to get started. Then I’ll do my weights, and then I’ll go into the sauna, get a good little Spitz on, and then cold shower or cold plunge, depending upon if there’s a bunch of people in the cold plunge, I’m not getting in there, like, sorry about there. Like, sorry about water’s a little cloudy down there. No, thank you. I’m just gonna cold shower. I’m good. That’s fine, for sure. Yeah. So I’ll do my breath work in there. I do my meditation. I just have that, you know, quiet moment. But also, like, I also have to, you know, assess my my mental state at that point. If I’m feeling like, oh my god, I got all that blood flowing, and I’m in my creative juices. I’m gonna put some of that creativity to good work before I’m out the door, in the car, off to work. And, you know, I wanna be able to encapsulate some of that creativity that bubbles up into the conscious mind, because I love to share information with people, and that’s how I do my social media. I get excited and jazz about something, and that’s what I speak on. I’m very organic. And right off the extemporaneous it just pops out of my head, comes
to you, and you’re like, Hey, I gotta share this right now, or else I’m gonna forget of it.
I definitely will. Yeah, lots of energy. But I can definitely get a little forgetful. The Add gets, gets the best of me,
all of us, all of us well, and I’m sure like, that’s like, so that’s a very disciplined routine for me as well in the morning. Like, very, very similar,
very, very because it becomes just
a way of life. Yeah,
that’s, that’s my identity. I don’t, I don’t think of it any other way. No,
no. It’s like, it doesn’t sound right to not do right. It’s like, okay, imagine this, right. Go to the practice, go to work without doing that. How’s your day without doing any of that stuff. How’s your day?
It’s so bad. I know what I look like when I graduated med school. I have my before and after on my phone as I I’m like, Look at this. This is me 10 years ago. This is my 10th year out from med school, and I cannot tell you, I literally look like emaciated, like there’s no shine or sparkle in my face. I’m like, oh my god, wow. It was, it was rough, you know, but you don’t have I couldn’t make time, like I had 11 classes in each semester. I was like, Oh my God, there’s so much information to learn and do. I couldn’t even formulate a sentence at that point. I’m like,
drinking from a fire hose, right? Oh yeah,
oh yeah. And once I started to get back into what a healthy routine is for me, my brain started working. Everything came back online again. So, I mean, I echo that in patients, they come in, I’m like, you have brain damage, like your brain’s not working, like we got to start back with, like, can you eat? Can you sleep? Can you poop? Like the some people are that far gone that they have to start go back to crawling and walking again. Holy
cow. Yeah, that’s, that’s an eye opener there for sure.
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Yeah. I mean, dude, I get grouchy, like, if I don’t have my morning routine, or like, like, my biggest thing is physical activity in the morning, like that. For me, I can’t wake up. I just have a really hard time, like, getting my brain to fire the way it needs to fire. Yeah. And I think, like, even in, like, doctors that are in medicine or own esthetics practices, you know, they need to be, like, practicing what they preach, right? You’d like to put your
mask on first before you help the person next to you, right? Same thing when an airplane is crashing down, you know, they even, I mean, there’s research that shows, you know, patients that are in, you know, Alzheimer’s, you know, neurodegenerative things, if they have movement activity, they don’t go into that sundowning phase. They have a better day when they move ahead of time. Interesting, there’s so I wish we could put it in a pill. You can’t put exercise in a pill, but that’s my medicine. If I don’t get to the gym within a week, oh, it’s not good. My head starts getting in a weird space, like it’s just, it’s good. It’s real medicine. And you make it all on your own. You just gotta mentally put yourself into that space when people who don’t work out, you know what I love to tell them, the heaviest weight you will ever lift is the front door.
So you gotta show up. You gotta show up. It’s gonna show up.
And that’s what I do, even when I’m, you know, at conferences, it’s not about me. I don’t want to hear myself talk. I already know what I sound like, right? I’m showing up for the person in the audience who needs this crucial information so that they can improve their life, their patient’s life. That’s I show up for other people. I don’t need an ego boost. It’s not about me. I’ve never been that way. I want to be able to help people and serve. It’s all service.
I love that man, I love that and I see that. I mean, I just, you know, we’ve got to know each other over the past while. And, you know, I think, like, we could obviously, you know, be connected more. You know, these conferences are crazy, but, you know, as an outsider looking in, I totally see that you see you serve, you’re busy, you want to help, you’re there. And so like that brings me up to, like, a next point. You do it a lot of education. I do and and you educate other practice owners like it’s not just patience, like we talk to us about this, because it’s a movement that’s taking place right now. And I think like to your point, educating and serving and uplifting other practice owners throughout the world, like it’s important, and if we’re going to be on this planet for a certain period of time. Like, let’s make the most of it. Let’s give back. Let’s let’s do what we do, and let’s help people. And then by helping those people, it’s obviously going to help their patients, and then through the whole downline. So like, talk to us about the education that you do within, within the specialty for other peers, right?
Well, first of all, I’m a game trainer, so I’m a podium speaker for gal Derma. I love getting on stage, and, you know, helping our companies that provide so much for us already. So always lean towards that. At conferences, I’m speaking about things like functional medicine, ultrasound and esthetics and as well as esthetics themselves. I think it’s important to be able to see all of these facets of what a practice looks like. I do private trainings as well, either small groups or more micro conferences, which I like, instead of like the big boys that are out there. Yeah, because they can be quite overwhelming for sure. You know, when that vendor floor is like, rows and rows and rows and rows like, oh my gosh, it’s so much. But when you could have a small, intimate education platform, people are more ready, willing, able to ask the questions. When you ask a question to 500 people in the audience, no one’s raising their hand. So true. Like, let’s actually create that safe space to open up the mind and really like, let’s think through. Let’s work with it. You got me? Like, let’s go. Yeah. So I’m very hands on. I always encourage people to think I like to pop quiz and like, let’s work through it. If there’s a whiteboard and colored markers, Oh, it’s over. Let’s go. I’m drawing pathways. Yeah. So I do warn people. I’m like, let’s just stick to the PowerPoints too. Lost in there. Oh, I get excited. I loved it. I love dancing and, you know, just singing up on stage about all this nerdy stuff that’s in my brain. I like communicating with people on that, yeah, because if they’re in healthcare, they’re nerds too, right? You got to know this language. You can’t just learn it in your first and second year and then toss it out the window. I’d speak basic science words all day long. My research everything that I quote, it’s basic science. There’s high level stuff as well, but like, it still comes down to it. When I’m talking about regenerative medicine, it’s the healing process. I’m just going through the phases of healing. It’s not different for anyone. We all heal the same way, some faster, slower, some better. But it’s still the same process. That’s where the nuance and the art and all of this exciting information in the regenerative field is all about, is how to optimize, dial in, hack the system, if you will in a right way, if you will. Yeah,
yeah. And how long? How long have you had your your practice? So
this is our 10th year. It’s your 10th year.
Is it like? Is it like, when is like, a favorite, like, that? Is that of anniversary have coming up? Or when is that in January? Yeah, okay, cool, awesome, man. That’s congrats. Like, that’s, that’s, that’s awesome. One
thing when I was decided to start teaching is I was going to wait five years before I started teaching. Okay, I know I have colleagues that have graduated from medical school and turn right around the next year and are starting to teach students. Yeah, that’s really wrong. Yeah, if you just got trained in how to do talks filler or something like that, you should not be having a training course right, right around the corner coming up, right? That’s, that’s an ethical issue. It’s a moral issue. It’s not worth it. The money grab. You don’t know what you’re doing. You can’t be that’s the Dunning Kruger effect. The peak of Mount stupid is the second that you graduate. I know everything. You don’t know anything. No, just be humble and honest. And I don’t know everything, and I am constantly learning. I’m never going to be done, yeah, which is good. It’s like I don’t know everything. I think most people are always reaching, like, you’re the Answer Guy, and today’s answer is, I don’t know. We need more research. I’d rather be honest with somebody and transparent than have them be pissed off later. No, totally. And like, what you were saying earlier about like, that money grab. People are just like, in it for money. That’s the wrong that’s not your intention. You were not here to just make money. You’re here to help people. Money is a side effect of the authenticity, the energy that you’re bringing to the table.
Absolutely, absolutely, yeah. I mean, the people it’s through service, right? Like, the more people you serve at a high level and change lives, especially in this in this space, and you know, like, the referral impact of that, like, is just massive. I mean, especially for you, it’s, you know, like, hey, I can make you look good and feel good. Here’s the here’s the prescription, if you will. And if people take that serious and follow that and change their life and boost their confidence and make them feel better. Like, I mean, who wouldn’t want to share that experience with their their colleagues or friends like and then the downline is just, it’s just crazy. So if you’re in it for the right reasons and you serve then it just, it comes second nature,
absolutely. And you know, I’ll have to also echo the importance of the ultrasound, because in my community, we just had something happen this week where a nurse had a complication, and she needed ultrasound because we had to act fast and we got it out, taking care of it. But to not just be here for myself, not in a competitive space, but somebody’s literally doing 911, help me. I’m like, run, don’t walk. Let’s go. Yep, I’m always on people’s side. I don’t I don’t like this competition thing or this negativity. I think that we’re all really here together, and there’s enough help out there, if you just know how to ask and you know we have to be able to lean on each other, especially if we’re by ourselves in our practice, or we, you know, no one else can help you. You have to learn how to ask for help.
It’s so true. What’s interesting is, like, I go to some of these conferences, and I, when I’m there, it feels like, like we’re all like, in at the college dorm room for, like, the weekend. Yeah, it’s a reunion, like a community. I mean, whether you run into people at the gym or getting coffee or, like, in the, you know, talk, or just walking through the halls or at the pool or whatever it is, like, it’s really neat. It’s like everybody really comes together. You could see how much people care for one another, want to uplift one another. But then, like, there’s the outside of that. Too. Like, through, I’ve seen some, a lot of negativity through, like social media or like Facebook groups and stuff like that. It’s like, Wow, you guys really need to come to like a conference and just like, put your ego at the door here to learn, like network, because everybody’s here to help each other.
Yeah, I have colleagues I never see at conference. I’m like, where are you? And I’m at a lot of conferences, like you said, I’m at conferences, like, am I not make lining up? Like, is it the wrong weekend? Like, where am or I never see them? Yeah, and they’re doing these procedures, right? Where are you? You can’t know it all. Come on. Your ego can’t be that big, right?
So, so talk about marketing for a sec. Sure, you have a great social media following you, like Tiktok, Instagram, like, you know, people follow you. They look up to you. I’m sure that a lot of people find you through these social outlets. And you know, social media is like, I think a lot of people can look at it as a waste of time and as a as a toy, and when used correctly, right? Like, what you’re saying, hey, like, I just thought of this, this creative, you know, thing just came to me. I got to share it. It’s stuff like that. Is that on authenticity? And, you know, it’s, it’s sharing to help and serve and be organic. And I think a lot of times, like, like people, you know, because we serve as people in the space social media is one of those components, and they’re either afraid of it or they don’t know how to leverage it correctly. You know, talk to us about that, about like the social media, how that’s impacted your your practice, from a marketing standpoint, and the ability to like reach people, it’s like all over the world through this, you know, through this device. Yeah, I
mean, staring at my phone has done so many amazing things. Like people could just open up their computer or their phone and make magic happen, or they could just waste time. Yep, I’ve been consistent for I have like, 20, almost 2800 posts on Instagram alone. That’s that is a lot, I know, but I’ve been doing this for almost a decade, so it’s like, you just do the math and like, yeah, he’s hitting it, yeah, oh, yeah. So I think for me, it’s always been about education. I do do my dad jokes on Friday, so maybe it takes 20% of those off of there. But sometimes it’s a little bit goofy and silly, but a lot of it is very edutainment. It’s, it’s a lot of education in there. And same thing on Tiktok as well. I am, I mean, you have to make it in video format, which was hard for me to do it first. I wasn’t used to making a video about stuff. I used to make a flat picture, which I love doing the design. I could do it quietly and then just write up some. I always try to max out that 2000 character limit, or whatever that is, and post it. And that worked. Now you have to make video. People want to actually like, know, like and trust you. How are you speaking to people? What are you talking about? And then, now that works. And in the future, things are going to change again. Yeah. Change is the only constant. So being adaptable is important. People who have rigid mental thinking don’t go very far. They get stuck. Yep, and I get stuck. I’m totally stuck, totally I can only spin so many plates at one period of time. I need help. I need a team, yeah? But we got you, yeah, you’re helping. It’s having that sounding board and like, and the actioning and the implementation of these other ideas, trying new things, to be able to get to a broader audience and then helping also on the inside. How do you stay in in contact with the people who are already in your in your sphere?
True, yep. Very true. It’s, it’s, it’s interesting. Like, not long ago, you would see lots of graphics on Instagram. Yep, you don’t really see that anymore. I think Tiktok and move away from it. Yeah, it’s, like, all reels. Now it’s either reels and then Tiktok, and then they link together. Yeah, just and people, I mean to your dad joke thing, dude, you have to be real and authentic and like you made it once. You call it edge and
entertaining at the same time.
I love that. I’ve never heard that.
That’s good. I’m probably just borrowing it from somebody else, somewhere else I heard it, you know. No, it’s
good because it’s true. Like, if you’re not yourself, and it’s always education, always education. There’s, like, no humor even, like showing like you’re a little bit of your personal life, like we’re all human here, like, you know? And that connection is what is, what really helps. And so like, and I just, I still see practices that are not investing in that category, in marketing, or they’re they’re not doing it correctly, or they don’t want to take the time to educate themselves or adapt, or maybe hire someone to film or or whatever it is, and it’s just like, wow, I don’t know how you reach your audience, unless you use these tools, because that’s people are hanging out there every day.
Yeah, I would say that to be in medicine, to be able to do a step. Six and to be able to see in like this three dimensional space and multi dimensional activities, you have to be creative. So Einstein says creativity is intelligence having fun, right? If you don’t look like you love what you’re doing and you’re having fun doing it, I don’t have to dance on Tiktok. Okay? You don’t want to see me dance. I could just like, stay in my groove zone, but you can have fun and you can show yourself. Yeah, I think that there are especially being new. People are afraid to be vulnerable. They’re afraid to be honest. They think they should be a certain way and talk like so and so and speak like they’re the expert. If you’re in your first year of practice, please don’t speak like an expert. Yeah, you’re not. You can’t be. Are you trustworthy? Sure? Should you be doing really crazy high, high level injections? No, no. Stick to the simple and refer out until you gain the skills, the experience and then that true confidence to be able to do these things. Yeah, I
think they want to move too fast. You know, it’s like, they want to take it like it has. I’m not saying for everybody, but I see it like weekend, course, start Monday, I’m ready to roll, you know. And they got to be cautious, because they, you know, over the years, I’ve seen a lot of cases and complications and lawsuits. You know the last thing you want to do is hurt someone. It’s
always safety first. Yeah, the reason why I constantly educate is because I know that there are many different techniques out there. You might get good results. I might not like your technique, but is it as safe as this technique? So I will, I will forego a certain technique because I know that this one is safer. Oh, I’m used to doing it this way. This is safer. I’m gonna get to the same end point, but I’m gonna be in a safer practicality. I’m gonna come into the right plane if I’m doing an injection. With hormones, I’m also going to do it in a safe way, right? If I have somebody who’s like, really inconsistent with hormones, I have to do something to supersede that. They’re like, Oh, I lost it, or, Oh, I forgot to take it. And like, you’re not consistent. No, I can’t promise your results, and now we’re having a safety issue. So I always am looking at how many pieces of training wheels and bumpers and bubble wrap do I need to put on this person you can go down that course safely. I want to take all of the wheels off. I want to take all the training wheels off and like, let you just fly. But like, maybe you’re not ready yet, yeah. So having a support system and making sure that you don’t feel like you’re all alone, that’s why I love the conferences, too. It’s like, Hey, we’re all here together. Remember Me and connect, don’t I always tell people, like, don’t be shy. Come say hi. Like, I’m not famous. Cameron, people just know me because of, you know, Instagram and social media, like, I’m not a famous person, I’m not a celebrity, I’m just a real person. Yeah, I’m just a little guy from New Jersey. I live in Arizona. You know, it was like, you’re really from Atlantic City? I’m like, yeah, yeah. You know, born and raised on the beach.
I love it. I love it. I don’t I don’t hear that in your accent. But no, no,
I got rid of that. I’ve been out here since late 1900s so I’ve adapted my plain old no accent accent in Arizona every once in a while, it’ll come out. But not too bad
when you’re pissed off.
Oh yeah,
get my sassy pants all in bunch.
Where does so okay, where does, where does source of health go from here, like, you specialize in very compelling, like, very compelling areas for the body the mind, like, like, where do you go from here? So this year will be year 10. That was in January, right? So in five years, I mean, shoot, I’ve seen this industry just like, my goodness, keeping up with all of the specialties and techniques and like, like, jargon. It’s just it’s hard for me to keep up with. Like, it’s so hard. Like, what you know, like, where do you see us going in the next like, you, particularly, like you, and then also the industry, and maybe not five years, like three years, if you want to push it to five, you know, I’m curious to see your, hear your thoughts on that.
So for me, I am, you know, a single business, a single structure, just me, just source of health is not enough. Who that defines me. I do more than just source of health. I love team building. I want to have other providers, ones that focus specifically in functional medicine or doing joint injections. We want to have that regenerative component there. We have a strength and conditioning team here as well. We have a gym and all of that on the. Other side of our practice, as you know, so we have to really round everything out. I’m looking to build my team, grow it and scale it up. So if there are providers that have maybe been in practice for a few years on their own and they want to join the team here, I’m always open to having a conversation, but I have this, this interesting feeling that that keeps going around, that people don’t actually want to put the effort into their work. They don’t want to build their practice. And even those source of health is what it is. People still go to that provider. Yep, like, I’m not gonna just, like, pawn off my patients to somebody else. Oh, I can see your patients so you can travel. They’re not going to come to see someone else. They’re coming to see me. So being able to build that practice within the confines of source of health and building a team, that’s what it’s all about for me. You know, I’ve never made this that this is not the doctor store show. No, this is, this is, I never wanted if it if it was it was going to name it under my own name and have my own name on the on the billboards.
I don’t want that. Yeah, yeah.
I don’t need the ego boost. I never did. I never wanted it. So I made this for everybody else so that we can all come together.
It’s awesome. Well, and that’s like, you’ve built a brand, you know, and, and, you know, I think, like, a lot of times, like, is, we follow a lot of, you know, esthetics practices and wellness practices on our Instagram, a lot of times you’ll see, you know, injector Susan, or injector, you know, Bill, or whatever it is, you know, and maybe it’s, maybe it’s the right path for them, I don’t know. But, you know, when I look at, like, long term practice owner, building a team, having a brand, you know, there’s a reason why it’s called, you know, Nike, not Michael Jordan, right? There’s, there’s a Michael Jordan on the team. There’s a, there’s a Tiger Woods on the team, if you will. But it’s, it’s Nike, it’s its source of hell. So really, I mean, that’s a great decision, and building a brand is super important. So question for you, and this is something that you know. Like, I can’t tell you how many like these private equity and esthetics broker people like they’re reaching out to us all the time and because they want to tap into our network. What are your thoughts on that I go to these conferences and like, I hear the word private equity, and obviously, I’m, I know what it is, and I’ve educated myself. I’ve been involved in private equity deals way outside of esthetics. But what’s your take on that? What’s your what’s your thoughts? It’s kind of, it’s interesting, yeah,
I feel initially very defensive,
like, this is my baby, and somebody’s gonna, like, come in here and do whatever and, like, throw money at me and say, Oh, we could do this and that for you. I’m like, okay, cool. Why should I be so lucky? I always do that. Anytime somebody comes in to see me that wants to, like, tell me something. Why should I be so lucky? What’s so special about me? You really believe in me. And what we’re doing are you just trying to, like, throw it into a portfolio and siphon off a little like, do you actually want to help, or you’re so I don’t know. I think I get there’s a little ick factor. I’m with you on that. I do think it could be beneficial if it lines up appropriately. Yeah, so if you’ve hit your ceiling and you can’t grow anymore, but you’ve got the potential to grow more you need to do something. You might not know what that is, but maybe there are people that are more experts in that, that you could leverage that time and that bandwidth off of your mind so you don’t have to do that. I like to think of this as like being at that tipping point, like you’re too big to think small, but you’re not big enough to be like a big, big boy. You can’t have, like, a CEO, a CIO, a CMO. You can’t have all these corporate executives when you’re just at that tipping point. But you’re not like just me and one man band. So there’s a tipping point, and it’s up to that individual person to say, like, when are you at that tipping point? Yeah, you sell the private equity, do you merge your practice with something else to just sell everything? Be like, Nope, I’m gonna go into a different career. Like, what are you gonna do? Right? That was a good run. Let me go do something else. So there’s so many ways to think about that, right?
Yeah. I mean, I think it’s like, if some timing maybe, like, it’s got to be correct, but you know, if it’s like, Hey, I’m going to go on a different career path, I think that would be very interesting, especially with how, you know, like, how long it takes to really, like, dial in your craft and sure and build something from scratch and take it to where it is, like, like, it’s interesting. I mean, I see, like, there was a, there’s a group that’s reached out to us a few times, and they’ve done, you know, the other data is from, like, what happened in dentistry? Yeah, I think it’s like 90% is owned by private equity at this point. Like, it’s, it’s pretty common. And so, like, they see that, and they’re like, Wow. Like, people only go to the dentist. The patients only go to the dentist, maybe once a year. Usually, if that shoot, they go to these, you know, the. The Med spas, if you will, is what they’re calling them. Like, way more than that. So the patient loyalty is higher. So my goodness, have they? Have they come in at a very fast pace and in, it’s been interesting to watch because that word wasn’t brought, like, I never even heard that word in this space, and like, shoot in the early like, 2000s It wasn’t even, it wasn’t even mentioned at all. Yeah, I wanted your take on that, because I’m sure you’ve been you know, people probably there’s campaigns going on all the time, so
they got their eyes on you.
Oh yeah, oh yeah. Well, hey, man, I appreciate having you on a the audience is going to get so much value from this. I hope so. Yeah, thank you so so much for everything that you do. I mean you service well. I love seeing you at the conferences. And I mean, you’re super passionate about the space and helping people. And you know, this helps me to like, help me, you know, serve you better. So I really appreciate you having you know, you coming on and sharing your story and technique. And so if people want to, people want to find you, like, where is the best place for them to find you as an Instagram is your website? Yeah,
Instagram’s the best. Dr, Steven sore on one word, easy
to find me. Okay, yeah, all right, guys, same
handle on doc on on tick tock as well, but it’s hard to DM on Tiktok. It’s easier on Instagram for me. Okay,
well, there you have it. Guys go follow Dr Steven soar. So it’s Dr Steven soar. That’s his handle Instagram, and if you guys want to check out his website, it’s my source of health.com he’s a class act. And you know, I encourage you guys to follow him. Reach out, you know, have a conversation like you said. You know, he’s very authentic and wanting to help the space. So thank you so much for having you for coming on, man, I really appreciate it, and you’re super busy, so I’ll let you go and until next time, happy. Injecting, thanks for having me.