In this episode of Medical Millionaire, host Cameron Hemphill interviews Trevor Hazen from Docovia about the crucial role of Good Faith Exams (GFEs) in the medical aesthetics industry. Key topics discussed:

Whether you’re a new med spa owner or an established practice looking to optimize your operations, this episode provides valuable insights on incorporating GFEs into your workflow. Learn how to leverage technology to ensure compliance, reduce liability, and enhance patient safety while scaling your medical aesthetics business.

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill, Hey,
what’s up, everybody? Cameron Hemphill, here your host for medical millionaire. Hey guys, thank you so much for taking the time to tune to the podcast. Our goal is to give incredible value and insight into the esthetics market. So if you’re looking to get into the space, you’re looking to take your practice to the next level. This podcast is 100% designed for you, and we want to help you wherever you’re at in your journey. So my team and I, we’ve consulted with some of the top practice owners around the country for years, and today, I have a friend. I have a guest that’s on I’m honored to have him. I see this guy at conferences, like everywhere we go. He works for a super cool company. He’s been in the space for a long time. I got Trevor Hazen. He’s with Doc COVID. These guys specialize in GF es, why they’re so important, why you guys need to take them serious. To Trevor, welcome to the show, my man.
Hey, thanks, Cam. Thank you so much for having me on the podcast here. I’m a big fan, and just wanted to say, you know, on behalf of the industry, thank you so much for putting this podcast together in the first place. It’s created a ton of value. You’re able to share so much value for everybody. So I know I’ve personally benefited from listening to many of your episodes, and I’m sure many other people can say the same thing. So thank you right
on, dude. You’re the man. Thank you so much. So let’s jump in this GFE term. It’s even like, new to me in some ways, you know, like, I’ve been in a space for a while. It keeps coming up. Can you just like, like, break it down for us. What is a GFE? Why is it so important?
Yeah, absolutely. And I think this is great timing for us to have this conversation, because I know some of your recent episodes here in 2024 have been about, you know, the retention side of things with Chris chimeko from repeat MD, and you had one recently as well, where you broke down what the customer checkout process should look like and how important that is. You know, everything needs to be strategically designed for that experience. Today. Let’s just take a step back and talk a little bit kind of about patient acquisition, because that’s how I see, that’s how I see a good faith exam or a GFE. That’s part of patient acquisition, because it’s really the last step before you know a lead becomes a patient because the GFE, the good faith exam, is the clearance that allows them to or that allows the business to know that this patient is safe to receive whatever that intended treatment or procedure or service. You know, whether it’s IVs, weight loss, esthetic treatments, devices, etc. This is really that last step of new patient acquisition, in my opinion. And when we talk about the clearance piece, you know, the most important thing to remember here is, you know that patient safety is our top priority. I know that some of these things are elective in our industry, and so it maybe doesn’t carry the same weight as like a surgery or, you know, like a big diagnosis at a hospital or something like that, but we must make sure that our treatments and services are safe for our patients, right? You’re not going to have a sustainable business if that’s not happening. And so you really need to consider whether or not you’re practicing medicine. And there’s two simple things you can ask yourself, first, are you puncturing the skin with anything? And second, are you prescribing any medication? So if you say yes to either those things, then you’re practicing medicine. Therefore you must have a medical director, and when it comes to a good faith exam, you know, in some states, like for example, California and Texas, as well as many others, the medical director may not be on site the entire time that the business is open. And also, in many cases, for those two states, the individual who might be administering the treatment is an RN shout out to all of our awesome esthetic nurses out there. But you know when this is the case, when an RN is administering the treatment, the patient needs to receive a good faith exam. And so to your question, what is a GFE? It consists of a few different components. First, it consists of a chief complaint. You know, the patient has say, I have wrinkles here this. I don’t like these. I want to get rid of them. Now we know where we’re going and moving down that direction. Then we cover the medical history, you know, of the patient, like allergies, medications, maybe surgeries, other, you know, important things. And then the last part, I would say, is really questions that are designed to assess the presence of contraindications for specific services. And. Treatments. And for those of you who may not be familiar with that term, I wasn’t before this, but contraindications are reasons why a patient should not receive a specific treatment or a procedure. So the GFE needs to be done by a properly credentialed healthcare provider, which would mean either a PA, an NP or an MD. You know, it’s not in the scope of practice for an RN to diagnose or to prescribe, and that’s where you know, you have your medical director, and then you have your RNs, or whoever is administering, you need, kind of a mid or advanced level provider to come in and clear the patient.
Gotcha, that’s interesting. So you’re saying is like, in terms of patient acquisition, right? We have these practice owners, they’re they’re running ads, they’re getting client referrals. They’re Google ads. They got the website. They got the SEO like, the lead data, the potential client data, comes into, hopefully, some sort of system, right? I’m hoping you guys are using a CRM out there for the listener, and that’s, that’s, you know, part of the process. But as they come in, when is it a good time to walk them through that GFE process? Like, is that before they come in? Do you have any like, data, like, because I want them in the practice, right? Like, I think, as I’ve talked and learned to practice owners over the years, if they get them in the door, the conversion rate goes much higher, right? So what is your, what’s your thought process on, on, you know, how, what’s the best way to handle that?
Yeah, that’s a, that’s a great question, and it’s, it’s difficult, because traditionally speaking, or conventionally speaking, you always want the person you’re selling to be in front of you, you know, or the customer, because there’s just, there’s better communication, there’s non verbal cues that you can you can key in on and things like that. So it sort of depends on what your business is doing and everything. Obviously want to get them in the practice, but some people aren’t willing to come to the practice, just to, you know, find out more information, or something like that. Not every lead that clicks on an ad is going to, for sure, convert. So it’s hard to say exactly when the GFE should occur, but I would say early, you know, obviously, prior to treatment. But part of the thing that you can do with the GFE strategically is to assess that patient. You know, for example, if I’m coming in to your Med spot today to receive Botox, you could, of course, give me a GFE, whether it’s in house or through a third party, like ourselves and and I could get cleared for Botox, but you probably have a couple devices. Maybe you bought, you know, like an M sculp Neo, or a Morpheus eight or something like that. And really, what you’re trying to do with me as a consumer is expand the number of services that I’m purchasing from you. And so if you can assess me on my first appointment or on that first good faith exam, to say, oh, Trevor is contraindicated for laser treatments and for these certain things. So what we’re going to try and upsell or cross sell for Trevor is these other services. And then you and like you said, if you’re using an intuitive, you know, CRM system with a lot of bells and whistles like growth 99 you can then you can then target, you know, specific campaigns to specific people. And you know, they’re already cleared for the service. So then, when they say yes, they’re ready to go, you can capture that revenue, and you’re all set.
Interesting? Okay, no, I like that thought process in terms of understanding the full scope, yeah, right, and then attacking it from an angle of like, okay, here’s the journey, here’s the strategy, here’s the plan to help you achieve your goals. And by confidence, like, at the end of the day, dude, that’s what they’re buying, right? They’re investing in confidence. They want to feel good, they want to look good. So now that brings up a really interesting thought process for the listener. Guys, like, if you are not investing in GF, es, this is a great way to get a full scope and then put them in position to upsell, cross sell. And ultimately, who’s going to get the best benefit is the patient, because they’re going to get the whole, the whole result that they’re looking for instead of a quick fix. Right?
Absolutely. And I heard one of your recent podcasts. I can’t remember the her name, but she she converted from a like a Salon Suite, or she’s in the process of converting from a Salon Suite to a larger like her own space. And she was talking about some of the things there in terms of what she’s doing. And yes, you can do GF es with a third party. You can do them in house. But the real question is, why do GF ES? And like the first answer, the real the number one answer for sure, patient safety, I can’t drill at home enough. The biggest thing is to make sure we don’t have any adverse events on top of that. You want to have, you want to reduce your liability, you want to reduce your exposure. And one of the tricky things about this is that, with the rise in technology, how can you have the balance between, yeah, I want to get them into the practice immediate. Lee so they can they can convert, but there are just people who are not quite ready to do that. And so using technology like like telehealth to be able to vet or clear some of these patients before you’ve even really allocated a lot of labor hours or time or attention to them, is a really, really strategic way to do this. And every I just want to mention to every state is so different. California and Texas are one way. You know, Alabama is another, totally different way. For example, last month, at the Medical Spa Show in Las Vegas, hosted by am spau, one of my favorite conferences the year, I learned that in Alabama, only MDS can inject. So is there a need for a good faith exam? Yes, but they have the authority to do that because they’re an MD, whereas in states that allow RNs to administer Botox, or even, you know, IV businesses are on the rise. Functional Medicine and longevity is on the rise. And some of these treatments are kind of, you know, they’re practicing medicine, and there could be a need for a GFE as well. And so for example, in the state of Arizona, the Board of Nursing here recently released an advisory opinion specifically for IV therapy businesses, saying, hey, you need to start doing or they didn’t say you need to. They said you should start doing good faith exams, because a paramedic or an RN can’t establish that patient provider relationship the way a mid or advanced level provider can. And so that was a should, not a shall. But again, every state’s very different. So it’s really important to consider, you know, speaking with industry, vet veterans, maybe legal counsel or other resources that are out there in this industry to make sure that you are doing what you were supposed to do for your business, it doesn’t it’s not all the same in every all 50 different states, okay,
yeah, with all the different regulations different states, and you know, having this part of your process, like your booking process, your intake process, do you find that that could be expensive, and is that where Doc COVID comes in and simplifies this process like this a great platform. I know that we’ve, we’ve sent you guys, you know, a lot of business, and it’s been an interesting thing for me to learn more about and how the importance of it, and how do COVID solves that problem? So is that simplify that path of least resistance to get them in and and not increase cost by leveraging tech?
Yeah, I think so. I mean, I you know, there’s a lot of different ways to run your business, and I’m not here to tell you how to run your business, but what I can tell you is what we do and how we do it, and why we do it, and how maybe that other people are utilizing us to streamline things. You know, you know, you might have, you might be a practice in California or in Texas. You might have an NP, but, but that NP, or PA, or whoever, they get sick, they go on vacation, they, you know, get married, they go on trips, all this type of stuff. So if you don’t have a mid or advanced level provider in house, what are you going to do now when there’s a new lead who wants to get that treatment right away? Either you can skip the process, which is not advisable, of course, or you have to find a way to fill in the gaps there. And so one of the things that’s great about what we do is we offer people, you know, the opportunity to work with us where we don’t charge monthly fees. And one of the reasons that that really helps is that if you do just need coverage for seven days because your your main NP is is going out of town. Yeah, we can help you there. You might have multiple new patients coming in at the same time for an appointment at 10am and 10am and you only have one MP. How are you gonna get that second one taken care of quickly so you can move on and maximize your chair time and get that revenue going? So there’s, there’s a lot of different ways to do it, but whether we’re kind of the backup provider or the primary provider, that’s that’s a great way to to lean on us to optimize your workflow and maximize every second that you’re open with each patient, and particularly when you start thinking about scaling, when You start thinking about moving from a Salon Suite to a full on space that is your own, or when you move from one location to many locations in your own metro area, or when you move from just one state to multiple states, or when you’re trying to sell, you know, and have an exit like these are things when you’re talking about building and scaling your business that you need to consider, how Can I do this in the most cost effective way that also reduces liability and exposure so that we make sure we don’t have any adverse events? And one quick story I just want to mention. Maybe you’ve heard about it already. I’m sure you have, but am spa put a put an article out about this situation that happened in Texas last summer. There was an IV patient who tragically received an IV but within 24 hours, had actually passed away because, and I won’t get into the details, because I’m not an expert on that exact situation, but it wasn’t. They didn’t do things the right way, and so because of all this gray area, as the esthetics and wellness industries are just exploding, right? Now they’re expected to double again in the next four to five years. There’s so much gray area. Don’t leave yourself exposed. Don’t leave yourself without protection and coverage to make sure you’re doing things the right way, because that can obviously derail everything that you’ve worked so hard to build
totally so compliance, safety, flexibility, that’s cool that you guys can come in and basically just do it for seven days, and it’s probably, per GFE, you know, it’s, it’s, it sounds, obviously very, very cost effective, very, very cool. So, yeah, I mean, the industry is very much growing. It’s exploding. Like you said, so much growth. There’s a lot of tech, a lot of telehealth coming into play, is it? So would you guys? So like, when I look at, like the tech, let’s call it the tech stack of running a practice, right? There’s, there’s things that you need. You need patient acquisition, because you constantly need patient flow. You need a way to stabilize the leads, automate the process. You need to have an EMR to have a patient of record compliance. You know, when they came in for their last treatment, the online booking, and then, you know, like rewards, repeats, like memberships, like, that’s a pretty good tech stack. So with the GFE component, obviously it’s tied around intake, right? It’s, that’s, that’s where it’s tied to, how do you, how do you automate that process? Could it be like through the booking mechanism, where it can kind of fire out automation? So let’s say, for example, Hey, I’m gonna go visit my local, you know, med spa, and I like to book online. That’s how I that’s that, you know, I book everything online. I think most of us do, at least in our generation, some of us still like to make phone calls and and kind of talk. But, you know, I book my flights online. I Airbnbs. Everything’s online, so I’m gonna book my service online. Is there a way that I could receive that text back or email back and just kind of knock that out before I go in? Is that? Is that a possibility? 100% Yeah.
I mean, it depends on what, what your specific tech stack really is at your practice. But yes, you know, for us, there’s no there’s no app that the user has to download. It’s very simple to initiate an exam. So it can just be automated or built into the automations that you’re using, whether that’s through growth 99 or, you know, another EMR that’s out there, shout out to esthetic record, one of our partners. And, you know, I know they have some automations as well that they can, they can help with. So, yeah, you can, you can definitely do that. And that’s, that’s an ideal way to to sort of optimize the process here. Again, it makes it really depends on exactly what your business is like. And what I like to say is, once you’ve seen one med spot, you’ve seen one med spot, you have never seen there never two identical med spas that have the same exact services, the same exact structure, the same exact team, the same you know, it always is a little bit different. And so we’re very careful to work with each client to make sure that everything is customized and built out to them, their services, their practice. And I know that recently, on some of the episodes you’ve been talking about the rise in IVs and the rise in weight loss that we see where, where these, these med spas and esthetics practices are so many of them are adding these services in. That’s That’s great. It, you know, it’s a source of revenue. I understand why people are doing that, but there’s also a lot of competition from the online realm of people who are just, they don’t have a brick and mortar. They will, they will mail you the meds, they will bring the IV to your home or to your office. And so this is where it gets even more confusing on the GFE side of things, because really a good faith exam. It, as far as I understand it. It started in esthetics, specifically, because you might have a medical director that’s just not there, and so you need somebody to do this. Well now, as we have really blown the door open on all the different types of services that people offer because it is wellness, it is, you know, direct to consumer and all these types of things. It’s, it’s important to to to know exactly how to optimize those, those aspects of what you’re doing. And so, yeah, with, with Doc COVID, if you run a run an online business or a mobile business, we can work with you there. If you have a brick and mortar, we can work with you there as well. And everything is going to be specific to exactly what you’re doing. But the interesting thing with the wellness and the weight loss is people are asking for GF, es, for all kinds of other services that may be medical in nature, but not esthetic specifically. And so there’s sort of a Venn diagram where, you know, there’s only so many questions you can ask and on probably every treatment that I’m going to offer you. Cameron, I’m going to say, what are your allergies? What medications are you on? What about this? What about that? So, like you said, it is a little bit about an intake and just collecting all. All the information and then allowing the proper healthcare professional to determine what are we going to do, how are we going to treat them, which modalities that we offer? Can I offer to Cameron to deal with his chief complaint on weight loss, on dehydration, on wrinkles, or whatever the case may be, that
brings up a question, what is the difference between an intake form and a GFE? Form and a GFE?
They’re very similar, I guess. I mean, really the good faith exam, it must require, it requires a visual component. So the healthcare provider has to be on a live they need to be able to see you. And so you, obviously there’s a conversational component to it, but if you’re not in person, then it has to be done through telehealth. That’s that’s what has
to be live. It has to be like it can’t be a recording video sent back. It’s got to be like you and I are talking right now, correct?
Okay, that’s my understanding. We do offer asynchronous options as well, and I know some people have moved into that, but the idea is that I can ask you, Cameron, when was, When was your last surgery, or did you have this treatment before? And then you can respond to me and share more information. So if it’s asynchronous, how am I as the provider going to hear, hear back from you, whatever that feedback is to say Cameron is or is not contraindicated for certain treatments?
Okay? And I’m sure, like, it’s probably best to have those recorded HIPAA compliant stored in some sort of secure environment so you can, like, use it going forward, right?
100% and that’s the big thing, is to have the documentation. You know, God forbid, there’d be an adverse event when somebody receives Botox. But you can have the documentation, the time and date stamp, you know, look at all the questions we asked. We asked you, are you allergic to anything? We asked you, are you allergic to anything? You said, No, you had an adverse event that’s on you for not disclosing to us what happened. And so again, it’s peace of mind. And when you’re really looking at scaling and building, you’ve got to make sure you have confidence in the processes that you’ve put in place for your people, because, unfortunately, there is the element of human error and judgment, and people just think, oh my gosh, I’ll just skip this step. It’s not that big of a deal. Google, med spa lawsuits, and you’ll see what the result is, you know, med spa lawsuits, California, and just see some of the things that people do. And it’s like, don’t be that person. Don’t be a headline. For sure.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University, naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med spot to the next level in both profit and customer success. Enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
Yeah. I mean, you know, that’s the thing, guys, for the listeners out there. Like, it’s a very exciting time. It’s a very exciting space. Like, what better feeling can you have than making someone feel good and look good. Like, wow. Like, pretty cool business that you guys are in. One question I have this really just came up when I was on this talk with you, if, like, malpractice insurance from I’ve never purchased it. I assume it’s a it’s a cost, right? And I think in some states it’s lower and there’s a tire, but I know it’s a true cost. It’s a fixed cost when it comes to being a practice owner. D is there by doing GFS or having some sort of tech in place, can that actually help reduce those premiums? Do you know, I
do not know off the top of my head, but that’s a great that’s a great question. I mean, I think that COVID really showed how telehealth is becoming more ubiquitous. And even though there are 50 different sets of regulations for 50 different states, I think it’s clear to see I don’t need to go to a doctor’s office to wait for 45 minutes because they’re running behind for the doctor to look at me and tell me to go get my blood done, you know, a week later, somewhere else, just to cut like this is all such a it makes sense why it is this way. But with the technology we have, we can do this and save a ton of time for everybody. And so whether it’s, you know, being streamlined in terms of the time efficiency and everything else, or potentially by your liability, because you know that you’ve got. Are your bases covered completely. And that applies to esthetics. It applies to wellness, it applies to weight loss. It applies to all of these other, you know, functional medicine services that are coming out, NAD therapy, cryotherapy, you know, the list goes on and on. We always think that we’ve finally found all the write ups for all the different procedures that are out there, but inevitably, there’s just more and more that’s going to come. And so I anticipate that it’s going to continue to grow. It’s going to continue to expand. And you know, I would just encourage everyone to really consider it, just look into it. Take, take 30 minutes and have a conversation with somebody, so that you know, for when that time comes for you and your business, how you can leverage these tools? Yeah, I
mean being an entrepreneur, being a practice owner. I mean, it’s so important to know that you guys are running a business like, at the end of the day, like you have to understand there’s there’s things you have to invest in, tools, tech, compliance, knowing your numbers, like, whether it’s marketing, whether it’s like, personnel, personality training courses. Like, there’s so much that goes into it. I think it’s kind of funny right now. Like, you see a lot of stuff on social like, I’m an entrepreneur, it means I’m free. I can do whatever I want and anytime. I can work today or not work today. It’s like, Dude, you get your man. You are so lost. Like, being an entrepreneur actually, really means that you just gave yourself a very like, low paying job for some years, and you’re gonna work way hard, right? So it’s like, it’s not a matter of if you get sued, if you’ve been in business long enough, and your plan is to grow your practice. That’s why you’re here. You want to grow you want to help people. You want to build confidence. It’s just a matter of time before there’s like, a one star review or a lawsuit or a complaint, or whatever it is, like, wherever it’s like, it’s going to happen. You know, like, I would be curious to know what the percentage of it not happening based upon how long someone’s been in business, especially in this growing industry, it’s fast paced growth, right? So I agree with you 100% like, compliance is important. I think a lot of people, they put this stuff last. And maybe when you’re first starting a practice, you know, it’s like, oh, come around to it. You know, maybe I just, I need to get patients in the door. That’s what I need. I need patience for, right? I’ll come, I’ll come back around to, I would encourage you guys like, you know, like, budget out the right process, safety first. It’s, I mean, it could be the first patient you ever have that has an adverse event, shit. It could be the freaking, you know, 10,000 I don’t know, but someone’s gonna get mad eventually. You know, you better have documentation. Yeah,
exactly. And what we see a lot of times, unfortunately, is there are the struggling business owners who maybe got in over their head, or maybe they just tried to make it happen too fast, and now they find themselves, instead of owning a business, the business owns them, and they don’t have control of their time. They don’t have control of what’s happening. And so you need again. You need to have processes. You need to have plans to make sure that you are covered. Because, yeah, like you said, if that, if you have an adverse event that happens early on, and you know it’s inevitable, it’s going to happen, but if it happens too soon before, while you’re still maybe in the gray area, while you’re maybe cutting some corners, it’s obviously gonna be so much worse. And so just take, take the time, take the time. And you know, there’s two components to having a successful business here. One is understanding the esthetic side of it. It’s an art, like, like you guys talk about on this podcast. You know, it’s an art, and there’s the creative element, there’s the medical side of it, but then there’s also the business side of it. And so oftentimes, what I see in the esthetic space is there’s if it’s if it’s a solopreneur or one person, they have the esthetic side of it handled, but they don’t necessarily like have advanced knowledge of running a business. And that’s what’s great about people like Nick and Nina tracer down in Florida. You know a husband, wife combo, or you and your spouse being able to do it together, and you can delegate things. And I know Nina on her episode, she was talking about how she turned it over to Nick and said, look into the tech find out what’s best. Let’s make it happen. And because she was working from sundown or sun up till sundown, pretty much. And so he knocked that out of the park. They’re obviously experiencing the benefits of having a great tech stack. But there’s a balance. You need to have the business side. You need to have the esthetic side of it. And the other thing, if you are an IV business owner or a wellness company or anything like that, what I would encourage you to do is make sure you’re focusing enough on the medical side of it, because a lot of people are just hearing, oh, I can make a ton of money by starting an IV business like my buddy back home in a different state. It’s not as simple as that. It’s not just giving people IVs, there are risks, there are concerns. Remember that patient safety is the most important thing here, and then business profitability, you know? And so we kind of, we really put the focus on those two things, and helping our clients optimize whatever their process is, wherever they are in their journey as a business, whether they’re new or established. So. Totally,
I mean, yeah, I mean, as you look at like, you made a good point. I mean, it’s an art, you know. And I mean, hats off to all the practice owners out there that have that, you know, skill set. I do not. I am literally the worst artist of all time. My daughter, she’s amazing. I couldn’t like, from a business standpoint, hey, I can tell, like, here’s the tools you need, here’s the processes, here’s the financials, like, here’s the run rates, all that stuff, you know, because that’s where my mind goes. That’s what I know. Yeah, right. But like, like, the other side of it, that’s what makes me so curious about this space and industry is, my gosh, you have to have an incredible craft, like, a good hand. Like, like, what makes a good tattoo artist is, like, a good hand, right? Like, it’s kind of, it’s kind of interesting, but they struggle running a business too, right? It’s like the artistic side and the business mindset like that. The brains all of a sudden don’t talk. But when you can get those to sync up and bring in the right people, like, what Nick and Nina have done? Hey, Nick, you handle this. I’m going to focus on the craft you run the business. Boom, like, explosion of growth, exactly,
and that’s one of the things I just want to mention to everybody. If you’re in this industry, if you’re in this space, go to a conference. Go to as many conferences as you possibly can, because that’s when you get the left brain, the right brain, to come together and you combine the tech with the services and the supplies and the devices and everything else. And you don’t really get exposure to those types of things on that scale in your day to day, week to week, type of stuff. And so whether you’re going to the medical spa show with am spa, or you’re going to esthetic next, or modern beauty conference, or whatever it is, get out there. Go do it. It’s professional development. And if you really see this as a long term career path, get out there, network, talk to people. I mean, we’ve had so many great times at conferences between, you know, just, just our own two companies, and Thomas and Serena shout out to them. You’ve got a great team over there. But that’s really what’s so cool about it is when everybody kind of comes in together and we can accomplish some amazing things. And, you know, make people feel more confident and offer, you know, healthcare solutions to what they’re dealing with.
So true, man. I mean, I’ll second that conferences are amazing. Every time I get back from a conference, I learn something, you know, whether it’s a new piece of tech or, like learning more about some sort of acronym in the esthetic space or modality or, I mean, man, and just like going back five years ago, the conferences, they have changed. I have met so many cool people, like we have an awesome time. It’s a lot of fun, great networking, I would say, go into it with the right mindset, like a learning mindset. And I mean, the ROI that you guys would get from conferences is huge. I actually have a full episode just on that, because I’ve learned so much. So I agree. You know, it’s been interesting to me, and I know that you got to go here soon. But when you talk about telehealth, right? Like I had recently, over the past two years, I moved across the country, I think a lot of people just kind of scattered and moved, you know? And so telehealth, for me was interesting. Like, when you move, you don’t realize that, oh my gosh, I just left my services and treatments to the people I had relationships with. I overlooked that, like, completely. I just, I don’t know how I just kind of did and telehealth was introduced to me, and I used a couple companies that have been, like, amazing for telehealth. And in fact, like, room esthetics with Shelby. I mean, they, they helped me with some of the peptides and hormone replacement therapy that has been amazing. And now it’s like automated to where, you know, I hop on a call with them, and we kind of chat. I have access to an NP that I have a conversation with if I need to. I know that we did do a GFP with them. And then yesterday, literally, I had my my supplies show up, and they showed up in a box that was refrigerated. And, I mean, I don’t have to go anywhere. It’s freaking amazing. Yeah, I
mean, the consumer experience as as we lean more and more into tell out the consumer experience goes way up, like way, way, way better, you know, than than wasting the time driving across town doing all these things. And so, just like you said, you know, whoever is out there, look at how you can utilize tech that’s designed to optimize your processes, for esthetics, for wellness, or for GFE is for new patient acquisition, for, you know, retention for all these like, not everything exists yet, but a lot of things already exist. They’re great tools that can that can really help you. And that’s one of the awesome things about our platform as well, is that, yes, we have our team. We only hire MPs, but we have our team of MPs standing by to do our good faith exams in real time seven days a week. But if you have your own team, or if you have a big enough operation, you can also leverage our platform with your people. And so that’s a whole, a whole separate thing where, like, you know, it’s, it’s essentially like a zoom call, or like a FaceTime call, but we have the whole infrastructure. You’re built to allow you to document all the questions and make sure that you have, you know the coverage for that, because you know if somebody’s doing FaceTime, that might work. But do they have a form they’re filling out each time? Is it time and date stamped? Is it secure? Is it this? Is it that there’s a lot of questions that go into that? So not only can we leverage our platform on your behalf, but you can also leverage our platform on your behalf to be able to optimize what you’re doing and have a standard procedure for those types of things.
That’s freaking awesome. I mean, you guys, that’s that’s so cool. Like, talk about making it easy, you know, like, I actually have another experience. I went to the dentist shoot. It was like two months ago, something like that. And when I got there, they handed me a clipboard, and it had like, four pieces of paper on it, and I had a pen, like, because, I mean, everything for me is, like, tech driven, like you, I’m like, Oh my gosh, man. And I have, actually, I think my handwriting has gotten worse over the years, because I never write anymore, right? It’s all text and stuff so like that. That was just a it. It cost me 1015, minutes of time that I that I could have saved, you know, and then I had to sit in there. And, you know, I’m a person that very much values my time. First of all, how to, you know, drive there and deal with all that, and then obviously, you know, get the surface and treatment done. Which treatment done, which obviously you can’t do telehealth or dental yet, maybe one day, but, but, you know, it was like, that’s the type of that’s the type of experience. When you’re coming back to talking about patient experience with telehealth, it’s mind blowing how much we appreciate it, and especially when you’re looking at who your customer or patient is, they’re typically a business professional. They’re busy, they don’t have time. They want to knock it out, do whatever they got to do, and then move on. Get the appointment, get the service, because at the end of the day, I got shit to do, right? Pardon my language, but I have things I got to get done and so like this speeds that time up, you know, just like with all the other tech that’s been enabled. And so it’s just cool to see all the tech and processes and everything rolling down to patient experience into the space. Yeah, yeah, absolutely. Well, Trevor dude, I appreciate having you on. I know you’re busy. When will I see you guys next? We are committed to esthetic next. It might be a conference in between there, but I think that’s in
August. Yeah, okay, yeah. We’ll be at esthetic next. So we’ll definitely see you there. We’re gonna be out in Boston at modern beauty conference in about a month, at the end of June, for for that conference as well, which is a great conference I started on the East Coast. I love getting out there, and so yeah, we’ll see you probably in the next few months here. Very cool. So
if anybody wants to connect with you personally, because you’re a freaking mastermind when it comes to GF ES and you can educate the audience here, where is the best place for them to connect with you, and if it’s easier for them to connect with your team. Where can they connect with your team? Yeah,
absolutely. So my email address is Trevor, T, R, E, V, O, R, at DOT COVID, D, O, C, O, V, I, a.com, obviously you can just go to.covid.com and get in touch with us that way. Our team is available pretty much all the time. We have a great team. Shout out to Melissa and Kenner, our senior sales rep and customer success manager that make it happen for everybody every day. And yeah, so probably the website or shoot me an email and two takeaways, I just want to kind of mention before we wrap up here. First of all, if you’re not doing GF es right now, then please look into it, make sure you’re covered based on what you are doing and where you are doing it. Not every state’s the same, you know, reach out to us. Reach out to some of the other, you know, vendors in this space to find out what you need to because ultimately, again, this is all about patient safety. And secondly, for us, what we, you know, intended to do here is we set out to come up with a software and a service that only not only meets but exceeds the standards of all of those different states. And so we would love to connect with anybody who has questions on this topic, even if it’s just a little quick Q and A or a phone call or something like
that. Awesome. Thanks so much, Trevor, now your team’s been amazing. I’ve gotten to know him and his team over the years. They’re a lot of fun, too, guys like so if you see them at a conference, I mean, they’re, they’re, you know, laid back professional. Know, their stuff fun to hang out with. And, you know, my team and I, we definitely created quite the cool bond and synergy. So again, bro, I appreciate having you on. Thanks so much. Thanks for educating the space and guys. There you have it. If you guys found this episode valuable, or any episodes, please share it with the community. That’s like my only ask. That’s that’s what I want out of the stuff. Again, we we do this stuff at the kindness of our heart so we can just push it back in the community and help everybody grow like anywhere that they’re at in their journey. So that’s my ask. I. And I’ll leave it at that, guys. So thanks for tuning in until next time. Happy injecting. Thanks again. You.