In this enlightening episode of Medical Millionaire, host Cameron Hemphill interviews Dr. Brian Harris, a renowned cosmetic dentist and innovator in virtual consultations for medical aesthetics.

Discover how the principles of dental practice growth can be applied to the medical aesthetics industry. Learn about the power of personal branding for aesthetic practitioners, storytelling, and pre-recorded video consults in cosmetic procedures that transform patient acquisition and conversion rates.

Dr. Harris shares insights on reducing chair time in aesthetic practices, increasing case acceptance, and creating a more efficient, patient-centered approach to consultations. Whether you’re in dentistry or medical aesthetics, this episode offers valuable strategies to elevate your practice, improve patient communication, and boost profitability.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
Hey, what’s up, everybody? Cameron Hemphill, here your host for medical millionaire. Hey guys, thank you so much for taking the time to tune in to the podcast. These episodes are 100% designed for you to help you take your practice at the next level. A lot of times I do these episodes myself, you guys have obviously seen me have more guests on lately, and today, I have an awesome friend, a true gentleman in the space of dentistry, Dr Brian Harris. This guy, he’s been in the dental world for years and years, so obviously, go into the story and tell you more. He’s developed technology apps to help him scale, to help him convert more people into long term patients, reducing chair time. So this guy’s seen it all from really performing like top clientele, veneers for some very
credible people, I will say,
and growing practices, exiting practices, and he’s just got a tremendous career, and he’s got a lot to share with us, and a lot of the overlap and challenges that we see between Med, spa, specifically, and dentistry. So Brian, my man, thank you so much for your time. Welcome to the show.
Hey. Thank you for having me. So it’s an honor to be here and and before everybody checks out, because there’s a dentist on here, I promise you it’ll be worth your while to stay. I think there’s the the esthetics industry, and specifically the cosmetic dentistry, is so similar. You know, the deeper I get into both of them, the more I realize, like, how much you know, how much crossover there is, and how we really face the same challenges. But also, you know, I think there’s a lot to be learned from from both industries. So, yeah, I’m happy to be here. Man,
yeah, no, that, that’s so true. And I mean, you know, as us, that we are, we’re pretty focused on the esthetics, the invasion, non invasion, space. And you know, what we see naturally is a lot of dental practices have reached out to us and saying, hey, you know, we’ve seen what you’ve done in the esthetic space, and we want to help take our, you know, look, make our practice look more esthetically pleasing on the dental space, right? And that’s, actually, that’s how we met. We met through social media, I think through, through friends, referral. But I think there was a DM or an email, something happened you and I connected, and we ended up working with you. And then throughout that journey, I mean, it was, it was very interesting for me to understand the challenges with bookings, the challenges with website new patient acquisition, like the workflow process in the esthetic world, you have patient acquisition, website, social media, you have EMR systems, you have accounting systems, you have CRM systems. The dental space is no different, right? They’re just different products, or just different brands of EMRs or EHRs or whatever. Or you guys call them pointed. What do you guys call them? Like practice management systems. That’s right, that’s right. It’s just different acronyms. So talk to us really quick about the challenges of the workflow that you guys have from a technology standpoint, from when a patient reaches out, or a potential patient, they reach out. What are the challenges that you see most dentists have? And I know there’s, there’s a lot of similar similarities in terms of overlap, but And how have you helped solve those challenges?
Yeah, so I think, I think the biggest thing nowadays, so if we can, let’s, like, rewind a little bit. So I’ve been, I’ve been practicing almost 20 years, and there was a time back in the day, like, like, we would argue, me and my partners, who was my dad and my brother at that time, we’d argue about, like, how big of a yellow page ad that we were going to take out, you know, for for this next year, and and whether it’s worth it to do the half page versus the full page. And, you know, it’s wild, because, like, that was like, the first few years of practice for me. And then all of a sudden, websites came along, and everything changed. Everything went to like websites and building like a brand. And then we’ve all kind of now experienced this, this transition in the world of social media, where it went from building like a brand Harris Dental, to like, really doubling down on personal brand in it being Dr Brian Harris. And so when I guess, to answer your question, I think the biggest thing that’s changed is that people want to do business with people. People want a direct connection with the provider. They want to feel like they’re being seen, they’re being heard, they have a voice. And so I think we’re kind of trying.
Transitioning past this time of, you know, a doctor driven practice, where people come in and because you’re the doctor, and you say, like, this is how their smile should look, you know, they would just listen to you to now very much, like, it’s a patient driven process, like people see on social media, at least in my world, 1000s of examples of smiles, like by typing, you know, one keyword search, and they know colors, sizes, shapes. They know what’s possible. And I think it’s the same thing in the esthetic space, like they know what lips can look like. They know what you know what other procedures are out there. When it comes to filler, whether it’s filler threads or Botox, or whatever it is, they know what’s possible. And so
I think that’s that’s changing, like it’s much more this, this idea now of, how do we serve patients at the highest level and give them what they want, instead of just telling them that we’re the experts and we know everything?
Yeah, they I mean, we’re becoming so much more educated now, you know, it’s like, you know, you’ve made a couple comments as we’ve gotten to know each other. You know, people don’t like to be sold to. They like to be, you know, informed, right? And that’s happening more and more. And, I mean, with a Google search, or even going to Instagram and doing a search, or whatever, you can type in a search query, and once you zeroed in on someone that you like, right? And and there’s true there’s people that I follow on social media that that I like I’ve never even met, right?
I just either like their voice, their tone, like their leadership skills, any value that they’re giving it to the audience, and so I completely agree. And then as they dive further down your page, they can see your work, right? They know your before and afters like you’re selling. You’re selling without selling, you’re just showing. Hey, here’s the results, if you’re interested. Then then reach out and we can connect. And you can take them through that. You know, through that, in my world, I would call it a funnel. In your world, you’d call that the patient experience, and be able to help build confidence within that individual, right? So it’s interesting. I mean, they can also look up your reviews very easily, right? Okay, here’s your work. Okay, cool. The reviews are there, okay. Now your apps, now your credit, your credible, and your work matches it up. And then they go to the website, and they can book online. They can call you so but once they once they have decided that, Hey, I like this guy. I’ve connected with him through social like that happens now. I like his work. He’s credible. Either I’m gonna fly in and take the time to go see him, or I’m going to drive or whatever the case is, like, what? What does that process look like? Because there’s still steps along the way to where they’re actually, like,
very comfortable in in writing that check for building confidence within their smile.
Yeah, I would say I have to go back and, like, share my experience. Probably 2017
that was probably the biggest pivot that I’ve ever made in my practice. And it’s also when I went from doing, you know, one smile design every week, which is a lot in our world, to do, you know, a 2030, $40,000 smile makeover case in a week, like one a week is, that’s a lot. I mean, that’s, that’s a busy cosmetic dentist and and I made one change within my practice that took us to doing two to three a day and being booked out several months in advance. And the change was this. It was recognizing that my like sales process was broken. You know, I recognize had this like realization of like, and the way we take customers through
that process, like it was always based on what we called our sales process, like we had designed within the practice. Like, how you know, how do we market? What does that first phone call look like when they do call? What do we say? How do we get them to schedule when they do schedule, like, how do we walk in the room? What do we say to them when they have objections? You know, how do we handle those objections? And it was, it was all based on the sales process. And I realized, like, if we flipped the script, and if we just completely changed everything so that it was purely focused on the buyers process that we would probably see a big difference in conversion. So what I mean by that is, instead of making the patient do everything we needed them to do to get in front of us and then try to sell them on something, I just say, Well, what if, before that even happens, what if I could just tell them exactly what they want to know? Yeah, because every, I promise you, every esthetics customer wants to know, can I trust this person? What are my options and what is this going to cost, right? And if you can give them that information before they ever step foot into your place of business, that’s where everything changes. You know?
That’s where you build the trust. You create transparency. You create clarity with with what you’re doing. They get a chance to to then see me and who I am and what I do. They get a chance to hear about cost and and so I think that’s that’s when my whole virtual console process was developed. You know, not, not live, not lied like this, where you and I both had to show up here at the same time to have a conversation, like pre recorded video that I could send to my patients, saying, Hey, here’s who I am, here’s what I do, here’s how I can help you, here’s what it’s gonna cost. Like when you’re ready, I would love to work with you, and
that changed everything. Now people show up for that first console, and they already know everything about me. They know what I’m going to recommend. They know the cost. And it just changes the game completely. It’s crazy.
What like? How did you think of that? And okay, let me even go deeper on that.
You obviously go to to to school to get the licenses and right, you know requirements to be able to become a dentist, right? Is there any education throughout that process on actually, how to grow a practice from zero to, let’s just call it a million dollar producing practice. Is there any information on that?
There’s no, there’s no, I mean, there’s very, very minimal. Some of the more progressive schools nowadays are doing some, some of that, and learn on, you know, YouTube, more now, or and stuff like that. I’m sure there’s, there’s resources. Yeah, there’s resources now, and a lot of there’s like, consultants you can hire. But it’s all, in my opinion, it’s all like old thinking, the strategies are teaching. It’s not how people are buying nowadays. You know the strategies of like, you can’t, you can’t talk somebody into a procedure for their face by using tactics and strategy like, they need to be, like, stoked about working with you, and they, they need to be excited about buying. They they need to be in a place where, like, no, they want to work with you because they know you’re the best and they trust you, like, that’s, that’s the key nowadays, is, is it’s not, it’s not even, you don’t even have to be good at sales, per se. It’s just, it’s just how you educate your patients before they before they come in the practice, showing them exactly the credibility to the work that you perform. You can easily show that on social. You can send them a video through a virtual console before they come in, or before they fly. And I know a lot of people fly, and he comes to you, right? And so like, now they have the ability, like I like the guy. He has great work. He comes highly recommended, and they show up there. They’re ready to go. It a lot of times. I I’m talking with esthetics owners, and they’re like, oh, as soon as we get them in the door. Like, our conversion rates extremely high. And maybe that’s for some lower ticket type of items, right? But I think the real purpose of this is to, and I don’t want to use the word upsell, but it’s really creating that journey, that path to what’s really going to build confidence in themselves, of whether they’re in the first place instead of a quick fix, right? And so like in the world of cosmetic dentistry, like I’ve been through that, it’s interesting. You said I’ve been through that path before. Years ago, I was thinking about getting veneers or getting braces, and I went to, can’t remember the doctor’s name, but I went there, had a consult. Showed up, we had a conversation. I said, Let me, I’ll go talk to my wife about it. You probably have heard that before. You pivoted your process, and, of course I did, and then I never heard from them ever again. Not an email, not a text, not a phone call, not a mail letter. Like there was, there was none of that, right? And that was, I feel like those are the they could maybe, if they had some effort or something compelling to send me. Hey, here’s a story of so and so that was in the exact same position as you. Here’s the process and journey they went through, and here’s the outcome, like something like that. That’s what I want as a patient, right? I just want to know, like, what is the end result, and and you’re able to do that now through video and through social and just being upfront that when they come in, they’re ready to go. I’m so glad you shared that example, because that’s exactly, that’s exactly the strategy I use, and that’s what I’d recommend that everybody use. It’s, you know, when you sit down to record a video for somebody that, we’ll call it a virtual console before they come in. You, you’ll have, ideally, you’ll have, like, for me, I need to have small photos, right? I need to have something so that I can speak to how I can help them. But let’s, let’s say it’s, it’s in the esthetics realm, and let’s say it’s just a photo of the face to be able to for me, to be able to say, like, hey, I can help you. And you know, here’s some things that I see within your smile, where I feel like we can help elevate how things look. But before I even get into that, let me just share with you some stories of people just like you that we were able to help and in the.
Kind of results they got. Because then I can go through and I can say, hey, this is Ashley. This is where she was very similar to you. This how, how it looks now, you know, this is Jennifer. You know, she was in the exact same position this. So what happens is, you’re, you’re giving them three or four examples of people just like them that went through it. And there’s like a natural law in nature called the law of the herd, that that people naturally want to do what they perceive the that most other people like them are doing. And and so if Ashley and Jennifer and and Jessica, whatever the names are, if all these people are just like me, and they went through the process like they deserved it. Like, hey, I deserve it too. And so there’s no tactics. It’s, there’s no strategy. It’s just, it’s just storytelling and sharing what other people have gone through. And if people are ready, then, then they’re going to want to buy so that is so much more valuable than just saying, Hey, this is what you need. You know, I see some diastomy here, and I we need a ginger vectomy. Like, no, it has nothing to do with the dental procedures. I don’t even know you just said right there exactly.
And that’s how, that’s how most dentists talk, though. And I would say there’s probably a lot in the esthetic space that they try to use logic to to to upsell people on procedures, whereas it’s not about that, you know, it’s about like, this is, this is what it can do for you, and that next level confidence is going to allow you to then go on and do amazing things. And so
it’s just, it’s fascinating to me, because I never thought I would go down this rabbit hole of
of, I feel like most of what I do nowadays is more of just about communication and just telling people exactly what they want to know, versus, you know, trying to be the expert and trying to convince somebody of something.
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Yeah, yeah, that’s interesting. And I mean, they can, they can see it everywhere online. I mean that you have a, you know, massive social media following. If you guys aren’t following him, by the way, go check him out. It’s Dr Brian Harris. He’s on Instagram. He posts lots of cool videos before and after. Is very informal, very educational, and talking about people’s story as well. So you know, and you guys could pick up on exactly what he’s doing there, and just storytelling and talking about the journey and the process of what people went through. There’s a couple of other people in the esthetic space that I see that doing very, very well as well. But, you know, like, like, some takeaways here, guys for the audience, like, you know, start talking about the story, start talking about the journey and how you can help people. So one of the other challenges I hear Brian is, is,
is chair time, right? Like if, if you have completely pivoted and you’re doing now everything through virtual consults. Because I know chair time is extremely important, especially if you, you know a high velocity practice where people are coming in, constantly doing consults all day long, is that, have you seen that reduced chair time? Is that, like, how has that been successful for you?
Oh, it’s been a massive shift for us. So the best way to explain it is, you know, I want to explain kind of like, how I used to do it. And this will resonate with people listening. If you’ve ever been to a dentist, you’ve probably kind of experienced something like this, but it’s also probably similar to what’s happening in your own practice. But the old way was, I would see somebody on my schedule that’s coming in for, like, a new patient consult, and I had no idea what they wanted. I knew nothing about them. I knew nothing about what, what was going to work within their budget. And at the same token, they really knew nothing about me. They never talked to me. They they were pretty unclear about what things were going to cost, like certain things, like cleaning, like basic stuff. Yeah, most people know. Just like most people kind of know the rough idea of what Botox is going to cost.
Cost, right, right, right, but they really didn’t have any idea for some of the higher ticket procedures, like, what those cost or the real benefits. And so what happens is, then I’d be in this concert with somebody, and I’d feel like I have to, like, do this fake, like, build this relationship. Oh, tell me about you. Where are you from? Oh, that’s cool, you know. And it’s like, the five minutes of like, let me get to know you, and then, like, the transition into, well, let me lean you back, and then we’d make this long list of stuff that I see, and I’d be rattling off to my assistant the things that I see. And then we’d sit up, and then, then I would say, okay, you know, there’s a few things I see here. And I go over photos and try to logically explain to them why they needed all these things. And then somebody to walk in they’d never met before and give them a print out of, like, all the stuff that need to be done to the tunes of 1000s of dollars, and then they need to go talk to their spouse. And then we’ve all experienced that, and then it’s like, what does the spouse think? Like, oh yeah, they’re freaking ripping you off, you know? And that was never, it was never the intention, but that’s just, that was, that was the process. And so
imagine now,
imagine your customers, your patients, coming in and them meeting with you. They already know, like most of that stuff, you’ve you’ve sat down, you’ve recorded a video, and you’ve said, hey, it took, let’s say it takes 10 minutes. So sorry, that whole process before it was like an hour long dog and pony show of like, trying to, hopefully people, like, sign up for treatment. So now I spend 10 minutes
in a video,
not live. I pre record it, and I just say, hey, here’s who I am, here’s the kind of work that I do. These are the type of services we offer. These are the prices of those services. Here’s what I think would really benefit you. But since I haven’t met with you in person yet, you know, I’m just going to tell you everything, and then when you come in, you just let me know kind of where your budget is, what you want to spend. And you know whether, whether we work together or not, like I just, I want to show up for you for the next 10 minutes and just give as much value as I can and and at least then you walk away with like, a great second opinion of what’s possible. So what happens is it breaks down all it like I think. It sets me free. It sets them free, because now there’s not this awkwardness to get it now it’s like we’re both free, so that when they do come in to see me, they’re already just the mere fact that they’re there in my practice, already know they want to work with me. Now it’s just figuring out to what degree. Yeah, so instead of spending an hour before and then getting to the end and having some people ghost us and never message back because they’re embarrassed and they didn’t realize it was that expensive. Now I only spend time with people that have watched my video before that come in, so all my time is spent just working with people that are ready to move forward. And I still serve people, I think, at the highest level for free, by telling them what’s possible.
So I want to share, can I share a quick example, real quick, I know I’m absolutely so perfect example. You and I both together went in to Ruma. I was there visiting you, and you’re like, hey, we’re gonna stop by room. And so I’m like, Cool, I’ll get my Botox done, because it’s what I’ve always done, you know, I’ve had Botox in the past. And I’m like, I’ll just get my Botox done. And they have a pretty like, a dialed in process, like I felt super comfortable. I never felt like I was being up sold once, like I felt like, like they were truly there to just help me with, with, with what I needed. But in the process, they talked to me about, you know, the little cannula thing under the eye, and going through and doing, what’s that called candy? What I think? Yeah, anyway, if I had been, if I had heard about that before and been prepared and was able to see the benefits and realize like it was not as big of a deal as what it looked to be like, I probably would have been totally ready to do something like that, and I would have paid a couple $1,000 to do it, because I would have seen the benefits. I’m already there. I might as well do it there. But what happened is, I got freaked out because I wasn’t aware it was all kind of like, it seemed like a lot going on. So what did I do? I just ended up doing the Botox. And that’s that’s with, like, a really dialed in, well, run machine. But, you know, sitting down with Shelby after that saying, like, hey, the this is where the virtual console would have been a game changer for you guys here. And I think now she’s, she’s using, you know, platform and doing them because of that, because of the fact of, you know me just saying, like, Hey, I probably would have moved forward, because I wouldn’t have been as scared. I would have been more prepared. And it’s not always. Sometimes we think it’s always about cost. It’s not always about cost. It’s about like, like, people need time to process it and think through it. Yeah, it’s got to be the right timing, right? Yeah, it’s going to be that, yeah, there’s, there’s so many variables outside of cost. I totally, totally agree. And that’s a that’s a great example. I was there with you. I saw.
You go through that process, right? And I know it was kind of like it was, I was like, Hey, come with me. But I agree, I think if there was, if you were, like, if there was intention behind it, why you were coming in and you were informed, right? And that was kind of an interesting example, because we kind of popped in, but there’s it, let’s just say that it wasn’t a pop in and you’re like, Hey, I’m coming into town. I’m gonna see cam. We’re gonna talk about a couple things while I’m there. I want to meet with you. And she and and there was, like, that presentation that went back and forth, kind of like, how you’re doing it. Chances are we just spend a lot more time there. And, you know, you would have, you would have spent more money, I would have assumed, and and potentially got the result or outcome that, you know, getting you towards your journey, I’m not sure, but based off what you’re saying, I kind of got freaked out. I’m like, Oh, just give me the Botox, just what I’m used to doing. It went back to your comfort zone, right? Yep, yeah. So that, and that’s the difference of, I think that’s how,
how we can think about it, like, Well, yeah, we have a high conversion rate once people come in the office. And I think people that say that probably do, but they don’t realize, like, how much they’re missing out on. Because I’m the type of buyer, like, and I have since gone back and done functional medicine stuff and DEXA scan. But I’m also the type of buyer like,
and I think everyone out there has these people like, I would have done it all in the first visit, and that first visit would have been five times more profitable, because I would have been aware of what was possible. And, um, and those treating me wouldn’t have felt that pressure of having to, like, upsell or talk about these other things, because I would have, I would have been the one making that decision. And so, yeah, I just think it’s, it’s, it’s not a matter of,
it’s just a matter of efficiency and time and the old way in esthetics, in my opinion, is the Botox, the fillers and stuff. It’s like, the bread and butter stuff, but then it’s like, Oh, shoot. But how do we talk about these other things that are more expensive without feeling like we’re trying to upsell people? And I think it’s the easiest way to do it by just like, by just doing it beforehand, so they they know what’s possible, and you’re going to get a lot more people moving forward with higher ticket stuff, because they’re, they’re just better prepared.
Yeah, you know, I haven’t seen anybody or talk to anybody that is leaning in on that approach in the esthetic space at all. I know that they’re using some level of telemedicine, and they can, you know, do like live videos, right and so. And just to kind of inform the audience, when you say pre recorded videos, this isn’t like a one time video that you’re recording that’s like generic. These are personalized pre recorded videos. And then you can say, hey, Susie, Dr Brian Harris, here I saw the images that you sent in. Thank you so much. Here’s some examples, and some cases that I’ve had that have very similar use cases to what you have. And here’s the outcomes, and then here’s the journey, and then even showing them like the exact result of what they got, maybe giving them some costs on that, giving them, you know, kind of what the downtime is, whatever it is, and then hitting a button and that video goes to them. Is that how I’m hearing it? Yep, it’s exactly, exactly how it is. And that’s, is that a platform that’s in the dental space or, yeah, so that’s smile virtual. Is the is the name of the platform. And,
you know, I think, I think you and I have talked offline a couple times about eventually creating something like this in the esthetic space. I think with the customers that you already have like it, to me, it’s a no brainer, but, you know, at some point I think you guys being able to offer that to your customers, you know, then to be able to have a platform, they can go log into the tip of compliant that’s easy to use, where they just sit down, they click on one of the leads that’s come through, they record the video. It goes out, you know, whole automated sales process after,
you know, I’m excited to to eventually get to that place where we can build that out and to collaborate on that, because I think, I think it’s going to benefit a ton, a ton of people. But, yeah, I mean, that’s, that’s the, that’s the platform doctors. Then we have, what, close to 400 Cosmetic Dentists now using that platform. That’s how they communicate with all their patients. And it’s, I mean, it’s changing the game in cosmetic dentistry, for sure. It’s amazing. And, I mean, now it’s like, because traditionally, let’s just say, you know, if I’m going to go to a cosmetic dentist, I’m probably going to stay pretty local, right? Sure, and, and that’s how, okay, you could probably drop a pin in Phoenix, Arizona and say, Okay, what’s the population? What’s the average home sales price? Medium, like, Where? Where is the.
You know, these are higher ticket type of treatments, right? Where’s my target with the power of social and smile virtual, it seems like you could your reach is even outside the United States. Potentially.
Thing about video is like the world. It’s like the world becomes your playground at that point, because between social media and video. Like, there was a time where to get in front of somebody and to let them see you and know who you are, like you’d have to like they’d have to come all the way into your office to see you. And now, like, you can go to people wherever they are with video, you know, and if, if, if those listening like, aren’t leveraging the power of video with their customers like they really are, are missing out on just a massive opportunity.
That’s impressive, man. I like it. I like it. Well, I know that there’s a lot of enhancements that you’ve talked about in the tech space with and you know the the dental opportunity in terms of having, like, even automated texts go out, automated emails go out. That was one of the things that I experienced, was I, when I went into to get a consultation done, like I was saying, Nobody ever reached out. I know that you guys are developing a lot of cool features on that as we continue to chat. And I agree, like, I think that this, this type of tool and concept is absolutely needed in this space, especially on like, the the higher ticket items, like you said, like this. This isn’t great for someone that wants to come in and get a, you know, a couple pokes here and a couple pokes there, maybe a few units here and there. This is like, hey, like, let’s, let’s actually show you what’s possible through these types of treatments, and getting you almost have to train the patient out of the mind of Botox in general. That’s just like a that’s a term that all of the the potential patients just know about, even though there’s so many different options of the neurotoxins available, like they don’t, they don’t really know it’s possible. So I think it’s like you’re almost doing the potential patient a disservice by not educating them through that process and then benefiting yourself by creating a much more profitable treatment. I think. So I almost feel like, you know dental cleanings, like your hygiene cleaning, to me, is like, it’s the equivalent of what what Botox would be for their esthetic space, right? It’s something that, like, yeah, it benefits you. You’re going to come in, you’re going to do it on a certain time frame, and that’s what’s going to keep your mouth healthy and and same thing, like, people are going to come in, they’re going to have, you know, they’re going to get their Botox, they’re going to they’re going to maintain, it’s like, I think what we’re really talking about is, like, it’s all the other stuff that they could benefit from, and the relationships already there. They’re already coming to see you. There’s no better client to work with than the ones that are already trusting you and seeing you for the regular day to day stuff. But what happens is you get stuck in this, like, this zone of like, when somebody’s been coming for so long, it’s hard to just out of the blue, be like, oh, you should do this, you know, you should do this expensive procedure, you know, and and have it not feel like it’s an upsell, where, you know, using video to just pre educate your patients on all the things that you offer makes it a lot easier to have Those conversations without feeling like you’re with them, without feeling like you’re selling so true, so true. There’s so many people in the esthetic space that could benefit from what you’re saying.
So guys, I would encourage you just go follow Dr Brian Harris on Instagram. Is that the best place for people to reach out? I know you also have a mastermind. You have the smile design secrets, course, like, you know this, this guy is an educator, guys, and what he’s saying right now is so powerful. And I think that there’s a lot of practice owners out there that could there’s a lot of great takeaways on the social side, the video side, the video consult side, you know, and really reposition yourself on how you’re selling versus the traditional ways,
yeah. Dr Brian Harris on Instagram, probably the best way. Or just, Dr Brian harris.com my website, but also, like, I think,
you know, I think there’s a lot of messaging, I mean, to see what you guys are doing for the esthetic space, and how, how it’s really transform that space. I mean, you guys are really, really good at what you do and, and I see you now starting to work with with other higher end cosmetic dentists, even. And, you know, and it’s just exciting to see how you guys are helping people build their brands and, and so, you know, kudos to you guys for being ahead of the curve and for continuing, just put out like, great content. I think at some point let’s, let’s play around with the idea. Let’s create, maybe, like a focus group within the esthetic space of of you know that we can kind of bring down this path of video consults. You know, when, when the time’s right? I think it would be, it would be awesome, maybe, maybe.
If those are listening, you know, see value in that, maybe just reach out to Cameron directly. I think it’d be cool to put something together eventually. Yeah, absolutely. You guys can, you know, obviously, just go to growth 99 com, reach out to me and or you can just go to our Instagram as well. Try to the site as well. So, alright, man, I know you’re busy. I know you got a lot of virtual consultations to do.
All right, buddy, I appreciate
you. Thank you guys. So thank you so much for your time, man. You have a great day, and I’ll follow up with you soon. Sounds good. Thanks.