In this episode, Cameron is joined by Bryce Prescott, Founder and CEO of Media Automated, and they discuss the benefits of podcasting for various industries, including medical practices and medical spas. They emphasize the importance of creating value, establishing authority and credibility, and maintaining consistency in podcasting. Cameron and Bryce talk about strategies for podcasting, such as creating dynamic and educational content, leveraging reach and influence, and outsourcing production. They highlight the potential of podcasting to impact SEO, communication skills, and audience engagement, They also explain how to scale your podcast for success through increased credibility, authority, and relevance.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
Hey, what’s up, everybody? Cameron Hemphill, here your host for medical millionaire. Hey guys, thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight for practice owners. So my team and I, we have consulted with some of the top practice owners throughout the country for years. We see ones that are absolutely thriving, and we see others that need a tremendous amount of help. So with that being said, a lot of times I do these shows solo. A lot of times I bring in, you know, industry leaders. But today, guys, I have a friend that’s on here. I have a gentleman by the name of price, brescot. He is the podcast, man. This guy actually produces our show. He helped me get into this space and for many years. I mean, I think we’ve been running this show since, what, three, four years, maybe something like that. Bryce, yes, yeah. He’s got a great, I mean, he has a great background. He understands exactly how to build, create a podcast. If you guys are a practice owner, thinking about becoming one, and you’re thinking about creating a podcast, the challenges behind it, the technology you need, like how to create, you know, the overall show, like this guy, has a tremendous amount of resources and background on how to do it. So Bryce, dude, thank you so much. Welcome to the show. I appreciate it. You’re super busy. So happy to have you
well. Thanks, Cameron, for for allowing me to come on your show and to create some value for your listeners. I am very passionate about podcasting as a medium, and I have yet to find a industry that doesn’t serve itself well by having owners and operators in the industry have a podcast. And so this is gonna be an exciting conversation for us to have. Cameron,
yeah, you know, it’s interesting, like our audience and listeners, they, they do a tremendous amount of marketing, right? They own med spas. They own esthetics practices. They’re in the wellness space. They spend a tremendous amount of time. When I call dark social is like posting on Instagram real stories. They’re getting very active on Tiktok. Tiktok is showing to create a tremendous amount of value, especially in this industry. Like outside of the whole dancing concept, like it just creates a tremendous amount of views and shares. But one of the things that I don’t see them doing enough of, and I’ve only seen, I want to say, a handful of practice owners actually do this, is understand the value of a podcast. Understand how much you can impact your SEO, how much you can help you with communication skills, and then how they can even wrap that back into YouTube, and that’s another platform I don’t see them investing enough on. So talk to us about like, if, if I’m a practice owner and I’m this is on my mind, like, and I know a lot of practice owners are thinking about doing it. I hear like, yeah, let me do it. When I get around to it, those types of things, what are some of the things that they can do to help create a podcast, understand the impacts of it, and how to scale it, and how to really give value to their audience. So
that’s the only thing
you want to know, is how to start, grow, maintain scale and succeed in podcasting. That’s it.
As we go from there, I’ll keep
my answer under 45 seconds. How’s that sound? That’s a loaded question, and I appreciate the question. It’s really impactful. So let me kind of peel back and let’s go high level for a second before we get into some of the nuts and bolts of the actual like technicalities of podcasting. If you’re a med spa owner, if you own a car repair shop. It doesn’t matter. There are aspects of your business to which the public doesn’t understand, and there’s aspects to the story of your specific business that are entertaining and peculiar, that could bring in people to want to associate with you and to support you and your business. The Med Spa clinics that you associate with are no different. There’s a lot of misunderstanding about exactly what goes on in these clinics, about the benefits that are offered with their products, all of that well, right there alone is one of the reasons why you should consider a podcast, because there are solutions that you can provide on the terms of your listener that could allow them A easier barrier of entry to use you and your services in the pre interview process. Cameron, we were talking about basically like I have two closes that I have when I do these interviews. I’m I’m trying to close the listener on podcasting in general, as a medium that allows a business to talk directly to their people in a way that brings them back to want to support them through their product and service. It allows the listener to get to know the host and the business on their terms, if they like their sensibilities, if they like the way that they do things. It allows the person creating the podcast to really be elevated in credibility, in authority, in a way that allows the. Them to be considered Top of Mind over somebody that might be a competitor. Now, what a podcast is, is a distribution channel. It’s it’s a radio station, it’s a TV station. You now own this mechanism to which you can advertise. Who you want to advertise to, you can speak to who you want to speak to. Your programming could be whatever you want it to be, and it’s a beautiful thing, and that allows you, then now this place where you can disseminate all of the marketing information, all the solutions, you provide, all the messaging for your company, and do it so that you can parse that out under all these other areas. So my first close is I gotta get the people that watch and listen to your show closed on the idea that a podcast would work for them. A podcast is just an extension of your marketing full stop. It’s a place where you speak to the people that need to know about the solutions that you provide. And when you get deeper into the whole sort of idea of creating a brand, a story associated with your brand. Every Med Spa out there has a story about the person that started it, why they did it, what they were experiencing. The whole thing that’s called a story brand. And when you are when you’re creating a story brand, the best way to do it is to have you as the host, be considered a guide to the people that need you. I am not the hero in my own journey when it comes to my podcast, business, media, automated, I’m merely a guide. You, Cameron, are a guide. You provide these people the path that says, hey, I’m going to take you up Everest. Here’s how we go. These are the different ways we do it. Med, spa owners and practitioners. They are guides to these people that have certain results that they want to achieve. And so positioning yourself as a guide is very, very important. In order to position yourself as a guide, you have to understand what problems you solve for the people that need you as their guide. Well, the podcast itself is a perfect way to discuss all that, because if I’m experiencing certain things, there’s basically three different types of solutions that you can provide. The first type of solution is an emotional one. It’s an internal solution. They can feel one way, and you can transition them over into another side of their feelings. So like, you know, in a med spa, if somebody has some sort of procedure done that allows them to feel better about themselves, it allows them to be more confident in their appearance. It gives them a little bit more hitch in their Giddy up, so to speak, that’s something that you can speak to as a podcast host of a medical spa offering you could say, Look, we can get you to feel this way. This is how it works. These are the, you know, the things to be concerned of that aren’t really actually concerns. We’ve got you again. You’re positioning yourself as the guide, and you’re allowing them to transition emotionally from one side of the bridge to the other. The other aspect of the problem you solve is external. It’s mechanical. It’s that they don’t have access to the things that a med spot does. I can’t go give myself Botox if I wanted to. I’ve got to go into this location to be able to get that as a product. So that’s another thing that you’re able to do with your podcast, is let them know externally, these are the resources that you can utilize and have access to by associating with my business offline. The third 1/3, type of problem that you solve is very interesting in that it’s where it gets stickiest and where you can build the biggest following. And this is a philosophical problem that you solve, and a better way to describe it, you’re allowing them to think and feel that they’re better versions of themselves by associating with you. So if someone can feel like by associating with medical millionaire and Cameron’s team, I’m actually better as a human being, you win. And that’s totally possible using podcasting as the medium to do it. So that’s the first close I got to get you stoked on podcasting. I got to get you looking at your business with a different marketing eye, so that you can see things from a solutions based deal. You’re trying to provide options for them to overcome pain. The simplest marketing is you they either run towards pleasure or they run away from pain. This is what you’re trying to motivate people to do using a podcast. And what we work with here is exactly, it’s a great way to do that. The other close is, I got to close you on you. If you’re listening to this podcast here with me and Cameron, I need you to know that it’s cape. You are capable of becoming a ridiculously powerful host. You are capable of having the skill sets of good storytelling and being articulate on the mic and behind the camera. You are capable of having it be that you learn how to position yourself in that way so that you present the best foot forward. That’s where my company comes in, actually, is that we do it. We handle all the technical aspects of everything, which is one side of the business and then the other side is actually developing you into a comfortable, confident host, so that when you’re behind the microphone, there’s no fears that you have. You know what you’re saying. You’re crafting your messaging in a way that you know how to handle it, and that at the end of every episode, we’ve created tension that makes it so that people want to reach out to you and to take your calls to action seriously. So the way that, if I’m remembering your original question Cameron,
there’s a few there. So
it’s quite simple, if you really. Want to increase your credibility, your authority and your relevance in your business, podcasting is the way to do it, and there’s an asterisk on that sentence in that unfortunately, the only way to have a good podcast is to be a great host. People don’t tune into podcasts because they like the cover art. They tune into the podcast because of the content and who’s speaking and the way that it’s entertaining. And so you being willing to invest in yourself in that way and to make yourself a better speaker, a better storyteller, more commanding behind the mic. The beautiful part is by doing that, it makes your podcast great, but it also makes you better as a business person. It makes you better as a parent, as a marketer, as somebody that solves problems. Like being able to communicate at a high level is one of the best places you can invest time and attention, because it just translates into everything beautifully.
Yeah. No, no, absolutely. I mean, you said a lot there, but that that is so true, like the ending of what you just said in terms of communication, right? That’s huge. And I’ve seen that within myself, right? I’ve had this podcast going for a few years, and I think when you first start out, like, there’s this, this fear factor, you have to overcome it, and, and, and that’s fine. I think it’s the first time you post like a real, you know, with your face on, and you’re like, am I going to look funny? Am I going to sound stupid? Do I know what I’m saying? Do I sound articulate like? Am I the authority here? Like? And I think some people second guess themselves. You know what the listener has to understand is you guys went to school for a tremendous amount of time, and you guys are experts in your industry, right? Like, you guys should wear that badge of honor, and I think you’d be doing yourself a disservice if you didn’t invest and stuff like this, not only because your listener needs to learn about everything that you do, and it goes way beyond social to where they can click a link and they can go and they can listen to you for 20 minutes, a half hour or an hour, and understand exactly how smart you are, exactly how you can help them build confidence. But at the same time, what Bryce was saying is it builds that communication factor within yourself, right? And so, like, if you guys can embrace that, because what you’re going to do is you’re going to start learning about how to be a good host. You’re going to start turning into tuning into more podcasts yourself, right? And you’re going to start reading more books, more material, and that’s going to help you, just like, become an ultimate communicator and become that authority. So, you know, one of the interesting things that you also said, Bryce, was, if I’m hearing you correctly, like, let’s, let’s take a podcast that you and I probably both tune into at times. Let’s take like, Ed mylett, for example, right? He puts some pretty good content. Most people on this, on this show or on this other tuning in, probably know who he is, and he’s probably the biggest podcast, you know, creator out there at this point, I don’t know. I think he has a lot of views, but, um, and he puts out good content, right? He has good people on the show and and he has really valuable things to say. But when I tune into him, like, if I take the time in my morning routine, I wake up super early, go to the gym, and I try not to listen to music. I try to, you know, listen to something that’s going to educate me. I feel better about myself by tuning into that podcast, right? It’s that. It’s that self absorbedness that you’re putting in your soul. It’s like, you know what? I’m going to tune into something positive or something that’s going to make me elevate become a better person. And when you have those listeners that start to turn into your show, and they think that they are elevating themselves by tuning into education from you, like, dude, that is life changing, then you’re like, you’re not just putting out content to create something that is for you. It’s really to inspire others, to help them uplift their soul and help them change their life, whether it’s through confidence or whatever it is, and maybe their listener is the person that is thinking about getting Botox or full, you know, facial rejuvenation done, or getting on hormone replacement therapy. But there’s all these, like, what ifs, what ifs, what ifs, I’m scared maybe, you know, like, there’s an adverse effect that took place because my friend got Botox or filler or something, and something happened to him. Wasn’t the right person by doing this stuff, I think, like, man, the more that we talk about it, it just makes me even more bullish on the fact that practice owners definitely need to leverage this aspect to help other people elevate themselves. Well, there’s an interesting
thing that just came up for me as I was listening to what you were saying. You’re absolutely right. I can totally hear in my head, a spa owner listening to this, and be like, that’s the most boring podcast on the planet. We’re gonna talk about Botox the whole time. And it’s like, no, absolutely not. So one of the things that you referenced Cameron is one of the beautiful aspects of the problem that you solve. Like Ed, my let’s podcast makes you feel like a better person by associating with it philosophically. You’re like, dude, I’m better. He’s giving me ideas. I’m putting him immediately into practice. I’m immediately being motivated. The energy that Ed provides is amazing. I’m in So, okay, so how do we translate that, then into like, a med spa type of offering, easier than you think. Actually, you. See the story the product. I don’t know if a lot of med spa owners really attach this to it. You don’t actually sell Botox or hormone replacement or skin peels. That’s not your product. Your product is youth. Your product is confidence. The product that you sell is a feeling of looking and yourself in the mirror and actually being proud of what you see like that’s the product. And so the way that you could craft and create a really dynamic podcast in the med spa space is to highlight on those success stories, while having the technical aspects of uncertainty and things be addressed as well. That’s a really entertaining podcast, and that’s a really educational podcast, too. And the beautiful, the beauty of that, is that by doing both of those things, by entertaining and being educational, you’re elevating your authority as the owner and as a practitioner of that immediately you do that over the course of 1020, 30, 5100, episodes, next thing you know, there’s nobody in your space, in your locale, that anybody goes to but you, and it doesn’t matter your business, it’s the same thing. I love how you brought up that Ed makes you better. That’s the whole point when you can cross that bridge of philosophically, providing the listener of your show proof that they’re better for associating with you and your message. There is nothing that you can’t ask of that listener. Think about it. Ed sponsors off the chain, dude, like everybody that people are fighting to have Ed mylett sponsor their stuff. He has affiliate links. He sells so much product because of that. And it’s not because the products that he advertises are so amazing. It’s because Ed, mylett is a trustworthy personality, and he’s saying, Hey, check this out. And because Ed has all of that goodwill with us, we go, yeah, I’m gonna go check out zip recruiter or get a Blue Apron, you know, whatever. Hello, fresh meal pack, whatever, like we’re in it. Now, how that applies to the spa stuff is the same thing. It’s like, now all of a sudden, when they get your goodwill, and you’ve built up that goodwill as a messenger for them, like, you know what, dude, you should give little Botox between your eyes. I know you haven’t thought of that before, but you should, like, you’re allowed them to change them into a way that they see themselves in the thinking of what’s available to them.
Yeah, and, you know, I made a recording of, like, just a self podcast this morning, before the show, and I was talking about unique selling proposition USPS, and as we’re talking here, like this comes up with a completely different approach on how you can create your unique selling proposition, right in the sense of, let’s, let’s just say that you’ve had a show for A year or two years. You build up an audience. You build up like somebody that is loyal and tunes into your stuff, downloads your stuff, likes your stuff, shares your stuff, right? Like, let’s say that takes place right, especially within your local market, and now the sudden that you are the medical esthetics practice that is on the corner, that has that reach, that has that influence, that has that authority, because you’re able to share, and what’s going to happen is, once you start building up that credibility, you can then, even potentially, if you want to, you can start talking about like, the neurotoxins that you use, the laser machines that you actually acquire and have validated and have tested and tried and the techniques and the modalities, And so now you know you can be looked at as a way of like like Allergan could potentially look at you gal Derma can looking at you some of these other laser companies, and all of a sudden, maybe you get invited to become a speaker at a conference, right because of your show. Now what that’s going to do? It’s going to elevate you even higher, because you can put that badge on your website. You can put that badge on your on your social channels, and you can share that, and you can get that recorded while you’re up there. And by the way, it just becomes like another layer of your resume that just levels you up. So I did a podcast last week with the CEO of American Med Spa Association. We were talking about, how about how many spas have been opening in the past 10 years? And back in 2022 I think the number was like 8900 and now it’s right around 12 five, right? And so it’s planning on growing like by 1000 new practices. Of those are in
Scottsdale, where I’m at. I see they’re like Starbucks.
They’re everywhere. I mean, everywhere. I mean, they’re everywhere. But the interesting part is there’s competition everywhere, so you have to, you have to have a unique selling proposition, like, over everybody else and, and I think, like, this kind of brings up to the next, the next topic I want to get into, right? Is, okay, cool. I I’ve been thinking about doing a podcast. I know they’re valuable, and I’m a practice owner right now, right? Let’s just say I’m thinking about it. I know they’re valuable. I listen to them, right? But what are the steps I need to take in order to do that? Apparently, like, you need a microphone. I think you need, like, some, you know, video display. Like, how do you record it all? How do you push it out there? Because there’s a mechanical, technical side of it that I think is. Challenge, especially for practice owners, right? Typically, you know, when it comes to anatomy, when it comes to injections, like they will say terms, I honestly have no idea what they’re saying. It’s like me telling them SEO stuff, they have no idea what the heck I’m saying, right? So, like, what are the steps? I mean, obviously, building the competence, taking the plunge, taking the action. I know that you guys can help with that, and there’s other ways they can help with that. But what do they have to do to get started? Do you do have any advice for the listener on, what do I do? Like, do I go to Amazon and buy a mic like, what like? How do I do? Sure,
so this is a self serving answer,
but call me
if you want to do this right. Call me.
My company, media automated. It has the word automated in it for a reason. You’re a med spa owner. You don’t need a bunch of extra bandwidth, whatever, like we handle it. I have a very, very effective three phase deal that where we approach the concept of what your show needs to be. We figure out all that that’s very, very detailed. We could then make decisions that are specific to your unique selling proposition, as you’ve shared. We then move into the recording of the content stuff I provide you, all your gear. There’s not an additional sort of fee that’s required. And then we move into the continuity phase, which is where we’re launched, and we’re doing everything so so if you’re serious about it and you don’t want to have it be an extra chore, I would recommend reaching out to me Now, having said that, not a lot of people are going to do that, and they still want some help. And so that’s fine. So this is what I would say, the concept the to start a good podcast, there’s going to be basically two parallel tracks of what you want to focus on. The first one is, as I had shared, you need to focus on what problem it is that you solve. You need to get very, very clear about why people would want to listen to you and what they’re going to get. The biggest mistake that people get when they start podcasts is they start it for themselves. I want to talk about this. We’re going to talk about the Phoenix Suns or the whoever I’m going to give comment. It’s all about them, them, them. And then when they get into it and they realize nobody cares, they realize the weight of all the time and attention that it takes to do this is a big deal, and they pitter out. There’s an interesting statistic. I don’t know exactly what the actual number of podcasts is anymore. I read somewhere that a year ago, it was 2.9 million podcasts on Apple podcast. I heard a staff floating around that this year’s is almost double that, that we’re close to 5 million podcasts. But is
that shows, or is that shows? Holy cow. Now
this is, this is, this is why it’s not a big deal. Okay, so the old stats of 2.9 million shows, only 200,000 of those shows had more than seven episodes. So there’s already a gap between those who take it serious and those who don’t. And what that means then is that there’s still a ton of blue sky to have a very successful podcast. A successful podcast, to me, doesn’t mean millions of downloads. It means tons of customers. It means that you’re elevated as seen as the authority in your space. You’re the guy people or the woman that people are looking toward as the one for the answer, and your bottom line shows it. One of my favorite clients says, I don’t care about downloads. I care about commas. He wants commas in his bank account, and that’s how we judge whether his podcast is working by how it brings the people in. So you need to make sure that you’re giving thought and attention to why and what people are going to get out of it. From that, then you can make decisions that reflect who that ideal listener is, because there’s going to be a specific person that’s going to listen to your show more than somebody else, and you want to narrow that in and as an aside, that’s exactly a part of the process of what I help you with, like, I make sure we’re speaking the language of your ideal listener and client. We don’t need to talk to the Redneck that’s at Buffalo Wild Wings on a Saturday afternoon that’s 300 pounds, like he’s not going to be one of the guys that gets your service. So we don’t need to speak his language. We need to speak a different language of the type of person that’s going to come and see. The other side of that thing is it? There’s a ton of tools and resources available for creating the technical aspect of it, like, for example, Cameron, you and I are using Riverside FM as an application for how we record and handle this. It’s got some AI tools that make it very, very effective and makes it easier. If you’re willing to look at using those as a resource, there’s all sorts of stuff that you can do relative to that that creates the actual show itself. There’s if you’re not going to enlist help, there’s a bunch of free resources out there that you can get that would allow you a kind of list to know what to buy, what microphones based on your budget. See, it’s not like there’s a blanket statement for go buy this. It really does depend on your budget and the intended result you’re trying to achieve. If you have a seemingly unlimited budget, build out a full studio, hire an executive producer, get the whole thing with the black magic and the rodecasters and all the mics and the lights, and really, really go big if you don’t want to do that, we can find somewhere in the middle. If you don’t want to be in the middle, we can figure out what it is. But regardless. Of it. None of that matters if your show is hosted by somebody that bores the pants off of those who are listening to it and it’s not speaking the language of the people that need to hear it. So truthfully, my own podcast story, when I started my own show back in 2012 I’ve been in this game a long time, I actually went to YouTube University and figured everything out. I just went and googled and figured it out and watched videos, and I spent two days, and I learned, and then I had to put into practice. Then I realized, oh, they weren’t complete, and I had to go back. YouTube is an incredible resource. If you don’t want to put up with that, you can buy a fast pass, skip to the front of the line, give me a call, and we’ll handle all that heavy lifting, and we’ll just develop just develop you into the right podcaster and the right host. But there’s, there’s enough stuff out there to where, if you’re on a limited budget, you can really do it on the cheap and have something that’s good, provided you create the right show, the mics and soundboards and all that like, that’s, that’s the easy part. That’s a simple Google search. There’s plenty of I mean, even my website, like, I’ve got stuff that I give away for free on there. Like, you don’t have to spend any money to do that, and it really does depend on your intention and your budget at that
point. Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University. Naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth, 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
Yeah, no, I agree. Like, I remember my podcast story, you know, like something came over me. It’s like, you know, like I have stuff I need to share. I really want to help people, and I want to help them through a channel to where they can tune into and that’s also why my episodes are the length they are, for the most part, unless they interview based, interview based ones that seem to go a bit longer, but mine are anywhere from 20 to 30 minutes, because I’m trying to get people when they’re getting into the practice, trying to give value when they’re listening at the gym, when they’re going on their walk, whatever it is like, I’m trying to give them as much value as they can, wherever they’re at their journey. And I’m like, okay, if I’m going to start this, first off, I need to know how to need to know how to do it. And I think I was introduced to you through John Madsen, pretty sure that’s how Tiffany and then we have, we have said, obviously, Tiffany Christensen, and we also Ben as well, Ben Ben Richardson. So being in Utah, guys, it’s small lake city, but it’s, it’s growing. I knew I needed to do it. I had something that I wanted to share, and I knew I have the ability to say, okay, like, this is an avenue. It’s where I can share content that can help people and help them elevate who they are as a practice owner. And so I connected with Bryce, and first thing I was like, dude, is like, how do I how do I do this? How do I get the episodes on Spotify? How do I get them on iTunes? Like, where do I record? And this was years ago, some of my first, like, early episodes. I mean, straight out of the iPhone, you know, like, straight out of the iPhone, that was my recording device. I’ve upgraded a little bit, but I don’t have some decked out studio with, like, soundboards and lights and all that stuff. I think it’s more like, it’s about the message and about the audience, on on, really, them, you know, tuning in and giving as much value as you can, you know, so they continue to listen and impact their life, right? So I wouldn’t over complicate it, right? Like, I think there was a
real quick Cameron, I would add this.
You’re not, I don’t actually recommend video as a part of your podcast. Right out the gate. I think that you need to get your legs underneath you. I think you need to get good at really speaking a powerful message that resonates, and you get a gage for what your listeners are really wanting. And you become more tuned into that, before you add in the extra expensive video, the return on investment for video is far, far less than what it is for audio, just by simply how much expense it requires to really produce high quality video and content and curate the clips and do it all, versus just your voice being in somebody’s ear while they’re on a jog or in their cubicle. So I reckon. In the very even if you do have a massive budget, I still don’t recommend for at least 10 to 20 episodes doing video.
I agree, and I think, like most of my actually, still, some of my episodes that I produce are audio only, and sometimes I feel like I can articulate my message a little bit better if it’s just through audio, like the camera, can throw you off a little bit, right? It can just kind of throw you off a little bit. But to Bryce’s point, I’d recommend starting there as well. I think it’s a great place to test, trial, do what you want to do. But there was a moment in time to where I was like, Hey, I’m going to start one to where, okay, we’re going to take action and do this. It took a little bit of a push right? Like you helped push me there. You helped get me there. I mean, I went to your office. We we baked everything out, from the cover art to the title to, how are we going to do everything? And then you’re like, okay, man, it’s time to record. Like, Okay, sounds good. What do I say? So it took a little bit of time. But, you know, over, you know, over the first few months of getting going, I feel like I found a rhythm. I think that that rhythm is always something that you’re trying to redefine and get better and better and better at. I think there’s times, and I don’t want to use my like, you know, like, you know, comment too much. But again, I feel like there’s times where he has communicated his message throughout his podcast journey versus others, just kind of goes with, with the flow. So starting out, you’re not going to be perfect, but even if you have the podcast for several years, you’re not going to be perfect. Like, no one’s perfect, you know, look at it as, you know, Tom Cruise, whether he’s in it, you know, whatever movie he’s in that you liked him in, versus maybe that you didn’t like him in, right? Like it’s just it, just it kind of goes with having the show and and I think it just comes with with confidence. So, so that being said, Bryce, they got, now, they got the the equipment. They’ve taken the plunge. They decided they’re going to do it started like recording some episodes. What do they need to look for as their episodes grow. I see some podcast producers that have like series, right? Or they’ll break it down in series, you know? What about interview base versus recording themselves like, what are your thoughts on that? And then, because what I think it’s about is consistency, you know, like you said, only certain amount, you know, have, you know, over seven episodes or whatever you said that, like, over what was it? 200,000 something like that. Yeah. So I think the name of the game is consistency and finding your rhythm. I mean, what are your What are your takes on, on that? So
first of all, consistency is your superpower. At the beginning of especially at the beginning of your episodes and the launch of your podcast. You have to be religiously consistent if you’re expecting anyone to give you time and attention investing in a new offering that you’re giving them. If you don’t show up at the time that you said you’re going to, like Tuesday at 4am or whatever, they’re going to give that time to somebody else. And so you’ve got to do that. And so you’ve got to do that. And there’s a bunch of different ways to ensure that you maintain consistency. I highly recommend outsourcing the production of your stuff so that you at least have that piece where there’s another team handling the release, the build up, the write up, the whole thing. So there’s that as far as the format and interview versus solo episode etc, there’s a couple of things that we can discuss there that I think that would be noteworthy. I have a very conservative viewpoint of interviews on a podcast. So the process of creating the best show includes you figuring out who’s going to listen to this thing. And when you figure out who you’re going to listen to, you figure out what their sensibilities and what sensibilities and what their needs are, what their wants are, what their problems are trying to solve, why they would come to your show. And when you do that, then you understand kind of how best you as a host could give them solutions to which they’re seeking. One of the mistakes that happens with interviews is that people share the wrong type of interview, that they share their they share their space with the wrong type of interview. So like, for example, Cameron, I me being on this show with you, there is not a chance in the world somebody’s gonna look at me and want me now to run their marketing for their Med Spa. I am no threat to your business. My business is over here in podcast land. I’ve got a great thing that I can do and I can help, but we’re not competing at all there. We’re not even a part of the same Venn diagram. It’s, well, I guess we kind of would be, but there’s, there’s no threat here. Nobody’s gonna watch me and go, I was gonna hire a camera, but you know what? I think it’s Bryce now, and you have to make sure that that principle stays with how you choose to share your spotlight as a podcast host, especially in such a competitive space as med spas and the health and wellness industry. So if you’re going to have people on there, it’s a. Good idea, for example, you can share your spotlight with former clients that have benefited from your services, that now have a heightened perspective that’s on the other side of the wall that allows you to have a dynamic conversation and in a very sort of indirect way, give a testimonial almost to what you provide
a co host. Type of
partner is good to somebody that’s just there to, you know, shoot the crap with you. Gets you to kind of laugh. There’s some banter, there’s some conversation. It’s more entertaining. But again, this is the, this is the Ed McMahon to your Johnny Carson. This is not somebody that’s ever mean. You’re You’re the guy, the guy that you share the spotlight with, should, again, never be a threat to your authority or your shine. You are always the answer. Now the other potential guest is somebody that’s so far out of your league that it only elevates your authority and status to be associated with them. So for example, let’s say Cameron that you had Tony Robbins on your show like he’s out of this world. He is a he’s a demonstration of your authority by associating with him. And so in the med spa space, I don’t know who that person would be the guy that’s just the top of the woman that whoever is somebody that they’re not going to go, I was going to hire a camera, but now I’m going for him like never happened. That’s the guiding principle. Whoever you share your microphone with, you got to make sure that it uplifts your authority, and people see you as the answer. And there’s no deviation from that at all. You don’t want to have competitors that you might be friends with that own up. You don’t want to have injectors from other spas come in like, you don’t want to have reps from the company that you have you get your products from. Like, no, because all that will do is, even when that’s not a direct competition, it causes an errant thought that takes the focus off of you as the host, being the person that they’re there for. And so when you do that by design, and you make sure that you’re very careful about who you share your space with, what happens is your authority builds very, very quickly. So if you’re going to do interviews that way, but I also want you to not be afraid of doing solo episodes and having it be that you give you know, let’s call it a 20 to 25 minute TED talk about some sort of guiding principle that’s important for you personally that applies in your business, that would allow people to see a different side of you as an owner, operator of one of those spas. See, there’s a when you break down why people are attracted to certain personalities on social media, it’s very, very clear it’s because these people have been open about their personal philosophies. They’ve shared their stories, they’ve shared their results, they’ve asked questions, they’ve done invitations to things like they’ve had this be like, if you’re the personality on this side of it, and you’re sharing your content on the podcast or social, and you’re sharing these aspects of your business and your life and whatnot, you create what’s called a one sided
best friendship,
and that is where real magic happens if the person listening to you is like, Dude, I know that guy. He’s my dude, right? Anything you ask, as the host, they’re gonna do, and there’s a design on how to create that one sided best friendship. It means that for a podcast about med spas, you’re only talking about certain aspects of that med spa for a portion of it, and you’re talking about the results emotionally that they get from working with you. You’re sharing really cool success stories of people whose lives are really impacted. You’re talking about the challenges of the market and creating your own sort of hill to climb that allows people to see that you’re in it too, that it’s not just this pristine everybody’s hot business where it’s all but there’s some real people there that are have personalities that are in their stories that are worth listening to and being inspired
by. So, yeah. I mean,
there’s so much that you can do, regardless of the industry, but you never want to share your shine.
Yeah. Never Yeah. I 100% agree and like that, raising the point of like, Yeah, I’ve been wanting to have you on the show for a long period of time. Like, we do nothing with podcasts. We create podcasts right with for ourselves and and for the user to really get value and really help them in their journey. But at the same time, like, I don’t talk about growth, I know, in a time on this show, I don’t really like to promote it. It’s all about education, you know. But what? What part of me, you know, sees is how much the podcast has helped elevate my life and help others that, like I need to have Bryce on because I don’t see enough practice owners doing this. And I know by having a a podcast on your marketing channel is a is a serious channel like, I think it’s just, it’s not looked at enough. It’s not leveraged enough. I think people are afraid of it. I think they maybe think that the you know this, this podcast industry, is becoming overused, in a way, but definitely not, you know, obviously based off of prices, numbers, and as a practice owner, definitely not. I don’t. See. I mean, I’ve maybe see five people that are that have a, a podcast show in this industry, you know, and so, like, the industry needs it, and if you’re looking to grow your practice, right? I mean, most practice owners I talk to, they want to grow. I don’t really talk to too. Many of them are like, I’m good. I kind of want to retract a little bit. Like, you know, we’re good. Can
we make less of my mixture? We
try to do that with all this inflation and how much it costs to live these days, it’s just it’s crazy. So people come to us and they want to grow. And, you know, this is an area of opportunity that I’m like, Oh my gosh. Like, this can help amplify all your SEO efforts, your content creative efforts, like, imagine this guys, if, if podcast was part of your flywheel, if you will, right as a marketing avenue to to really focus on, and maybe you create, you know, one episode a week, or, you know, two a month, or whatever it is, as you get going, the way that you can use that. I mean, if you had a client on, you know, you have a patient that’s on out of and you guys are talking for half an hour to an hour, and they’re talking about the confidence and the journey and the emotional impact that that that they went with you along that path. It’s probably going to get emotional on the show. There might be some tears, right? Like people gravitate towards that. And imagine how many clips you can get and push that out on Instagram, push that out on Tiktok. And there’s also tools out there, guys that can download the entire audio file and transcribe that into content that you can push out on your website. Imagine the blog that you can come out with and how much traffic you can get. I mean, the amount of words that Bryce and I have created like in just talking on this for 40 minutes. Now, I don’t know, but there’s a lot right,
a lot of content. Let me add this into it. If there’s any of these owners and operators that wanted to elevate their status by having a book and being an author, we can transcribe podcast episodes, send them to an editor and create a manuscript for your book. So you just speak your book and we plan it out in a certain way so it’s organized, and then we edit it, and you have a book, and you didn’t have to sit down once and write anything that’s perfect.
You can push that out on the internet, your website, your social channels, your link tree, your bio site. I mean, shoot, upload it to Amazon, Audible, you know, I mean, like, and now you you have a book, you have a podcast, you can also push this stuff on YouTube. I don’t see YouTube being used enough either in this industry. There’s like, the two platforms. I constantly see Instagram, Tiktok, Instagram Tiktok, which are great, but you know, you’re missing the boat. And I think coming back to your your unique selling proposition, and being able to differentiate yourself from the competition that is in the space, this is a massive Avenue YouTube, like getting your voice out there, creating that authority, having the ability to create a book, pulling that transcription back, pushing it to your site, there’s just so much you can do from just having a conversation, whether it’s with yourself, or whether it’s with a team member, a staff member, if you want to right, or even a client, and being able to help people along their journey. You know there’s, there’s some people that I see doing a great job on on Instagram, like you said, talking about their personal life and kind of just like really being authentic and who they are from a professional standpoint, maybe there’s some humor, maybe there’s some family exposure, but those are the ones that grow. They’re following, and I think this is just another channel that’s completely under utilized. And so you know that being said, guys, if you guys are thinking about it, educate yourself potentially. Reach out to Bryce. Reach out to me if you want to. I can talk to you guys about my journey and and how I took the plans to get into it, and, you know, happy to help you elevate your heads to practice so well. I’ve
seen what you can do to other med spar when it comes to like, the marketing and messaging and all that you do. It’s really cool. I I co sign, reach out to Cameron and have him help your business. If you’re not a client, is already, I’ve worked with several of your other clients, and they’re always well taken care of.
Yeah, no, I appreciate it. I appreciate it. Bryce, I I know you’re super busy man. I appreciate you having you on. I appreciate everything you’ve done for us in the industry, and really, at least, like entrepreneurs in general, guys like this guy’s produced some episodes for some very well known social media influencers, and I won’t name drop, but he knows what he’s doing and and he’s his ability to, you know, he’s been at it for many years. And this isn’t about, hey, go use Bryce. Go use Bryce. I’m not I would get paid for any of that. It just, I know he’s helped me. He’s helped a lot of people elevate their show and help prepare you to elevate your show. And so, Bryce, if people want to reach out to you, do they hit you up on Instagram? Do they do they go to your website like, what’s the best place for them to connect? So
either one of those, my website is media automated.com and there’s a calendar feature on that website if you wanted to get on a call with me. Me, it’s very I don’t have a lot of barriers to entry. I just have a questionnaire when I when you get on there to make sure I know what you’re looking for. As far as podcast help if you want to follow me on Instagram, just my name at Bryce Prescott. My Business account is at media automated on Instagram. But truth be told, I’m far more responsive on my personal one, because I just kind of lump everything there I I’m a good follow. I provide a lot of humor. I provide a lot of content that is relative to your messaging and branding and podcasting. I show my life and my lifestyle like I’m I’m practicing what I preach, as far as trying to help you establish your own brand. That way, anybody that reaches out to me just let me know you came from Cameron, and I would love to you know, reward him back for for that, just because that’s good karma, and I’m grateful for the platform here to talk to your people. This has been exciting. Yeah,
absolutely. I appreciate having you guys. Hey guys, so there you have it. Thank you so much for tuning in. If you guys found this content valuable, my one ask is just is share it. Let’s keep the conversation going. Help others elevate their practice. Help others within your network. Talk to your staff about it. You know, any way possible that we could just, you know, help as many practice owners as possible. Let’s share the episode. Let’s share the content. I appreciate you guys. Thank you so much. Until next time, happy injecting.