In this episode, Cameron discusses shares his ultimate playbook on how to make more money in your medical practice. He emphasizes the importance of getting your mindset right and waking up early to beat the competition. He discusses the significance of knowing your numbers and investing in tools to increase productivity and efficiency. He also highlights the importance of creating a strong team culture and providing an exceptional patient experience to drive loyalty and referrals.

Transcript:

Welcome to Medical Millionaire, the podcast helping your medspa increase in status, visibility, and profitability. Join your host as he dispels myths, shares trends, and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of Growth 99, Cameron Hemphill.

“Hey everybody! Cameron Hemphill here, your host for Medical Millionaire. Thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight for practice owners. If you own a medspa or are thinking about becoming a provider in the aesthetic space, this podcast is 100% designed for you and to help you take your practice to the next level.”

“My goal is to help give you information so you can achieve results. Please tune into the previous episodes where we interview key opinion leaders and practice owners to learn about their success, their journey, and how we can help you wherever you’re at in your lifecycle of becoming a practice owner or accelerating your practice growth.”

“Today I want to talk about something I’m super passionate about. As an entrepreneur for as long as I have been, I can tell you that it’s painful, it’s challenging, it comes with dark moments, it comes with feeling alone. There’s a reason they make sports cars with two seats – because it’s lonely at the top.”

“What I want to give you today is a clear message. I haven’t done a personal podcast in a while. I’ve had many inquiries from people wanting to be on the podcast, but this time we’re spending together, I want to take you through the ultimate playbook on how to make more money in your practice.”

“You can apply this to any stage – whether you’ve had your practice for zero days and are looking to open up, you’ve had it for one year, three years, or five years. I was on the phone with a provider the other day who’s had their practice for sixteen years, and they’re still looking at ways to grow and achieve results.”

The Ultimate Playbook for Practice Success

1. Get Your Head Right – Beat the Sun Up

“The number one thing is to get your head right – beat the sun up. What does that mean? It goes much deeper than just waking up early. Data shows that people who wake up early tend to have more success, make more income, and achieve better results. You’ve heard ‘the early bird gets the worm,’ and it applies to every aspect of life.”

“For me, I get up at 4:30 AM. I love the quiet mornings. It gives me peace and understanding that I’m doing something challenging right when the alarm goes off. Almost every day it’s like, ‘Oh my gosh, I’m not ready, I need more sleep.’ But I get excited even if I’m not feeling it. I convince myself that I’m excited, that I have something to give, that I have a message that needs to be put out there for people to excel.”

“I want you to reframe your entire mindset. Evaluate what time you’re waking up. Can you wake up 30 minutes earlier? Twenty minutes? An hour? I believe in all the benefits of sleep, but those who understand the value of compounding time are the ones who leap ahead of the competition.”

“If you wake up an hour earlier every day and compound that over a year, you’ve gained 365 hours. What can you do with an extra 365 hours? Look at Kobe Bryant, one of the greatest NBA players of all time. He was always pursuing success through compounding time – constantly practicing, always the first one in the gym. It created leadership, and his team noticed.”

2. Morning Routine Essentials

1. No Phone First Thing: “Don’t wake up and immediately grab your phone to scroll social media. Challenge yourself to stop that habit. Wake up with no distractions.”
2. Goal Planning: “Plan out your goals, review them. Look at what’s important to you personally, financially, spiritually, for your family, for your practice. Evaluate where you are and where you’re trying to go. Set timelines and hold yourself accountable.”
3. Breathwork: “Do some sort of breathwork. Get oxygen into your system and brain, get the blood flowing. There’s so much research on the importance of proper breathing.”
4. Physical Fitness: “Do some sort of physical fitness – yoga, walking, running, weight training. It’s super important to build skeletal muscle as an entrepreneur. It turns on your brain and builds confidence.”
5. Recovery: “Consider sauna sessions to reduce inflammation, cold plunge therapy, and anti-aging supplements. As aesthetic providers, we should be users of what we sell so we can give good feedback and feel excellent ourselves.”

3. Leadership Principles

“Be the first one to the practice. If you’re in work mode, conducting treatments, and want to run your practice like a true business owner, be a leader. When your team sees that, they’ll start showing up with more intention, following your example, and elevating themselves to give patients the best experience possible.”

[Commercial Break – Growth 99 University Advertisement]

4. Business Understanding

“As practice owners, you spend tremendous time on clinical education, but I encourage you to dive deep into understanding business. Most people start practices with zero business background and have to learn marketing, technology, tools, CRM, EMR systems, and finance the hard way.”

Know Your Numbers

“It’s your duty and obligation as an entrepreneur to know your numbers. Don’t just pass everything to your CPA or bookkeeper. Understand:

• Profit and Loss statements
• Cost of goods sold
• Margins by service
• Net operating income
• Revenue sources
• Provider productivity (should be >$1000/hour)”

Invest in Tools

“Tools are crucial but often underutilized:

• EMR systems
• CRM systems
• Booking systems
• Financial software
• Marketing tools

Don’t just invest in tools – implement them properly. Take time to learn all features, train your team thoroughly, and maximize their potential before considering switches.”

5. Team Culture

“Create an environment where team members are excited to work:

• Set clear benchmarks and KPIs
• Hold regular, structured meetings with agendas
• Create and reinforce mission statements and values
• Invest in training and development
• Build personal relationships with team members
• Remember: losing a good provider or team member is extremely expensive”

6. Patient Experience

“Embrace patient experience as your top priority:

• Create seamless booking processes
• Perfect the greeting and welcome
• Conduct thorough consultations
• Map out clear treatment journeys
• Be honest about timelines and costs
• Develop strong follow-up processes
• Generate reviews and referrals
• Build social media engagement”

“Remember, patients aren’t buying treatments – they’re buying confidence and results. They’re looking to you as the expert to deliver that. Give them the best experience possible, and they’ll become your biggest advocates.”

“If you found this content valuable, please share it and give us a review. I do this to help anyone reach their next level of success. Until next time, happy injecting!”