In this episode, Cameron is joined by Skya Jones, MedSpa Education Manager at Boulevard, and they discuss the importance of business acumen in the medical aesthetics industry. They explore the significance of networking, the transition from being a provider to working in tech, the growth of Boulevard, the necessity of online booking systems, and the importance of data in marketing ROI. The conversation emphasizes the need for practice owners to adapt to industry trends and invest in technology to enhance patient experience and business success.

In this conversation, Skya Jones and Cameron Hemphill discuss the critical aspects of client retention, marketing strategies, and the importance of data and technology in the MedSpa industry. They emphasize the financial implications of retaining clients versus acquiring new ones, the effectiveness of branding and marketing, and the necessity of utilizing data for informed decision-making. They also highlight the significance of streamlining tech stacks to enhance operational efficiency and prepare for future growth in a competitive landscape.

Transcript

Welcome to Medical Millionaire, the podcast dedicated to helping med spas increase their status, visibility, and profitability. Today’s episode features a special guest, Skya Jones, Education Manager at Boulevard, a leading EMR and EHR company in the medical aesthetics space.

About Our Guest

Skya Jones brings a unique perspective to the conversation with over 10 years of experience in aesthetics. Starting as a medical assistant, she worked her way up to becoming a provider specializing in non-invasive treatments before transitioning to the technology sector. Her experience on both sides of the industry provides valuable insights into the challenges and solutions facing med spas today.

The Importance of Technology Integration

Online Booking Systems

• 80% of visitors will leave a website if online booking isn’t available
• Modern consumers, especially millennials and Gen Z, prefer instant booking capabilities
• Key features should include:
  • No mandatory registration or login
  • Simple, streamlined booking process
  • Integration with practice management systems
  • Ability to track attribution and marketing ROI

Data Analytics and Reporting

• Essential metrics to track:
  • Provider utilization rates
  • Revenue per hour
  • Patient retention rates
  • Marketing attribution
  • Commission calculations
  • Treatment room efficiency

Marketing Integration

• Importance of Google Analytics 4 integration
• Ability to track marketing ROI through booking systems
• Understanding attribution across multiple touchpoints
• Measuring conversion rates from different marketing channels

Common Technology Pitfalls

1. Disconnected Systems
   • Multiple EMRs
   • Separate booking and charting systems
   • Non-integrated payment processing
   • Disconnected websites for multiple locations
2. Inefficient Processes
   • Manual data entry
   • Time-consuming reconciliation
   • Difficulty tracking marketing effectiveness
   • Poor patient experience

Best Practices for Technology Implementation

1. Streamlined Tech Stack
   • Integrated EMR/EHR system
   • Connected payment processing
   • Unified booking and patient management
   • Marketing attribution tracking
2. Data-Driven Decision Making
   • Regular monitoring of KPIs
   • Staff performance tracking
   • Marketing effectiveness analysis
   • Utilization optimization

Business Impact of Technology

• Improved patient experience
• Enhanced staff efficiency
• Better marketing ROI tracking
• Increased revenue through optimization
• Stronger competitive position
• Better valuation for potential investors

Industry Trends

• Growing importance of digital presence
• Increasing focus on business metrics
• Rise of integrated technology solutions
• Shift toward data-driven decision making
• Growing millennial and Gen Z market

Key Takeaways

1. Invest in integrated technology solutions
2. Focus on streamlining patient experience
3. Use data to drive business decisions
4. Track marketing attribution
5. Optimize provider utilization
6. Stay competitive with modern booking solutions

The aesthetics industry continues to evolve, and practices that embrace technology and data-driven decision-making will be best positioned for success in 2025 and beyond.