You’re listening to Medical Millionaire, your podcast for medspot owners, medical aesthetics, cosmetics and elective wellness entrepreneurs. Each week, we dive deep into powerful marketing strategies, proven scaling tactics, and the secrets to attracting high end clients, all while staying ahead of the latest industry trends. Join us as we uncover insights from top industry leaders to help you boost revenue, enhance patient satisfaction, and master the art of marketing your practice. Hosted by Cameron Hemppill.

With over a decade of experience in the aesthetics industry, Cameron has supported thousands of practices and providers, working with some of the biggest names, most well respected brands, and elite industry thought leaders in the field. If you’re ready to level up your practice and become a true medical millionaire, this is your podcast. Here’s your host, Cameron Handpill. Hey, what’s up everybody? Cameron Henppill here host for Medical Millionaire.

Hey, guys, thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight for practice owners. I’ve been working with medical aesthetics practice owners. Guys for over ten years, and I am absolutely honored to have a repeat guests on the show.

Today, I have a Nissa with Beautyboo. She’s at a Newport. This lady has done incredible things in the industry, and we’re going to talk about some of the new exciting things that she has coming and has developed and continues to enhance. So Anissa, thanks so much, Welcome to the show.

Thank you so much for having me back. I felt like last time we connected, we had so much more to talk about, So I’m really excited to just carry on that combo absolutely. So what’s new? What’s going on in Newport? You’re across the country. I’m in Florida, I know, right, so a Newport.

You know my business. Last time we talked, we relocated and expanded into larger practice, which has been such a breadth of fresh We did this, you know, half a million dollar build out, which is like, you know, it was a hard pill to swallow, but it’s now it’s just thriving, and I feel like patients are walking in getting this entirely new experience that’s just elevated, you know, luxurious, and all the staff feel really inspired because of our space. So that investment has definitely been a return and it’s just growing, which is exciting. But I’ve also just kind of wanted to build something more out of beauty booths, so I launched my private training program this year called Beauty Boost Aesthetic Academy, where it’s hands on people come in.

It has to be California, you know, based because of the licensure, but also my online training platform called Patreon is like growing exponentially, which is so so exciting because I’m able to teach people that are you know, beginner, mid level, advanced and even practice owners how to run a business and just get better in their skill set. If they’re not able to come to the hands on portion. Oh my gosh, you have been, my dear. Yes, and trying to get pregnant at the same time, so that’s like I got to be like, oh, just best relax, it’ll happen.

But you know, all that is is in the mix. You don’t have kids yet, you no, No, We’ve been on a journey of IVF, so that has been its own course of two and a half years. So you know, we’re really praying that it happens this year, but if not, you know, we understand it’s in God’s timing. Amazing, amazing.

Well, I know you and your your husband well, and obviously wish you guys the best. I get two little ones myself. I just got back from a cheer competition. Oh yeah, I get that.

That’s fine. Lots of energy. Oh my gosh, cheer dad over here. Yeah, So we were in New Orleans.

It was a lot of fun. I just got back this morning, so, well, that’s cool, that’s exciting. So the build out, I remember you talking about it. Did you physically move to a new location or did you expand? We relocated and expanded, so, for example, where other previous location.

You know, I shared the story last time, but I rented out a room and it grew into me meeting another room, and then another room, and then I eventually just took over what should have been a shared suite with other providers, and that fifteen hundred square foot office was just simply not enough. So now I’m in thirty three hundred square feet with you know, six exam rooms, which is so exciting. I converted two of them into you know, an area for our staff to chardon, and of course my own office because I need a little bit of privacy. So it’s it’s nice because patients get like this privacy of checking in and then another private area of checking out, and it just has a better flow to the office.

So, Okay, how many rooms did you have before? You know, I only had two and I had three providers, so we were forced to have alternating shifts to accommodate, you know, all of our schedules in the rooms. So now I have you know, two providers with me still, and they’re able to both work full time and not just before city part time or routine saturdays for example. Gotcha? Gotcha? Okay. The reason I was asking is because you’ve done it in a very smart way, right, a very bench business patience centric way of saying, hey, I have a couple of rooms.

You have obviously sold out your utilization capacity totally utilization. Yeah, well my goodness. So yeah, I mean it creates its own new new path and problems and challenges, which is like, hey, we’ve expanded our current real estate footprint, let’s expand on it. And I think what times, Anissa’s a lot of practice owners will actually go in and have more space than they need in the early stages.

Yeah, and for the. Listener, I would encourage you guys to really like, look at your utilization rate, look at your real estate footprint, you know, and you know, having one room or two rooms or three or ten whatever works for your utilization right and your business and your health is what’s best and obviously giving the patient the best experience. And I honestly didn’t look at those numbers until literally this year. I’m so embarrassed to say this, but it was.

I was when I was forced into this bigger overhead, bigger facility. I’m like, oh, I should really know what we’re all making per hour, right, and what the average appointment cost is and my retention ry hello seven years And I haven’t looked at that much sooner, but I was just in survival mode. And now that I’m in a mode where I’m like, I really want to be sustainable. It’s not just have to be hyper hyper growth, you know, and burn yourself out.

I want to make sure I’m doing it responsibly, and I want to do it so all of us providers and my staff have this work life balance. So if you don’t know your numbers yet, don’t be discouraged. There’s always time to learn it. But better late than never.

That’s the biggest thing. And like what Cameron said, right, you know, starting out small is so important. I think, you know, we have these big dreams of what our businesses will look like, and it’s so inspiring and it’s so fun to look at other businesses and how they did it. But your journey is your own, and don’t take on more than you can swallow.

Right. So I started out just botox and fillers, and I know that’s just like the standard bread and butter of injectibles, but it really allowed me to order, you know, my five boxes a filler, my two vials of botox, and then once I got through that, maybe my little money, I was able to purchase the next one to get bigger and bigger and bigger and then bring in more and more services. So it’s it’s doable when you start a little bit smaller. Yeah, I mean you bring up a great point.

You know, everybody’s on their own journey. I think social media can give us this like false promise in a way, or like make you feel discouraged because somebody is maybe further along in their business journey, their career, like and it’s not the case, right, everybody’s on their own journey, and I think for the listener, for you guys out there, you know, sure get ideas, connect with people in the industry. I think like getting expertise can help accelerate your path, right, but understand you’re on your own journey. So I think you made a great point there on the numbers thing, was it because I’m assuming your attention rate is off the charts.

He probably was, and your demand, right, the demand is that it’s like, wow, I’ve never really kind of had a look at the numbers because I’m just trying to keep up and help as many patients as I can. Definitely, definitely, you know, I’m still not a numbers person. I have to admit on that I can’t even have moods and are just so embarrassing. But you know, I have a father from India and he is a mathematician, and he’s able to make sure that our business is pretty streamlined down to like the pennies, which I’m very thankful for because if you’re up to me, I’d be like my first peach, I could be like, wow, I’m rich, you know, like just totally not safe for these days where business might not be you know, always thriving.

You have to make sure you put these at all buckets aside for you know, risk right relocation, for you know, for days form maternity leave one day. So I’m really thankful I have that. But if you don’t, you know, there’s amazing financial advisors, there’s amazing people that can help guide you. Just start earlier because it’s more work to undo later.

But I’m learning still, you know, And I’m like I said, seven years in so yep. I mean, I love the transparency of this. It’s it’s so nice to hear because, like I think, so you can get caught up in saying you know your numbers are your don’t And I think at the end of the day, like for every business owner, you’re not just going to figure out your numbers and then you know your numbers. It’s always changing.

You know, it’s always. Changing, and you should be evolving too. And if it’s you know, you’re comparing yourself from last year and you of course everyone should always have a ten percent increased goal year over year. I think that’s a healthy growth.

But I think it’s important to develop yourself even further with new services, new skill sets. Does that mean taking on you know, another location. Does that mean bringing on another provider? Just constantly thinking how can I make your business sustainable with not always you at the forefront? Right? So that’s what I’m learning and still struggling with too. You know, when I got into the specialty and industry, I can’t believe it’s been a decade, which is mind blowing.

Yeah, me too. I don’t know where all the time went, but I feel like the last five years just kind of flew by. Yeah, and yeah, you know, it was really hard to get your numbers, you know, like you had to do a lot of work. And now I think like technology is doing a great job of evolving as the industry is growing.

So it brings me to a question. I think you guys use like I want to talk about your tech stack for a second, and I won’t get too dorky with you, but like I saw on your website, you guys looks like you use boulevard and investing in that type of like technology and EMR and EHRs and CRMs, And also has that been helpful in order for you to just like, well, I’m going to get a report. Oh my god, one thousand percent. I mean I had my aesthetic pro which is like dinosaur for the first two years of my practice, and even though I thought it was like, you know, had everything at that time, it was still pretty outdated.

So then I advanced into something I thought would be more like user friendly, right for the patient to book online, and that was bigaro and I knew it was made more for people that went to hear salons and nil salons. It’s just so much easier to book from the patient side with the app, or not even on the app, but from the provider side. You know, reports weren’t very savvy for medical sa space, you know, building out forms. So then I’m like, you know, let me just go back to the setics only em R.

And at the time I thought aesthetic record was very popular, and I did that for a good year until I realized it’s also very very limiting in its own ways. And I know every EMR has its frozen cons, but I have been so happy with Boulevard And this is someone who’s had think about it for different EMRs in the past, you know, seven years. It really has it all. It’s it’s it’s I say, it’s apple for both you know, the provider and the patient.

It’s it’s user user friendly. Yeah, they’ve done a great job. They truly have. I agree with you there, they’ve done a phenomenal job.

And you know, I’ve used Bigaro from the patient side, right Yeah, I thought it’s pretty user friendly, you know, and I think it’s got some bells and whistles, like some marketing stuff inside there. But yeah, I think like when you’re focus on something that is built for the industry, and as you’ve advanced your career as a business owner, like, hey, you know what, I bet like the questions a few years ago when you’re using Bigara was probably more like what’s the patient experience? Which tay super important, but you’re probably like, well what about your reporting? Yeah? Yeah, yeah. And my dad’s an exceled guy. He has his own algorithms and formulas, which is great, but like for a person like me, who I just need to have my daily summary and understand like where did we get these sales from? And you know, what is what is doing well so I can help grow that area where my dad could not.

That’s where it makes sense to me because it’s so simplified, but it’s still very detail oriented. In boulevard. I love love that yep, yep, I agree. I love it and I know that you guys are always investing in tech and marketing and focus on the patient journey, the patient experience.

What is it? What does it feel like? I’ve never been to your practice unfortunately, and I wish I have been to your practice. In fact, I need to go to come see you guys. Yes, you have to, you have yes, I need to. You know, ever since I moved to Florida, I haven’t I haven’t been to California, and like a couple of years, I’m like, I need to go back there.

I love your invite. This is your invite, come on down. It’s beautiful. Yeah.

Yeah, Well, so what is it like from the patient experience? Like when I walk and if I’m a patient, like, because that’s huge, right, like being a provider and a medical aesthetics practice owner. Look, there’s probably one within a half mile of where you physically are right now. There’s a there’s competition. Oh, there’s like three in our building.

I mean there are six in Newport. Like we’re in the line’s done, you know, it’s everywhere. So you really have to stand out. And I think the way we the way we stand out here in Newport Beach when we’re you know, it’s so incredibly saturated.

Is number one? Are branding? You know? I really it’s so funny because I came from an area of wanting to build a business that was really fun and girly and pink and not so intimidating. And you don’t walk into something that’s so cold and sterile and doctor officey, which is where I came from with Classic Surgery. So I just wanted to make it pink and fun and that became the entire brand, right And I really wanted to have a nice euphemism when you’re attaching these botox and fillers, so I called everything a boost. So I’m like, you just need a little lip bos, you know.

And I’m just saying filler because aline s fillers has a negative connotation. So that branding was really something that resonated with a lot of our followers on social media. If you don’t follow us, it’s beauty Booths, med Spot on Instagram, on TikTok. We have a more incredible following in YouTube, and it carried through and this is the place you go to just enhance your beauty and not augment it.

And I do a lot of education online, so you’re really empowering yourself to make the best decision when it comes to deciding what you need best. Right, So that’s number one, as people know who we are in the community before even walking through a door. Number two, now that we have this beautiful, luxurious space, it’s you walk in and you just feel like, please watch our office tour and you’ll see what I mean. But it is stunning.

People have compared it to like, you know, if I Star hotel, which is so cool. But the reason why I wanted it to have this like presence is because I just want people to feel like they belong there and they are going to get the best treatment. And it was very you know, instagram worthy. They would take pictures and just really enjoy that experience when they come in.

Just every corner of our med spa is is beautiful. But you know, our online booking is pretty easy to book online, and you know, we’re always answering texts throughout the day. Our email we have turned around time within minutes, not within hours. So the way that our patients come in is pretty pretty easy.

And then when they actually get seated, they have maybe again minutes of a wait time in the front office. In fact, we only have two waiting chairs in the front. We don’t have a lot. We don’t want it in an area where people are hanging out.

It just looks like you wait there, but you don’t. You get immediately roamed and in the room if you know, God forbid us providers are running late, which happens. We have a comfort boost menu, which is it’s called I’m trying to remember it, but it’s called sip sharpen, sip sharpen, cozy up, and then there’s one more on there. But basically you have the option to provide what you want to sip on, whether it’s sparkling water, you know, coffee, tea.

A lot of the metsalls already offer this, right and then the sharpen is I’m doing an upneak trial, so we know that it takes anywhere between five to fifteen minutes for upneak to kick in. So we’ll drop an eye drop in your eye so it feels like you’re doing something while you’re waiting. We have a really cozy blanket because our office runs pretty cold. We get heat right now during this time of the day, but then it’s really freezing the minute the sun turns.

So we have that, and then there’s one more on the menu that I’m blanking. But you can see that in itself, just a wait time is a very luxurious experience. Oh, we have express facials too, so will bring them over to the asceticition and they’ll do a quick you know, cleanse, exfoliation, and then bring them back to us and now they’re fully prepped for the procedure, which is which is wonderful. The treatment itself is always under an hour.

We never want people more than a couple of hours. We don’t want them to attach this experience of coming in for you know, something simple as botox filler or even my conetling to be hours where they have to take a chunk out of their day. We are all hustling women in Orange County to afford these procedures, so I want to make sure it’s very like it’s meant for the productive woman, you know. And then when we leave, they always have a spot on our schedule to come back, and our retail area is is just something that helps supplement their outcome.

So I try the best. I don’t have everything figured it out. I’m constantly asking people to leave feedback and do surveys. Surveys are key for you to improve your practice, you know, implement it.

Not everyone’s going to you know, provide it, but our survey is, you know, provide your feedback here so we can boost your care. I’m trying with a brand, you know it little jingles that make people giggle and be like, oh oh cute, okay, awesome at my feedback. So I mean, you know, you talk about it modestly, but like, branding is so important. It’s never going anywhere.

No, Like it’s like when I look at a brand, it’s like like it can’t be taken from AI, right, AI is not going to replace a brand. Like it’s actually an asset. It’s a very very important asset. I mean, look at Nike, right, like everybody else who they are.

They have a great brand and they have a mission. You know, and you’ve done a phenomenal job at that Thank you. Thanks came naturally or by default or what. But when you look at patient demand and options for providers to go get these services and treatments done, there’s options, and people like to associate with a brand and a provider that they trust, right, And you also made another comment that you really you know your ICP, your ideal customer profile.

You know, a female entrepreneur or business, you know, person or whatever that’s hustle and bustle. Hey, I want to get in and get my treatment, and I got stuff to do. I’m busy. But when they’re there, they get a level of service.

It’s almost it’s a treatment, right, It’s like a spot spot in a way, permanent. And it’s funny. You are what you attract, So I always attract these female entrepreneurs, people with really strong personalities, people that are my age and you know, trying to do family planning, are new to having a child or getting married. They’re in this transition period with me, which is awesome.

So I’m able to speak to those who are coming in because there’s that instant, quick relatability which just so so cool, and there’s that bond. So if you’re trying to look for something to help make your brand, you know, come through and be very very authentic. Just speak to the person that you would want to be attracted to, if that makes sense, and everything falls so organically after that. It might seem cheesy at first, but I promise you people will remember you more if you just do it a little differently than everyone else.

Yeah, you’re authentic and you It’s like, what’s kind of interesting is your patients are probably people you want to hang. Out with, oh all the time? Why like this is this crossing the line of patient provide a relationship? If we just good drinks after this And I have done it a couple of times. But I love my girls. I always feel like I’m hanging out with my girlfriends all day.

It’s so fun. It’s such a fun job. My gosh amazing. I love it.

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So, guys, the branding is important, knowing your ideal customer profile and leaning in on that in a way that comes off authentic, real, you know. It’s it’s super super important because as we continue to grow, as in this industry, it’s going to continue to grow, but there is going to be some people that are unfortunately not going to be able to grow with us, right and it’s maybe they didn’t nail the brand, or maybe they didn’t lean in on their ideal customer profile. Maybe they didn’t you know, like know their numbers very well, the purpose of a lot of these guys and why we want to have experts like a Nissan here is she’s literally giving you gold. She’s telling you like her success formula, which is pretty amazing.

And you know what, Cameron, I felt like in the beginning, I was so lost and I was so lonely, and I just didn’t know a lot of good places for resources. And I said this before in your channel, but I was like a conference war and I still am. And I go to all of them and I tried to learn as much as I can from this speakers. But at the end of the day, I really want to identify who is the most successful in the room and just like, you know, just maybe copy them here and there.

But I didn’t have that. So that kind of gave birth to my online training platform powered through Patreon, and I really just sell it out for business owners of like this is how you create your memberships, right, and this is how you promote a new service, and this is you know, the evidence that goes behind this service because I really want to practice, you know, it’s really instilled evidence based practice and a lot of providers I come. I have my DNP, so a lot of My education was based on research, So just helping the community grow in a way where we’re looked at as truly medical providers is important. And then it goes as basic as beginners like, Okay, here’s where here’s a facial bon bones, let’s talk about the bones because nobody really you know, it goes over that and the arteries of course, but also what about the lymphatics, what about the nerves? I go really deep dive into that and it comes from an area of just not having it.

So I’m really spelling it out for all my injectors out there who can’t come over to me. I just I think that’s such a need and I’m so I love the community online such definitely check it out if. You’re interested love to a what’s the how do we get there? So you type in an Anissa Madaur, which is you know, I walk to my name or beauty Boost MEDSPA. That’s the way to find it.

You can also go through the link tree on my Instagram profile and that will be linked to it. But my turnout time for that too when answering questions for patient for my is within minute. So if you’re like in the middle of a procedure and you need to step out and just ask me like, hey, am I doing this right? I’m there with you, grilly, like I have my I watch I even step out, and I’m happy to because again I know what it’s like to be so lost and alone. That’s so helpful.

That’s amazing that you’re doing that, like giving back. That’s huge, and yeah it feels good. You’re PhD. So my doctorate right, so doctor it is also a doctoral degree that you get with NP.

It’s not PhD, right, So it wasn’t heavily research oriented, but I had to do a project where it was published for in a journal. But yeah, having yeah, yeah, how long was it? Yeah? How much schooling? So total was nine years? So I did five years undergrad because I had a minor, and then I took a year in between to work in the ICU and do some other courses, and then three years from my VSN to DNB. So nine years total. Yeah, that’s all.

Yeah, that’s all just a big chunk of my life. Let me unpack that for you for a second. Just okay, we got nine years of schooling. We have seven years of being a business owner and a practice owner.

And if I’m hearing you correctly. You have now created this beautiful portal, if you will, this beauty boost portal is what I’ll call it, I guess for other providers to learn what to do and what not to do, right, and it’s documented from you know, nine plus seven, what sixteen years of your background packaged up into one area. This is this is amazing. Like if I was a provider getting in the industry and wanting to expand or whatever I want to do and want to learn from expertise.

What a great resource. Thank you. And you know what was helpful is having a background of plastic surgery as soon as they came out of school. That’s where a lot of the anatomy was inspired.

And just knowing who is a surgical candidate and who isn’t. So it’s not just met spat, it’s I know how to speak the lingual of surgeon when they are saying no to sculpture or no topedio threads. So I’ll break it down of its wides, okay, And that’s because of the background I have. So thanks for acknowledging that.

I love sharing what I’ve learned throughout the years. Well, I think it’s important I think, you know, like one of one of the coolest things I think about social media is not just necessarily to get like a follower base and say hey, look at me, look at me, but it’s a way to connect people on how to get very very quick connectivity to expertise. Yeah. Yeah, it ends up amazing.

It’s so cool. I mean I did not have this ten years ago when I started, and you know, I was thirsty, I wanted to learn, and just the resources were not there. And you guys are so lucky that there are resources if you guys are starting out or wanting to advance your skills, because there’s just so much out there. And I know it sounds confusing and overwhelming a lot at times, but take advantage of at least one thing, and then you’ll start to learn the industry more and what’s good and what’s not worth the investment.

Yeah. I mean, if I could invest in an area where I can get access to expertise and not have to I could just learn everything and maybe you know, like a few few months or a few years where I’m sure you’re always in you know, updating it and enhancing it. But like, my gosh, that’s that’s just gold and it’s a way for people to accelerate and really get them in a position to, you know, to have a successful practice and thrive. So you mentioned another comment though, which I know practice owners are not doing enough of, and it’s a survey surveying your base, like when did this come out? How often do you do it? What are some of the cool things that you’ve learned from your your base and implemented it your practice.

Well, it’s funny that you say that because we’re just getting back into it, because there was a few years I didn’t but you know, when we had the smaller office and we weren’t investing a lot in tech because we just didn’t have the means at the moment. We I literally left a little mail box and I hung it on the door and I taped leave your suggestions here so we can boost your care. Every day, I’d go in and I’d look at my mailbox as it was just you drop it an any anonymously. I didn’t have any feedback, and I was like, what that guy, if you were just waiting here, I know they see it.

So I knew I had to change it up right, So now we’re we’re doing it through Boulevard has a prompted question which I’m sure you’re aware of if you know, how was your service and the rates of between one to five stars, and if someone leaves five stars, it triggers you to leave a Yelper Google review. If it’s one star, then it doesn’t trigger you to there it says, okay, well what was it? And that was super helpful, you know, of like what turned someone off? And I learned so much from it because I would never know. I’m the provider. I think ever rating is great on my end, but there’s things that could just turn them off a little bit and then I lost like a VIP patient or a new patient or someone that has been coming to me for years, but it was just that one thing that I could read reach out to them and say, oh my god, I’m so sorry you had that experience, like come back in, let me treat you to something and let’s turn it around.

So that that’s been helpful. We are going to be implementing a different type of survey that’s more detailed with questions through survey Monkey and my consultants helping me get that together. So that is in the works. But really, you know, ask for that feedback, because the worst thing that happens is getting a one star review on these platforms, and I’ve lost sleeped over them, and I’ve bigged patience to be like, no, come back, let me fix it.

And it’s just too late. And it just they didn’t have an area where they could freely respond and that’s why they decided to go to that you know, that degree. So yeah, it’s helpful. Yeah, And I mean they you know, they’re caught up in the moment there, you know, there’s emotion, plays a game, and then they you know, they do that.

I think like, look, you’re in business long enough, you’re going to get a one star review. It’s just good for sure, for sure, absolutely. And but but and I think like to your point, yes, you’ve lost lost sleep over it. I’m sure you know anybody that’s been in aesthetics long enough and has gotten a one star of view, you know, it’s it’s like, shoot, I don’t want anybody to see that, and that there’s always two sides to it, you know, I find pretty interesting.

But it’s a take it as a learning a way to learn and call the call the patient. Yeah, like, oh my gosh, what happened, like, let’s sort this out. How can we make your experience better? Definitely definitely and training your staff to you know, really pick up on the cues. Like I had one patient over the summer didn’t have a great experience.

I think she thought it was relating to pricing, but she didn’t realize you know, goes hand in hand with how much you need anatomically. So she said, well, I’m just going to go to laser Weight and just get it there because it’s cheaper, right, and I know laser Way is very unlabel and they wouldn’t do an area for her that she was hoping to get. So, you know, my husband who’s our operations manager, who’s sitting right next to me as we’re see how I am already good to see you were he’s in real estate, but he’s also our office, our operations manager. He was able to reach out to the patient and when it comes from a male voice or able to open up a little bit more and just explain.

And it’s just a different dynamic and feel. And she was, you know, willing to come back and try us again, and we gave her a discount for the services and now she’s like forever in love and so happy, and she’s like, this is how you routine a patient. She’s like, you did it the right way. I was totally you know, gone at that point, but it was it was something that allowed us to grow and learn from that experience as well.

It’s amazing. I mean you basically what you just described is you turn a potential negative and angry patient or angry fan if you will, I guess, depending on you know whatever, but into a rating fan. Yeah. Yes, yeah, and now she’s probably more of a fan now than she was before.

Even if she didn’t have the bad experience or whatever the deal was with the pricing, it almost like it almost made the relationship stronger it dead. Yeah, yeah, it’s almost like, wait, you wanted me that bad? You know that she felt equally wanted. So it’s it’s nice to do that for people because you know, there’s so many people that I think about, like, gosh, what happened to them? You know, the passer In my mind, I’m like, oh my gosh, I haven’t seen her in so long, what happened? And by that time, it’s so weird to reach out, right if it’s been years. So so it’s good to just have your check ins and your pccs can maybe help with that.

Yeah, I think your survey monkey idea is going to be huge. You know, also with like if you’re going to bring in a new service for treatment, survey your base, surveying your patient base before you go spend a couple hundred grand on a new piece of a new laser whatever, you know, or like build stuff out. Like, you know, I think it’s a good opportunity to connect with your patient base through these surveys. And you know, i’d encourage you to make them like a little short, not super long, because people are ver great, right, just get the meat from that.

I’m glad. And we even sort of our followers on Instagram, let’s say they’re not around to get treatment, they’re in another state sometimes other countries. We just say, hey, what do you think about this should we bring on? For example, we’re demoing diamond glow last week and it looked really cool, like hydrofacial surfacing. But you know, a lot of people know these procedures when they go to estheticians, right either hydrofacial diamondlow typically And we got such great feedback.

It was literally a yes or no you know, response on the stories, but people felt they need to directly message me and really tell me how they felt about that. So I’m like, Okay, now I know where to go from here, so feel free. To do on social social media questions a great way to do that. I love that.

I love that. So okay, you have the pre Patreon page. You guys are obviously growing. Now is there different levels of access because I know you about the business, the clinical of it.

I’m just curious that I’ve seen some Patreon pages and maybe entry points advanced stuff like that. Yeah, yeah, yeah. Show beginners. We have videos where I teach you literally how to like mix up botox right and mix up discord and you know how to inject what depths and I talk about an infacial dowity like I mentioned, but just like the literally the basic basic questions that if you were to do, you know, get your first job in esthetics, and you’re obviously getting trained, right, but you want to come in knowing, you know, showing that you know something because you did your homework.

This is really where the beginners shine because there is that foundation there, and you get two videos a week so you know that it will always be promised to you. And then with my mid levels, that’s really my intermediate injectors or people that are beginner ish but they don’t need to have that, you know, base of the foundation. In the beginner tier, that’s where I do give one video a week, and it’s more kind of going up close, right. You get to see my depth, you can see my technique, you can I go over patient candle of selection.

There’s that’s so much that goes into these videos that I really take time with the patient to go over so you feel like you really are there with me, and we use a really nice camera, so it’s the quality, the clarity, the sound is excellent. And then my finally my premium tire. This is where we do really long format videos like you’re in there for the entire duration of the treatment, which is like thirty to sixty minute videos, and it’s unedited. It is raw footage.

You could see every little thing I’m doing and touching and feeling and whatnot. And then I take it behind scenes and I behind the scenes and I show you this is how I you know, I do a console and quote right, and this is my profit margins, and this is how I’m able to price per area, not for syringe. And this is where we have that wig room, right, I talk about you know, staff management. It’s so important because as an owner, you really don’t go into thinking about the management part.

You just think about owning the business and running it. So that’s really important and there’s just so much. What I love on my Patreon is that people submit requests all the time like hey, can you do a video on this? And I’m like, yes, thank you for that. So it’s not just me trying to think of like, hey, I’m on you and I think this is important.

It’s really coming from a need that I don’t realize. People really want me to kind of go into something that I think is so simple, but it’s so important for them. Yeah, it’s another way of activating the providers and saying hey, like what where what do you guys want to learn? Right? So it’s a university in a way, which is which is really really cool. Really yeah, yeah, it’s it’s cool.

And you know, there’s so many times where I wanted to go across the country and learn from these really cool you know Instagram famous injectors and just see what are they doing. I don’t need the hands on I don’t want to pay for like you know, all that money to do it. I just I just want to see why are they doing anything different than I’m doing And a lot of times they are, of course, but I just need to see it on video. And maybe it’s stems from me being like a huge person on YouTube, where of course I like to make videos, but I love to watch makeup artists like just do their makeup in real time and just see what are they using, how are they doing it, and how do they achieve that final full look.

That’s what I’m trying to bring on Patreon is like you get that full like YouTube experience, but from a legit provider, and it is it’s very safe to share it in our community and not just being you know public and promoting your responsible objections. We need so much more of that, I mean, so much more of that. It’s like, you know, it’s kind of scary these days, like you can go to a weekend course and think that you’re an injector and put something out on social and you’re an expert. It’s great, right, cautious, Like so for the audience, you guys that are tuning in, like you know, a nice is the real deal.

You’ve got the schooling in the background to uh to put stuff like that out there, which is amazing. The are you going to are you going to Amspot or what’s your what’s your conference schedule look like this year? Yeah, oh my god, it’s conference season. So we are doing LA MCA in a couple of weeks, which I’m super excited. It is in LA at the Four Seasons of Beverly Hills, which is really cool because you really feel like you’re part of Hollywood at that point.

You have you know, the best class expurgeons in the house and dermatologists even and of course injectors like celebrity injectors that are injecting your favorite celebrity but can unfortunately can’t be tagged and posted right. And we’re getting to learn like, what are they doing in Hollywood to looks so dang good? That’s not just always face left oriented. So that’s cool. It’s it’s really for providers, and I can’t say that enough.

You don’t feel like, oh, this feels like a sales type of conference where you know, they have a mini xtra hall as you walk in, but it’s really not meant for that little expo hall that they have walking through. Have you been there? I have. Yeah, it’s puts on right yeah, ke on creamy, Yeah, yep, that’s yep. Yeah.

So that’s great. I encourage you guys to do it. And then I’m going to am SWAB, which is the mets All Show in Vegas and it’s hosted every year in April. Love that one.

I think that was the first conference I ever went to and I was just like, oh my god, this is at first. The first time I went, I was just it was over my head. I was just like, I will never be able to get to this level, like all of it was a whole nother language. And but I kept going because I’m like, I think it’s going to click.

There’s some things that are clicking, and then every year it clips them more and more. And even if I think it’s redundant at this point, because I’m far into my career and ten years in and I’ve gone to it year after year, you still come back learning more and more. And the expo halls is where I thrive now. I used to hate that.

I’m like, who cares like I just I’d rather learn from someone else who they like something and go through it and then more authentic approach than being sold. But now I’m the one attacking these exp all like, you know, all of a sudden, they’re like, I’m like, okay, tell me your research, like let me know what, give me a demo, and they’re like, oh my god. But you know, that’s your time to really connect and not create this like separate meeting with them where you do feel like it’s kind of pushy. It’s like, really, that’s your time to cram it all in.

So that’s that’s the best. I think. It’s a way to connect with your vendors, it’s a way to connect with your colleagues. It’s and it’s always changing sure, Like yeah, it’s like, yeah, the conference has been around for I think seven or eight years or something like that, this conference in particular, but I’m with you.

I learn and neat and get to hang out with the industry, which is great. Yeah. Yeah, yeah, I really wanted to check out the one that you referred me to Withry Terry Ross. Yep, that’s in your neck of the woods.

Yeah, she’s in LA at the Forest Summit. So I don’t think I can this year, but I think that’s going to be great for practice owners to bring their staff and really grow as a team, which is unlike any other I guess it’s not. I don’t know if you’d call it a conference, but it’s definitely a learning pull of an experience. And yeah, it’s uh yeah.

I went to her conference last year. It was in November, it was in Fort Lauderdale’s just three year. I think she’s got this year. It’s LA at Chicago and Florida, and I mean, my gosh, it’s like business boot camp for aesthetics wrapped up on a weekend.

Yeah. Yeah, it’s amazing, Like it’s one of the best conferences are you know that I’ve ever been to. It’s really really and she is so good. Yeah, she really is a.

Great, great speaker, knows how to control the room, knows her stuff back and forth like she is. I call her the goat. Yeah, she’s amazing. So yeah, I mean, if you can’t hit the one in April, you know, definitely check out the h I’ll be the one and I’m going to all three.

Okay, So if you’re going to LA to come up to Fort you just got to make that. I guess I’m going to California. Yeah, maybe there. I think that’s a good one.

And then I’ve been hearing great things about Cold Aesthetics. Cold. I think it’s in and I want to say it’s in Scottsdale this year. I’ve been wanting to check it out and we’ll see if I can make it out this I want to say it’s in June.

And then finally I want Cult. It’s Cult Aesthetics. I haven’t heard of that. That would be a fun one.

Yeah, it’s very exclusive and you have to like submit to get accepted to go, and I know that to me is you know, I want everyone to be a part of it. But I don’t know. I just I feel like it keeps getting brought up in our injector bot. I’m an allergant trainer, so a lot of us trainers are talking about what to go to this year, and that’s one that keeps getting brought up.

And then lastly, the there’s one called Masters and maybe forgetting the name, but it is with doctor Dylan. He is from the UK and he has a big show with another big provider. Why am I blanking all these names? I no, This one is going to be in Texas in the fall. Okay, sure, but I’m definitely going to die.

I’m playing any but it’s it’s going to be a good one. Yeah. Yeah, I look up this cold Toesthetics. I’ve never I mean, what’s crazy is like we’ve almost had two.

A few years ago you knew which ones to go to, and now there’s a lot of options. I almost have to like do my diligence on them all. I’m like, okay, like, is this one really it would be worth the time because it’s look, you’re you’re leaving your practice, you know, and your family or whatever. It’s it’s there’s an expense to it, I mean, an investment expense whatever, but it’s it’s time and money, that’s right.

Yeah, definitely. Yeah, there’s there’s been one where I’m like, Okay, I don’t think I went two years in a round. I’m like, I’m good on not going back, you know, and learn the ropes that way too. Yeah.

Yeah, I like that. Terry’s doing such a good job and bringing the business side of it, and the industry needs it so bad. It’s it’s great. So hey, I know you have an appointment coming up in five minutes.

I’m gonna let you get ready for that. Thank you. And it’s a I love having you on. Thank you so much for coming back.

Thanksgim for having me. This is so fun. It’s such an easy comb I mean, we can talk about this till midnight, let’s be honest. But hopefully we get to catch up again at a future time.

This has been exciting and for those of you guys that want to connect more with me, I’m such an open book. I love love what we do. I think it’s so incredible in the community that we’re in and really breeding that you know, sisterhood and you know and brotherhood if you’re you know, it’s just it’s it’s nice and I think we got to build each other up as a community. So find me on Instagram, beauty Boos, met Spa, YouTube, TikTok, Petreon.

I’m they’re holding your hand on that platform. But I would love to meet you guys, and if you want to come in for a hands on in your California license, welcome you to my Blu camp. Amazing guys, go check her out. She’s on Instagram, beauty booths, Medspa, Anissa.

Thank you so much for joining and I’ll leave it at that. Guys. So if you found this this particular episode, Viable. My biggest ask is just to share it, Share it with the community, you know, rate it, and I’ll leave it at that until next time.

Happy injecting. Thanks for tuning in to Medical Millionaire. Every week, we’re here to help you transform your practice into a thriving, profitable venture, covering everything from marketing and patient bookings to mindset, workflow, automation, and beyond. Whether you’re just starting out, scaling up, optimizing operations, or planning your exit strategy, this podcast is your go to resource for success in the medical esthetics industry.

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