• The importance of a medical practice social media strategy
• Strategies for creating and repurposing content across platforms
• Tools and techniques for social media marketing for med spas
• The impact of social media on website traffic and lead generation
• Tips for balancing social media marketing with daily practice operations

Transcript: 

Hey, everyone. Cameron Hemphill, here your host for Medical Millionaire.

First off, thank you so much for tuning in and listening to our podcast. We want to give value, and our goal is to give insight into the medical spa market. My team and I, we’ve consulted some of the top injectors, medical spa owners, small medical practices, enterprise medical practices throughout the country for years, and we see ones that are coming new to the scene, ones that have a tremendous amount of success, ones that are still trying to figure it out, ones that fully understand technology, Process automation, digital marketing strategies, and ones that literally don’t even know how to use Instagram, right?

So we see everything, and that’s because we consult at all different avenues, and it’s nice to hear every different side of the story. Hey, I’m a new Med Spa owner. Or, hey, I have a very well established medical practice, and I’m looking to bolt on medical esthetics. Or I have 15 locations, and I want to take it to 50 locations, right? And so it’s, it’s really cool to go from like, conversation to conversation throughout our days and and really understand where everybody is at within the process. And so throughout this journey together, our goal is, is to help right?

And we want to help you take your practice to the next level, so no matter what stage you’re in. And so in this specific episode, I want to get into social media outlet channels. And what does that mean, right? So social media outlet channels? Well, there’s a lot of social media that takes place, and people are constantly looking at their phones. In fact, if you have an iPhone, I know that it sends you a report on every Sunday of like, how much time you actually spent looking at your device, and it’s broken down based upon even the social media outlets.

And so you know you have Instagram. Instagram is owned by Facebook. You have Facebook, you have Twitter, you have LinkedIn, you have clubhouse that is new to the scene that you have to be invited to. You have Tiktok that is becoming extremely important. And you could create Tiktok videos and push them to other channels, through Instagram, because you have a bigger following on there. So they’re starting to become all intertwined and intermingled, right? And it’s important that you’re actually on all of them, because the more content you create, the bigger the audience that you create. Every different personality can be on a different social channel. You may have individuals at a older demographic that live on Facebook.

Maybe they live on Twitter, where they get their news. Maybe they’re at a very high level professional state where they live on LinkedIn. And then you have individuals that love Instagram. For one, it’s entertaining. For two, there’s a lot of value there. And for three, it’s a tremendously valuable lead source, right? And then you have individuals that constantly are looking at YouTube videos, because there’s education there, their statement of authority there. YouTube is owned by Google. YouTube is the largest search engine around.

There’s more subscribers and there’s more search results on YouTube than in any other channel. And so how do you do this? Right? It’s like, oh my gosh, I also need to take the time to take this appointment and actually conduct my skill set and exchange a value offering for $1 and grow my revenues. So how do you encompass this throughout your day? Right? It’s challenging. And then on top of that, I’m sure you have other roles and obligations. Maybe you’re a parent, maybe you’re a husband, maybe you’re a wife, and now that we’re rolling into the summer months, like kids are coming out of school. How do you manage all that stuff?

So I totally get how challenging it can be. I’m a father, I’m a husband, right? Or participate in ownership of growth 99 and so it’s, it’s interesting to see, and I can totally understand how challenging it can be, and that’s why a lot of medical spa owners and injectors will reach out to a third party agency, right and an agency that specializes in medical esthetics or plastics or cosmetics, because they already have an understanding of what you’re doing. Planning and how to market it right? And so I think that’s that’s advantageous and important. So if that’s something you’re doing, great.

If not, I always encourage it, because there’s so many things that happen throughout the day. So rolling that back to to social media outlets, I always recommend building out a social media calendar and planning, and then execute on that plan, right? And so that can be event driven. It can be holiday driven. It can be day to day driven. Some of those posts can be around personal stuff. Some of those posts can be around basic education. Some of them can be humor, which everybody likes that. And the consumer wants to really see who you are, who are you, for real, and then what is your skill set and what is your trade set, right? So they want to see everything, and also testimonials and clients sharing their experience and stuff like that is also important.

But there actually is really cool tools out there, and I talk about tools a lot. I’m a nerdy tech guy, right? And and really eat this digital marketing stuff up, but there’s a there’s some really good tools out there that you can essentially build out content. And, you know, don’t underestimate that handy iPhone or that Android. It has a lot of capabilities. There’s a lot of apps on there, like you can do some pretty robust video production on that phone. And also, like, if you get a gimbal, or if you get a couple different ways on how to hold the iPhone, even, like, the light sharing, things that you can put on there, you can actually get pretty creative.

So you don’t really have to invest in, like, a tremendous amount of production equipment at this at this time in our lives, even though, like, hey, there’s some great videographers out there that can produce some really high quality stuff, but it’s about continuous, like, good quality content, right? And so it’s nice to continuously create video content, image content, and then push that out, right? And then what you want to do is you want to actually push all of that back to your website. And the reason for that is because you’re going to get a lot of backlink environment, and you’re going to get somebody that is searching on Google or YouTube and finds you, and if there’s a link in there, they’re going to get to your website, read all about you, maybe then, then they find you on Instagram, see your before and after, see your followers, see your engagement, go back to your website and book.

Okay, so what I want to get at is everything’s intermingled. Okay, you can create a Tiktok video. Well, maybe you don’t have a huge audience on Tiktok, but you do on Instagram, so you need to feed that back to Instagram, and then, in return, people will then push back to Tiktok. They’ll actually create accounts just to follow you. And then on Tiktok, you can then have a link back to your website to get them to booking, and then they can go check you out on all your other social media channels. And so that’s what I’m saying, is everything needs to be intermingled, right? And so if you’re if you’re really dominating one space like Instagram, you know, make sure that you’re also creating content on other platforms.

Now you are also creating content on other platforms. I see some individuals that just crush it on Instagram. They have a huge following, their engagements through the roof, and they don’t have a YouTube channel. And in my mind, I’m like, Well, why don’t you have a YouTube channel? Because if you get over 4000 views, they start to pay you. And so that’s actually another revenue stream for you, right? And so when you’re creating these videos, this is something to just really self educate yourself about. And even if you’re not looking at a YouTube as a revenue, you know, area which you easily can if you have a huge audience, but it’s going to actually give you the ability to create a robust, longer video that’s hosted, and then you can actually put keywords, and you can put SEO and backlinks back into that specific video on YouTube and then feed that.

Data back to the website. Okay, so there’s some tools out there that I’ve experienced. There’s a lot of them. Ones that I’ve used historically are called HootSuite. And HootSuite is actually a tool that you can create assets, right? You can actually create content throughout, like, let’s say, just an image from your iPhone or a video, some video production. But you can create the asset, you can upload it to the Hootsuite environment, and then you can actually API that data to all of the other social channels. So if you want to push it to LinkedIn, if you want to push it to Instagram, if you want to push it to Google, my business, if you want to push it to Facebook, you don’t have to basically go into all these different outlets and upload it all okay?

You can leverage tools like HootSuite. There’s also another one out there that we’ve used called Fan booster, which is, which is pretty cool. Another one is loomly, and I’m sure there’s like dozens of them out there. One cool thing that I will share with you is in learning this and seeing exactly what our audience wants, we’ve decided to create our own. And this isn’t like an announcement to say, hey, use our own. It’s just, I always like to share a little bit about what we’re doing. And so we our growth 99 plus our platform is is being released. Features are added to it daily. But one of the things that’s cool in there is we’ve created a post library.

And so in the post library, there’s like, tremendous amount of digital assets already created around medical esthetics, Botox, filler, Discord, you know, everything that’s categorized. There’s also holiday categories, events categories, there’s hashtags that are created. So it’s basically taken like the Hootsuite environment, which is more of a, let’s call it generic platform, the growth 99 plus social platform will essentially be verticalized for medical esthetics, right? And so when you log in there, we’re going to have content ready to go.

Of course, you can upload your own content, and then our graphics team will actually upload custom on demand graphics and embed those. And then then you have your scheduling calendar, and then you’ll also have your social outlet. So you can basically either grab a photo, upload a photo, the hashtags will be embedded, add the content, push a button, and all of it goes out to your social channels. And then we have specific tools that bring it back to the website. So it’s a really cool thing that that we’re releasing, and I’m really excited about it. Moving on to why I see, you know, very successful practices, like, if I’m looking at one practice versus another, like, why are they having so much success versus this other one?

And it’s not because there’s posting on social media, but they understand the sense of social media is a tool, not a toy, and they leverage it instead of, like, having it control them, where they’re just scrolling mindlessly, they’re actually like, Okay, this is a tool I need to reach out to my audience. How do we talk to our audience? What channels and how can we push stuff out there? And so, you know, the very successful practices I see totally get it, and they’re the ones that are creating content, and even have a an individual in their office that is titled social media like, I’m the Social Media Strategist, I’m the social media expert, right? And so when it comes to that, they have the ability to continuously create these assets, and then they’re leveraging tools and pushing those out. Okay? And so I would highly recommend it.

I’d recommend exploring it so if you know if it’s not implemented, if, if you don’t think that you need to be on all these outlets and content creation is maybe not for you, I would reconsider it. And I would just take some time to, like, step out of the day to day business operations and look at your business from a third party, or, like, a bird’s eye view, and say, okay, like, where, where can I improve where? What channels are we crushing it on? Which ones do we need help on? Where are we not visible? Why are we not visible there?

And how can we implement something? And it could be as easy as, basically, like, maybe you’re really good at tick tock, and you create a cool tick tock video, and then you have that asset, well, you upload it to a social media channel booster, and you could essentially push all that data to all the other channels. And so you don’t have to go create a YouTube video, you don’t have to go create an Instagram video. You have one video, and you can push it out to all those channels, right? So, so that’s what’s going to be important. And so if not implemented, you know, unfortunately, others will get it, and the leverage tools and the leverage assets, and eventually, just leave you in the dust. And we don’t want that to happen, right?

We want everybody to win. And have, you know, have everybody, you know, maintain success and and be excited. And so there’s, there’s a. Couple of clients that, you know, I don’t like to name anybody specifically, but ones that that totally get it and embrace it. And if you look at their lead flow through, like their their Google Analytics, because in Google Analytics, you can see where all the traffic’s coming from, like all the referral traffic. And what’s cool is when you drill into one successful practice versus one that is not embracing this idea.

You can see how much traffic they’re getting from YouTube, and YouTube’s free, how much they’re getting from Tiktok. Tiktok is free. Instagram, Instagram’s free, right? And so when I can see a lot of those social referral networks pushing eyeballs to the website. They’re constantly booked out. And so their next challenge becomes, okay, I got to hire another injector. I got to hire another esthetician, which is great, you’re scaling Right? Or I got to hire another front desk person or, or, okay, like, how can we manage all this?

We got to look at technology a whole new, different way. And so it all comes down to the data. And so when I’m when I’m looking at the data, I can really see exactly why they are winning, and then even how to analyze that data on a different level and strategically coach and consult on how to take them to the next level. So it’s just neat to see everybody at different phases. I hope that there was a lot of value in this, in this podcast from a social media standpoint. Thank you so much for listening to medical millionaire again.

This is Cameron Hemphill. If you found this content valuable, please share it. Keep the conversation going. Head into iTunes and leave us a five star rating and review. Additionally, you can visit www.growth99.com to learn how we can assist you with your marketing coaching technology needs.

We have a course, we have a book, and we really care and have a lot of passion in this space. So until next time, happy injecting, you.