In this strategic episode of Medical Millionaire, host Cameron Hemphill reveals why YouTube should be a crucial part of every med spa’s marketing strategy. Learn how to leverage the world’s largest video platform to build authority and drive business growth. Key insights include:

• Understanding YouTube’s connection to Google and its search engine power
• Creating effective video content with minimal equipment
• Building a YouTube channel that converts viewers into clients
• Integrating YouTube strategy with other social platforms
• Generating additional revenue through YouTube monetization

Perfect for medical spa owners and practitioners who want to expand their digital presence through video content. Features practical tips on getting started with basic equipment, creating searchable content, and cross-promoting across platforms. Learn why successful practices are shifting resources from traditional roles to content creation and how to overcome camera shyness to build a powerful YouTube presence.

Transcript: 

Hey everybody. Cameron Hemphill, here your host for Medical Millionaire. Hey, first off, I want to thank you so much for taking the time to listen to our podcast. Our goal is to give incredible value insight into the medical spa market.

My team and I, we’ve consulted some of the top medical spa owners, injectors, medical esthetics, all over the country for years. And in fact, we see businesses that have figured out how to run their practice effectively, how a business should run, and then we see others that need serious help, and others that you know are confused and where to start, and what tools to select, and what digital marketing technology should we use, and what vendors should we hire, and what resources are out there. So throughout this journey together, our goal is to just give value, right?

So we are constantly talking with medical spa owners, estheticians, injectors, plastic surgeons in the cosmetic space, and everybody seems to be running their business slightly different. Some have very high end brands. Some are more about volume and turnover. Some are more about trying to still figuring it out, and some that are actually really successful, but they’re also still lost and wondering what direction to go. So it’s really cool to to not be in the day to day business in the sense of owning a esthetics practice, but looking inside from a bird’s eye view, right?

And so we can collectively see that in different markets, different demographics, internally, digest what’s going on, collectively talk internally as our team, give value and consult and then push valuable content out there like this. So that being said, Today, I want to get into YouTube. And I have a lot of clients that talk to me about YouTube. They ask me, Hey, is YouTube important? Is it really that successful? Should I be leveraging YouTube?

We have others that love YouTube. They constantly are creating videos on YouTube, and they’re getting a tremendous amount of value from it. So let me break down some of the value points when it comes to YouTube. Okay, YouTube is owned by Google. Google, as you know, is the largest search engine in the world, globally, and so what you can actually do is, if you go conduct a search online through Google Chrome or whatever browser you’re using, you can actually click on there’s, there’s a couple different options, right? You can click on the actual feed, you can click on the actual video. You can click on the News tab, the shopping tab, the Images tab, and there’s even a more tab, but the videos tab essentially links directly to YouTube, okay?

And it’s actually the largest search engine mechanism on the internet, and YouTube has seen more growth in the last three years, and specifically in the last 12 months, than ever before, and it’s always been a very valuable resource. And in fact, you can go to YouTube right now and basically learn anything you want to learn. For example, if you wanted to figure out how to change the oil on your car, you could go watch a YouTube video and figure it out how to change brakes on your car, right? And that’s just one example, but there’s somebody out there that has created a video that is educational and instructed, instructional on how to get value out of a video, okay?

And since COVID hit, a lot of videos started getting uploaded to YouTube. Okay? Millions and millions and millions of videos have been uploading to YouTube, and now you have people that have built out YouTube channels. And now you have YouTubers, right? That’s becoming a well known name in this space. And then you have people that are actually making a tremendous amount of money on YouTube content, right?

So the threshold is actually 4000 eyeballs. If you can get 4000 eyeballs to hit and watch your video. YouTube will start paying you, and then and then that actually, the revenue can go up on a reoccurring basis. You know, the more views you get. So there’s like, multiple ways to look at YouTube. Now let’s bring this back to medical esthetics, right? So in the. Colacetic space. If you look at what you’re doing every day, you’re basically changing the form and structure of a body, right of a face of the body, like, that’s, that’s what you’re doing, is you’re, you’re building confidence in self appearance, right? And so how can that be best shown to the public and to the audience? And that’s through video, right?

And so you have Instagram, like I see so many people using stories, and they’re using Instagram and Facebook, but and now tick tock, like I see so many medical esthetics and plastics, using Tiktok for video. And they’re, you know, making all these dances and great, and you’re getting a lot of followers, which is fantastic. But with YouTube, if you’re creating video content, you should be uploading it to YouTube. You can quickly create a YouTube channel. It’s free, okay? You can go to Google and say, hey, I want to create a YouTube channel. You can name your channel, right?

It could be XYZ medical esthetics channel, and then in that channel you can start uploading videos. So as you’re shooting video content, maybe this is injecting, maybe this has to do with PDO threads. Maybe this has to do with hair restoration. Maybe it has to do with something as complex as breast augmentation in it, or rhno classes, right? And so what’s what’s nice is, as you are capturing this content, you can upload it to YouTube, you can name the video, and in the name of the video, make sure that you have the ability to name it something that’s keyword based.

Bo talks your location by so and so, right? How to inject in the state of California by XYZ injector, right? And the reason you want to do that is when someone goes and conducts a search online, they typically search based upon the area near them, the service they’re trying to get, and the location, right? And so as you start to build up a tremendous amount of content, Google starts to see that, hey, you might be the statement of authority for what this consumer is asking.

Okay? So I would also suggest, like, you can go buy those tripods or a place to, I mean, you don’t have to go buy, like, all this crazy equipment. The iPhone or Android is quite capable of capturing tremendous amount of footage content, okay? And you can just have somebody else either hold it or put it on a tripod and start to just create videos. And they don’t have to, all, you know, all be about the services you do. They can be about the facility, they can be educational, they can be promotional, they can be fun.

And then in the action, once you upload the video, after you give it a heading, you actually have the ability to write a description. And the description, you should put a tremendous amount of content in there. If you don’t have the time, that’s fine. I would suggest it, because the more content, the more keywords, the higher ranking results you’re gonna get, right? And so as you’re starting to build all this stuff out, and let’s say you do two videos per week, okay?

And how many weeks are in a year, right? There’s 52 weeks in a year. You do two videos per week. That’s 104 videos if you do this for an entire year if you do this for an entire year, okay? And then there’s actually tools that can snag all of that content, and you can push it back to your website. And then you can create an automated video structure feed from your website. You can associate those videos with the services that you do. So there’s more than just creating, you know, the channel to try to get eyeballs like you want, to connect the dots to every single thing you’re doing.

Okay? And then think of this, if you’re on Instagram and you have over 10,000 Followers, you can then embed a link. So as you’re posting something, let’s say that you’re posting a video or like a story, of you injecting someone, right? And then you say, Hey, by the way, if you want to see the whole entire footage, swipe up and check out our YouTube channel and direct them directly to that page, okay? And then what happens is, they see your content on Instagram, they swipe up, they go to your YouTube channel.

You get credit as a visible, viable resource on YouTube. They can then comment like or smash that like button, which a lot of people are saying now and then it pushes back to your website. Okay, so now you basically have drawn in your followers from Instagram socially, you’ve pushed them to the statement of authority such as YouTube to show watch the full video, and then you’ve brought them back to your website, right? And so by doing so, you now have tremendous quality of content and authority. So now, in the consumers eyes, you’re the expert.

Why not hire you to conduct services that are going to build self confidence and self image for them, right? So I would say most of me, the medical spas that we consult, are not using YouTube, and it’s quite mind blowing, because the services that you’re doing have so much to do with video, right? You have before and afters that are just like, Here’s what she looked like or he looked like before, here’s what she or he looked like after. Before and Afters have been around for years and quite popular.

But what if you could actually show that through video and through a story, okay, and then be able to get search engine optimization quality content through that? That’s going to be extremely powerful. So I would strongly encourage that. And then, you know, I’ve talked a little bit about how to do it. Like some of the tools you may need, you can go set up a free YouTube account. You have a phone, I’m sure that phone has the ability to capture video, or, you know, audio, whatever you want to do, and then go buy one of those tripods.

So that’s basically how you can do it. And then you can create your own channel and start uploading, right? And so I always say this when I’m consulting clients, but make sure, I mean, you’re like, Well, I don’t want to be on camera, or I’m not sure what to do, or I don’t know how to edit it. Get comfortable being uncomfortable. It’s the only way that you’re going to be able to scale. If there’s an area that you’re uncomfortable being in, put yourself in that situation and figure out how to power yourself through it. It’s going to position you to scale.

You’re going to get excited. It’s going to be fun, and you’re going to eventually become an expert at the process the content, the upload experience, the quality like your content will just get better and better and better and better. But the place to start is now, like you should be starting this now, okay, and so there is some practices that we have worked with that do a tremendous job on this. And in fact, instead of having even, like a front desk person, they no longer have that position. There is no front desk desk person, there is no checkout person.

Everything is done through, like, online booking, online consent forms. Obviously there’s like a meet and greet when someone gets there. Welcome to our you know, facility. The service is done. The service is rendered. But they have taken the majority of that budget and implemented it into a content strategist, or social media strategist, and that person’s role all day long is to create footage, create content, okay, and then upload it to all the channels. Okay? So I see some practices that have implemented this, and they have so much SEO statement of authority through Google validation authority through the consumers, that they’re almost actually starting to make money on YouTube because of how many eyeballs have seen that, right?

And so if you’re an influencer in this space, this is a no brainer. If you’re an influencer and you have a tremendous amount of followers on Instagram, you 100% should have a YouTube channel because it’s another revenue stream for you, and you’re just creating quality of content of something that you love to do and something that you enjoy. Okay, so I would highly recommend it, if not implemented. And other people hear this, this episode, and they’re saying, Yeah, I think you know, Cameron knows what he’s saying. He’s in this space. He’s talking all the other all these other medical spa owners and injectors, you’re going to fall behind.

So the time to start is now, and it shouldn’t be. Very complex, right? And I know that everybody’s busy. I know there’s not enough time in the day, believe me, but there, there actually is time, if you get strategic about it, everybody has the same allotted time in the day. And I would encourage you to go back and listen to one of my previous podcasts that talks about time management and how you can effectively roll something like this into your practice to get added value.

So that’s what I wanted to drill in on today, was YouTube and the power behind it, the structure behind it. I want to thank you so much for listening to medical millionaire. Again. My name is Cameron Hemphill. If you found this content valuable, please share it. Keep the conversation going. Head into iTunes and leave us a five star rating and review.

Additionally, you can visit www.growth99.com to learn how we can assist you with your marketing coaching and technology needs. Until next time, happy injecting you