Cameron Hemphill, host of the “Medical Millionaire” podcast, interviews Dr. Frieling (Dr. G) and Nicolette from Growth 99. Dr. G shares her journey from a dermatopathologist to opening G Face, a successful medical esthetics practice. She emphasizes the importance of customer experience, efficient processes, and quality over quantity. Dr. G discusses her daily routine, patient interactions, and the challenges of balancing business growth with personal life. She highlights the significance of social media in patient acquisition and the need for unique branding. Growth99, which powers over 600 clinics, aims to streamline practice operations and enhance customer experience through innovative technology.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into the podcast. We’re actually going to record this today because we want to push it to YouTube. But as you guys tune in, understand that growth 99 we work with practices all over the country. We actually power over 600 clinics now, and so throughout this journey together, we talk internally, we incubate everything that we’d like to help convey, to help help you take your practice in the next level. So we have a great friend and client on right now. It’s Dr Freeling, aka Dr G, and then also Nicolette here that’s in our business development. These two have become good friends, and we want to have fun. So it’s, it’s the last day. Today is actually last day of the quarter, and we’re just taking the time today to have fun and really kind of tune into to how Dr G has been able to do what she’s done. So welcome to the show.
Thank you so much for having me. I can’t wait
absolutely to see you, darling. I
can’t believe I’m actually looking at your
beautiful face.
Awesome. Well, you guys are you guys are great. So we met as through a referral, right? And we started having some conversations on the phone. And just kind of like, Where was the practice? Where is it? Where do you want it to go? And and what that really it opened up like, a really natural conversation. Like, I know that there was dialog back and forth. And we decided, hey, you know what? Let’s, let’s do this like, let’s work together, and let’s, let’s see exactly how this relationship can can really thrive, right? And then, I guess throughout that process, obviously, you met Nicolette. She’s been an incredible asset of the team, and you guys have had a lot of fun, and it was a lot of fun hanging out also at am spa in Las Vegas. So I’ll let you guys take it away for a second.
Yeah. So I think one of the challenging things in business in general is finding people you trust and finding people that you can rely on, that can do everything right and and I’ve had incredible people on my business journey that have helped me every step of the way. And I don’t you know, it’s all been really amazing, but sometimes you get into pickles where maybe the company you’re using isn’t really, really good at one thing and isn’t great another thing, but they’re only good at one thing, you know, and they can’t do it all. And I think what was so amazing about you guys, which, you know, full disclosure, I was like, This is too good to be true. There’s no way they can know how to do all everything. And once you get to a certain point in your business, at the beginning, I really wanted to do it all myself. I edited my own website. I didn’t build the back end, but I edited it. I did, you know, all my social media, all of my Facebook ads, everything, because I wanted to learn how to do it. And I think there’s a part of being a business owner where that’s important. And then you get to a point where you’re like, oh my gosh, if I have to do this again, right? And I was at the perfect point in my business where I needed someone to do it all. And you guys have just been so phenomenal, and I rave about you and how everything not only is done so perfectly, but it’s done so efficiently, so quickly, and I really didn’t believe it, until now I’m witnessing it. So thanks for having me, and I’m so just proud of you guys and happy to have you on my team. You know.
So sweet. Thank you very much. It’s, um, I mean it You’re right. It’s a it takes, I mean, it takes a tremendous amount of work, right? So we’ve created a really good system, good process. Have a great team, have a great product, for sure, and it’s taken us a long time to as we have grown, right? You’ve had to have, okay, who is the right team member to have in the right department? What is the right technology? How do you scale it? How do you build processes to really, kind of make everybody have a really great experience, right? Because customer experience is actually, like, it’s the number one thing that we talk about, right? Like, how do we, how do we make sure that everybody comes into the growth and family is, like, treated, you know, first class, right? And so that’s, that’s something that’s super important to us. So thank you for the kind words. And I knew, you know, we were talking, and a lot of the team was talking about, hey, we are talking to an individual right now that has a very successful practice. She has amazing credentials and and we want to bring her in, and we want to make sure that we perform right. So it was a challenge for us, right? Yeah. I mean, every client. A challenge, but at the same time as we meet people like you, right, high, elite performers, it’s really cool to see, like, okay, like we, we did a good job, and she’s happy.
Well, at the beginning, I wasn’t so easy, right? I was like, No, you know, I don’t want just any website. I don’t want it to look like everybody else is. And I was like, I want this and this and this and and you guys did it, you know, that’s amazing. So thank
you. Yeah, that’s, that’s great. So tell us, tell us about your background like you, you have accomplished a lot, you know? I mean, we know that you just turned what, 21
like, Oh, my God,
no. Like, like, how, how have you been? How do you manage it all? I mean, you have a very successful practice. You have over 50,000 followers on Instagram. You’re verified on Instagram. I mean, you have a tremendous amount of credentials, and probably, you know, words that I have a hard time, you know, pronouncing, you know, and then you also have an incredible reputation. I mean, how do you do it? I know you’re married, I know you have children, I know you’re a business owner. Like, how do you manage it? Talk to us about, yeah. I
mean, I could talk about this for so long, and I know you guys too do the same. It’s so parallel, but you just do it, and you do it because you love it. And there have been days, you know, pretty recently, where I’m like, yeah, why do I dread going to work when it’s my own business? I’m like, Oh my gosh. And that’s when you need to be aware. I need to understand you have to make a shift. And, you know, I just go day to day. It’s you always want the next thing. You want to be bigger. You want to grow more. You want to be slammed. You want to be booked out for five years. I don’t really want that. If somebody’s waiting five years to see me, they’re going to go see someone else. So I think what I do is I diversify what I do, right? If you inject all day long, every day Botox, you’re going to burn out. So what I’ve done is not only surrounding myself with people, which is my hardest job, right, that I love and I truly value and I cherish my team, I diversify myself with my skincare, that is my other passion and face it virtual, which is my global esthetic symposium. So I do things and talk to you guys, right, that are not just injecting. I love to lecture and speak at at events and all of that. And it’s just it fuels me. Because if I’m just in here, literally injecting all day long, I’m gonna go off the deep end. And I think any normal person would. So it’s every day, right? I thought I was busy when I was single and had no kids. Now I’m busy and have three kids and a husband who’s amazing, and I have to say, I couldn’t do it without the support, right? My husband’s incredible. He’s a huge businessman as well. But we find the time to be present, and we’re more efficient in smaller amounts of time than less efficient over a large period, which isn’t easy. And I do things very quickly. I speak quickly too, and I don’t write things down a lot of the time, because by the time I wrote it down, I could have already done it. That type of mentality, which isn’t healthy either. But I can just voice message it. I can, you know, do it already. I do find that there’s, there’s always challenges, and I’m always, you know, working to improve myself, but I guess that’s how I do it. But I wouldn’t even say I do it. I just go to the next day and continue to love what I’m doing and learning. So that’s it. I guess
I think that you too, can definitely resonate, you know, on that, on being too, you know, very well respected women and wearing multiple hats, and in having to deal with with a lot, you know, and I’m blessed as well. Like, there’s a lot that goes on throughout the day and the week and the month that, I mean, I can’t do it without her, there’s no way. I mean, she takes care of the kids, she she runs. She’s like the CEO of the house, right? So she,
she does a lot more than that, though, too. She’s got, she’s got the business, and she’s the incredible hair. I need your help for all the things, yes,
yeah, there’s lots of moving parts when there’s multiple businesses and there’s kids and there’s a home, and there’s lots of different things going on at all times,
absolutely, but I truly believe that those types of people are the people that are the most efficient. If I was laying around all day long, I just don’t want to do anything
that’s right, yeah, yeah,
sit still. It is to stay busy doing all things like by Sunday, and we’re like, Oh, wow. Like, should we sit down and put a show on and then we turn it on, and then we feel guilty, like, okay, let’s turn this off. There’s other things that need to be done. So yeah, for probably people. With the same mindset that we all share, it’s harder to relax and stop Yeah, is, is the biggest challenge, yeah,
which can be healthy as well, right? And I think I started listening to a lot more podcasts. Kudos to you guys for starting this, because I think it’s the way people learn these days. People don’t have time to sit and read a book, right? Even though I very much admire those people, because I do think there’s a sense of serenity surrounding that. I physically have a hard time doing that. Absolutely,
I’d like to get to a place where I, at some point, will sit and read an actual book. We’ll do
it together. I’m going to come to Costa Rica, and
we’ll meet on the beach, and we’ll read books together. Yes, those days are definitely coming. I mean, right now, like, yeah, I listen to lots of podcasts. So does she whether it’s business related, it’s tech related, or it’s, you know, like parenting related even, I mean, shoot, there’s so many topics. And I learned most of my knowledge through, like, when I’m working out, you know, I don’t listen to music a ton. Sometimes I flip over. But, I mean, I can hammer through books while I’m running or working out, or even driving in the car, you know? So that’s where we get a lot of our content right now. Yeah, the car. Yeah. Okay, so, so let’s, let’s pivot just for a second, talk to us. Like, I guess I’m just
curious
what time? This is always, like, a fun question. What time do you normally wake up? How do you start your day and then get to the point to where you’re at, like, you’re ready to go, and your team’s at the practice, and you’re ready to rock and roll? Like, always curious to know how that goes.
So I used to be like, you guys, I used to wake up at 445, workout, and this was when I had two kids. You know, workout was very diligent about that, and would get up, do a little work, go to work, work at home, and then go to work. I don’t know what problem I have now. I can’t get up. And I think my issue is, is that I’m just in the cycle. It’s all about cycles. And I, I stay up really late and I and I know in my mind, I’m not as efficient, but I get this other wind, and I’m up late, like 1231 and then I’ll wake up this morning. I actually woke up to work out, just for you guys. That’s the only reason 10 minutes. And I did a 10 for 10 minutes today, and and rolled into work. I The kids are kind of taken care of, so I don’t do much with the kids in the kids in the morning. My husband’s an angel. He takes them to school. He loves it. They go to school at 7am and then my baby, she sleeps till like 9am so I’m there. I get ready really quickly, and I come to the office and kind of start my day there. I need to transition to an earlier hour, but right now it’s just
purchase. So yeah, it’s different when your baby’s little too I felt like I definitely slept a little later in the day when I had a littler baby at home. Yeah, well, mine are both old enough that everyone’s up very early in the morning. So, but what are you doing till 1am Yeah,
are you doing? I’m
responding to emails, which, again, is probably not the best idea, just because you don’t want people to think you’re spending emails at 1am taking notes. I’m reading I’m reading journal articles. I’m working on content, working on the skincare line, figuring out the next step there.
What else am I doing?
It’s all business related, you know. And then they’ll read a lot at night, which is interesting, because, again, I’m am I retaining it? But I’m finding I do. I think I’m reading a lot. Yeah,
that’s awesome. Yeah, my brain stops working around 8pm so, oh yeah. So that’s cool to hear that you’re still thinking and functioning and being productive at that time.
Well, there’s a there’s a lot of, I’ve read a lot of books, and a lot of, you know, elite entrepreneurs that they they use a lot of those hours to work on their business, but rather than in the business, and especially for, for gals, like, like you, you know, where shoot, when you’re in the practice, I mean, and you have, you know, clients in and out the door, like, revolving, right? So there is, really, there is no time to actually, okay, let’s work on the business, versus being in the business. Those are two very different things, right? So, how do you basically streamline things? What technology are using? What processes are you implementing? What procedures are you are you implementing? Like, from the website, from the tech to like, how do you scale? And I’m glad you brought the skincare line, because that that that is also something that, that I know has been very successful for you too. So is that those are the hours that you’re kind of working on that stuff? Is that right? It
is, and I am currently in the market, which I found a company to do. I love how you told me the other day, and I’ve used it several times. I need to say that it’s yours every time I say it, but I’m crediting myself. Sorry I took it, but work on the business instead of in the business. And it’s so perfectly said, because. Yeah, now I only work Monday through Wednesday on patients and with patients, and then Thursday, Friday is going to be on the business and working with on the businesses, right, the skincare and this, and trying to find an HR person to help me on the outside, right, to work on the business. But from the skincare standpoint that you know, I decided to make an entirely different company. A lot of people use their esthetic brand and use it as an extension of that, and name it the same thing, which I did. Actually Previously, I had a G face, MD, just pure private label brand. There was nothing wrong with it, but it wasn’t doing it for me. I felt, I felt more salesy. I felt like I needed something different. I didn’t want my name to be all over it. I want to be a Chanel. I want to be a Sawyer. I just want to be a different brand. And again, pros and cons. But the biggest thing is that I I just love it, and I’ve done everything from help customize ingredients to the label design, the box design, which was a year plus in the making, if you go to the store, if you go to Sephora, and you look at these boxes and see the detail, I now appreciate what it takes. Don’t read every word on my boxes, because if you find a typo, I can’t deal with it. But I designed all that, and I just think it’s such a huge passion of mine, you have to love it in order to do it this way, and source, you know, different parts from different countries, and put the packaging together. But right now, I don’t have a team doing it. It’s really me. And then I have amazing people in my my G face staff that help. They go to the warehouse and get things, but looking to expand that and open like storefronts and things like that. But again, I just need, maybe you can help me. I need to know how to leverage and how to find good people to
help. Yeah, we struggle with that as well. I mean, especially in this economy, it’s very challenging to find good people that are willing to work and actually like show up and have the dedication and have the desire. And then also, you know, how much can you actually pay them? That is worth it and makes sense for the numbers of the business, right? So I can relate to those challenges, absolutely. And by the way, you sent us your skincare line in products, and we use them. Yes, I love that. We do it. We have had a little fight over
Yes, we actually
did. We’ve been back. She hides this.
She hides well, I give him the other things and, like, here’s the stuff you can use, and then I have all the good stuff just in my little
section. But I’ve been putting on the oil like that. The oil, yeah, the oil
smells so good, too. I love that. I’m telling
you. I mean, you know, I feel younger. And she says, I look younger.
Oh, yeah, yeah, yes, yeah, I don’t have one.
You put the roller on with oil, right?
Yes, yeah. I put the oil on and then I just and then I roll. Is that the right way to do it? Yeah,
you can. I think it’s amazing. I don’t use the roller, but I know a lot of people do. I need to start doing it. It’s amazing. What is your okay
question for you then? So what is your idea of that J roller? I figure here’s how I looked at it, and totally this is I was like, Okay, I know if I go to the gym one day, I’m not going to see results by good two days, no results. Three days, no results. But after a year, I’m going to see results. So I’m a discipline, like, routine kind of guy, right? And I’m like, All right, Jade role. Do it for a year, and I’m just saying I’m gonna do it every night, because I know we’re trying to study. Yeah? So
did you take a before photo? That’s the first
Yeah, I will. You’re gonna track this, see how this goes.
All right, I don’t think wrong with them. I just think they’re limited with what they can do. And who cares? I mean, they feel good. It feels good to do it. It facilitates, you know, spreading out the material, whatever you’re using, the oil, is it going to change your life? No, but I agree with you. I think, you know, there’s all this, like face gym stuff and massaging and muscle movement and all of that. You know, all of these things are limited, but if they don’t hurt you, then I
think it’s worth it
is, and I love the oil, like, I just, I, because I’m a, I mean, we’re in Utah, right? So it’s pretty tight a dry desert, especially in the winter time, and I have just like, crappy skin for that, and so I always have lotion, but the oil has been incredible. So anyway, thank you.
I’m so glad. I’ll send you your own. You don’t need to steal first, I know,
reorder. Okay, so we, we finally were able to connect and hang out at American men spa Association Las Vegas, at win. We had a lot of fun. Obviously, there was great networking. There was a great party that we went to. It was the 80s party, right ladies party.
We. Party in the exhibitor Hall.
Yes, it all starts there. Yeah, that was, that was a new thing for me, but that was fun for sure, yeah, why not, right?
But when we were reading, you told you, told me and Nicolette. Nicolette and I about, I want to remind us where, and the audience, where you went to school. And I mean, what you specialize what you specialize in, because I know that we had some conversation and you it was like, it was incredible to hear, and I think it would be cool for our audience
to hear. So I grew up
in Florida. I was born in Illinois, okay, who cares? Went to Florida. I went to Florida State undergrad and University of Florida Medical School, and throughout that I danced. I had other passions, but medical school was obviously my forte. I was interested in surgery because my dad’s a surgeon and wanted to do otolaryngology. ENT decided, not sure I want that lifestyle, even though I like the reconstructive aspect and the surgical aspect, just not for me. So I decided to go to pathology. And at the time, I was like, Ah, this is just not for me. I’m not a pathologist. It’s such a nerdy specialty, you know, this huge stereotype, but it was really great for actually my skill set. So I’m very visually oriented. I like pretty colors, and I have a photographic memory of sorts. So when I would study in medical school, I would memorize entire pages and know where they put things were on different pages. It’s just how my mind works. And so from there in pathology, I loved it became double boarded in anatomic pathology and Clinical Pathology. So anatomic pathology is the diagnosis of disease systems, diseases under the microscope of the whole body. So breast, Gi, lung, okay, and now general pathologists are leaning more towards sub specialty, so it’s more of you’re not just a general pathologist. You’re a GI pathologist, or you’re a dermatopathologist, or your hematopathologist or hepatopathologist. Okay, so from there, I and clinical pathology is more of the microbiology, the blood banking, the hematopathology, so diagnosis of leukemias and lymphoma. So I could do all of that, but I wanted a little bit more, of course. And of course, I wanted to do the most, the most to get into the most challenging subspecialty, which which is dermatopathology, and that is because you’re applying against and in a huge pool of dermatologists and pathologists to get about 40 spots in the nation. And a lot of times it’s only every two years, so it’s not even every year, and you have to apply two years before you actually go to your fellowship. So I, long story short, I accepted a dermatopathology spot two years before I was going to go, about a month before I actually was going to go, dropped out, decided it wasn’t for me at that specific spot, which was MD Anderson Cancer Center, which is a very well known place, I just didn’t think it was right for me. Had nothing. I tutored for a year. Didn’t really know what’s going to happen, but knew I’d end up being a dermatopathologist. Then I got a spot. I was interviewing up at Dartmouth in Vermont, both in New England, and accepted a spot in Vermont. Then I found out something, a baby. So it was up there by myself, had a baby grant. Was in Boston. You guys are getting all the details, but long story short, it’s then I after that year in Vermont, I came back to Boston, I practiced for a couple years. Absolutely loved Durham path, but wasn’t sure I wanted to read slides under a microscope. For years, I was like, I want to do something entrepreneurial. It could be open a lab. It could be open an esthetic practice, I’m not sure. Always loved esthetics, and was introduced to it very early on in my career and in my medical training. So I decided to open G face on the side in one room in the back of the nail salon. And there she went.
What year was that? When was that? Yeah,
I opened my doors in September of 2017, so I’ve about five years ago now,
five years ago and in in your space now, how many, how many rooms do you have employees, like, like, how many, how many patients will come in? Like, on a busy day, curious to know about me?
I thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University, naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med spot to the next level in both profit and customer success. Enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth. 99 has your Med Spa. Covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
So even though ebbs and flows we have right now, which we’re looking to open other locations, because we’re filling this office up very quickly. It’s about 4000 square feet, and we have four rooms that we have five rooms that we use regularly, but we’re making some more rooms. And, you know, I’m really quick to really slow to bring people in, quick to get get people, kind of to let people go if they’re not the right fit, but I’m slow to bring people in. I think growth is amazing, and I feel this intense growth in my phones, but it scares me a little, because you don’t want to move too quickly. I really, really value quality over quantity, and that is so important to me. So you know, right now, I don’t know how many patients we have come in a day. On the providers right now, based on what you kind of mentioned to me, I only see patients now Monday through Wednesday. Those days are more efficient, and I’ve cut down the times for those appointments, not because it will compromise patient care, but follow up visits and things like, things like that. I’m becoming more efficient, changing every day, but we’re busy, you know, we’re booked out several months. We’re not slammed, you know, for years out, which I think is a good thing. Who knows what the future will bring. But I like to use my time to do other things as well. So it’s not just seeing patients. So
that’s awesome, that’s, that’s, that’s cool. So in five years, I mean, you, you, you build an incredible brand and a great business and a great practice and awesome, awesome work that’s really cool to hear, and very inspirational and good for the audience too, right? It’s like, because I hear, I mean, we work with people anywhere from I’m thinking about opening up a medical esthetics practice. I work as I’m an anesthesiologist, and I want to open up my own practice. And so they got one foot in the door and one foot out, right? And there’s been some interesting things, you know, that have gone on in, like the hospitals right now, like, we see a lot of nurses that are, I want out and I want to go do my own thing. Yeah?
Lots of people moving to more of these esthetic space, yeah, rather than hospitals, yep, medical clinics, medical clinics setting. They
do kind of setting, and they’re smart, and they’re bright people, you know, and they want to, they want to have their own thing, and they and they can see like, it’s easy to see now, like, through social media very quickly, right? Or through like, you go to a an event or something, and you, you know, you get up on stage and you’re talking, right? And somebody is inspired, and they they want to do it, you know? And so we’ll talk to people that are like, hey, I want to open up a medical esthetics practice or Med Spa in the next few months. Like, how can you guys help me? And of course, we help them with the websites and the SEO and all the lead generation stuff like that, right? But it’s, it’s interesting to hear and awesome to hear that. To see the story from where you where you were to now, where you are is really cool,
right? Yeah, and I think the helpful thing for our audience to hear, and people that we talk to in the industry and going to these shows, we see lots of people that are just starting out, and they see someone like you where you are now, and you’re so publicly recognized and successful. And I think it’s nice for them to see and hear where you started, like you said, in the back of a nail salon, you know, because they see you now and think, How will I ever get to be like G face, you know? How you get there, you know? And that doesn’t just happen overnight. You start somewhere, and you build, and then you go, start, go from there, you know. So that’s just something else I wanted to point out quickly, so everybody hears that, you know, where these people really, actually do start their business?
Yeah. And it’s again, what is the point? If you know the answer and the end, what’s the point? It’s not easy, but you’re this is your story, this is your path, this is what you’re doing. And you know, there’s always people to look at. There’s always going to be people doing bigger and better things, and that are smarter and have more experience. But that’s use that to your advantage. Surround yourself with people like that. Surround yourself to learn. You know, the day I say, I know everything will never happen. I’m constantly learning, especially in esthetics, because this is such a unique field where not only are you usually a medical provider that’s trying to build a business right that you didn’t get your MBA, and you’re also in a field that is painting its own way, and we’re learning and writing new papers and. Every single day, every single month. I always ask questions. You know, you have to ask questions in order to understand and grow and learn, because if you’re just, oh, yeah, I read that. I believe it, okay. I read that, I believe it. Maybe it’s not the most honored opinion to question things, but that’s how you grow, and that’s how you become unique, and I encourage people to find something that makes you different. And the one thing that I thought was going to be so bad for me, which at the beginning, I did get pushback and I was criticized and wasn’t praised, was that I’m a dermatopathologist. I’m not a plastic surgeon or in dermatologist by trade, or, you know, I’m very different, but that looking forward is what has made me who I am. It’s made me unique. I’m great with just on a fly, talking on my iPhone, right? Talking on Instagram. So use your qualities and get a business coach, get somebody to help you find out what your qualities are and build on those to make you different. And it doesn’t mean, you know, oh, can I not do it yet because I’m not different enough? No, get started, and you’ll figure it out a long way. But, but the thing about esthetics is we’re we need new people. We need unique people, and we need to learn more. And so it’s just really fascinating,
yeah, well, said for sure. And it’s, it’s, it’s, you can get caught up, like with social media, you can get caught up in comparison and and almost like crush your own spirit if you let that get to you, right? Because you can say, well, this person’s here and I’m here, and boy, that road looks long, and how do I do it? Right? And so everybody’s on their own path. Everybody’s on their own journey. There’s always going to be somebody that’s bigger and greater and better, but at one point they were where you were, but they just kept at it, learning, discipline, accountability, learning, education, I mean networking, right? So, like the people that stay at it and have the consistency and the discipline, they just move along and then enjoy the process, right? You can’t do the comparison thing. You have to look at your own path and then make those challenge. I mean, make those steps to get to where you
want to go exactly. And you know, when I started and I was doing social media. It would take me hours and hours to make one post on Canva. It would take me, like, three hours, and I’m sitting here and my husband, poor thing is, just like you have not moved from the computer, your eyes are gonna burn through your brain. What are you doing? And I was just trying to learn it and trying to grab me out, and every little step mattered. And I just had pictures on, and I was just going right? I was going forward. I wasn’t looking at anybody around me. And then it was like, Oh, who’s this person, who is G face? You know, because I didn’t, not that. I didn’t care. A lot of people, when I started, were asking me, did you do your market research? Who’s around you? Did you did it? And for my new locations that we’re looking at, people will ask, Well, do you care that so and so laser and view whoever it is is across the street? Do you care that this person’s across the street? The street? I don’t care. You can I’ll pop up right next to you, and I will do my thing. There’s a place for market research. There’s a place for understanding you know your environment, your community, but if you’re good at what you do and you’re genuine and authentic to yourself, and people know that that’s also where social media comes into play, right? They want to know who you are, so that they can come in and say, you know, I’ve seen all these people, but you know what, I’m ready, I’m ready to go see cheap face. And that’s great. So
that’s how it is,
that’s, that’s, that’s awesome. I mean, that you’re, you’re, it’s, you know the confidence, right? Like, if you know who you are and what you stand for, and the quality of work that you have, and you believe that, and you stand by that, and obviously, you know, the reputation backs up. I mean, it’s the confidence is like, yeah, I will go, I’ll just open up where I want to open up, because I know who I am, and I’m going to give value, right? So that’s really, that’s awesome. That’s
where people do become successful, because a lot of that market analysis, all these things, those are, you know, there’s nay saying and all of that, you know, if you just stick with what you’re doing, you put all of that aside, then you will be successful. Because there will always be someone saying, Well, what about this? Or we really shouldn’t do that, like, well, that could turn out bad. You know, there’s, of course, I is going to fall Oh, you know, that is what it takes to be successful. You have to put all that aside and just stay focused on what you want and what you’re doing. And those are the people that I see that are the most successful. And she just keep moving forward. Yeah, yeah. They
block out the noise, yeah, they block out the noise, and they take action. I mean, that’s what people do. They get analysis paralysis. Well, let’s do the market analysis. Let’s which is, hey, look, great, I’m not like that is important. Totally get that right, so we’re not undermining that. But the same time, like a lot of people just don’t take action, and they just get caught up in their head and their thoughts, and then all of a sudden, this. Happens, yeah, their friend will come along, or their family member that supposedly loves them, and they’ll be like, be careful. Like I hear, you know, opening up a business, like most businesses fail, you know, and you’re like, and these are, what’s funny is, most of these people that do bark in your ear like that, they don’t have a business. They’ve never done these things, and, you know, and then they’re the ones that want to give you the advice. And so I’ve, we’ve learned that,
yeah, in our real estate investing ventures, we’ve definitely had lots of people well, I mean, what if someone comes and ruins that house, or, you know, what if the market tanks? And what if all of these things, you know, and so far, what if, oh, what if. And then you ask, Well, have you done that before? And most of the time it’s a no, no, I actually haven’t. Okay. Well, how do you know for sure that that’s gonna fail? Yeah,
I’ll get my
Yeah, it’s just interesting. So yeah, you have to block out a lot of noise along the road, yeah?
But at the same point, you know, it’s what, what does success mean, right? What does it mean to me to be successful? Well, it was really funny because I was excited when I graduated from my med school and my residency and all these things, but you’re so tired and you’re on just this road of like, no return, you’re just go, go, go, and then at the end, you’re like, Whoa, like, I’m done, and my husband will joke, you know, for you to get verified on Instagram, you’re so much more excited than for anything else in your life and interesting, because it just shows, number one, all the hard work that I put in myself, right, to get there on my own. And it shows the state of our minds with respect to social media, right? But what does success mean is that, does that mean I’m successful? I say absolutely not. You know what is, does five offices mean I’m successful? Does millions and millions of dollars mean I’m successful? I mean, none of that really does it for me. I don’t care how much money I have, I don’t care how much money I need, like, how much do I need? The more crap I have in my house, the more I want to throw away. So, right? I just don’t need anything else in my life. I want to be happy. I want to be surrounded by amazing people. I like fashion, okay? I like good clothes. I’ll spend some money on good clothes. But what does it mean? I mean, I think I’m already successful. Fine, you know, I don’t need much more, but it’s in ingrained in me to keep growing, to keep doing new things and just doing the successful right and and I think that’s great, and just understanding what what’s important to you, and that’s probably different for many different people. So absolutely, I think we’re connecting to people like you guys. So Right? This is what drives me, what makes me excited, seeing people talking to people, if you do this all alone, what is the point? You know, yes,
absolutely no.
It’s, I’m glad you brought that up, because there’s always, you know, like a mind war going off. And my, she’s, she can see it in me. She’s like, you need to stop thinking, Oh, my God, because, because, what does success mean? And I have those, those mind wars as well, you know, like in when you know simplicity actually is, is success to me like, you know? I mean being happy, surrounding yourself with like minded people, you know, having good, positive energy. You know, that stuff is like, that’s like, true success, but, but you have to have the time to do it, right. So, like, my why, and I’ve talked about this another podcast, is freedom, you know? And so that’s kind of what keeps, keeps us going, right? Is freedom. Because when I have that time to say, You know what, no, right now, I kind of want to go and do this and go to our kids performance, right? Or jump on the trampoline in the backyard with them and just get like watching them play and laugh and smile and be present. I mean, those moments you just have to cherish, right? That’s like happiness and success. Yeah,
yeah, absolutely, absolutely. You know, you can be, it can be hard too. Though, when you’re a business owner, you’re growing, and it definitely goes in phases. For me, I think it’s, you know, the growth in the building, and you’re just on non stop, working, working, working, and then there will be lows, right? But, but it’s yeah, it’s very interesting. The freedom is incredible, but at the same time it’s hard. I mean, it’s hard to say I’m going to take a break now, like we were talking about before, doesn’t really happen. So it doesn’t
Yeah, even when it’s like, I probably I could, I could do better at it. I could definitely do better at it. But you know,
also, though, is it into it? I mean, a lot of times when we vacation, or, you know, just within the last year, you know, Cameron and I talk about trips and vacationing, and I say I only want to want a work trip. I don’t. I mean, I like to vacation, but I don’t love to vacation, because nothing to do, you know, everything. And that’s great. Our work well, worship is great because it’s a balance. I mean, I’m yeah, the interaction with people, and we’re being productive, we’re getting things done, but we’re also getting to see the world that’s more pleasurable to me and Cameron than going and sitting on a beach for two weeks is somewhat, yeah, challenging and not gets boring, you know?
Yeah, I you. I mean, that has to, you have to relate to that. I
do. You’re also destroying your skin if you do that. So just don’t do that. I think, you know, I’ve gotten better at relaxing, but I’m always doing something, either listening to something, or reading something, or playing with the kids. It’s, I don’t just sit you know, that’s for down the road, I guess. Yeah, or never. So you guys have grown so much. You now have how many accounts
we power over 600 practices across. Yes, we now we’re in the UK and Canada now, yeah, but primarily in the United States, yeah. And that’s amazing. We’re just getting started. I mean, we’re very innovative. We’re focusing on a tremendous amount of technology right now. And and we have, I mean, big we have big dreams, like we want to make an impact. Not only do we want to say, Oh, we have 600 accounts, whatever, and all that, but we want to, we have passion, right? And we want to make a difference. Because I feel like it’s we need to, right? It’s our obligation. Basically, is how I feel. Because I think there’s been people in this space that have unfortunately not had good experiences, you know, and in you know, maybe there’s situations where people don’t have the best experience with us, either, but we try and we care, and then we also want to solve problems, right? So we want to solve problems, not only like on the digital marketing side, but basically, how to run an entire practice on a platform is really a problem that we see out there in the in the marketplace, and we’re determined to
solve that problem, which is, yeah,
and truly to you know, make things smoother in the day to day business and in the medical esthetic practices, to put all these processes in place and make for a smooth transition from step one, the customer walking in the door to rebooking, and just the automation that comes along with that from Cameron’s technology background, is just so amazing to have brought into the esthetic space, because it’s a space that you and I are familiar with, and all of my very best friends are In the space and medical esthetic practice owners and injectors, and to have something in someone so brilliant to bring that technology into the space is just so life changing for people like us in this industry who haven’t always, haven’t always practiced with Such a great technology background to make the process easier for them, really. I mean, there’s tools here for everybody to use on a day to day basis, whether they know them yet or not, but we’re working on getting everybody familiar with what actually growth 99 does as a partner, as your true technology partner, not just a website or not just your SEO and marketing partner, but your technology partner, which is such a huge space to have brought into the esthetics, because it’s not something that we’ve always had, you know,
yeah, like all, my booking is still very, very new, right? Like you, I look at, you know, how at your website, right? Your website, it’s beautiful. Like you and my team worked great together, and it’s a beautiful result, but when I look at it, I always think consumer, and I’m like, yeah, it’s beautiful site, and you need that in medical sites. You gotta have it before and after. You gotta have a beautiful site. But does it work? Is it functional? And does one someone land there? Can they convert? Can they book online? Can they make an appointment? Can they inquire? Can they interact? Like, and your site very much has, like every growth, 99 verification check boxes. Yeah, right. And the consumer very much wants to book online, right? Like, how many like, I’m sure that is that? How most people book with you, is they go and book on the internet, like I’m curious to know on that perspective, yeah,
be an interesting statistic to look at. I don’t know if we have that, but a lot of people do. I think most new patients will book online, and then when they’re in here, we kind of get a plan in place, and they have multiple appointments on the calendar anyway, and then they’ll call but a lot of patients, usually new patients, book online, which is great, yeah. I
mean, they’ll find you, like word of mouth or a Google search or social media or whatever, multiple ways, right? But as they book online, this is actually I want to talk about this, and we’ll let you go here in a minute. But they book online talk. Talk to me really quickly. And this is what a lot of of our clients have questions, and we do some consulting as well when we’re talking with them. But can they that? They open the door? They just walked into G face. How are they greeted? Like, I’m curious to know how you’ve implemented that process right there. Yes.
So they walk in. It’s a cozy entry. It’s not big, right? So you walk right up to the front desk, which we may change a little bit, they walk right in, and Jenny, who’s incredible, is there waiting for them. And we’ve tried a different couple different strategies. So we first had it where they came in, they did a little bit of paperwork. How are you doing? Blah, blah, blah, what can I get for you? Would you like any water? We have a whole coffee bar. Do you want any of that? And then we used to just take them right into the room, especially during COVID, nobody sat in the waiting room. So that was interesting, because then the patient kind of just sat there for a while. And yes, there’s a TV monitor in there. They’re looking at before and afters, but they’re losing a lot of time that we could be with them, one of our team members to talk to them, just to just support them, to have had the experience start. So now we have them sit in the waiting room very briefly. We have this ping system. It’s called something, and it’s a it’s a system on our computers where we notify, okay, this person’s here. It’s essentially to talk without having to run around the office to say somebody’s here. So we get a notification the patient’s here. The the direct Assist will go out and get that patient. It’s one of our nurses in training, or sometimes it’s one of our nurses that injecting. We just they’re available, and they bring the patient in, start talking to them. And so it never stops. Instead of, kind of those breaks. And there are some breaks still, but that’s how that works now. And we like it, because then they’re both in the room together. When they get to the room, and there’s, you know, when the assist goes to get me, there’s a little bit of time goes to get me, there’s a little bit of time, but, yeah, you know, I’m kind of playing around with
it. No, that’s cool. So now they’re okay. So now it’s there in the room. Now you walked in right, and this is, this is where you shine, right? Yeah. Well, I
so my my direct assist, will talk to them, do an evaluation, see how they’re doing, see what they need. We’ll talk to them about our different VIP programs, things like that. We’ll talk to them about the skincare we’ll get their main concerns. And we’ll usually take before photos before I get in the room, and then they’ll come get me, then I go in. And then, depending on what type of patient is, if it’s a returning patients, much more straightforward, usually new patients, we just, we start, you know, I sit down. I used to stand up. Sometimes I stand up, I guess, if I’m feeling short that day. But, you know, it’s just a different it’s a different relationship. When you’re at the same level, and I can look at them in the eyes instead of standing over them because they’re sitting down, right? So I would sit down, pull my chair up to them, you know. How are you doing today? Welcome to the practice. How did you find out about us? You know, really my first question when I go in, if it’s a new patient, usually, it’s so exciting to see you. You You know, sometimes like, oh my gosh, finally I get to meet you. You know, that little conversation and what brought you in, you know, how did you find out about us? So that starts that conversation. Then after that, I sit down. I say, Well, you know, this is our time to talk about whatever and anything, what in anything, you know, whatever you want to talk about, essentially, usually say a little differently than that, anything you would talk about, from skin health to skin care to injectables, we can cover it all we have 45 minutes. And if we have time, time allowing, we’ll do a treatment, if you want to today. And this is for first time, patients only. And so then I will just let them talk. And I think this is where a lot of people miss the mark, because the patient will say, Oh, I just want lips. And then if the provider will either interrupt or just be so hyper focused on that that they miss the whole other picture. And I let that patient talk, and while they talk, is when I do my analysis. So this is, I see how their face moves. I see how they hold their head. I see, you know how they blink. I see if they make eye contact. I see how they touch their face. I see how they look at themselves in the mirror. I look at everything. That is actually when I get all of my information about this person, and I try to make an idea of what I think is going on for them. And they’ll usually talk anywhere from between, I don’t know. Some people don’t talk very much. It’s just five minutes. Just tell me what I need, and I need, and I just do it all right, yeah. And so then, you know, I may ask a couple more questions, and then I’ll say, Well, do you mind if I give you my complete evaluation? And it will be a lot of information, but this is for you to digest. These are things you can put your back. Never have to do them, but things that I feel would be one or wonderful you, for you and why? And then, oh yes, of course, you know. And I usually stand up at that point, get some gloves on. I like to touch patients with gloves, just because I don’t know it seems weird, and who knows what. I just age and they’ll smell it. I don’t know, weird. So put gloves on. And I usually. Raise their chair up, so then we’re at the same level again, and I have them hold the mirror, because I like if I’m holding the mirror, I can’t tell how their head is. It’s often weird, right? So I let them hold the mirror as I take a look at yourself, I say, What’s your favorite feature? We talk about their favorite feature, how we can optimize their favorite feature, and and then tell me what your what bothers you? What? What do you feel like has changed in the last several years? And so then they’ll start pointing to things. And I’ll say, Okay, let me give you my, my two cents. And so I’ll go, usually, from top of the head to the clavicle. I like to go in that order. Sometimes I get a little bit disconnected. And I’ll just point out little things. And from what I point out, I’ll say, Do you sleep on this side of your face? Oh, yes, I do. You know. Did you have this done to you this face? I see a scar? Oh, yes. How do you know that?
And pointing out
asymmetries, which sometimes I’ll say something along the lines of, you probably never noticed this before, and I don’t mean to point it out. But isn’t this why you’re here, right? So, you know, this side of your face is a little bit more asymmetric for these reasons. Oh my gosh. I never noticed that. And then just giving them little bits of information about how to optimize them the best at the end of that, there’s so much information there that I’ll say, you know, this is a lot to take in today, and I like to start small with my patients. I’d like you to get to understand me as well as I like to get to understand you. This is what I recommend for today. Let’s just do a little bit of neurotoxin. Let’s see how you feel. I’d love to see back in two weeks, see how things settle in. That’s how we as providers learn, right? Is to like, see our patients back. If they just go and they never come back, you do why? You can do it. So they come back in two weeks, they’re super happy, and then we go from there. So that’s kind of in a nutshell, what I do, wow. Feedback on that.
Your attention to detail. I mean, that’s, that’s really, I mean, that’s, that’s really neat that you, you go through that and you, you pointed out some things that, yeah, What side do you sleep on? Right? Like, and I bet you know, you looking at me, you could probably figure that out, I mean, but I taught some turn all night
through the screen, but I’m sure I could pretty symmetric to me right now.
Well, it’s the it’s the oil, it’s that, that
just kidding, but no, that’s, that’s, you know what? I think that’s what makes the experience, right? And so that’s really cool to hear. And so obviously, you, you rebook them like, that’s like during the checkout, okay, they’re leaving, or whatever. Like membership, I would assume, VIP program introduction, rebook them. I’m sure there’s a process for, like, a review, right, Google review, or something like that. Or, how did we do well,
for you that, and those at the end of the day, you’re amazing, which is great.
Thank you. Yeah. And then is there, like, social media? Like, do you do anything
media? So we ask every patient, you know, it does get to a point some days where I’m just there’s so many things to go over with every patient. You do forget sometimes, and that’s okay, you know, we always take before photos, we always do the medical things. But even with VIP, there’s so many things to talk about that that’s also a reason why I decided to only see patients three days a week, because I’m just so much more on those three days, and feel like I’m prepared to tackle everything that it takes with every patient. So I ask every patient, how do you feel about social media as they want to be on it. Some people don’t understand that. They’re like, Well, I kind of like social you know, but I’m like, How do you feel about being on social media? And if they’re thinking about it, you don’t want to force anybody to do anything that they’re not wanting to do. This is their environment, their Oasis, to be taken care of, right? You don’t take that away from them. So if they’re even thinking about it, and I can tell immediately, I just say, don’t, do not worry about it. You can decide later, let’s do this. This is your time. You don’t want people to feel forced. So I would say my social media is about, I don’t know, 10% or less of my patients, it’s very it’s not very many, and that’s okay. And you know, some of them will come back and they’ll say, you know, this has been so amazing. I’ll share my experience, because a lot of them have found us on social, and they feel bad not giving back, sure, but I just reassure them it’s okay, you know, there’s no there’s not an issue. And we can do full face, half face, you know, all of those things, right? So it is what it is, right? And again, for me, you know, I already have everything I need from social, right? What’s the point of continuing this obsession with social? I mean, I love it. I love educating. I love using the platform to meet people. So it’s great, yeah, no,
it’s, it’s awesome. I mean, I like it. Just so the audience says, I mean, they, you know, there’s obviously a way to find you right, online or through social, whatever channel, word of mouth. Then you have the process once they come in. Then you have the process when you’re doing the treatment. Then you have the process. You have the process at checkout, right? So this is a perfect example of somebody that has running a practice like a business, and has the ability to scale while giving an amazing customer experience, right? So, and I’m not, not.
We’re always working on it, but yes, it’s
always a work in progress, absolutely. And I wanted to just thank you so much for joining and taking the time. I know how busy you are, and it’s been a lot of fun and great to always have conversation with you, and fun to have you and Nicolette on as well, and, yeah, in chat. So our
I know this has not been 30 minutes. This has been over
an hour. Yeah,
for sure, no, but thank you so much for taking the time, and we appreciate it. Our audience will get a tremendous amount of value from this. And so what we’ll do is we’ll let you go. You know, in everybody thanks for joining. This is going to be on Spotify. It’ll be on iTunes. We’re actually going to publish it to YouTube as well. We’ll send you the copy so you can also share it as well. Dr G and have a great weekend. Thank you so much. Everybody. Happy injecting. We’ll see you later. Bye.