Dr. Bridget Martin, founder of Enchanted Medical Esthetics, shared her journey of growing a successful Med Spa despite opening during the COVID-19 pandemic. She and her partner, Cheryl Kimmel, started with a small space in 2020, expanded to a new location in 2021, and have since doubled their annual revenues, now growing at 60%. Key to their success is high-quality services, a strong online presence, and a loyal client base. They emphasize holistic care, including skincare regimens and laser treatments. Future plans include expanding their laser room, adding a lounge area, and scaling their training programs.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron
Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, I want to thank you so much for tuning in and joining the podcast, coming to the show. This podcast is designed specifically for medical esthetics. So if you’re an injector, a nurse practitioner, you own a med spa, you’re in the esthetic space. This is for you. So wherever you’re at in your journey, right? If you’re thinking about getting into the business, if you are in the business and you’re looking to get to the next level, if you want to understand what it takes to be successful, thrive and grow your practice. This podcast is for you, right? So here at growth 99 we consult some of the top medical esthetics providers and folks that are looking to get into this space, and we internally incubate successes challenges and how to overcome them, and then we push out valuable content to you. So today, we have a great friend. We have a fantastic client, Dr Bridget, Martin has joined us from enchanted medical esthetics. She is the founder and owner, and she’s been with growth 99 since December of 2020, so we’re going on, what, two and a half years almost. Welcome to the show. Bridget, thank you, Cameron. It’s good to be here. Thank you so much for joining. I appreciate it. And look, I know that you have been able to grow your practice very successfully in a short period of time. And I think you know our audience would would really love to hear your journey and your story starting off. Sure, so
I started out in esthetics about 13 years ago, but only really part time. I was pulmonary critical care intensivist for about 10 years, and I had a really good friend, Cheryl Kimmel, my business partner. She’s a PA, and she’s been in esthetics for 20 years, and she’s an Allergan trainer and just absolutely amazing injector. And she trained me 13 years ago, and she and I had talked about many, many times of opening our own practice, and it was just I had so many other irons in the fire with being a professor for a large university to, you know, my job at the hospital as an intensivist. And then a couple years ago, the tides kind of turned, and I decided it was time for a change. So she and I decided, and she was ready for a change. So we I had this vision of what Ormond Beach needed. We did not have a boutique style Med Spa, you know, in a walking kind of lifestyle type shopping center. So that was always my vision. And I had a very specific vision on the branding as well. And so Cheryl and I rented a small space. It was only two rooms, probably 650, square feet, and enchanted was born in two weeks into enchanted being open in March of 2020 COVID hit, so we had to shut our doors until April 5 of 2020 and really despite that, we ended that first year in 2020 you know, we turned a profit, and we were doing quite well. And then we started a build out on a new location, in a shopping center, a walking Shopping Center, here in Ormond Beach. And so now we moved into that location last, last July, July 13, 2021, and we have really made we’ve been able to double our gross revenues annually today, and we’ve built a million dollar business in a very short amount of time. So we’re thriving where we are. We have a very beautiful location now, and we’re super excited. So we’re growing at about 60% right now, currently. So in growth, 99 has been a huge part of that. For me, it’s one of the best decisions that I made with SEO and being ranked number one on google continuously in this area, and now with you guys helping me with social media and the new platforms that Cameron has rolled out with emails and social media. So it’s been a great pairing, and I really think a big part of our success so far.
Wow, that’s That’s so sweet of you to say, thank you so much. I mean, it’s, you have an incredible journey and story, right? Like, you guys open and came into the market, obviously, like, with high expectations as everybody, right? And understanding that, hey, we’re going to go out there, we’re going to do it, that’s the first step, is taking action, and then all of a sudden you’re, you’re like, smack in the face with, you know, a one two punch of something we’ve never experienced before, right? Anybody that’s like, you know, walking around right now and getting into this space with, with the COVID restrictions and the shutdowns and the. Uncertainty, you know, and then all the anxiety that comes with that. And then, you know, on top of that, you know, there’s lease payments, there’s, you know, payments, maybe on service equipment people want to get paid for payroll, like there’s, there’s stuff that is due. And you guys have, you guys prevailed. You stepped up to the plate. And now, I mean, you’re in a position that you know your numbers very well, right? You’re able to just say those very quickly you have built another space which your space is beautiful, by the way, I would encourage everybody to go to it, enchanted, medical esthetics.com, and look at her space. Or even you can go Google it. But it’s, it’s a beautiful layout where you have, I mean, do those lights turn on at night when people are walking by that kind of blow up, or blow up the the logo and the brand right there? Yeah,
they do actually design everything myself. I’m, I am an artist. I design and make jewelry as well. And so decorating comes easy for me. So I actually found these amazing glass chandeliers in the lobby and everything else that it matched my branding. And I always say it’s very Christian to Bhutan, which is one of my favorite designers, but it the chandeliers and everything just fell in place. So I designed absolutely everything in here. So it turned out great.
Yeah, no. I mean, it looks, it looks very high end, and it looks very inviting, right? So I know that if I was walking around in this area, and especially if my my wife was with me, like we would just want to walk in, right? And just like, and look around. So congratulations. I mean, I think that you’ve done a really good job with taking that historical, you know, arts background, and then with design and understanding, like, Hey, this is what the audience wants. This is what works very well. And I know that that’s been a lot of lot of part of your guys’ success as well. So with that being said, I mean, I mean, talk about that, like, Where does the majority of your new patients and clients come from, and then talk to us, like, about how you’re able to, you know, monetize rebook and continuously, you know, increase gross revenues for the business.
So that is definitely something that I think about all the time. But you know, for us, Ormond is, you know, we’re a beach town. Ormond is, I don’t know if you know much about Ormond Beach, but it’s a it’s a beautiful place. And, you know, most of our referrals are word of mouth, 100% and number two is Google. As far as our referral base. We have a lot of the who’s who in Ormond that, you know, come to our spa, and we’re kind of embedded in the medical community here. So a lot of our, you know, a lot of our clients are medical and kind of in this, you know, similar fields, but the, I think, providing, you know, just quality services. We’re not a discount spa. We are that high end spa in Ormond. You know, people don’t want $8 unit Botox. That’s not why they come to us. We try to consistently train, continue training, make sure our clients know, you know, we train recently with Shelby Miller down in Tampa. So we always try to bring the best, the safest, the most advanced techniques, to our clients. So that’s, I think that’s one reason we, I feel like we provide really good, you know, quality care and outcomes. So they, they keep coming back. It’s definitely a, you know, more of a concierge type spa. It’s, again, you know, not like your local discount spa. You know, Florida has a dime a dozen med spas, but they’re, you know, I think I feel like we’re unique, you know, we’re a boutique style Med Spa. So um, as far as keeping them coming back, we approach it more holistically, not just like, you know, you need Botox every three months, or you need, you know, filler and you need maintenance every six to 12 months. We start with skincare, and we really try to make sure they’re on a good regimen of a good quality, medical grade skincare, that they’re getting their facials with us as well, that they’re doing we do a lot of laser services. We have a lot of equipment. So we’re really we drive home that anti aging. You know, what do you need to be doing at home to prevent the aging process? And then what else can we do here to help reverse that and get them on like an annual plan? So I think that keeps people coming back, because they know from month to month, quarter to quarter, what it is I need to do next? Because that’s a common question, what do I need to do next? So we try to make sure that we have a plan for for all of our clients, you know, annual plan,
yeah, yeah. So no, that’s, that’s huge, and that that. That’s what makes sense like to me, what there’s a couple things that you said that were really resonated well with me, and a lot of things that we consult and also hear from very successful practices, right? So number one thing that you point out that that I wrote down here was, you’re not a discount provider, right? And you give value and you put them on a plan, right? So that does a couple of things, right? It obviously puts you in authority of being an expert. And people want to invest in self confidence, self care, in an expert, right? They don’t. I mean, there is, like, like you said, a diamond, dozen med spas in Florida, right? It’s, there’s a big market down there, and it’s amazing that you, like, you can get caught up with saying, Okay, well, I’ll just give the best price, the best price, the best price. And before you know, like, nobody’s making any money, right? You’re just gobbling up all your margins, right? So you’re now just giving out Botox for free. So the fact that you, you know, you guys have said no, like we are who we are, and we are the experts, and we’re going to create a plan, and we’re not going to, you know, be the discount provider, right? Is, we’re basically, you basically put your your foot in the ground and said, you know, we’re the experts, and we’re here to help you, and based upon what your requirements are, is we’re going to put you on a success plan to hit those specific targets and goals, right? And so again, for the audience, like, as people are looking to invest in self appearance, self confidence. Like, if you get down to the emotional factor and you bring them value, you are changing their life, and they want to go tell everybody about that. Like, I’m sure there has been emotional conversations that you’ve had with your clients. Is that fair to say? Bridget,
oh my goodness. Cameron, yes, absolutely, it’s emotional. People do get, you know, I mean, it’s, it’s definitely surprising at times, you know, people will break down and cry. You know, it’s huge, like people want to look good. And it is very emotional. I think for them it is.
I mean, in helping somebody along that journey right, and then they want to go share it, they want to express it right, versus say, hey, you know, where’d you? Where’d you get? You know, your lips done, for example. And it’s just, it’s another like, like, there’s lots, there is some discount offerings out there. And the problem with running those organizations or those medical esthetics practices, is you’re constantly chasing a new lead because you don’t have loyalty, right? So if you can build up the credibility, you build up the loyalty, like that’s how you build a long term successful practice, right? Absolutely. Yeah, yeah. So, yeah,
long term loyalty is absolutely key. And again, I think it comes back to that concierge type service, you know, and following up on everyone the day after, when it’s, you know, a procedure that needs to be followed, you know, a phone call is is very personable, not a text. And there’s just certain things we have in place to try to make it as as personal as as it can be. And I think other providers in this injuries industry understand, you know, a lot of these people coming to a med spa, even though it is a medical practice, it’s a medical procedure. It’s, it’s therapy for them, it’s, you know, it’s like going to your hairstylist, and, you know, people all float all of their troubles onto their hairstyles. You know, we get that same it’s, you know, they get in your chair, and then they spill the beans, and they develop a real, you know, relationship, you know, with us here. And I think Cheryl and I are both very good at cultivating that. Yeah,
absolutely. I mean, I can definitely
relate to that. My wife has been in the the beauty in in hair business, for years. And, you know, she, she has, she doesn’t tell me all the stories, but it’s very much the same words, therapeutic, right? Like they just open up and tell you everything, talk to us a little bit about like, Ormond Beach, like, I know that you guys are, are over there, very close to Daytona, right? So how close are you guys to Daytona minutes?
You know, they’re right next to us. Yeah. So, you know, Ormond is a little historic, you know, sleepy beach town, the office I live beside. You know, we islanders don’t like to come to the mainland, but it’s a joke here, so, but we, you know, I have to come over the bridge, we call it, to get to my office, which is literally less than 10 minutes from my house, which is amazing. So we do get a lot of, you know, we get a lot of snow birds. We could do get, you know, we get some vacationers, for sure, but most of our clients are residents, and you know, long term, long term clients, but the snow birds,
you know, they’ll come see us when they come down.
We have a lot of out of state, you know, clients who are seasonal, which is great as well. But they, you know, they’re faithful. They always come back, you know, regardless of that. So they may have a spa back home, that when they’re home, they get their Botox or whatever. But when they come back here, they always come back to Enchanted um Ormond is, is a beautiful, very clean, beautiful, beautiful town. Actually, Daytona is, you know, Daytona is different. It’s, it’s um, the whole different feel and vibe, you know, right next door to us. But Daytona is really exploding. The growth is huge. And the growth in Ormond is huge. So this area is is growing at a tremendous pace right now. So I don’t, you know, know all the numbers, but it’s, there’s huge growth here, and, you know, huge potential to obviously keep growing our business so, you know. And in order to do that, you know, I don’t do a lot of paper advertising. It doesn’t really yield me anything. Again, kind of back to that everything is as word of mouth or Google reviews, which I’ve really learned to drive home. And that’s something you guys have, you know, help us with, because it, you know, the way that you’ve integrated everything with a website and all that’s always. Number two is, oh, I, you know, I’m here visiting, and I read your Google reviews. Or I drove from Jacksonville, Florida, I read your Google reviews. Or we have people come up from Palm Coast. I mean, I’m not Palm Coast beach. Um, yeah, they come every four to six weeks up here, and there’s tons of spas along the way, but they come to enchanted, which is fantastic Miami. We have Miami clients, which is crazy good drive. It’s good drive, and they do it, they but anyway. But this area is really growing, which is great in some regards, other regards, you know, we’ll lose our sleepy beach town at some point, but it’s definitely great for,
yeah, yeah, absolutely. I mean, so there’s, there’s definitely a couple of things to point out that right is, I mean, obviously the drive from Miami to where you guys are, I mean, it’s, it’s, that’s got to be a couple 100 miles. I mean, I know it’s definitely, if
you are a drive. So no, it’s over three hours, yeah, over three
hours, yeah. So that’s definitely a good commute, like, that’s, obviously, there’s a lot of options that they’re passing along the way. And so for one, given the value, and then having them, you know, they want to come back. And the other thing too, is, is, let’s talk about Florida just for a second, because, you know, Florida in general, is, is exploding with a tremendous amount of migration, right? A lot of people are moving there, like, historically, like lots of vacationers. Of course, we all know that you got the snowbirds for sure, but the people are more and more. People are wanting to call Florida their home. And you know, a full on announcement, like, Florida is going to be my home within the next year. So I’m actually moving down there. Oh, yeah. Can I ask? Yeah? No, absolutely. So, so we are, we are moving me and my family, my wife and two kids. We are moving down to Rosemary Beach, Florida. So we’re going to be up in the panhandle, so we’re quite, quite a ways from you. But yeah, it’s, it’s, you know, I mean, we went down there to visit. And I’ve always been fascinated with Florida, and, you know, I obviously, it’s a big state. We really didn’t know where to pick and so we, we wanted to be, not completely where it was too south, where it’s, I mean, it’s definitely human. I’m in Utah, right? So it’s dry desert, right? So, and I still like to have, like the idea of four seasons. So that’s kind of why we picked that spot. It’s, it’s, it’s really beautiful, and, and I really love everything that Florida has going on right now, and I see, like I forecast, businesses and the economy will do very, very well in Florida. So,
yeah, I mean, congrats. I love that state.
Well, well, you’ll be maybe you can come visit at some point. That’d be awesome. We’re building out too. We’re expanding this summer, so we’re pushing back and taking on another space. And, yeah, maybe after we get that done, who knows, you can come for a visit. Cameron,
I would love that. I would love that you guys have been so kind to us and in such a great client, you know, partner relationship, I mean, going on, you know, a couple years now, and you have built up your Google reviews like you’ve done a great job. You have over 100 reviews at a five star rating. And I talk to people a lot. I’m like, you know, there’s the client or the potential client goes through a buyer journey, is what we call it, right? And so either they they found out about you from word of mouth because of the excellent service and treatment and location you have or they Googled you and found you online through either it’s SEO or Google ads or social media or whatever it is, right? And there’s but if they if they have heard from you, or if they found you online, they go through their like quick due diligence website check, can I book online? Is it easy to call? Is it easy to. Inquire, what are their reviews? Okay, cool, that’s a checkbox. Let’s check out your social media and your work. Okay, checkbox. Like, if you can check those quick boxes, because these people are sophisticated, right? And if they can quickly check them, like, boom, new, new client acquisition, right there, right?
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth. 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show you uh,
absolutely, it’s key that streamlining it the, you know, the online booking is a must in this this time, this day and age, people don’t want to call um, and like I said, I’ll say it again. You know, Perrin, when you guys, was amazing. I had a company before, and it was there’s just, we use base count, but there was no comparison at the feedback that I get from growth 99 which I love. I did start. I’m doing the Google ads for the next three months. So I’m gonna see how that goes with you guys. And it’s, you know, all of those moving parts are so important. And I think for me, and I think people maybe wonder, well, you know, what I did is I looked at, you know, what are the really successful spas, you know, doing, you know, how are they doing this? I’m not, you know, I’m not a millennial. I’m an actor. You know, this is a, this is a second career for me. I had a very successful career as an intensivist and a professor and all of these things, but, um, but I don’t tackle anything um, half, I don’t know if I can say it, but whatever, I always go, you know, all in, but um, I kind of looked at and emulated just what, like, different spas that are really, really successful are doing. And that’s how I found you guys. I tracked it down. I said, Okay, who’s doing their website? Let me scroll to the bottom of that main page. Oh, growth, 99 Who are these people? And then, you know, I started looking. I got Instagram, I followed you guys. And then that’s just, you know, same thing with social media. It is, I do not like social media, and I’ll say it, but it’s not, it’s not my thing. I don’t like to share my life. I’m not of that generation. But, you know, I hired a millennial recently, and she’s absolutely amazing, and she’s killing it because she’s communicating with Serena and you guys, and really trying to streamline that process. So she’s making my life so much easier. And I, you know, I have, you know, I don’t want to do it, but she, you know, she does it for me. So, so that’s working out. Well, I learned it. I learned Canva, video leap, you know, I was trying to do all of those things, but I didn’t have time to run a business and write, you know, a 41 page, you know, employee manual that I feel like is a literary work of art, but I don’t think my staff does, but
very true.
But anyway, those are the things I like to spend my time on. I think that’s the professor in me. But, um, but, yeah, hire a millennial. You know, if you I hear that a lot, Oh, I hate social media. Well, you know, I highly recommend it, because Julie, the girl that I hired, is just hit the ground running, and it’s so easy for her, something that will take me 30 minutes, takes her two minutes, you know. So that’s money well spent. So if you need to tackle social media, find you a good millennial. That’s my recommendation on that, because, right, it drives this industry, and you have to do it. You just have to figure out, you know, Shelby again, you know she’s a savant at it hands down, but she’s also of that generation where it comes easy to her, right? So us that are actors and not necessary, millennials or whatever generation you may be, I feel it’s just not who we are. It’s a little bit harder for us, so I try to, I keep mine pretty much all business oriented. I might post a picture of my cat occasionally, but, you know, that’s about it for me. And I think that’s okay. I think people look for educational content before and afters right, you know, highlights of procedures. And that’s I’m trying to stick that so we’ll see how my one of my big goals. This year is to drive social media and scale social media. So I’m hoping pairing with you guys recently and the new rollout that you did with with the 12, you know, you get the 12 static social media posts per month and the emailing template and things like that. So I think that’s going to be a good addition that you guys are offering to kind of help me scale my social media as well.
Yeah, yeah, absolutely. I mean, there’s, there’s a couple things that you pointed out there that make a ton of sense. And for one, you you like writing the the manual, like the POC, the policies and procedures, right? Like, like that. That is because your background, right? Like that. That’s a professor in right? And that’s what you right? That’s what you’re good at. So the other thing too, is, okay, well, maybe social media is, is not your thing, right? And you’re like, Okay, I’m gonna figure it out. I learned Canva, I did the tools and and all that stuff. But you know, it’s just not, it’s not fun for me, or it’s not resonating with me, whereas I can go hire somebody that actually enjoys doing it and can get you know, that’s their creative theory. So basically, what I’m trying to say is is hire people and get people within your ecosystem that have skill sets and talents within their trade that they love to do, right? Because then you guys can divide and conquer.
Absolutely Cameron, and I think, you know, for me, one of the hard lessons that, or hard things that I’ve had to do, is let go a little bit. I’m, I am definitely a control person on to be in control of everything. And I think again, that’s the intensity to send me. But, I, I have a hard time offloading responsibility to anyone, you know, so I’ve had to learn to do that, because you can’t, you can’t run a business and, you know, track your bottom line. I mean, I know what a cotton ball cost. You know, it’s like. Those are the things I need to focus on. So I’ve had to learn, to let go a little bit, and also some of those responsibilities. And social media has been one of those. And at first I was nervous about it, but she has definitely nailed our esthetic. And now it’s like the best thing, the best decision was to hire someone to do that.
Congratulations. I know how hard that can be, to really turn over accountability responsibility to somebody and say, you know, this is, this is my baby. I’m trusting you with our vision, our voice, like, please don’t mess it up. You know? I mean, in really like it, you have to almost give some control up in order to scale. So you can focus on what you need to focus on, and they can focus on what they need to focus on. And you create this team culture, where everybody is driving the ship towards the same end goal, right?
Absolutely is key, yep. So
really quick, I want to pull back a little bit, because this is something that you mentioned this a minute ago, and this is something that I have brought up more and more and more and more lately, and I’ve had an entire podcast on it, like, or an entire episode on it, on here, but in something that we are huge fans of, and we’ve actually done, we’ve looked at the data like, where, and I’m going to come to my point here in a second, but we’ve looked at the data on where consumers go when they land on websites, And then we’ve done focus groups, like, like, legit focus classroom groups of consumers. Like, for example, my wife is in that group. She is your ideal client, by the way, right? So I want to know where she like, how does she do it, and what would get her to the point to convert? And I can tell you right now to the audience, online booking is here to stay permanently, okay? And I see that you guys have your online booking on the website is going directly into esthetic record, right? You are, Yep, perfect. So it’s a streamlined process. So now you have great website and web exposure. You have great reputation from Google reviews. You guys are running the social media. You have built up your SEO over time. When people land on your site, you now have the ability what can they do on your site? They can do a virtual consultation. They can call you, they can check your social media, they can email you. They can book online. They can chat immediately, and that pulls away from resources on your end, and it gives convenience, and it puts the power in the consumer, right? That’s what they want to do. Yeah, that’s what, that’s what they’re these are busy people, right? Your clients are busy. Like, they don’t have time to mess around. They want to book and, like, know what they want and move on, because, you know, they got things to do absolutely.
And, you know, the literally the day, I think you guys, we added the virtual consult feature when that rolled out in what March, we already had three leads like right away. So I think that’s a hit. I think people like that, you know, so and then. We just go in and we follow up on our leads, and growth 99 plus, and then I have, you know, one of my front desk girls follows up on the lead. So I wasn’t sure. I was like, well, who’s gonna use this? Not sure. Let’s add it. But absolutely, right out of the gate, it’s proven that it’s popular. I think so, yeah, I’m glad we did that? Yeah, yeah,
absolutely. I appreciate you saying that, because it’s tailoring to that other personality trait where they’re like, Well, you know, maybe I’m not sure I don’t want to call anybody, or I don’t want to book an appointment quite yet. I mean, oh, what does this button do? Right? So it’s another avenue of getting into that personality mind, of like, basically, what they’re trying to explore, and then they and then you give them value, and then you get the data, and you can obviously call them and follow up and then book the appointment, right? So, no, it’s been a huge success for, you know, all of the growth. 99 customers that have, you know, embrace it and clients, and then also to your to your client, right? So it’s a double win. But no the online booking you know as well, right? I’m like you guys have also done a good job. Kate, great brand, great location, obviously, selling value, putting people on a success plan. Great reviews and social media, all that is is fantastic, but you’ve also done a good job of investing in technology, right? So like talk to us a little bit about that process, from when the client books to when they come in, and then when they, you know, when upon checkout.
So, um, so we use a static record, obviously. So we, you know, we have tons of people who do book online, and I think they like that, you know, they put the power in, in their hands. But we, you know, we still have a lot of people also in Florida, in this demographic we have, we do have people that still call and book, and that’s great too. And then we have, we are 100 paperless practice. So all of their pre treatment, post treatment, their consents and everything, are done in the AR portal. So it’s very streamlined process, and then hopefully that is done prior to even coming into the office. Most people do complete it, if not, it’s quick to do at the bedside. All of the pictures go right into AR as well, before and afters. And then our point of sale is all streamlined through esthetic record as well. So I think it’s clearant is the point of sale that we’re using
now. And then we have,
you know, Apple products and desktop products. Usually most, you know, AR works with Apple, so iPads. We have iPads in our rooms, so everything is electronic and easy, and then when they check out, within that hour, they get their post treatment instructions emailed to them. All of their appointment reminders are text and emailed. So it is definitely as far as electronically, everything is definitely streamlined. We did that straight out of the gate when we opened and chanted, is, I went with esthetic record right away. We we did a lot of demos of different companies as well, but we settled on on esthetic record. Um, it’s easy to use. I mean, all EMRs have their their issues, but AR is pretty quick to any complaints that you have. They definitely tried to resolve it or glitches or whatever. So Tiffany, with that company, is fantastic, but so that was, that was probably one of the best decisions we made. Was online booking and and, you know, going paperless for sure, you have to, in this day and age, right? I mean, it’s just, is a necessity really? Oh,
it 100% is. And, I mean, we’ll be talking to people sometimes that are thinking about, you know, they found us through, through some sort of online Avenue or something, you know, and they’ve, we’ll talk to them, and they’re like, well, we don’t have online booking because, you know, we just don’t know how we would do it within our office, and it just doesn’t work for us. I hear that quite a bit, like more often than I want to hear it. And you know what I’m saying? Look, guys like, if it’s an if it’s inconvenient for you, that’s that’s one thing you need to figure out how to make it, you know, make it convenient for you, and just figure that out, but you’re making it an inconvenience to the consumer, and you’re ultimately going to get less bookings. And so, no, that’s, that’s awesome. I Tiffany and Justin, they’ve become great friends at esthetic record. We send people there a lot. I mean, I shoot, we’ve integrated hundreds of websites into esthetic record. Yeah, they, yeah, they got a good product, and they’re, what I’m a big fan of, is, like, obviously, I don’t use it day to day like you guys do, so you guys use it way better than we do. But what I like about it is they’ve done a good job with their online booking experience for the consumer. And so, you know, that’s that’s easy for us, because here’s the thing, right? It’s like, we’re. Have people come to us and, you know, they’ll, they’ll be with, let’s say, an online booking environment that’s not very consumer friendly, or they just don’t have one at all, and they’re wondering why the conversions are down. You know, in quick fixes like that, I’m like, Look, if my job is to drive all the traffic to basically, like that button, obviously they can call in Virtual Console. Like, there’s a few buttons, right, but, but that’s like the money maker button, please. Like, you know, don’t send them to an online booking environment that’s not consumer friendly, because your fall off rate goes down dramatically, and now you’re spending marketing dollars on just conversions that will
convert, right? Absolutely. And I think the other thing Cameron, that the one thing that we were lacking with AR was the group texting like we don’t have the ability to send out mass tax. We can send out I have the the two way texting in a static record. But so now that you guys have rolled that feature out, I think that’s going to be a big plus, so that we can do when we have we do have a special we can send that out to everyone, you know, or if it’s a holiday, you know, whatever you’re doing, we have the ability to mass text our clients. So that’s definitely been a missing link for us. So I’m hoping now that growth 99 has rolled that out that fills that void.
You got it? No, that’s live. So that that feature just it was released last quarter, right? The quarter was just barely over. We’re talking what today is, April, what six. So that feature was released last week. It should be fully baked in. So now you can go into growth, man, plus you can send out mass text messages and mass emails right there, import your data, or just have the data that’s already in there and then have the ability to send that stuff out. So now that was a big like, we heard that can, like, our clients were constantly asking for something like that. Like, hey, we heard you put it into the ecosystem, and it sounds it’s completed, ready to go. Yep,
absolutely, so I think, yeah, I definitely think that’s going to be a great feature, for sure. So I’m excited about that. Absolutely. Okay,
so hey, I know that Tom I know you’re busy, and I know that you got to get on with your day, but before we, before we chime off here, just, just really quick, you know, talk to talk to us about what is next for enchanted. I know that. You know, the new build is coming. What is next? What’s the 12 month and 24 month plan ahead?
Well, we’re, you know, we’re doing an expansion this summer. I’ve already signed the lease, but we, we don’t start until, like, July 1. And the reason for that expansion is we need, it’s really we need a bigger laser room. We do a lot of laser treatments. We bought some new devices. So obviously those are going to be things that we are looking to scale that side of the business. CO two resurfacing is something that you need the capabilities to do in Florida. We live in Florida. Everybody needs it. So anyway, so we just bought a device for that, and we have a lot of equipment for that. So we need a bigger laser room. So that’s going to be part of the build out. We also are doing another, kind of a quieter space for the esthetician, and really a posh lounge area. So we want to make this more of an experience. And I just need, I want a posh lounge area where clients can go and sit between, you know, private but in a really posh area between appointments, some of them come in and they’ll get a facial, and then they’ll get another treatment after so I just kind of want a lounge area for that. So that’s huge. So I’m working on that design right now. I’ve got really big plans for that to make it absolutely, you know, beautiful, and then we need more retail space. So I’m, you know, hoping to scale the retail part of the business, and I need more retail space. So that’s another reason for the build out and really just making this more of a destination, you know, like people come here now and they’re like, it’s so beautiful, we don’t want to leave. So I want to, I really want to build on that, you know. I want to make it to where they have a beautiful lounge area and they can sit. And the other thing that we have is, you know, we do do some trainings and education, but I need to scale that side of the business as well. I’ve just not had time. So I will have an area, a larger area for for training, you know, providers as well. So that’s part of the business plan probably coming in the next 12 months, is to scale that side of the business. And you know, I’m hoping that we continue to grow at the current pace. I think if I keep, you know, I’ve paired with the right people in the industry, if I keep driving my Google reviews, we keep delivering quality care, we keep training with the best in the industry and really homing our skills. I mean, we have tons of years of injectable experience ourselves, but you know, you can always learn something always so we’re always really trying to just home our skills and then so we’ll have a lot of trainings and meetings planned as well to. Help us do that, you know, more cadaver labs and things like that. But I’m hoping, if we stay on the current path, you know, right now, we will end up, you know, once again, doubling our annual revenues. And I want to stay on that path. I want to do that again, you know, 2023 I want to be a multi million dollar practice by 2023 and we are right now on the path to do that. So I will add another injector, another full time injector, because I’m adding rooms, so I need to be generating revenue out of those rooms. So that’s part of my scaling plan, as far as increasing our, you know, our gross revenues. So, yeah, I mean, that’s kind of, you know, the build out, adding another injector, full time injector, and keep delivering quality care, you know, it’s kind of my, my plan, keep bringing Orman, what they don’t have, which is that kind of, you know, I’m going to drive an hour to go to enchanted. I’m going to drive up from Miami to go to Enchanted because I trust them, you know. So that’s think, if we keep delivering that sort of care and those sort of outcomes that some Yeah, we’ll get there. So that’s kind of my I guess my next two year plan is to continue to really scale the practice so and those are the ways that I’m looking at doing it.
Well. Thank you so much for sharing that. I mean, that’s you gave so much value, so much insight. And, you know, I mean, I’m rooting for you guys every step of the way. We’ll do everything that we can over here to help. You know, obviously, support the practice, support the growth, but make sure you guys can hit your KPIs and targets. I mean, you guys have been just, just fantastic to work with. We’re blessed and have a tremendous amount of gratitude for, you know, the loyalty and the support from your end. And you know, us obviously stepping up to the plate and helping you guys. And so as you guys, you know, move into, you know, achieving the next level of success and hitting your guys’s targets. I mean, we’re here to support you, and we’re rooting for you, you know, all the way. So anything that you guys need from us, you know, let us, let us know, and we’d be happy to support you guys and really excited to see, you know where, when you guys, hit those targets, let’s say that. And then you know kind of where, once you hit those milestones, what’s next, right? So I think that’s always cool to look back, reflect, kind of see where things are presently, understand where things are headed in the short term, and then long term, right? Is really like, enjoy the process, yeah, so I’ll tell you what I will. I will let you go. I know that you got, you know, clients to see and enjoy, you know, the Sunshine State. We will. I will definitely, I owe you a visit. So when we get down there, I’ll definitely make it, you know, once you guys get that new space open, you know, we’ll come down and say hi.
Thank you so much, Cameron. And I look forward to all the new growth, 99 things that are rolling out as well, and just thank you again. Yeah, you’re
most welcome. All right, everybody. So thank you so much for tuning into medical millionaire again. This is Cameron Hemphill. If you found this content valuable, let’s share it. Let’s keep the conversation going. Head into iTunes, head into Spotify. It’s on all the major channels. And by the way, if you guys are curious to know how growth AI can help you in your practice and in your journey, feel free to reach out. We’re happy to chat. We want to help everybody achieve their goals and success. So we’re here to assist you with marketing, coaching, technology, all those types of things. Until next time, happy injecting i.