Cameron Hemphill and Leslie Tracy discuss the challenges and strategies for success in the medical spa industry. Leslie, an insurance and retirement services expert, transitioned to serving medical esthetics businesses in 2019, recognizing the unique needs of this niche market. She emphasizes the importance of risk management, including disability insurance, estate planning, and business succession planning. Leslie highlights that many med spa owners lack proper financial and compliance planning, which can lead to significant risks. She offers a complimentary business value assessment and resources through her website, www.tracydonovan.com. Both hosts stress the necessity of comprehensive protection and planning for business sustainability and growth.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. My team and I, we’ve consulted with med spa owners all over the country for years. We see businesses that are thriving and ones that need serious help, and in this journey together, we want to help you take your practice at the next level. So in this episode, we have a great friend, the owner of Tracy Donovan insurance and retirement services. Leslie Tracy, also the host of diamond hands podcast. Leslie, welcome to the show.
Hey, Cam, thank you for having me. I always love talking to you. Absolutely
Welcome to the show. So talk to us like tell us how you got into the medical esthetics space. I always think this conversation is, is interesting for most. And I like, I like understanding how folks get into this space. Yeah, definitely.
Well, you know, I have been working with business owners Since 2014 but in a different capacity. So I was consulting on their HR compliance and payroll systems in 2014 and then I actually started in financial services in 2017 and so, you know, I was kind of just working with the general market or what have you. And I kind of started to toy with niching down and kind of just serving a particular market, and I actually started with breweries. Yeah, I started breweries and, you know, but I realized I didn’t have much in common with men with bear guts who wanted to talk about the latest hops, even though I thought it was interesting. So I was like, okay, so I know that what had happened I moved to the Boston area in 2019 and I remember I was on Instagram, kind of scrolling, or what have you, and I saw this beautiful woman. Her name was Audrey rose, as you guys and you guys probably know her. She has the Audrey rose Institute of Medical esthetics, and she also owns ageless way less. Or, have you, she’s a well known but so we started talking. Became like, you know, acquaintances. And she was like, I’m having my first event for, you know, medical esthetics, or, have you, for my school. She’s like, you should come, you know, we’re both Jamaican, you know, like, and I was like, I don’t know this girl from anywhere. I met her on Instagram. But I’m like, if I die, I die. I was like, I don’t know anybody in the Boston area. Let me go. So I went and I and I, of course, I saw her. I’m like, Oh my God, she’s gorgeous. And then I saw all these beautiful women, and I’m like, what is it that you guys do? And they’re like, Oh yeah, we’re business owners, and we inject botox fillers, you know, the beauty industry. And I’m like, Whoa. Because, you know, as a, you know, a black woman, it’s like, that’s not something that’s really talked about. I believe it a lot in our communities, and so I kind of saw that little things, but I never really, like, understood who did it, what for, you know, what have you. And basically, from there, you know, it really got involved with Hirsch, became one of my first clients, and I really started to get involved in the industry. And I was like, Wow. I was like, I’m going to pivot. And so in 2019 that’s when I pivoted and said, I am going to not only serve business owners, I’m going to exclusively serve business owners in the medical esthetics market, and bring all my years of experience working with business owners to them. Because, you know, as Audrey said, she’s like, we need you. And I was like, I’m here.
That’s so when you, when you went full on, hey, you know what? This is, the vertical I want to be associated with. What? When was that exactly?
That was October, 2019 Okay, so that was 2019
right? So you’ve been on this for a few years and, and I think it’s, um, it’s really cool that, you know, you saw something that was unique, and something that you know, like, you know, I want to be associated with this. This industry looks really cool. It’s interesting. And then you zero in, zeroed in on it, right? And then you, after you had done that, you had a lot of conversations with with practice owners that are very successful, and then others that are, you know, on their way there. And so talk to us a little bit about, you know, those. Conversations, because now, fast forwarding from 2019 to now, like you’ve, you’ve learned a lot, right, and a lot more in the industry on the financial aspect. So, yeah, talk a little bit about that,
yeah. So, you know, so, so basically, something that, you know, it’s a project that’s not done yet, but something that I had started in 2019 I was like, Okay, I was like, you know, in order for me to really understand this industry, I really gotta know the people. I gotta know what makes them hurt. I gotta know what they think about. I really gotta know and and so I started, like, on this like, quest. And so I was like, okay, and I was and so I’ve been working on a book. It’s called Diamond hands release the business woman within and hopefully we’ll be finished with that sometime this year. But in any case, I was like, let me interview med spa owners from all around the country and see what they’re up to. And so my executive assistant, Rosie, and I, we set out on this quest to really understand the industry so we can understand how we can serve them the best and kind of fill whatever gaps that they need. And, you know, so I interviewed over just for the book interviews, I interviewed over 100 med spa owners from around the country, some of them really successful, some of them not successful. I found it’s like, you know, the successful ones, I noticed a trend. They were like, you know, we started small. We started in one room, obviously, unless they were funded by somebody else or what have you. But you know, most of them like we started in one room, we were still working per diem at the hospital. And you know, our biggest issues were social media. Our biggest issues are not understanding compliance. Our biggest issues were not understanding, how did you, you know, financially prepare for the future, and just like, you know, and also, like, self care and like, I learned, like, all these things. And I was like, whoa. I was like, this industry, you know, really needs people that understand this industry, to deal with, to deal with them. And so I say, from 2019 to 2022 like, I’ve really learned a lot of that. You know, it’s one thing to work in the hospital and know your role there. You take orders from the doctors, you take orders from what have you, and then going to owning something yourself. It’s quite a change for everybody. You know, I went through that process myself,
and I think that
most med spa owners, they just said they wish they had a little bit more guidance, you know, when they started like a and, yeah, that’s what, that’s what I see. And people who are, you know, they look a certain way, they present a certain way, but they’re not saving for the future. They’re not putting things in place. They don’t have any business succession planning in place. They don’t have any estate planning in place. They don’t even have any disability policies in place. You know, it’s so I found a lot of med spot owners that were just operating very hazardously from a business perspective. Yeah.
Okay, no. So that’s that’s interesting, that that you bring that up, because we’ve seen a very similar trend over here on, you know, Process automation, technology, digital marketing, websites lead generation, like a lot of the things that focus on, you know, patient acquisition and patient retention, right? And so we’ve seen practices, you know that that have done very, very well, and we kind of look at their track record and what did put them in a position to have success, you know, ones that have have, you know, started in, like a suite or one room, and then scaled organically, and kind of took in their time and invested in tech, technology and invested into, you know, financial services, and exactly, because they get themselves in a as they start making money, right? They’re like, Oh, this is, this is great, wonderful, but it’s, then, it’s a whole new learning process, right? Because, especially if they had come from a hospital where they had a salary, they had like, a 401, k, right? They had an insurance plan, right? So, so now, as a business owner, like they, it’s not just turning on an Instagram and saying, You inject botox and all sudden you’re cranking it right, which is like what I a lot of folks think that, because, hey, if so and so is doing it I can too, which anybody can, right? But it does take time and and you do have to have those failures in order to succeed. So talk to us a little bit about your your process. I mean, being in the financial sector, as you know, we’ve had lots of conversations, yeah, offline about I very much love this topic of conversation. I know. Talk to us about, like, your process. I’ve taken the time to explore, you know, your guys’s website, where you do the Discover, you analyze what track they’re on you you value the business design solutions, and then implement, monitor, review, those types of things. So some detail on that.
Yeah, definitely. So. You know, the main thing that, you know, I do, my team does, is, like, we’re on a quest to, you know, create value accelerators. And a value accelerator is not just someone that looks at their financials, but internally, they’re healthy. You know, compliance wise, they’re healthy, you know, they’re healthy in marketing, they’re helping all these different components, because it’s so important. So even though we’re a financial services, you know, practice, you know, my focus, like I say, is always growing and protecting your practice, attracting and retaining the best people in this industry, and then essentially exiting on, you know, your terms. And that’s something that I really preach in my practice. And, you know, like, art my process, I’m a protect first planner. And so what, you know, like, what does that mean? So, so basically, protection first so it really hit home for me with my brother in law, who was in his early 40s, and he passed away recently. So and, you know, left my sister and the three children, so he had gotten a stroke, and he got disabled. They didn’t have income coming from him for quite a few months, and then he passed away. And so, like, that’s when it really hit me, like, I’ve always been a protection first planner. But I was like, whoa. I was like, this is someone who’s close to me. I’m like, imagine if this happened to one of my med spa owners or one of my plastic surgeons, you know, anyone that I’m working with. So my process is like, we look at protection first and, you know, because if you think of, you know, your strategy as kind of like a house, and on the base, you need to have good foundations. And cam, I know you’re all about that foundations, so, you know, you need to have the good foundation. So we do a formal intake process after you’ve, you know, we’ve talked, and we say, okay, yeah, we’re gonna go through this. So we do formal intake process. And in that process, we look at assets, you look at liabilities. You look at, you know, what are you doing to protect yourself? Like, if you got disabled, like, what happens there, especially if you’re the primary injector in your practice, you know? What happens there? What happens to your practice? What happens to your people? So we look on the personal end of those things first, so there’s management, and then we look at, you know, do you have your estate planning done? Do you have your business, business succession planning done? You know, we look at that, and when we identify those gaps, you know, of course, we fill them, you know, with different insurances and things. And we also introduce our clients that they don’t have them already to estate planning lawyers. And we actually help guide that process. So I kind of say, like, you know, my practice, we’re like a, we’re like a, the, what is it? The Hub, like that little circle inside a wheel, we connect our clients like everybody that they need. And then after the Protect phase, we look at the girls with the Grow phase, we’re like, okay, you know, are you saving for the future? And if you have a team, are you enabling your team to do so as well? And so, you know, I focus on the risk management, but you know, other members of my work group, they’re fiduciaries, and they handle all of the wealth management. I believe in specializing, so I specialize in my spot. And then, you know, when we’ve looked at those things, and we kind of clean up things, because many times, you know, as a med spa owner, you’ll have old 401, k’s and things hanging out from old hospitals. We’ll put it together, we’ll clean it up, and then we’ll start looking at what we’re doing for the future. So that’s what my team does. And then, you know, we do a core value, which is a business assessment. And so it looks at the 18 key drivers of you know your business after you’ve taken care of, like, the base things to see, like how you stack up against other people in your industry. And it helps to identify gaps so that core value process. It looks at 18 drivers. And we could talk about that more if you want to, but that’s the next step that they go through. And then, as far as exit, you know, we always say you need to start planning like 10 years in advance. You can’t just wait until you’re 55 and then go, I want to get out. It’s not a great time to start looking at that. So with that core value process, we identify the gaps that you have in your business and and I’ll mention them. But, you know, we look at operational drivers and market drivers. So the operational drivers in that MIT assessment is going to be a company overview, financials, sales and marketing, operations, customer satisfaction. How’s your senior management team? Do you have one guys, you know, human resources? Are you being compliant legal? Do you have all your legal and compliance things in a row. Are you innovating and then market drivers we look at, you know, how’s your growth? How do you think you’re compared to the rest of the market? You know, what do you think your trajectory for future potential market is? You know, what is your market share? You know, do you have models for recurring revenue? Is the barriers to entry for this industry? Hard. And we all know it is, you know, is how you brand? Is it different? You know, we look at brand, we look at margin advantage. You’ll get customer diversification. So we don’t do all these things, but we’ll identify when you have gaps, you’ll get a score. And so if you’re thinking, I’m gonna exit my practice in 10 years or 15 years, or even if you started and you’re four or five years in, you need to start with the end in mind. So we look at those things. So after you’ve done the Protect phase and the Grow phase, we make sure that you’re protect. You protected what you are doing, and you’re also with our team investing. Then we look at things from a very big picture perspective. And then from that point in time, we are going to connect you with different professionals to get all of those different things buttoned up, whether it’s a business consultant, or we connect you to Cam, I grew up 99 or we connect you to, you know, lawyers, compliance or what have you. So that’s the high level there. So I hope that explained things. I feel like I was rambling, but that’s, that’s our process.
No, I wanted to stay quiet there for a reason, just because I know it’s super in depth, and I know it’s extremely it’s extremely important. And some people can look at it like, oh, insurance or compliance or like retirement, like, that’s the last thing I want to talk about, right? So in like, a lot of people think, like the financial aspect, and also like the risk assessment, risk planning is, is not a fun topic, right? But it really, it’s, like, the most important topic, because you have to protect yourself, right? And you have to protect yourself from the unexpected, you know? Yeah, and so you have to always like for thinking you said something on there that that really kind of stood out to me was, was in the first part was essentially, hey, if you’re, if you are the key, like, revenue driver for the practice, for example, you know, because I actually see that a lot, I would say most med spa owners, they have one person in particular that’s like, the star,
oh, yeah,
yeah. Imagine if that person gets, gets hurt, like, overnight, that revenue can drop substantially. Yes, right? And shoot. Let’s just say, like, I mean this, this is their their hands, right? Like their hands are very important to them,
literally, literally, it’s everything. Yeah,
it very much is. And I think it’s important if they take a step back and realize that and say, oh my gosh, yeah, instead of thinking like, oh, that’s never gonna happen to me, oh, that’s never gonna happen to me, right, that’s kind of how we want to think, right? Is, is best first. But you know, there’s, it’s important to understand that risk, and so I love that you know, you’ve come into this space and you’ve given all the value that you you’ve given, and I would encourage you, everybody, to reach out to to you, to go through that assessment, to have those hard conversations with yourself, right? Because it’s not a matter of of if, it’s just a matter of when, like, yes, yeah, not necessarily, like, if they’re gonna get hurt or not,
but no, because that might not happen, but,
but it’s a matter of when, like, in terms of, like, hey, like, we the minute you’re born is the minute you stop, you start dying, right? Like, very true. Like, there’s a certain amount of time on this earth and, and I think that it’s, you know, like, I don’t know what the percentage is, but I bet, if you wouldn’t put, you know, 100 people in a room, and said, How many of you guys have a will versus, you know, a 401, K or financial planner, or have the right insurance, or one’s last time you Look at your risk assessment insurance, like
they typically outdated or hasn’t been
done. Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
Yeah, well, I can give you a stat so from the Gallup poll, so only 46% of US adults say they have a will. Um, that describes how they prefer their money and their estate to be handled, and that’s problematic. And a lot of those people are probably, you know, that staff you’re putting it in the med spot industry, you know, and you raise a great point, you know, if you have someone that’s a star injector on your team, you do have to put things in order to retain them, because it’s, you know, in this industry, especially as business owners, if you’re making things look kind of easy and you’re not showing you’re not you’re not really showing your employees when you’re sweating, they are not going to understand just how hard it is to actually hang their own shingle. And they’re gonna think, Oh, when I do this treatment, I’m only getting this much an hour or whatever, because, you know, you can’t do fee splitting, but they’re going to think like, oh, I’m only getting this much an hour, and I only make this much a year. But I know that all these treatments that I’ve been bringing in have brought this into the practice, but they don’t understand the cost that you have, the insurance, the malpractice, the lawyers you have to hire. They don’t under the product price. They don’t understand all those things that are going into your pricing. So they just think dollars and cents, and then they run off and start their own thing, or they run off to the next person with the best offer. So it’s like those are risks that you had to, you know, protect from, and, you know, the certain things that you can do. And I really can’t get into it so much here from a compliance perspective, because I’m not trying to lose my license. You can’t talk about things too, too in depth. But you know you could do deferred compensation plans for your employees. You could look that up. You could do executive bonus plans for those key employees. It gives them incentive to stay like, Hey, you give me service for this amount of amount of years. Guess what? At the end of it, you know you’re going to have this amount of money available to you, and that’s also a tax write off for the business owner, you know, and you mentioned something earlier, Cam, you know, when you also have a star employee, you also have to protect that revenue. Because someone that I know, and I actually have him on my podcast before, his name is Nick long, and he does like, M and A and all that. And he was like, essentially, with the business, you know, when you’re dependent upon people, you’re making money off of other people’s efforts, right? And so that’s one of your biggest investments. So if your star person is bringing you, let’s say, 500,000 a year, okay? And then all of a sudden they get disabled. What do you have in place for that right? Do you have a key person disability policy so as soon as they get disabled, money walks into your practice and you can sustain until you hire and train a new person. Say that person passes away. Do you have a Buy Sell agreement? You know, you know, death policy. So if something happens to them, they pass away suddenly, that money walks into your practice, if that person walks out, proverbially, like, do you have those things in place? If you have a business partner, shoot, do you have those things in place? So it’s one thing to have a Buy, Sell agreement. It’s another thing to have it funded. So and, you know, or having a key person, it’s another thing to say, Oh, something happened to them. Having it funded? Are you gonna continue paying them out of the business? No, you won’t be able to sustain that. So I think it’s really important for business owners, you know, in the esthetics field, especially because you’re dealing, you know, it’s a very physical job, you have to make sure you have a plan for those things that could happen.
Yeah. I mean, you’re exactly right. Like, I’ve always, I’ve always told my wife, you know, like we, we over insure everything, and we’ve always been that way, you know. Because, you know, you never know what, what could potentially happen. And, and, you know, I mean, shoot, I may be maybe overpaying, or whatever, and maybe we are. I don’t, I don’t know, but I know in my heart of hearts, I can go to bed at night sleeping a little bit better, right? Knowing that things are protected, and knowing that, like, hey, you know, we live in Utah, so there’s, there’s potential of earthquakes here, you know. So like, even, like, putting earthquake insurance on your on your assets, right? Where you just don’t get that out of the box, right? So that’s like, a level of saying, no, like, this could happen. I don’t want to be the victim of if it or when it happens. You know, same thing with what happened down. And I’m just using some other, like, live term, like examples, but the big hurricane that happened in it was Texas. It was Houston, two years back, right? A lot of those people didn’t have hurricane and flood insurance, and a lot of them had their homes paid off. And could you imagine, right? This is what this is kind of what it goes through my mind, and getting just for the audience, right? Could you imagine, like going through the schooling, getting all of your skill sets, going through all the continuous education, going to all the networking events, paying to have all of your like social your all the tech you buy, hire the people? Invest your time, and then also, like, leave your family at home or wherever to go to work, like through, okay, then now let’s compound that by 2345, years, 10 years, 20 years, and then all of a sudden you’re hit with some something took place that that just wiped you out, right? So if you don’t have this stuff in place. I’m, again, I’m, yeah, as you know, I’m a big fan of it, because the last thing you want to do is build up wealth to have it potentially taken from you based upon something that’s outside of your control. In this, in the case of, like, an injury or a loss or something like that, right?
Exactly, yeah. And that’s one of those things. Cam, it’s like, you know, because we were looking at the, you know, I call it the financial pyramid is one. It’s like, you if some people just focus only on the wealth management or what have you, and that’s a component of what my team does. And so some people just focus only on that. But it’s like, if you don’t have those other things in place, and something happens. Guess what’s not happening? Wealth Management. So I think there’s so many people that take just a backwards approach. And also, you know, you have to make sure that your risk management plans are built for a business owner. It’s like, what may have been good for you when you were working for the hospital may not be good for you as a business owner. And I’ve reviewed people’s, you know, like, disability plans, for example. And I’ve seen like, they have, they have, you know, riders on it. That basically how it’s stipulated they wouldn’t get any money if they were disabled. So they’re paying for nothing, yeah, and I’m like, Oh, I’m like, that’s not good. So it’s just like, you know, planning for those risks. So if you have a business partner, make sure you have your legal Buy Sell agreements, you know, make sure those things are funded with life insurance and also with disability insurance. And that’s why it’s important to sit down and understand, like, what is our value? This is more for people who have had their practice for like, you know, three or more years they’re profitable, or what have you. And if you have key employees, you have to incentivize them, you have to make it attractive for them to stay with you, and you also have to protect your investment in them. You’re pouring 1000s of dollars into these people every year with your time, your energy, your training, your knowledge. You’re sending them to conferences, and then if something happens to them, there’s no way for you to recoup any of those costs. Whether they get disabled, say they get MS, or they get cancer or anything, and you have no way to recoup your cost. You don’t want to be hung out to dry like that. There are actually people in this industry right now. There was one, you know, she actually, she was the main provider for her practice, and she put it out on Instagram. I’m not gonna say her name or anything, but, you know, she was out, she got very sick, and she was out for months. Do you think she was getting income during those months? Right? If she didn’t have a plan in place, she was not,
yeah, yeah, yeah. It’s, yeah, she didn’t have a plan in place, right? I mean, yeah, it’s, it’s an, it’s, that’s a good point that’s very interesting, because, you know, another thing too, is most of the medical esthetics owners, you know, they make money behind the chair, right? That’s where the income comes from. They have to be on site,
Yep, exactly. So if they just wiped out overnight, you
know, and you don’t have a plan in place, yeah, that’s, that’s a huge liability. I think another thing too, to point out is, you know, when you start, when you get into the business, you kind of go through like, Okay, I gotta check that box. Check that box. I have my LLC, right? I have my liability insurance. It’s like a, it’s like a check box. But when so then they think they’re good, right? But it’s probably a good idea to review that as you grow, right? Yes, because it’s totally different, like, you’re two, year three, year five and 10, right? Exactly? Yeah, yeah. Because I think, like, and you know, more than me, but when you initially get that, you know that insurance policy, it’s definitely not the insurance policy you need after you’ve, like, scaled to seven figures, oh,
exactly, you know, because, like, even for something like a disability policy, for example, it’s like, there’s something called future income, you know, rider. And so what you can do, you can say, Okay, this is the income that I make now. This is we’re protecting now, but you know, you could say, I’m probably going to bring in an income of an additional $20,000 at some point a month. And so then you could put something in that you don’t have to go through medical underwriting again to increase, you know, that amount for you. And something, you know, guys, if you do have disability policy, you should be looking for make sure you have a true own occupation writer, because the definition of disability, where these companies will pay out is really important to look at. So when you’re working in the hospital, there’s something called any occupation, and that any occupation writer basically says, If you could work in any occupation, if you could flip burgers, we’re not paying you a disability benefit. You have to be totally and completely we’re in irreparably disabled. Then you know, there’s also the IN THE. You know, they have also, you know, the own occupation, which is something that you really need to have. And the own occupation, that one is basically, like, if you can’t do the work in your medical specialty, but you’re able to work in another area, you know, you’re still going to be considered disabled, and you’ll still get a full payout. So you have, and there’s only, like, four or five companies that actually have the true own occupation. So I’ve seen different riders. I’ve seen modified own occupation, which is, you know, if they can work somewhere else, they can’t get that benefit. I’ve seen any occupation where you had to be completely disabled, but you need to have the true own occupation, and that’s something that’s important for medical providers. And I think that’s something that’s over. That’s an oversight when a lot of people who don’t focus on rest management put together these, you know, policies for
medical professionals. And I’m like, that’s wrong,
yeah. I mean, they there. There could be some interesting fine print, I guess, right? So, yeah. I mean, it’s important to talk to, you know, not only someone that understands, you know, the fine print and how to put somebody on a good protection success plan, right? I like that protection success. I know I’m gonna
use that protection success. Let’s go
to me, oh, man, that might be the name of this podcast. I know. I’m gonna have to, I’m gonna have to pay you for that one. Cam,
no, that was good. So no, I mean, you know, I’m a big fan of, like, like we talk a lot is, like, work with somebody that specializes with inside the vertical, because they have, they have experience within the vertical and if you have the question, they probably have the answer, because they’ve experienced it before, right? And so I’m a big fan of that and, and, you know, I really, I know that you’re super busy, and I really appreciate you know, you taking the time and and coming on the show with us today, I was gonna ask you, Is there, like, how can these medical spa owners, how can they find you? Like, if they, if they’re thinking about this, which I hope you guys all are,
what’s the best way for them to find you? Yeah,
so the best way you can go to my website is www, dot Tracy donovan.com, so there, you know, there’s resources. You guys can go ahead and listen to my podcast. My podcast really more geared towards newer injectors. Because, you know, I interview the experience injectors to talk to the newer people. But if you’re a newer injector, go ahead and listen to my podcast, I do have a newsletter called the esthetic CEO, and we talk about, you know, different protection strategies and, like, growth strategies that you could be using in your practice that comes out every Saturday. So, yeah, so WWW dot Tracy donovan.com, and also on my website, I’m offering to all the listeners, if you guys would like to take your complimentary business value assessment. You’re more than welcome to you could email me at Leslie, at Tracy donovan.com and I’ll send you a link, or you can find it on the website. But just so you know, it’s a methodology tool that is the only valuation tool that was born at MIT, and it’s accepted by the National Association of Certified evaluators and analysts. So it’s like a 15% you know, 15% um, it within the margin of how accurate it is, and it measures your operational performance and the strengths and weaknesses of your business. And you know, and for startup to mature med spas, you know, it’s going to help ensure that what you are building, or what you have built is transferable, which I think is really important. So that is how you can reach me. So if you’re a woman that is really about internal wealth and making sure that you know on the inside you’re good, and you want to make sure the outside is good too financially, you know you could totally contact me and my team,
that’s awesome. I mean, thank you so much. I mean, that’s super helpful. You know, have a lot of gratitude for you know, you come, not only coming on the show, but but being focused in this space and giving so much value to this space. So, so thank you for much. You guys. You know where to find her. I was gonna ask you really quick to are you going to any conferences coming up that we could potentially see you at? Or,
yeah, well, for any of you guys, it’s like, it’s like, very it’s like, I’m speaking, I’m partnered with a Dolce Vita and the benev symposiums that happen quarterly in Connecticut. So if you’re one of the 25 people who are actually get on the list for that, it’s a threads conference. I do speak at those quarterly I’ll be at modern beauty cons speaking in May. So if you haven’t gotten your ticket, go there. No talks. Josh is going to be there. Erica Berry, Baxter, Leslie Fletcher, great people, a lot of people. So check that out. And then, after. That I am going to obviously be at esthetic next. I’ll be a speaker there, and I know cam, you’re actually on a panel with me there. So cam me Ben Hernandez from skytail group, and Ernest Williams, who owns Ernest Williams law, she’s a compliance lawyer. She’s a nurse and a lawyer, but we’ll be doing a panel in September at esthetic next. So that’s some of the places you will see me, and I’m sure you’ll see me more.
Oh shoot. I mean, I definitely will see you, obviously, at esthetic next. I’m excited to be on that palace. That’s gonna be a lot of fun. Yeah, it is. Oh yeah. Okay, cool. So all right, thank you so much, everybody. Thank you for listening to medical manner again. This is Cameron Hemphill. If you found this content, I hope here. Let’s keep the conversation going and until next time happy injecting you.