Cameron Hemphill, host of the Medical Millionaire podcast, discusses the importance of Google My Business (GMB) for medical spas. He explains that GMB is a cost-effective way to enhance online visibility, allowing businesses to manage their name, address, phone number (NAP), services, and reviews. Hemphill emphasizes the need to update GMB regularly, including hours of operation and services offered. He also highlights the benefits of responding to reviews, posting updates, and using GMB’s insights to track performance. Additionally, he mentions the value of syndicating GMB data to other directories for improved local SEO.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99
Cameron Hemphill,
hey everybody. What’s up? Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector, you own a plastic surgery practice, you own a dermatology practice, even dental cosmetics. This podcast, it’s specifically designed for you and really to help you take your practice to the next level. So we have consulted practice owners all over the country for years, and we internally talk about what practices are thriving and what strategies they’re using, what tools they’re using, how they’ve got from point A to point B, and then we incubate that stuff, and then we really push it out on podcasts like this to help you guys take your practice to the next level. So realize everybody’s on their own path or on their own journey, and wherever you’re at within your journey, if you’re looking to open up a practice, or go from one location to two to 10 or whatever the case is, some from a specific revenue table to even higher. This is for you, and we want to help you, right? And so what I want to get into today is something that’s super powerful for online search when it comes to marketing. And it’s Google My Business. So Google My Business is one of the fastest, most cost effective ways to get your business online. Okay? And it goes much further than that. So if you already have a Google My Business, great, you’re gonna get a lot of value out of this episode. If you don’t have a Google My Business, great, you’re gonna get a lot out of this episode, right? And so if you don’t have one, you can quickly go create one. You can simply just Google, Google My Business, and you can create an account. And this is what’s going to put your business and your practice on the internet. Then you’re going to be findable outside of a website. So this is completely outside of a website. People can search. They can find you, they can see the reviews, they can see your name, address, phone number. So in the marketing world, we call that nap, name, address, phone number. You can create all of your descriptions, your attributes, your hours of operation. You can even create multi locations in there, okay, so the first thing you want to want to do is obviously go set that up, and then inside of Google, my business, you have the ability to create all of your information, right? So when you’re in there creating all of your information, this is where you’re going to put things like, Hey, what is the phone number? What are the services that you do? And you can list multiple categories and multiple services. So every single service that you do, right? If you’re going to build a website and you create all of these services. You’re going to want to have those on Google My Business. You’re going to want to have all of the attributes on Google My Business. Because if somebody conducts a search, and it’s like Florida Clearwater, Florida Botox, right, Google will index that, and you’ll have the ability to rank better over others for online Google My Business search. And a lot of times, Google, my business will actually outrank your website. So this is very, very powerful for SEO. So you’re going to want to create all of your services, and as you add services over time, you may forget to go back into Google My Business and update that right. So you’re going to want to make sure that you’re always just taking a little bit of time, maybe every month, or every other month, maybe once a quarter, to just log into your Profile Manager. Have a peek in there, make sure all the services and treatments that you guys do are built in. Okay? The next thing you’re going to want to do is built out your location and make sure that location is indexed correctly on the map, and you can even conduct, you know, a test by once it’s published and the code shows up. So basically, if you go publish the address, you’ll have a mailer show up. It hits your inbox, and then you put in the code, and that basically integrates the actual mail from the mapping component, so they know that the address exists, right? So you can even do a test too. So if you like do a test and you’re leaving your house to go to your practice, you can kind of just google how to get there, and that’s one good way of making sure that you actually show up to the right place. Okay, so make sure you have the right location, the right name, address, phone number, and then hours of operation. You’re going to want to make sure to keep up on that stuff. So if you ever change your hours, it’s important to not only do it on your website, to make sure to do it on Google My Business, because that’s where a lot of consumers actually see exactly where you’re where you’re open. Okay, you could add special hours. You can create like Google voice phone numbers. So if you don’t want to put your like cell phone number, office line, whatever it is, you can create Google Voice numbers and multiple. Google Voice numbers. So you can add like tracking in there. It’s really, really cool appointment links, right? So if you guys have appointments, if you have appointment online booking software, if you turn into other historical episodes, you know how big we are on online booking. Consumers want online booking. Okay, so I would advise you to go into your specific your Google, my business, and if you don’t have appointment links in there, make sure to create an appointment link that goes right. You can either do it right to your website, if your website has online booking, of course, and it’s easier for the consumer to find, or you can just push them right to your online booking environment. If your online booking environment is consumer friendly, and you see a lot of people booking online. Okay, so we’re very strict on the online booking user experience, because the last thing you want to do is activate that have people go, click the button, they go to a bad user experience, and they fall off. Okay? So you can also go list your products. So all the products that you guys sell, you can go list those there, right? So take the time think about every single product that you sell. Go list those there. Okay? So you can bake out the entire like hierarchy of what you are. So if you’re a medical spa, you would be a medical spa, but you could also be a facials environment as well, so you can have sub service categories on the hierarchy, okay? And then there’s actually another place where you can add additional services, and you take the time to go in there and really create a lot of them, every single thing that you can think about, because when consumers conduct those searches, you’re going to start to get ranking further and further. Okay, so again, go into the info page, take the time to kind of, you know, build all that stuff out, make sure you’re always updating the description. And then what’s really nice is, once you publish it, you’re going to want to continuously get reviews. Okay, reviews help tremendously with credibility. It helps tremendously with SEO. Google loves to see consistent reviews. So it’s not about, hey, let’s go out and get 510, 2100, and then stop. You’re going to want to have a system and a process in place to continue to collect reviews and also, like, monitor and manage your reputation, right? So you’re going to want to have the ability like, based upon when people are checking out, maybe you have a piece of software that sends them a text message or an email to push them in a position to give you a review and consistently capture those reviews over time. Okay? You can also add things like, you know, health and safety crowd, all your attributes there, opening date. And then you can also add photos. Okay? So if you if your photos have become outdated, you may want to take the time to go and add photos, right? And these photos can be about, obviously, about the location inside X exterior. It can be about the specific services that you do, but make sure your photos are always updated, right? Because as your business scales, you’re going to want to go back there and make sure those and make sure those photos are always updated. Okay,
thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show,
coming back to reviews for a minute if somebody does give you a review, Google very much appreciates when you respond to those reviews, okay? So if it’s a five star review, obviously you’re going to respond back with, thank you so much. We love you as a client, right? It’s pretty simple content now, in the in the fact that you get a bad review, it’s okay. If you’ve been in business for a long period of time, it’s going to happen. You can’t please everybody, even though you’re trying to. You can even have disgruntled employees, or I’ve heard the boyfriend story or whatever, right? So it happens, make sure to respond. Like, take it, take an extra breath. Maybe like, give yourself another day to respond. Because I can understand how that can make someone feel. Is when you get a bad online rep. Exposure, right? You’re going to want to reply back extremely professional in really showing that you are there to care. Because if someone goes and reads the bad reviews, they’re going to want to see a response from the owner and seeing how you handled and rectified the situation, right? So definitely don’t get into a battle online, on public forum that can also turn away people that were potentially interested in coming to the business. Okay, let’s talk about posts for a minute, because you can actually post on Google, my business now, Google, owning Google, my business, they like when you use their products. So I would as you’re posting on Instagram and you’re posting on Facebook and Tiktok and these other channels. Let’s not rule out Google My Business, okay, because people do see it, it does help with your rankings, and it does show Google that you’re actually using their products. And so when you’re consistently posting there a couple times a week, is a good best practice. It’s going to help you with your rankings. Okay, you can also add other users. So if you wanted to add like a marketing company to your Google My Business, you can do that a team member internally, or whoever that you want to have as a team member to help manage your Google My Business. You can do that there as well. Okay, and then also you can get into the insights. So if you ever log into Google, my business, and you want to see exactly like how your insights, how many people are coming from just direct search versus like discovery, for example, you can see the overall trends. And so it gives you some pretty cool data in terms of how many people are clicking on your Google, my business, what are they clicking on with inside of your Google, my business, and then, like, even bounce rates, how many people are going to your website? How many people many people are calling you. And so you can track those metrics month over month and say, Hey, are you performing? Are you not performing? Where can you improve? And these are not insights on your your website, right? This Google, my business, it’s its own single platform, okay? And I know in there, you can actually even take it as far as creating a Google My Business website, which, it’s not the best, like CMS solution, but it does put you in a position to, again, further use the Google product experience. And so if you’re consistently doing that, Google appreciates when you consistently add new content that’s relative to the suit the search users, and put you in a position to have more success in that regard. Okay, so you’re going to want to make sure to use all the benefits and tools and resources with inside of Google My Business, to really help you guys, put you in a position to to obviously have ranking authority when it comes a GMB, okay. Additionally, you can do like links to ads. You can actually create an ad. So you can actually run ads to your Google My Business account, which is really cool. And as you do that, obviously Google likes revenue. They’re a trillion dollar organization, right? And then the majority of the revenue that they make is through advertising. That could be through Google ads, Pay Per Click advertising, but you can also create Google ads with inside of Google My Business, and start to rank your Google My Business. So you can do quite a bit of damage by having a Google My Business. Now, most of the time, you know, when we look at a Google My Business account, it gets overlooked. Like, yes, I set it up. Okay, done. It’s almost like a check box, and then people forget to go back in. And so as they come up with new products, they come up with new solutions. They add more benefits and features and metrics. You’re going to want to stay up on what Google is doing. This is one of the most well rounded products they’ve ever launched for brick and mortar business owners, and that’s what you we are. That’s what you guys are, right? If you have you’re a brick and mortar business practice owner that has a physical location where people search you online and they come into your practice. Okay, so that’s really primarily what Google My Business is used for. Okay, so again, you have your insights, your calls, your metrics, you can respond to even messages, your products, your services, your categories. And if you really want to take it to the next level, you can actually there’s, there’s great software tools out there that you can syndicate the data. So once you have your entire Google My Business like fully optimized, you can syndicate it. So there’s actually, like, there’s like 100 some odd directories out there, and you kind of give you some context, like Yext, or, excuse me, Yelp is one of them. You know, Facebook’s one of them. Apple Maps is one of them. Lyft maps, Amazon search, Alexa, some of those other online search. So anywhere that there’s a corresponding map, you can actually syndicate that data. Now what does that mean, right? So syndication means you have everything built in Google My Business as the hierarchy, and then you can push all that data to all the other channels. So now you don’t have to manage every single directory. Make sure they’re all the same. Okay, this explodes your local SEO, and it makes it a lot more streamlined and proficient, because you now have a specific software that you can log into, and you have everything there, and you just click a button, so you just optimize GMB, you click a button, and it pushes all the data. So like an understanding is, if you wanna change your location or you want to update your business hours, and you don’t want to have to remember to log into every single thing and you forget, and someone says, Oh, I thought you were open on Sunday because they found you on Yelp from an online search, but really on Google, my business, you’re closed, right? So, like, it helps with confusion, it helps with consumer experience, and also explodes your local SEO, because everything is ran in a cohesive manner. Okay, so that’s all I have for you guys today. Just really wanted to get in some marketing topics just understanding like how powerful Google My Business really, really can be, and it’s not something that you want to overlook. Okay, all right, everybody, thank you so much for taking the time to tune into our podcast. Again. My name is Cameron Hemphill, if you found this content by content valuable, please share it. Let’s keep the conversation going. Let’s help as many practice owners out there as we can. Thank you so much for your time. Happy injecting you.