Cameron Hemphill, host of the “Medical Millionaire” podcast, emphasizes the importance of thinking big and stepping out of one’s comfort zone to achieve business success. He discusses the impact of economic uncertainties, such as inflation and potential recessions, on the medical spa industry, urging practitioners to focus on their goals and not be swayed by fear. Hemphill highlights the need for continuous improvement, suggesting that practitioners should aim to double or even 10x their current achievements. He also encourages investing in personal and professional growth, such as technology, marketing, and self-development, to capitalize on market opportunities and thrive amidst economic challenges.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
Hey, what’s up, everybody? Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector, you’re in the medical esthetic space, cosmetic space, DERM space, plastic space, this podcast, it’s 100% designed for you, and it’s designed to help you take your practice to the next level. And so my team and I, we’ve consulted with some of the top medical esthetics owners and practice owners for years, we see ones that are thriving. We see ones that need serious help. We see ones that are new, looking to get into the space. And so throughout this journey together, this podcast is designed to help you take your practice to the next level, financially, spiritually, mentally, through business, through your practice, through marketing strategies, technology, process, automation, you name it, whatever it is. So I want to get into something that’s extremely important and something that means a lot to me and has actually changed my life tremendously, and it was actually a really scary change, and it’s about the thought of thinking so big that it scares you. There’s a lot of times that we have the ability to think bigger than what we are already thinking. It’s easy for us to think small, it’s easy for us to retract it’s easy for us to stay in our comfort zone, because getting out of your comfort zone is extremely scary, right? It’s comfortable to do what we’re doing. It’s comfortable to run our specific process that we’re used to doing. It’s comfortable doing the same things that we like to do over and over, because it’s familiar, and we are comfortable with being familiar with what the normal is. But I’m telling you right now, as we are approaching the end of the year 2022 it’s been an insane year, crazy growth for a lot of practices. Lot of practices have not had so much growth. A lot of practices have had lots of struggle. And I do honestly feel that a lot of it boils down to not thinking big enough to the point to where it freaks you out and scares you. So I want you to take the time to reflect on this year, and I want you to look at it in the sense of, could I have gone bigger in these areas in my life? Could I have worked harder in working on my fitness, could I have worked harder, working on my business, my marriage, my life, my finances, my education, my learning? Could I have read more books? Could I have ran more miles? And I want you to reflect, and then I want you to take the time and as you are getting into a position to close out 2022 and go into 2023 Why not double it? Why not 10x it? Why not put yourself in a position that it honestly freaks you out? If you’re doing $1 million in sales this year, why not do 10 million next year? That sounds scary, right? That’s a massive jump, and it’s an accelerated exaggeration of a jump. Can it happen? Absolutely. People have done it. People have 10 times their revenue in one year by taking massive action and change, right? But at the same time, look at it this way, let’s say that you only want to put yourself in a position to grow by 20% are you really only going to go from 1 million in sales to 1.2 million in sales. How hard is that to do? That’s that’s scaling and growing, which is great, but it’s really not putting yourself in a position to think so big that it scares you. Okay, so look at it the other way. If you’re constantly thinking about going from 1 million, and I’m just using this as an example, 1 million to 10 million, and then you fall short, but you actually hit 5 million. Are you going to be upset you didn’t hit 10 million? Or are you going to be super happy that you accelerated past the 1.2 million? And this is the mindset that I really want people to start getting into, because if you don’t, I’m telling you right now, as we move into 2023 there’s a lot of talk about and this has been going on all year, right? Inflation, inflation, recessions coming, lights going off, triggers, bing, bing, bing, like the world is ending, all this stuff. It’s just noise. It’s nonsense. News, selling, yes, interest rate. Rates are up. Yes, inflation’s up. But does it have to be on every single headline, every single article, if you consistently focus on yourself and stay within what you know is right, work your process, run your plan, you’re going to be the one that’s in position to scale and achieve a recession or high interest rates, or all of this noise that’s going on in the politics and all this crap. If you can block it out, focus on your goals and focus on taking your business and your state of mind and being to the next level. You’re the one that’s going to achieve. Oh, here’s what’s going to happen over the next 12 months that I’m predicting for 2023 and I already see it happening right now. Q4 has been an interesting quarter for us, and in the esthetics world and all of health care, I’ve seen a lot of people starting to retract, because they’re getting sucked into the news. They’re retracting. And I’m telling you what I see the elite doing. The Elite is stepping on the gas. They’re stepping on the gas, and they’re gonna hurtle the herd. Okay, I don’t know if you guys have ever heard that term of hurtling the herd, but you have the herd that’s always listening, and when they hear fear, they retract. And the ones that know and believe in themselves and have the confidence, the confidence of who they are and how they can achieve, because they have taken the time to think so scary that they are used to it. They are getting excited because people are about to retract and they’re going to step on that gas.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth. 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom. To inquire about all of our support services and products, please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
See some of the most successful practices that I see right now are calling us, and they’re saying, we want to increase budget. We want to invest more in technology. We want to integrate our systems more. We want to learn everything I can. In fact, I just got the update for what’s coming in the am spa, Las Vegas annual conferences, more attendees are going to that than ever before during a state of mind of retraction. Okay, these are people that are go getters. They’re looking to take their practice, their mindset, to the next level. Look at technology, look at new techniques, looking at new ways to market. And they’re doubling down. The people that double down right now are the ones that are definitely going to achieve and so whatever your goal is, I know that there’s been, if you’re listening to this podcast and you guys turn into content like this, I know that you are the elite, or trying to be the elite, or at least trying to find the next avenue to take your practice to the next level. So I would encourage you, and also, at the same time, challenge you to now start doubling down, start investing in yourself harder than you ever have. Start doing things that nobody is doing if you’re posting on social media. Get more creative. Post more often. If you’re following up with leads, follow up harder. Call them more often. If you’re going to networking events, go to more if you’re reading books, read more of them. If you’re working on your fitness, work harder, because a lot of people, the mass majority, again, they’re gonna retract, retract, retract, retract, retract. It’s gonna open up a flood gate of market opportunity for the people that are willing to think huge, so big that it literally scares the shit out of them. Okay? And I, if you guys have heard my podcast before, my episodes before you know that I take the time to study very successful entrepreneurs. I read a lot of biographies, and there’s a lot of very successful tech companies, entrepreneurs, people that are in the mindset space, the growth space. Better stepping on the gas right now, because it’s a market snag. Basically, it’s putting yourself in a position to say, You know what, while everybody is retracting, I’m going to step on the gas. And what that’s going to do is put you in a position to just hurdle the herd, right? And so what you’ve seen over the past few years is everybody’s, you know, the whole COVID thing, and then you’ve seen everything just thrive, and all of this economic cash enter into the system, and everybody seems to have money. And good times are rolling. Good times can always continue to roll. If you focus on yourself, if you invest in yourself, and you develop that iron clad confidence that can’t be broken, because no matter what happens, you know that you have invested in yourself, and you’re that confident that it doesn’t matter. The people that will retract are the ones that love fear, the people are the ones that retract, are the ones that will retract. That’s what’s in the top of their mind. So take the time pull out a piece of paper, or get on your phone, or whatever you got to do, and just start looking at your goals, looking at what you’ve achieved over the past year. As we close out q4 and start getting dead serious about what you guys are going to do going into into q1 of 2023 there is a massive opportunity, I will say that that that is for the Taking from a market capitalization or collecting more market share opportunity. We’ve seen a tremendous amount of practices open up, and the forecast show that more practices are actually going to open up, which is true. People are definitely still spending money. When was last time you guys went to a restaurant? When was the last time you guys went out to the to the mall? When was last time you guys. I mean, people are moving around, people are spending money, and it’s going to continue to happen. And what you’re constantly hearing right now is there’s uncertain times ahead. And I ask myself, when I hear that, has there ever really been certain times? When has there actually been a certain time, can you, I mean, when in your life? When it when can you ever think of when it was certain? It’s like, this is interesting because I’ve actually heard this a lot. I’ve heard it on the radio yesterday in my car. I’ve seen it on social media. It’s been on the news. It’s like, in it’s everywhere in these uncertain times. I’m like, it’s always been an uncertain time, but they love to sell fear, and there’s a way to kind of take advantage of that fear. Invest in your guys’s self. Think huge, make it scary. There’s a gentleman out there that I think that says it best. Grant Cardone, if you guys have tuned into my episodes before, you know, like, I’m a big fan of Grant Cardone. There’s some things like, like, maybe he’s more vocal than that than others, but at the same time, like, if you look at his principles and his foundation, and what he’s built his business on, is massive action, and taking action, especially when other people contract, and there’s so much truth to it, and you can see it right in front of your eyes when you’re like, wow, like, aren’t we in a recession? What does that word? What does that mean, you know? And there actually is a definition which, you know, trying to change, but it’s, um, it’s really just taking the time to invest in your guys’s self. So do it? Take action. Have fun doing it. Keep living your life. Keep doubling down and just and go for it, you know. And so if you’re waking up at 6am wake up at 5am wake up at 4am put in the extra couple hours. If you haven’t been on a date with the wife or the husband or the significant other, go on a date, double down on your dates. If you’re not spending time with your kids like you wish, spend double the time. There’s always time. We always complain there’s not enough time. There’s not enough time. There’s always the amount of time if you manage your time appropriately, and you take the time to invest in yourself and double down. That’s what I got for you guys. Thank you so much for turning it into medical millionaire again. My name is Cameron Hemphill. If you found this content valuable, please share it. Keep the conversation going. Let’s help everybody that we possibly can until next time happy injecting you.