Cameron Hemphill, host of the Medical Millionaire podcast, discusses the importance of SEO for medical spas. He emphasizes the necessity of having a professional website, recommending WordPress for its open-source flexibility and SEO tools like Rank Math and Yoast SEO. He advises creating detailed service pages, using specific location data, and ensuring images are named correctly. Hemphill also highlights the significance of Google My Business, consistent blogging, and gathering Google reviews. He stresses the importance of monitoring SEO metrics using tools like Google Analytics to track impressions, click-through rates, and unique visitors, ultimately leading to increased online bookings and sales.

Transcript 

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey guys. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector, you’re in the medical esthetic space. You are thinking about getting into this business, or you’re thinking about strategies and how you want to take your practice to the next level. This podcast, it’s 100% designed for you. My team and I, we have consulted with medical esthetics, practice owners, med spa owners, injectors, for years. We see practices that are thriving no matter what state of the economy, no matter where they’re at. We see practice owners that are struggling and trying to keep up so through all of this consumed content that we consult practice owners on we internally incubate that, and then we want to push that out to you, because we want to help you take your business, your practice, to the next level. So what I want to get in specifically today, talking about debunking search engine optimization strategies and talking about how you can move the needle to drive more traffic to your website through search engine optimization. So there’s a couple of key things that you want to make sure to do if you do not have a website. That’s the first thing you’re going to want to do. Every single business needs to have a website. And I know in this industry, a lot of people think Instagram is a website. I’m here to tell you, it’s not. Instagram is definitely a great platform to drive followers, to drive specific inbound queries, and it’s a great place to create content, whether it’s paid content or it’s organic content. It’s definitely a platform that you need to invest in. However, it is not a website. It has one specific link. If someone goes to your Instagram, they can click on a link, make sure you have link, trigger a specific filter where you can put multiple links when they click on that link, by the way, quick little tip for you, but it’s not a website, okay? A website is your house. It’s your online store that you have to have. Every single business has a website. Let me repeat that every single successful business has a website, okay? And you go to these websites all the time, if you find people through Instagram, or if you find people through online search, or if you’re going to the internet and you’re conducting a search to find something of value, or if you’re on Instagram scrolling and you see an ad, and you click on that every single one of those paths, those entry points, is leading to a website. So number one, first thing you have to do is have a website. Number two, make sure you build your website on the correct platform. Now, what do I mean by platform? There is several different platforms out there that you can choose from, and a lot of the platforms that I see people build websites on is the incorrect platform. I see practice owners building websites on Wix. Websites are built on Shopify, websites are built on Squarespace. These are great plug and play environments to build a website on. It’s cost effective, it’s easy. In fact, most people can go there and build these websites on these platforms, okay, however, if you build your website on these platforms, you are locked or restricted into that ecosystem, meaning you are limiting your exposure of valuable tools and resources that you can plug in to more of an open sourced platform. So I would strongly suggest a number one, build a website. Number two, we got to build it on the right platform. The number one platform that I always recommend, and I would argue this till I’m blue in the face, is going to be either a WordPress environment or it’s going to be a environment specifically for the meta. Cool esthetics space. Okay, so WordPress, I would assume most people know what that is. It’s actually the platform that’s been around the longest, and you could literally throw a dart in your backyard, and you could find a WordPress developer to help you build a beautiful website on WordPress. Now, the nice thing about WordPress is it’s open source. What do I mean by open source? Open source means that you control the environment. There is other developers that build very cool tools that you can plug in, directly into WordPress. And what a lot of people have done have built SEO tools, search engine optimization tools, and so if you build your website on a WordPress environment, you can then go to what is called as the plug in market, okay? And you could install different plug ins directly into your website, helping you with search engine optimization. Very good plugin that I like out there is called rank math. Another one I like is Yoast SEO. It makes Search Engine Optimization very easily. Essentially, you can plug that plug into your WordPress environment. And I’m getting a little techy, but I want to talk to you guys about how to do this right. You can plug these plugins into your WordPress ecosystem, and it basically tells you exactly what to do. You can click buttons, and some of these plugins are so simple to use, you can plug them in and it will tell you exactly what to do, or it can also give you tips and tricks on what to do it now. Some people don’t have the time. Some people don’t care. Some people want to hire this or outsource it to an agency, totally fine, or whoever you guys would like to hire to bring this on because you want to be focusing on your practice. But again, WordPress is a great platform, and I would argue, tell literally, I’m blue in the face that it’s, it’s, it’s the platform to build the scale, and because you’re not limiting yourself to a specific platform where you cannot scale Okay? Shopify great platform for E commerce. That’s why it was built. So if you want to build a shop page, and that’s and you just want to have an e commerce Store, Shopify is going to be great, although WordPress does have WooCommerce built in, and definitely has a great online store experience as well. Okay, when it comes to Wix, when it comes to Squarespace, again, great plug and play environments, easy for a non technical person to build a website. However, you’re going to be limiting yourself to the tools that are on that platform, not allowing you to expand your search engine optimization. Okay. Now let’s talk about beyond, like platform and beyond specific SEO plugins. There’s a lot of other SEO tools out there as well, by the way. I mean, there’s probably, I don’t know, 1000s of plugins for SEO on the open source marketplace for WordPress. Okay.
Number two, let’s talk about building the website. So when you’re building your website, you want to make sure that you have very good, enriched content. What is content? Content? Specifically for this vertical medical esthetics, plastics, cosmetics, it is around the services and treatments that you do in the areas that you serve them. I want to say that again, the services and treatments you do in the areas you do them okay, because you are local to the local market. You are not building your website to get somebody from San Diego to come to your medical esthetics practice if you live in New York, right? So, first and foremost, make sure to map out very robust service and treatment pages. Let’s talk it like Botox and fillers. Okay, if you offer Botox and fillers, please make that be its own service page. Botox is its own service page. Fillers, its own service page, and when you build all that stuff out, make sure that you have the specific location that you service whether it’s on that page or it’s on the About Us page, or it’s inside of your the back end, like your h1 tags, your meta, your metadata, your title tags. This is like the back end component of your site. You have to have it tagged and indexed correctly. Okay, so when you’re building up the site, you build up the service pages. Okay, what does Botox do? Who does it service? How do you treat it? What are the FAQs and what areas do you serve that you could go zip code specific. You could go to your obviously, where your esthetics practice is located, and surrounding cities and areas of where you want to attract people. Okay? Because why? If you do that and you have your SEO team, or you go in and plug this stuff into yourself, and you have the title tags that match this? This treatments and services that you do when somebody goes to the internet and conducts a search, let’s call it Botox in San Diego, or fill filler in California. This zip code or filler near me, right, the Google indexing platform is going to recognize that the consumer just did the search, and we’re going to serve them up with the most probable solution that’s going to fit their requirement. Okay? And I think like this makes me also think about, if you if Google’s entire purpose is to basically give the consumer the information they want extremely fast. That’s that’s really their their entire goal. Okay? So make sure, when you’re building every single service, page, location, area, what you do, very rich content. I’m a big fan of having over 500 words per page, okay? And make sure each specific service and treatment you do is its own unique identifier, meaning it’s its own page. Okay, so if you have, let’s just again. Let’s take Botox for an example. You own a domain. That’s XYZ, medspa.com Okay, that’s the homepage. Now, if you go build out a service page, a unique service page, it would be XYZ, medspa.com, forward slash, fillers, Botox, right? That’s a unique page that then you can go inject location data and area surrounding city, zip code data to the back end of the actual titles and make sure that you’re getting indexed. Okay? The other thing is, when you upload a picture, when you have a picture of that service or that treatment, make sure when you save that picture, or when it’s updated, it actually correlates with the service. And you could put the location as well if you want to, you know, enhance the SEO. But if you up, if you you need, basically, let’s say you go to Adobe Stock, okay, and you find a stock image that’s somebody doing Botox. You want to resave that image and call that image the name of your practice and either the location or definitely the service. So it’d be, in this case, XYZ Med Spa fillers, okay? And you could build off of that if you want to, and then look at the data and see what works best. But please make sure to rename the image.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
So this is getting obviously quite technical, but I want to talk about the strategies when you guys are building this stuff out. So if you currently have a website, go look at the images and see what their name does, okay, and if their name something else. Because a lot of times, like when you build the website out, initially, it’s built out perfectly. And then let’s say you update the images and you forget, or you have someone else do it, or you forget to rechange the names of those images. That stuff happens, right? It’s ongoing SEO, and so you want to make sure to just just kind of do a check in every once in a while and make sure everything is consistent across the board to enhance your SEO exposure. Okay? When it comes to continuing SEO. This is all around like the build process, okay? So you got the whole build process. You want to make sure that you also look at the speed of your website, okay, so Google will definitely de rank you if you are not built on a robust server. We like Amazon, AWS, big fan of that. You also want to make sure it’s SSL compliant. Make sure you have a secure socket layer in there so it’s secure. Okay, if it’s slow, like, if you have, like, heavy imagery or heavy video library content on there and it’s not secure, Google will de rank you. Okay? So you want to do a speed test. There’s lots of speed. Websites out there, Google actually has their own speed test, and so anything above 90% is going to be is great, right? I mean, obviously getting close to 100% of perfect speed and accuracy is the goal. Anything above 90% is definitely within the Google’s guidelines of best practices. Okay? So you have speed, you have image upload. You have URL based upon services and treatment. Let’s talk about keywords. Okay, so you have all these keywords, okay, your services and your treatments, your location. These are keywords, Botox filler, Discord, micro, needling, PRP, semi glutide, right? All this stuff that that’s taken place. You want to make sure that you have these keywords in the back end of your website. So if you’re having someone build your website, make sure that you have the keywords on the h1 tags, the meta the meta tags. And one thing I actually didn’t talk about was the title tag. Like every website has a main title, and that should be what your business is, or practice is at the location, okay? And a lot of times you could put like the main title tag, best Med Spa in Carlsbad, California, right? For example, the main title tag is extremely important. So that talks a lot about the website. Another big thing that you’re definitely going to want to invest in is continuous blog creation. So Google loves consistent content. If you are giving the internet information of value that matches what consumers are searching that would lead them to your practice, please get in the habit of creating at least a monthly blog, something over 500 words, make sure it’s tagged correctly. It also is going to is enhance your keyword search rankings. So make sure to build up robust content. Okay, consumers typically never read the content, right? But Google definitely does, and so have a blog strategy. Publish a blog around services and treatments you do around the areas that you service, and keep building up your content, because the bigger your website becomes, the more indexing rankings you’ll get from Google. The credibility goes up, and ultimately you want to get more unique visitors. Okay, so that’s when it comes to building on the website. Now, outside of the website, there is an entire other world of SEO, okay, and that include things like backlinks. Okay? What is a backlink? A backlink is your website being on someone else’s website? Okay? So let’s say that you are partners with Allergan or gal Derma, or maybe some of your vendors. You can ask them to say, hey, I want to have my website be a link on your partner’s page or whatever. If they do that, it shows the credibility of a backlink. So that helps with your SEO as well. Okay, and I could talk about an entire podcast episode alone on backlinks, but next thing I want to chat about is Google My Business. So I definitely do not want you to overlook Google My Business. Google My Business is extremely important for SEO, and a lot of times overlooked and a lot of times like not looked at enough, because it’s not attractive, the website’s attractive, right? So look at your Google My Business, make sure you have the area, the address, the hours of operation, the location, okay? We call it nap, name, address, phone. Make sure that’s built out correctly. Make sure you have all the services built out like every single service you do should be on your Google My Business page. Look at all your attributes. Every single attribute should be on your Google My Business page, okay, look at all of the specific taggings keyword data on your Google My Business and make sure it’s fully optimized. So if you haven’t looked at your Google My Business in a while, now is probably a great time to do it. If you don’t have a Google My Business, you need to go set one up, because that’s what’s going to actually get you on the map. So if you ever, like, talked to Siri or gone to your phone and searched Med Spa near me? Okay, the first thing you’ll probably find is a paid ad. Below that. You’re going to see all the Google information, okay, and Google wants to give you the closest thing near you. So if you search that, anything that’s on the Google, my business is going to show you the closest one near you. Okay, the other component is, when you have your Google My Business set up correctly, you’re going to want to syndicate that data to all the other online directories. So there’s some very powerful software out there that a lot of agencies use, agencies use, and you could grab that GMB that Google My Business data. And you can push that to all of the other online directories. Okay, what is an online directory? An online directory is Google, my business. It’s basically a directory is think of it as, like the old yellow pages. It’s a directory of your business, okay. Well, there is, like, over 100 different directories out there, okay, some popular ones, city, search, Manta, yp.com, Alexa, Voice Search, Apple, maps, Yext, Facebook, Instagram. You can actually push all that data to all of the other online directories, and this creates a very robust, localized map search. Okay, so the last thing you want to have happen is, let’s say you have a Yext online directory, and you have a Google My Business online directory. And on your Yext, your address is not the exact same as your Google My Business, even though, let’s say one of the addresses is like 123, Main Street, S T, R E Street, spelled out, s, t, r, e, e, t, but on the other directory, it’s 123, main st period, okay, there’s software out there that can basically grab your GMB, your Google, my business, as your hierarchy, and it can syndicate that data to all of your other online directories. Okay, so make sure to invest in setting up all of your correlated online directories if you’re doing SEO, okay, that’s going to be extremely important. And then, of course, Google reviews. Google loves consistent content, loves feedback, wants to give the consumer the best place to go for the search that they are doing. So have a strategy to get Google reviews. Always, always, always, always, always get Google reviews. If you listen to some of our previous podcast episodes, we talk about Google reviews, how important they are to the world of medical esthetics. There’s again, software out there that you can use that can send text messages, emails, QR codes to landing pages to give people reviews. The best time to do it is post treatment. So after they come in, they you know, maybe they’re at the checkout area, or whatever it is, they receive a text or an email, or maybe have a QR code at your checkout area that they can scan with their phone take them to a landing page to give you a review. Okay, always get reviews. Now, if you’re in business long enough, you’re definitely, probably going to get a one star review. If you have employees. I see a lot of like disgruntled employees give one star reviews, or like the girlfriends, the girlfriend or the boyfriend of the employer. I see that sometimes too, but if you get a one star review, you should be thankful. It happens. You can’t make everybody happy, even though that’s what you’re in business to do. Okay, just make a strategy to go get a lot of five star reviews so it suppresses the one stars, okay? And you will have again, one stars, and it’s fine reply to every single review as well, whether it’s positive or negative. Okay,
all right, so that is talking about search engine optimization when it comes to the website, the platform, the content. We also talked about the listing syndication with Google My Business. We talked about reviews. We talked about the blog posts. I want to leave it at that, guys, because I really wanted to get into the organic strategies of setting up a robust search engine optimization plan for you and your practice. So if you’re not doing any of these things, please invest in them. Take it seriously, because the ultimate purpose of SEO is to get more eyeballs. If you get more eyeballs, impressions, okay? And eyeballs and impressions someone saw your URL. Okay? Google will give you this data. You need more eyeballs, and then you need impressions to click ratio, so you’re going to look at your new, unique visitors. And all of this can be found on Google Analytics. Ga four is coming out, by the way, Google Analytics four and you can actually go into like Google Data Studio and create a really cool dashboard that will show you, like a month over month data. How many eyeballs impressions did I get last month versus this month? What is my click through rate? How many new unique visitors did I get to my site? And where are people coming from? And if the majority of your traffic is coming from Google, then that your SEO is doing a great job. If the majority of your traffic is coming from linktree or Instagram, your social media is doing a good job. So as you look at the data, right? You set all this stuff up, it’s not easy, it’s not fun, but it’s also fun when you start getting more traffic, because that what’s leads to online bookings, and bookings lead to sales, right? So once you set all this stuff up, monitor the data, make sure you have a great dash. Forward to look at your data and take the data seriously. I think a lot of times, people will, like, look at the SEO reports or the data reports, and they won’t take them seriously, or they don’t understand them. Learn about them like there’s YouTube videos out there that you can learn about them. Ask whoever you’re hiring to do this, or just learn it yourself. But learn about them like the most important things is impression, share, click through, ratio, time on the website, bounce rate and definitely like the I would say the most you know important is like, how many unique visitors do we get, and where do they come from? And Google Analytics gives you all this information. Okay, alright, guys, I’ll leave it at that again. My name is Cameron. If you found this content valuable, please share it. Keep the conversation going like our goal is to help every single practice owner out there again, whether they are thinking about getting into the business or they are in the business trying to take their practice to the next level until next time. Happy. Injecting. You