Cameron Hemphill emphasizes the importance of medical spa owners treating their businesses as investments rather than just sources of income. He stresses the need for early rising, exercise, meditation, and goal planning to ensure success. Hemphill advises on investing in a professional website, social media, SEO, and Google My Business for better online presence. He also highlights the significance of process automation, such as digitalized consent forms, online bookings, and follow-ups. Additionally, he suggests offering memberships for predictable revenue and providing exceptional client experiences through personalized touches like handwritten postcards. Hemphill encourages practice owners to continuously innovate and invest in their teams and themselves.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron
Hemphill,
Hey, what’s up, everybody? Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector, you own a cosmetics practice and medical esthetics practice, or you’re in the cosmetic industry at all, you’re going to find value in these episodes, in this podcast, my team and I, we have consulted practice owners in this industry all over the country for years, and we see practice owners extremely successful, or we see ones that are failing and trying to figure it out okay. And so throughout this journey together, we want to help you take wherever you’re at, your practice, your life, your success to the next level. What I want to get into today specifically is to give your business and continuously give to your business and stop using your business. What do I mean by that? Cam, what are you talking about? Give to my business and stop using my business? Yes, I want to see practice owners start giving more to their business. Care about your business. Look at every single aspect of your practice. Are you giving it your all? Are you really showing up? If you find yourself in a position where you’re not continuously showing up, you’re going to fall by the wayside. Somebody’s going to come in and take market share, they’re going to take employees, they’re going to take clients, they’re going to come in and dominate. Okay? There is a tremendous amount of competition in this industry, as you’ve seen over the last couple of years. Practices are opening up everywhere. It’s like Starbucks on every corner. You see a med spa, you see something, some sort of injecting, course, or, you know, a lot of people are very attracted to this industry, okay, it’s a fulfilling industry. It’s more about making money. It’s about helping people with self confidence, so it can help you feel really good about yourself, making a great income and providing a really cool service to help people experience self confidence. Okay, and so let’s kind of get back to that. Like, how do you give to your business? How do you show up? Okay, one of the things I always talk about is you have to get up early. You can’t just walk into your practice without preparing. You can’t just show up. Hey, okay, my door is open at 10am whatever the case is, I’m going to show up at 10am doesn’t work like that, right? You guys should be up before the sun gets up. You should get the exercise in. You should get the meditation and you should get the goal planning in. You need to have the ability to work on the practice outside of the practice, okay? And if you’re not doing these things, you’re truly not giving to the business, right? If you’re just there to use the business and extract all of the benefits and rewards from it for yourself, personally, you’re not helping the market share. You’re not helping your clients with success. You’re not helping your team with success, right? So I want you to start leaning in on your business if you know that you can give it more, right? Like, hey, I’m kind of slacking off. I’m inspired. I’m motivated, but the same time, like I am not doing everything that I should be doing, I know that I could do more. I know I could time block better. I know I could get up earlier. I know I could go to more networking events. I know I could learn how to do social media to drive, you know, new patients to my practice. I know how like invest in tools, invest in Process Automation. You guys need to become business owners. And the practices that I see that are most successful, they run their practice like a business. They start to learn things about finance, profit and loss, balance sheet, top line revenue, bottom line revenue, what is my gross margins? They know their numbers. How much commission am I paying to so and so as you start to hire new providers, and they start to get busy, they know their numbers. They focus. They continuously invest in themselves when it comes to health. When it comes to fitness, when it comes to preparing their mind for the day, when it comes to investing in culture, for the practice, when it comes to doing things that other practices aren’t doing. I also see a lot of practices, just like doing modeling of other practices that’s had success, you should be the model, right? You don’t want to do what everybody else is doing. Of course, you can always learn from wherever people have had success. I’m a huge believer in that. But there also has to be things that you guys think outside the box, and the only way you’re gonna do that, the only way, is to give to your business and stop extracting everything from it. Okay, so I know there’s people that are tuning in right now. They’re like, you know, what? I could up my game. I could give my business more. I could show up caring more. I could be more passionate about it, you know? I could be more inspirational about it. I could create more content. I could post more videos. I could be more educational. I could learn new techniques. I could probably invest in tools. I could invest in training for my team. I could have team meetings. I could have team huddles, daily stand ups, like you really need to if you’re not doing this, take a step back. It’s time to stay. Take a step back. Look, you know, take a hard look in the mirror and say, you know, what am I giving? This my All right, if you have one foot in and one foot out, you know, and you’re, like, trying to do this on the side, like, I understand, you know, where people are trying to do the startup on the side, they have another full time job, and they want to get into this space, and they’re kind of in, kind of out, not sure. They’re not all in. They don’t want to invest in marketing. They don’t want to invest, you know, into a space that’s going to put them in a position to to really, like, bring people in that want to come back. You know you’re not, you’re not going to be around very long. Okay, there’s other practice owners that are all over that are in this thing for the long haul. And if, if you want to be in it for the long haul again, you have to invest in yourself, your team, and you have to lean in on the business and just stop taking the benefits that benefit for you only. So if you’re looking at this thing from a financial gain perspective only, you’re missing the boat. Okay, the whole purpose of a business is to generate profits, right? Cash Flow. Profits, totally get it. Okay, that’s the purpose of a business. Purpose of a business owner is you’re exchanging time for capital return, right? That’s the purpose. However, if that’s all you’re focused on, and you’re not focusing on your people, you’re processing your product, you’re not going to be around for a while. And I see a lot of people getting into this industry for the wrong reasons, and really, the entire purpose of why you should be getting into this industry or taking your practice to the next level is investing in all aspects of the business. Okay, so let’s break it down for a second. Let’s talk about online, a digital experience. Okay, if you don’t have a website, please go get one. If your website is outdated, if it needs more work, if it doesn’t have robust service pages, if it doesn’t have online booking, if it doesn’t have the ability to capture leads, it like that. You need to. You need to go do that like now, right? If you’re on like an old Wix website that you built yourself, or Squarespace, it’s time to invest in the website. Websites are extremely important for this industry, and it’s extremely important that you have the ability to book online or capture leads through chat bots or virtual consultations or like robust lead forms, skin quizzes is popular, right? Helping with the online experience if you’re not posting on social media and you’re not engaging with users and people around you, do it okay. You need to time block and do it consistently, and have the discipline to consistently keep doing it. If you have not hired somebody in this industry to do search engine optimization, to start driving traffic locally, you need to do it if you want to serve your business,
if you’re not consistently trying to get Google reviews again, like when you look at the buyer journey in this industry, even if it’s a word of mouth referral, which is like the best lead you can get, by the way, but if you don’t have a system that automatically Like because they’re going to go conduct a search, right? Hey, you got to go see so and so at XYZ place. They’re amazing. These are people that are going to take the time to invest and explore. Are you credible? If you have like, two reviews and your ratings like 3.2 I don’t know, not too good, maybe you’re going to lose out on that word of mouth referral. Have a system that continuously collects reviews, have a system that mitigates potential bad star reviews, right? Like, you need to have these tools in place. So if you’re not investing in this, if you don’t have a Google My Business page, I still will talk to people today that they don’t have a Google My Business page. I can’t believe it, like that’s what gets you on the map, and then you can get reviews. And. Then you can syndicate the data and really build out your local SEO, right? So invest in not just Instagram, Facebook, entire amazing audience on Facebook that I think a lot of people are missing the boat on you need to invest in Facebook. Posts on Facebook. There’s tools where you can actually like post on Instagram. It hits Facebook, it hits LinkedIn, it hits tick tock, it hits Snapchat. Do them all at the same time. Yeah, if you guys aren’t exploring and like having fun on tick tock, it’s time to do it. There’s a great audience on tick tock, okay. And again, you can model some people that have had success. But it’s also cool to you know, create your own content in your own way about your practice.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University, naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med spot to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business profit and freedom to inquire about all of our support services and products. Please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show now,
let’s talk about like processy, as you get a new patient. Have you invested in you know, digitalized consent forms, online bookings, reminders of their upcoming bookings. Like, how many times have you had somebody book you’re ready to do the treatment, and then they cancel or they no show, complete waste of everybody’s time. Are you taking deposits? Should you not be taking deposits? Right? Like, studies show that the people that take deposits get less appointments. But those deposits actually, like, the show up rate is much higher. Okay, so you need to invest in every aspect of the practice. So what do you have EMR systems? Do you have a system that is going to continuously follow up with your past clients and say, Hey, like, it’s been a, you know, a certain amount of time we haven’t seen you, right? Are you do? You have a robust checkout process, collecting a review, connecting on social media, tagging each other on social media about your experience. Rebooking people, you know, automatic rebooking, selling them a product. You know, when they’re leaving, why not? You’re giving them a plan, right? A plan to really feel better and have natural beauty. Might as well enhance it, you know, with a specific product treatment. Have you decided to invest in memberships? I hear all the time, yeah, I want to do memberships. I don’t know how I’m going to do it. I want to it sounds like a great idea. I hear other people having success with it. Well, why aren’t you doing it? Take again, like, Are you leaning in on your business, or are you kind of dabbling? If you want to have memberships, go roll them out time block. I know there’s time in the next two weeks to go do it. There’s a lot of tools out there that can help you with memberships. The best part about memberships is that as soon as the month is over, you don’t have to start from zero again. You have predictable reoccurring revenue that can come in month after month after month after month, right? There’s great memberships out there. You can make it as simple as like a beauty bank. That’s a very popular term that I’ve heard that works really, really well, where people will actually just fund this bank every single month, and then over and then in like six months, they’ll come into a treatment, right? Or maybe the membership gives them a discount on products and services, you know, go see what other people are doing, find success in it, tweak it, make it your own, right. So again, like, if you’re just showing up to the practice and be like, hey, yeah, I’m busy, life’s good. All good. Like, is it just good right now? Or what about when there’s economic contraction, you know what about when these you know? I mean, if you’ve been in business long enough, like you’re gonna have patients that bounce around or want to go try new things. So if you’re not continuously innovating, and you think, hey, times are good. Orders are coming to me, this is all good. Holy cow, like you need to take the time. To realize, Wow, am I replaceable, and if you’re replaceable, it’s time to continuously buckle down, take action and and really invest in the core aspects of the business, because you as a practice owner or as a provider, working for a practice or thinking about getting in this business, or you need to take it serious. There is a ton of money to be made. I see practice owners that are doing very, very, very well, and I’ve interviewed them. I talked to them at networking events, and they continuously win. And the reason why they’re winning is because they’re all in. They’re 100% invested in their team, their brand. They’re disciplined on when they, you know, post things on social media. They’re disciplined about certain technology that they use. They’re disciplined about when things go out in terms of, like, like, Hey, we’re gonna send out a text message for specials. We’re going to set out a newsletter for our monthly newsletter. We’re going to write a blog around this, like that. They’re very strategic about their content strategy. Okay? So you also need to make sure that your clients are happy, right? You should follow up with your clients and say, Hey, like, I noticed that you were in or, Hey, it was so. Thank you so much for coming to see me. You know, I know it’s been a week like, how are things going? How you doing? Like, do things that are out of the ordinary. Do the unexpected, the unexpected, the things that like, wow. That was quite an experience. I didn’t expect that if you can give your clients that experience, the unexpected experience, they’re going to be here for the long haul. Okay, so, like, for example, I know of a practice that they do this really cool thing. Well, they’ll send out a postcard, post treatment, handwritten postcard. Thank you so much for coming to see it. It’s always a pleasure. Whatever it is, based upon the experience and the treatment that they had, they send that out, dude, that stuff is so meaningful. Have you guys ever received something like in the mail? The dentists do a good job of this. Like in six months after your cleaning, you all of a sudden get a postcard in the mail with your handwriting on it. You ever seen that, that ever happened to you? Like, you look at it, and this is one, like, you don’t throw away. You’re like, wow, that’s my handwriting, right? Like, it’s pretty cool. Like, it’s, it’s an interesting marketing thing that, and that’s the unexpected, right? How many of you that are in the practice, or, you know, in this business, been in it for a long time. How many are following up with your patients, with a personal phone call, or having an assistant do it, or whoever doing it, right? You can outsource it, whatever the case is, but actually making a physical phone call, I think in this world where, like, emails, text messages, DMS, you know? What about the human connection? Hey, girl, just, you know, following up. Want to make sure everything is good. Hey dude, you know, you came in hope everything’s doing good, by the way we’re thinking of you. Just want to let you know next month we’re having like, this cool thing, okay, you can also do like, mass voice shot emails or, sorry, voicemails that just drop into voicemails, you know. So there’s, there’s a lot of ways that you can automate stuff like this, but again, maybe I should just, like, I should do a podcast around, you know, do the unexpected, right? There’s a cool book that I read. It’s called the wealthy gardener. I’ve talked about it several times on these episodes, but, you know, he had a chiropractic clinic, and the guy was doing well, and he started doing things like, like, the unexpected, right? Simple things like this, like that, had to do with when people came to the practice on how he graded them personally, you know. And this is, this is a little bit before where we had more tech automation, but, and then post treatment, he would call him, he would make the physical phone call, I think he would, like, block out four or five hours and make all the personal phone calls he’d have the notes from the EMR. It was just something that he decided he was going to do because somebody gave him some advice of like, hey dude, go the extra mile. Like, lean in on your business. His practice exploded like everybody, I think was in a small town, like everybody was talking about, oh my gosh, he’s so great. He calls me after the treatment, asks how I’m doing. I can’t believe it. It was the unexpected. I didn’t expect that, right? I didn’t expect that. Like, how we never feel that these days, if you go to a restaurant, you get on a plane, like, whatever you’re doing, like, do you ever get the unexpected? It’s always just like the service was expected, right? If you guys have someone that comes and mows your lawn, they just kind of show up. Hopefully, they show up on time, at the same time every week, or whatever, and they’re consistent, which is good. But do they ever ride go the extra mile? Did they ever do the unexpected, rolling in your trash cans, for example, pulling your weeds? For example. Pool leaving a nice little note on the door. Hey, so and so we stopped by. Hopefully your grass looks good. By the way, we saw a place that was little brown, so we put a nice little, you know, piece of fertilizer here, like that’s the unexpected you think that dude’s gonna get fired or replaced? No, nobody else is doing that stuff, right? So you guys need to take the time to think about this stuff, and the only way you can do it is by blocking out time outside of when you’re busy, whether it’s on the weekend, in the morning, whether it’s like, you know, before anybody gets up, I know that. You know, multiple hats I wear multiple hats. Business Owner, father, husband, two kids. Life’s crazy. Life’s fast. Too much to do. Get it totally get it. The people that say that they don’t have the time need to realize that we all have the same amount of time in the day. There’s 24 hours in a day. We all have the same amount of time. It’s up to you on how you use your time. Okay, lean on the business, ladies and gentlemen, it’s going to change your life. Make a plan. Block out time. Realize that this is the only pathway to have longevity success. Invest in team culture. Invest in tech process automation. Invest in yourself, right? Make sure your team is happy. Make sure your clients are happy. Make sure you are happy. Do the unexpected. My name is Cameron Hemphill. If you guys found this content valuable, please share it. Let’s keep the conversation going. And by the way, if you want to be interviewed on the podcast, reach out. You can reach out to Cameron at growth 90 nine.com drop me an email. We’d love to interview you wherever you’re at within your guys’s journey. Until next time, happy injecting you.