Cameron Hemphill emphasizes the importance of time management in running a successful Med Spa. He argues that time is the most valuable asset, as it cannot be replenished, and highlights the need for practice owners to delegate administrative tasks to free up time for more productive activities. Hemphill suggests creating training videos and hiring virtual assistants to handle tasks like payroll, invoices, and patient reminders. He stresses that founders should focus on activities that drive revenue and patient satisfaction, rather than getting bogged down in administrative work. Effective delegation, he believes, is crucial for scaling the practice and achieving personal and professional growth.

Transcript

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight on how to run your practice like a business. My team and I, we have consulted practice owners all over the country for years, and we want to help you take your practice to the next level. So throughout this journey together, we want to help you take your practice from wherever you are. Are you getting into becoming a practice owner? Are you looking to take your practice from one location to two? Are you looking to hire people, fire people become more financially free? Understand the power of your time. We want to help you guys get to wherever you want to be, and we hope you get something out of this episode today. So what I want to talk about is time. Time is the most valuable asset on planet Earth period. It’s the only thing that we have that we can’t replenish. Okay, and so a lot of people, they take advantage of time, and they’re able to multiply time because they’re extremely productive, and they understand the value of time, just like somebody that understands the value of $1 right? A lot of people are better at understanding how to manage $1 than others, because they are more financially intelligent. They have taken the time to educate themselves. They have taken the time to study wealthy people. They have taken the time to learn about macro and micro economics. They understand market conditions. I want you guys to start understanding and applying these same principles to your time. Okay, time is more valuable than the dollar. It’s just the thing that you can never get back. So I want to talk about something, and really, with a glance at your schedule, I can predict your future. Yes, I’m a genie, just kidding, but think about it. Go look at your schedule. Go look at your spouse’s schedule. Look at your kids schedule. Look at your employee schedule. Look at your practice manager. Schedule your social media manager, schedule whoever you have in your team and in your ecosystem. Look at their schedule. Do they have blank space on their calendar? Are they booked back to back to back to back? Are they being productive? Are they maximizing time? Do they block out time with their family? Do they block out time with their spouse? Do they block out time to do their hobbies? Do they block out time to work on their practice instead of in their practice? And that is how you really understand the power of time and how to multiply your time and efforts, is when you start taking accountability on understanding how valuable time is right. We can all just throw it out there, time is valuable. Time is money, right? And I think like that’s thrown out there so lightly, but if you really take the time to comprehend that time is money, time is valuable, right, if you are conducting activities that you can delegate, right? If you are finding yourself doing administrative work, like running your practice, like the Office Admin and you can look at how much you make per hour. Let’s say you are making four or $500 an hour. Okay, whatever it is, you are extremely busy and productive, but at the end of the two hours, or before the two hours of when the practice opens, you are also doing a tremendous amount of admin stuff, right? And maybe these administrative tasks can be delegated, delegated to a virtual assistant, delegate it to an office manager. As entrepreneurs, we tend to have and want control of everything, especially if you are the founder of the practice. It’s your baby. I get it. You have to learn how to delegate things in order to maximize your time, multiply your time and scale the practice. Nobody’s gonna run the practice as well as you are, especially if you’re a founder, right? But I’m telling you, you can delegate those activities to somebody, and maybe they’re about 90% as effective as you are, 90% as good. Maybe they’re not 100 maybe. Can train them to get to 95 to 99 they’re never going to be a founder. They’re never going to be an owner, right? You can incentivize them. You can roll out compensation structure to keep them excited, compensation clawback to hold them accountable, right? But if you’re this provider that’s making four or $500 $1,000 an hour, right? Let’s just, let’s just talk about it. You have from 9am to 10am how many appointments are you doing? In some specialties, you can do a lot of appointments. Call it neurotoxins, injectables, other treatments such as like plastic surgery, cosmetic procedures, more invasive stuff, obviously going to take longer, right? But how much are you worth an hour? Because if you are spending one hour of your time on something that you can delegate to somebody for 15 to $20 an hour, and your time is worth 500 why in the hell are you working on that task? And I think we are. All need to be. We all need to be held accountable for it, right? Including myself. I have also, like found myself repeatedly in this specific position, and you have to learn how to clone yourself. Okay, you absolutely have to, in order to scale and delegate all of those low hanging fruit activities that move the needle and run the practice they’re important, right? Running payroll is important. Asking for someone to get a review on Google is important. Making sure that your website’s running is important. Making sure your booking software running is important. Make sure somebody that pays the lease payments important. Somebody orders the inventory, right? Somebody organizes team culture, whatever it is, all of these things are extremely important. But the fact is is you have to learn how to delegate these things so you can maximize your time and where you can be most productive, right? Even if you are taking time to, like, go get lunch. Is it really worth it? Or can you have it delivered? Can you have meal planning services, right? If you’re like into fitness, health, well, counting your macros, whatever. Can’t you have that meal planned out, right? What if you’re gonna go pick up your dry cleaning, or, what if you’re gonna go do something that you know that you can delegate that task to? Yes, it’s gonna cost capital. Delegation does cost capital, but I can tell you right now it’s way more expensive to conduct the activity that you can easily delegate to somebody that you know you can pay them 15 bucks to do, if it’s like an hour thing, right? So I want you to take this seriously, because just think if you could do one, two or three more appointments. Call it in that hour that it took you to go pick up your dry cleaning or run this errand or do this or go to the gas station fill up gas the curricular things that you have to do, you know, in the household, like these sort of things, if they can be delegated, delegate them. Now some of you may be like, Well, how do I delegate them? How do I train them? How do I make sure they know how to do it? You have to take the time to invest in training them. Okay, I’m going to give you a secret. There was a point in my life where I was an entrepreneur. Still, I’m an entrepreneur, obviously, but I was an entrepreneur and I was trying to focus on the most impactful areas of the business, and I found myself what happened as the business grew, I literally became The office clerk.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom to inquire about all of our support services and products, please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show,
like I did all the tasks that nobody wanted to do, processing payroll, processing invoices, hiring people, firing people, like running the QuickBooks account like reconciliation of bank accounts like this. Stuff is every business needs it that generates revenue. Right in order to keep strong fundamentals and create a good ecosystem. But what happened was I started running this business as a clerk, as an office admin, as the CEO. I think my title, my title was CEO, and I was the CEO of the business, and I was running it as an administrator, and everybody else was like doing sales and like doing webinars and doing trainings. And also, I’m like, What am I doing? I didn’t start this business to become the office ad manager or, you know, like the admin or like the clerk. I guess I want to call it. I started this business because I’m the founder, and I have a passion to create products and services, deliver them to the marketplace so people can exchange money for value. That’s why I started the business. Okay? And I know this happens to so many practice owners and entrepreneurs, because it’s happened to me. I go in mastermind groups, we talk about it, and I’m being straight with you. You really have to really learn how to delegate. Like, I read this quote the other day that said a fantastic CEO is a lazy CEO, and not meaning like lazy the guy sleeps in, the girl sleeps in. You know, they don’t carry their weight, they don’t show up on time. Not that kind of CEO, the person that understands the art of delegation. Okay, so that happened to me. Now I took, I took the time to sit back and realize, Wow, I am losing interest in my business, right? This was years ago, and and why? Why is this happening? Okay, well, what am I doing every day? I started looking at my account. I’m like, Oh my gosh, all I’m doing is administrative work. So I took it upon myself to hire a virtual assistant, virtual admin, if you will. And I created training videos. I think I created like 150 training videos, or something crazy, and I just use like this cool video recording software on my computer screen. You can obviously do this with your phone. You can do it with whatever you guys want to do. But I almost I, like, recorded myself doing every single piece of activity and breaking them down into like, 32nd videos, five minute videos, 10 minute videos, half an hour videos, full training hour videos, all sorts of stuff, and then I uploaded them to this like program, and I created, like an LMS learning system, learning management system, and then at the end of it had a quiz, right? So what was cool about this exercise was I would continue go about my day, I would continuously go about my day and doing the tasks that I didn’t like to do, but, but somebody had to do it, and I knew was I was the one that would get it done, and no one else wanted to do it anyway. Just recorded myself doing them. And what it did was it just naturally produced all these training videos over the course of, like, a few months, or something like that. Okay, then I went and hired someone, and I didn’t even hire this person on site. I actually hired them, like, completely virtual, right? Took them through the training, took them through the quiz. I think I made them watch every training video like five times, and then I quizzed them, and I tried to Trump them, and I tried to do it because these are important activities that that has to get done, but they’re almost just like check box items, right? It’s not true. Like CEO, passion, founder, co founder, if you will, of why you got into the business and for practice owners out there, like when I interview people on this podcast, what I understand is you love helping people. You love to see the expression of the result. That’s why you are in this industry is serving others, helping others, and seeing the result and becoming inspired from the result, and then seeing them just glow. Right? They just glow. They want to go tell their friends and family about it, they want to refer you to everybody, like, you completely changed their world. You made an impact. And that’s that’s that. And then what happens is the practice scales and grows, and all of a sudden, you know, you become doing like, all this administrative stuff. So if you feel like, Hey, I can’t afford it, or I’d rather just pay myself to do it, or I’d rather take more chips off the table versus hire somebody, you’re holding yourself back. You’re literally holding yourself back from growing and you’re holding yourself back from making more money. Okay, so I’ve applied this principle. And anyway, the story was, I hired, hired the person. They became everything that I didn’t want to do. And what was even funnier is they actually enjoyed the work like they felt passionate about it because they were making an impact for me, so I could go focus on what drives my passion, and then we created a wonderful friendship. It was just revolutionary, and I’ve now applied that principle to all aspects of my life. In all aspects of my businesses. And you know, I’ve taught this to a few other practice owners, just, you know, friends that become practice owners, that become friends, and it’s quite remarkable what happens because a you’re going to make more money, and sorry to tell you, but you know, kind of coming back to what I said earlier, time is most valuable asset on planet Earth. But if you are truly going to exchange your time for something, make sure you get something in return, right? And that, I mean, hey, that may be harsh to say, but sorry. Like, that’s just, that’s just the truth, right? If you’re gonna invest your time, get something back, right? Be selfish about it a little bit, you know, like, Hey, if you’re going to take the time to go to your practice and conduct these administrative tasks that are going to take you an hour, and you could have spent that time with your family, like, think about that you literally just exchange an hour away from your Family that you’re never going to get back again, or from your hobby, or from your spouse, your significant other, whatever, that you’re never going to get back again to go what, send emails, to send text messages, to send appointment reminders to to do, you know, it’s just, it’s very interesting when, When you pull back and look at it like, wow, that was definitely not worth it. I’d rather spend, you know, that time with my family or or doing whatever it is that I would rather be doing, and maybe that’s obviously serving patients, right? So focus on what makes you happy. Focus on what drives revenue. Be very focused on your time and be disciplined about it. Conduct time management. Go to your calendar, use technology or use a, you know, just a calendar appointment book, a hard copy. I don’t, I don’t care, right? But, but be accountable that time, and when you block that time out. Like, if you’re time blocking, let’s say you block out a certain period of time for for doing whatever, be accountable to that time. Only focus on that activity. Be present. Don’t be scrolling on social media. Be present. You know. Like, be as present when you’re with your patients. Like, recognize how present you are. You know, take that and go be that present at home, you know, with your kids, with your family, but again, dude, time is so valuable. It’s so important. And I think we take it for granted. We truly, truly do. And there’s so many ways that you can quadruple the time that you have through the art of delegation. So don’t be afraid. Create the training videos. Create whatever videos you have to do. Hire people, fire people. Let them fail, let them make mistakes, because they need to learn. Don’t be afraid if they’re going to send an email that is not going to be as good as yours, or send a text that’s not going to be as good as good as yours, or conduct a treatment that’s not going to be as good as you it’s never going to be you, right? But you got to get that time back right. You have to get that time back so always just delegate and make sure that you really understand the value of the time again. How much are you worth an hour? How much are you bringing in? Can you delegate that activity and bring in more income, which can then fund the business and take you to the next level? Right the end of the day, your practice is a business. The practice will fail without sales. 100% it will fail without patience, patient acquisition, patient monetization. Bring back your patience. It’s the ecosystem, okay, and make sure that you have a wonderful team, team that you can rely on and move the needle just continuously enhance your practice. So I’ll leave it at that, guys, I appreciate your time. Thank you so much for tuning in again. With a glance at your schedule, I can predict the future until next time. Happy injecting you.