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Elevating Beauty Lab + Laser: How Targeted SEO and Website Optimization Drove Engagement and Boosted Online Bookings

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Discover why 1000+ top aesthetic practices trust Growth99 to skyrocket.

99%

Discover why 1000+ top aesthetic practices trust Growth99 to skyrocket.

99%

Discover why 1000+ top aesthetic practices trust Growth99 to skyrocket.

Overview

Heather Gay and Andrea Nord run Beauty Lab + Laser a bit differently than most med spas. They intentionally call it a “Beauty Lab” to set themselves apart—they combine medical-grade treatments with professional photography services and creative marketing. Their motto is “love your selfie,” which pretty much sums up their philosophy: helping people feel confident enough to embrace their own photos.

The team consists of experienced professionals who create personalized treatment plans based on what each client actually wants, not what’s trending. They use the latest aesthetic technology and genuinely care about delivering results that make people feel good about themselves.

Challenge

Beauty Lab + Laser was doing well, but their online presence didn’t reflect the quality of their work. They needed more reviews to build credibility, a better website to showcase their services, and an SEO strategy that would actually bring in their target clients. They also wanted to streamline online booking to keep up with their growing client base.

The challenge wasn’t just collecting reviews—it was building a system that would consistently gather genuine feedback while maintaining their premium brand image. That’s when they partnered with Growth99.

Solution

Growth99 set up an automated review collection system that made it easy for satisfied clients to leave feedback. Over time, this resulted in over 1,000 authentic reviews across multiple platforms—a solid online reputation that matched the quality of their in-person services.

They also rebuilt the website with a clean, premium design that works well on any device. The new booking system made scheduling appointments straightforward, and regular updates kept the site current with new services and offerings.

On the SEO side, Growth99 researched keywords specific to medical aesthetics, created targeted content, and optimized for local search. They monitor performance regularly and adjust strategies as needed to keep Beauty Lab + Laser visible to the right audience.

The Results

The impact was clear: more online visibility, increased organic traffic, and higher conversion rates for online bookings. Beauty Lab + Laser now has a digital presence that actually reflects the caliber of their work.

The partnership has been going strong since 2016, with Growth99 continuing to provide support, implement new strategies, and keep Beauty Lab + Laser competitive in the Salt Lake City market.

At a Glance

COMPANY

Beauty Lab + Laser

Business

Med Spa

Location

Salt Lake City, UT

Customer Since

2018

Website

https://beautylablaser.com/

Transform Your Practice with Growth99

Discover how our integrated marketing automation platform can help you acquire, engage, and retain patients while building your brand and growing your practice.

PRODUCTS

Streamline your practice with our powerful
customer relationship management tools.

Online Appointment & Payments

Simplify scheduling and transactions with
seamless online booking and payment.

Client Messaging & Automation

Elevate your client communication with
messaging and marketing automation.

5-Star Review Generator

Boost your online reputation with our
innovative review generator.

Website Accessibility & Compliance

Enhance your website accessibility and reduce risk with our thorough ADA compliance functionality.

SERVICES

Elevate your online presence with stunning, user-friendly websites that attract and retain clients.

Digital Paid Advertising Management

Maximize reach and ROI with targeted campaigns that put your aesthetic services in front of eager customers

Search Engine Optimization

Boost your visibility and climb search rankings to become the go-to destination for wellness seekers in your area.

Social Media Graphic Design

Capture attention and showcase your expertise with eye-catching visuals that resonate with clients.

GROWTH99 HELPS WITH

All-in-one platform with customer relationship
management and marketing automation.

Data-driven marketing channels to boost your
practice's visibility and growth.

Strengthen client relationships with automated
communications and a variety of channels.

Custom, beautiful, and conversion-focused websites
for aesthetic and elective wellness practices.

Comprehensive marketing, from search engine
optimization to social media management.

LEARN

Stay informed with Growth99's blog. Discover marketing tips, industry insights, and strategies to grow your aesthetic and elective wellness practice.

Unlock expert insights, dive into the latest blogs, and discover ways to supercharge practice growth.

Discover how aesthetic and elective wellness practices like yours have succeeded with Growth99.

See the extensive Growth99 partner network, created to ensure seamless end-to-end functionality.

Tune in for next-level growth strategies and insights on Medical Millionaire by Growth99.

Free Online Review Scan

Instantly assess your practice's online reputation and
uncover areas of improvement.

Free SEO Review Scan

Reveal untapped potential in your website's search
engine rankings and performance.

Access quick solutions and expert support to maximize your Growth99 experience.

FEATURED PODCAST
8 High Converting Micro-Campaigns That Build Long-Term Value

8 Top-Converting Med Spa Email Marketing Templates to Grow Your Practice

8 proven-to-work med spa email templates that build patient loyalty without discounts. Download free.
Sales: 1-877-000-0000

Transform Your Practice with Growth99

Discover how our integrated marketing automation platform can help you acquire, engage, and retain patients while building your brand and growing your practice.

Shelby Miller
Rachel Fidino
Kelly Hermans
Gretchen Frieling
Brian Harris
Amy Lynn

Trusted by over 1,000+ practices

Join over 1,000 aesthetic and elective wellness practices that have already unlocked their full potential with Growth99.

ariba med spa black logo
dr brian harris black logo
ruma aesthetics black logo
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alumina wellness black logo
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Rob Pickell

CEO

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Med Apas/Aesthetics

Wellness

Plastic Surgery

Dental

Dermatology

Laser Hair Removal

Salons

Other Specialties

Med Apas/Aesthetics

Wellness

Plastic Surgery

Dental

Dermatology

Laser Hair Removal

Salons

Other Specialties

Owner/Provider

Practice Manager

Front Office Manager

Franchise/Private Equity

Running Your Practice

All-in-one platform with customer relationship
management and marketing automation.

Marketing Your Practice

Data-driven marketing channels to boost your
practice's visibility and growth.

Engaging Your Clients

Strengthen client relationships with automated
communications and a variety of channels.

Website Development

Custom, beautiful, and conversion-focused websites
for aesthetic and elective wellness practices.

Marketing Services

Comprehensive marketing, from search engine
optimization to social media management.

LEARN

Resources Library

Unlock expert insights, dive into the latest blogs, and
discover ways to supercharge practice growth.

Success Stories

Discover how aesthetic and elective wellness
practices like yours have succeeded with Growth99.

Medical Millionaire Podcast

Tune in for next level growth strategies and insights
from host Cameron Hemphill and guests.

Free Online Review Scan

Instantly assess your practice's online reputation and
uncover areas of improvement.

Free SEO Review Scan

Reveal untapped potential in your website's search
engine rankings and performance.

Customer Help Center

Access quick solutions and expert support to
maximize your Growth99 experience.

FEATURED PODCAST

Medical-Millionaire-Podcast-141

Medical Millionaire Podcast

Elevate your practice to new heights with the Medical Millionaire podcast. Join host Cameron Hemphill and industry guests in uncovering the secrets to a successful practice.

Listen Now »

Client Relationship Management

Streamline your practice with our powerful
customer relationship management tools.

Client Messaging & Automation

Elevate your client communication with
messaging and marketing automation.

5-Star Review Generator

Boost your online reputation with our
innovative review generator.

Web Design & Hosting

Streamline your practice with our powerful
customer relationship management tools.

Digital Paid Advertising Management

Streamline your practice with our powerful
customer relationship management tools.

Search Engine Optimization

Streamline your practice with our powerful
customer relationship management tools.

Social Media Graphic Design

Streamline your practice with our powerful
customer relationship management tools.

Client Relationship Management

Streamline your practice with our powerful
customer relationship management tools.

Online Appointment & Payments

Simplify scheduling and transactions with
seamless online booking and payment.

Client Messaging & Automation

Elevate your client communication with
messaging and marketing automation.

5-Star Review Generator

Boost your online reputation with our
innovative review generator.