Most of the country’s top medical spas have done excellently in utilizing tools to automate their processes to provide the best customer experience. If you step into a prospective patient’s mind seeking mainstream medical spa services, it all starts with an online search. These days, where people tend to turn to Google, social media, and other digital tools to research or study a particular subject, your prospective patients will (most likely) search for your medical spa online. Hence, it is vital to implement an online booking call-to-action (CTA) for your medical spa business.
Online booking has become a critical factor in the overall customer experience when booking appointments in the medical spa market. As such, it is one of the things that you don’t want to miss if you’re looking to expand your market in the digital world. And not to mention attracting leads and nurturing them throughout the purchasing cycle. Below are the three ways to book clients to your medical spa using digital tools.
1. Virtual Consultations
A virtual consultation provides a way for you to connect and give consultations to your potential and existing patients via video conferencing technology. You and your patients and prospects may converse online by merely using smartphones, tablets, laptops, or desktop computers. Real-time video conferencing is becoming more standard in our everyday life, especially when we connect with people who matter to us, even from miles away.
Now, you can use it as a digital option to get in touch with your audience and grow your practice. Virtual consultations are a contemporary version of traditional consultations. Implementing this will present an opportunity to cater to your audience’s needs even without personally meeting them yet. It shows how you, your patients, and prospects can adapt well to the modern way of communicating and working together.
One of the top benefits of virtual consultation is patient flexibility. Patients can communicate with you more conveniently since they don’t have to travel to your office, taking time away from work, school, or childcare to get to you and convince themselves to avail of your services. With virtual consultations, they can save time, effort, and money. After all, it’s all about making the customers happy.
2. Customer Relationship Management
For your medical aesthetics practice, you may opt to utilize Customer Relationship Management, or CRM, to enhance your relationship with your leads and existing patients. CRM software can collect, organize, and manage customer information and store them all in one place. CRM is not only for large-scale enterprises but can also be a huge advantage to small and medium-sized businesses.
Having a robust CRM system running in your medical spa can be one of the most effective management tools you can possess, mainly because it can keep track and streamline your processes. Furthermore, CRM systems can improve customer service, nurture customer relationships, retain existing patients, and a whole lot more sales and marketing initiatives.
Here are some of the main benefits of using CRM to your medical spa:
- Boosts customer satisfaction
- Improves internal communication within your business
- Enhances customer retention
- Increases revenue
- It gives valuable business insights
- Optimizes your marketing efforts
3. Email Marketing
The term “email marketing” is pretty straightforward, but there is more to it than meets the eye. It is one of the most cost-effective digital strategies you can implement in marketing your medical spa. In a nutshell, email marketing is the use of email to promote your medical practice, qualify prospects, and encourage customer loyalty. However, its definition doesn’t stop there. Email marketing is an umbrella term that envelopes two significant categories of messaging.
The first is the cold emails, otherwise known as “prospecting emails.” And the second one is the warm emails, or “marketing emails.” Cold emails aim to target people who are unfamiliar with your practice and are about to discover it. These people are your prospects or leads. On the other hand, you can send warm emails to the people already engaged with your brand and subscribed to receive more emails from you. These people can also either be prospects or existing patients.
Cold versus warm emailing is only one of the various ways to compare the two angles of email marketing. To maximize the advantages you can extract from your email marketing strategy, you need to pinpoint the audience you aim to target in the sales funnel. Doing this will help you determine which type of emails to send and to whom. Whether you are contemplating sending out a drip campaign with a succession of automated emails (such as welcome emails) or you’re thinking of sending a one-off message (like promotional emails) that surrounds a specific topic or event is ultimately your call. The trick is, you need to follow your instinct and choose what you think might be the most appropriate for your email marketing strategy.
Get the most out of digital marketing today!
It is safe to say that to get through such a competitive industry and stand out against your competitors, you need to play the game that everyone else in this field is doing; going digital! With robust digital marketing in place for your business, your medical spa might hit the bull’s eye and attract an influx of clients to book for your aesthetic services online. The main point is; you need to be equipped with the right digital strategies.
Growth99 is the leading digital marketing company, which has aided hundreds of medical spas and practices across the United States. With its team of digital professionals with an expert level of knowledge in website development, SEO, social media marketing, CRM, email marketing, and more, you can never go wrong with these folks. Book a free consultation today, and together, let’s explore the endless possibilities that lay ahead for you and your practice. Get in touch and partner with us!