Reason 1: Consumers spend more time on their devices and less time on their desktops.
Many consumers use mobile devices to browse the internet; more than half of them! With this increase in mobile device usage, it’s critical to have your website responsive on all devices. If your website isn’t optimized for mobile, then you’re going to lose potential clients that could be coming through online searches to your business.
Most people won’t take the time to squint at a small screen or click through multiple pages to find the content they want.
It’s not hard to imagine why so many people prefer the convenience of their mobile devices. They allow you to be just about anywhere and have the world at your fingertips. If you are looking for a local store, there is an app. Or if you need recipes, book a flight, or stream your favorite movie—there is an app for that too! With all of these options available, it’s easy to see why most people will do quick searches on their mobile devices before making any decision. And when they do turn to their phones and tablets, they want sites that are easy to use and get the information they want in as few clicks as possible.
If your digital presence isn’t mobile-friendly, most users won’t take the time to squint at a small screen or click through multiple pages to find the content they want. More likely than not, visitors will leave your site within seconds if it is not optimized for mobile (or tablet) screens. On the other hand, if your site is built with responsive design and has enough whitespace (space between elements like text and images), which makes it easier on the eyes from both a computer and phone browser—you are more likely to hook those leads!
Reason 2: Google is placing more importance on mobile-friendly websites
Google has been pushing mobile-friendly sites to the top of search results. Companies that have invested in great websites are already reaping the benefits because they get more traffic and more new clients. If your website isn’t sending new patients your way, you need to invest in a modern, optimized website for mobile devices.
Websites designed for desktop computers can be challenging on smartphones and tablets. If a customer cannot view or navigate your site on their smartphone, it could cost you business. In today’s world of search engines and internet marketing, the first impression a potential client has with your brand online often comes from their experience with your website on their mobile device. A great user experience will encourage them to visit you in person; a bad experience might cause them to move on to another practice instead!
Clicking the back button to get to the results page instead of opening a site that isn’t optimized for mobile
Let’s say that you’re someone who conducts all their searches on a mobile device. If a search result leads you to a website that isn’t mobile-friendly, the experience will be less than optimal. You’ll likely have to zoom in and scroll around to find the information you need, but the text and images will still be too small to read comfortably. Instead of reading, you’ll probably just click the back button to get back to your search results page. Then, if you click on another similar result, it will also be unoptimized for mobile devices—and so forth until your patience runs out. If this happens enough times, Google recognizes that people aren’t finding what they’re looking for with these particular results, lowering their ranking in future searches. And since our hypothetical searcher can only access Google on their phone in this scenario, these non-mobile-friendly websites could miss out on valuable client traffic forever!
It may sound like an overstatement (if not total hyperbole), but it’s true: having a great mobile-friendly website is key to generating new clients for your Medical Aesthetics Practice! Your business can’t afford to have one if you want it to succeed in today’s digital landscape, where more people are using their phones as primary computers or even finding them indispensable at all times.
When consumers are looking for information online, having a website optimized for mobile can mean the difference between attracting a new client or losing out on one.
There are a few things to keep in mind when it comes to your website.
- Your target audience will be people who aren’t necessarily web–savvy, so make sure the content is straightforward for them to read.
- Keep your paragraphs short, and use bullet points when you can. They’re easier for mobile users to read than long blocks of text.
- Make use of visual content like videos and photos whenever possible. It will give you a chance to show off your work and help keep your pages interesting.
- When it comes time to get someone to design your site, don’t skimp on quality. It’s worth paying a bit more for someone who will do an excellent job from the start rather than having something is thrown together quickly that looks unprofessional or doesn’t work well with mobile devices.
