An online booking system is a software tool that will further make a Medical Aesthetic & Medical Spa practice more accessible. This tool makes the convenience of making an appointment for a consultation or treatment available at any time. The days of having a receptionist suggest appointment days and times are behind us with this innovative tool. The patient can now see all the available time slots that will fit their busy schedules to tailor their needs. How many times has your practice had a patient call and got aggravated by not having the date and time they want and the patient choosing not to schedule at all.
With an online booking system, it gives the patient more control over when they organize their appointment. This option allows all the choices to be before them, and the selection happens when they want it to happen. Giving patients this leverage will promote their control over their treatment goals and provide stability to their booking. This tool also benefits the office staff because it frees up the phone system and allows the team to focus on customer service and greater productivity.
They Work 24/7
An online booking system is available 24/7 so the potential for booking appointments any time of the day or night is available. The goal of a Medical Aesthetic or Medical Spa is not to have an open appointment because this means profits for those spots are lost. When you do not have an online booking system in place, your business solely relies on phone calls to fill those spots, and with the current digital age of doing business, that is taking a risk. However, this technique can boost sales because you will no longer have a limit with office hours, and patients can book when they are ready.
An online booking system will allow your staff to be more efficient and complete tasks that lack attention. Your office staff wears many hats, but some of those hats lack attention when they become confined to a phone-making appointment. In addition, your office staff consistently adds new roles such as sanitizing responsibility since the last year has made the need for safety a vital part of the in-office experience. Providing functionality for your staff will boost morale so their focus can incorporate fulfilling operations more significantly.
Increase Profits With Upselling
Utilizing the full potential of the online booking system is essential. Promoting packages and add-ons is a feature that is more effective when the patient does not feel the pressure of a sales pitch. When a patient is in the comfort of their own home and books an appointment with your practice, the system can suggest another treatment that boosts the current procedure, increasing profits. This strategy allows the patient not to feel pressure and again gives them control of the goals they want to achieve. Having packages or bundles that reflect savings will also boost services and appointments as a package will take another appointment booking.
No Shows Will Decrease
Prospective and current patients that use the online booking service who book an appointment are more likely to show up because they chose the selection, but other digital features can incorporate reminders. Setting up reminders for this system is a breeze allowing for periodic reminders through email that are generally automatically added to the Google calendar if the patient has this notification activated in their email settings. The digital age is developing with many of these services integrating to simplify the medical spa and the patient. Utilizing the online booking system will benefit the practice and make the appointment setting process a streamlined process.
Payments Are Easier & Faster
Payments take on a whole new process with this system because payment can occur when the patient books the appointment. This technique will further deter the patient from not showing up because a service charge policy for no-shows will be part of the booking terms and conditions. It is common to charge a fee when a patient does not call to cancel an appointment 24 hours before, which applies to the booking system. Having the payment process take place before the initial arrival for their appointment further releases the staff from another task, creating an opportunity to optimize the customer experience that so many offices lack. Giving patients positive customer service makes a presence and image that will boost reviews and further promote the MedSpa experience.
Trends have a way of spreading, and when that trend revolves around the digital online experience, the potential is endless. Our world is online, so when your practice incorporates the features that patients can use to make their lives that much more straightforward, it will show the creative side of your medical spa. Keeping up with the changing times is what people are looking for because, after all, will patients feel comfortable in your practice with a brand new treatment if your technology online is not up-to-date? This industry requires a medical spa to be on top of the technology element surrounding all avenues of their practice.
New strategies and techniques are constantly involving with new developing technology hitting the market every day. These innovations make our lives easier while promoting time management and staff productivity, so embracing these innovations is rewarding and creates an atmosphere of growth. At Growth99, technology is what we do, and utilizing all the available elements to allow you to stay on top of the market is our priority. The Medical Aesthetic and Medical Spa industry is a fierce and competitive market. Still, when you possess a team that has proven growth by offering all the innovative digital marketing practices, you do not want to miss that feature.
The Online Booking System will boost your appointments, productivity, and profits while boosting your presence in a market that requires change. Keeping up with your competition is vital, so check out what this platform will do for your business, and you will not be disappointed at the growth it will bring.