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Industry partner
RUMA Academy Logo

RUMA Academy

You’re Clinically Excellent — Now Promote It With the Top Practice Growth Platform

RUMA Academy is one of the country’s most respected aesthetic training programs. RUMA Academy graduates who choose Growth99 to grow their practice via the industry’s most powerful marketing platform receive preferred pricing.
Learn more about RUMA Academy
500 +
Practitioners trained
National
Trainer for Allergan & Galderma
Preferred
Pricing available for graduates

ABOUT RUMA Academy

RUMA Academy is the training and certification arm behind RUMA Medical Aesthetics in Lehi, Utah. Founded by Shelby Miller, DNP, FNP-C, RUMA Academy has trained more than 500 practitioners and is known for producing injectors who deliver natural, proportionate, safe results. Faculty includes Shelby, Chrissy Bushell MSN, FNP-C, and Tessa Brown, RN. Providers train in a live clinical setting on live models, with feedback from clinicians who work in aesthetics every day.

Shelby is also a strategic advisor to Growth99. That means when we make decisions about how our platform serves aesthetic practices, one of the voices in the room is someone who trains the injectors those practices employ. It is a relationship we take seriously.

RUMA Academy teaches injectable skill. Growth99 is the growth platform graduates choose when clinical excellence needs a business to match. Not just software. A full marketing stack purpose-built for aesthetic practices, backed by a Practice Growth Expert who has worked with hundreds of practices like the ones RUMA Academy graduates are launching. Website, SEO, paid media, Gia AI, automated follow-up, unified inbox, review generation, campaign builder, and real-time reporting on what is actually working.

Graduates who choose Growth99 receive preferred pricing.

Partner Details

Partner Type
INDUSTRY PARTNER
Location
Lehi, Utah · National courses
Founder
Shelby Miller, DNP, FNP-C
Practitioners Trained
500+
Pricing
Preferred pricing

What They Bring

500+
500+
practitioners trained across
a variety of techniques
National Reputation
National Reputation
Shelby Miller's national reputation
and industry authority
Graduate Network
Graduate Network
A network of graduates already practicing across the country

Other Partners

WHAT THIS MEANS FOR YOUR PRACTICE

Two Different Problems, Two Different Partners

Clinical skill from RUMA Academy

If you are considering aesthetics training, RUMA Academy is one of the best places in the country to learn injectables. Shelby's reputation is earned. The clinical education is what it is because of Shelby and her expertise.

Marketing platform from Growth99

Once you are practicing, filling the schedule is a different problem than performing the treatment. Growth99 is the platform aesthetic practices use to get found, capture leads, and follow up so they can spend their time doing the work only they can do.

Preferred pricing for RUMA Academy graduates

If you graduated from RUMA Academy and choose Growth99 for your marketing platform, you receive preferred platform pricing. Your Practice Growth Expert will walk you through what applies to your practice.

An advisor voice in the room

Because Shelby advises Growth99, decisions about how our platform serves aesthetic practices are informed by someone who trains the clinicians in those practices. That matters.

where RUMA Academy growth99 fit

Two Separate Services, Both Helping Build Your Practice

1

RUMA Academy trains world-class injectors

Aesthetic injectables, skin care, and advanced technique in a live clinical setting. Certification, hands-on courses, and shadow programs led by Shelby Miller and her faculty.
2

Graduates launch or join a practice

Some open their own. Some join existing teams. Either way, they carry the clinical skill RUMA Academy trained them on into the room with real patients.
3

When they need a marketing platform, Growth99 is one option

Growth99 is purpose-built for aesthetic practices. Not the only choice out there, but one RUMA Academy graduates hear about because our two organizations know each other well, and have done the work together.
4

Graduates who choose Growth99 receive preferred pricing

That is the tangible piece of the relationship between our two organizations. Your Practice Growth Expert relays the specifics.

Explore

Other partners in the Growth99 ecosystem.

Explore more partners across marketing, education, and consulting.

The Spa Business Coach

Social media and PR for aesthetic practices. Certified Growth99 implementation partner — strategy and platform built as one.

Projected Growth Consulting

Social media and PR for aesthetic practices. Certified Growth99 implementation partner — strategy and platform built as one.

Fifth & Cor

Fifth & Cor

Social media and PR for aesthetic practices. Certified Growth99 implementation partner — strategy and platform built as one.

Transform Your Practice with Growth99

Discover how our integrated marketing automation platform can help you acquire, engage, and retain patients while building your brand and growing your practice.

PRODUCTS

Client Messaging & Automation

Elevate your client communication with
messaging and marketing automation.

5-Star Review Generator

Boost your online reputation with our
innovative review generator.

Website Accessibility & Compliance

Enhance your website accessibility and reduce risk with our thorough ADA compliance functionality.

Gia AI Front Desk Assistant

Respond to leads faster than ever with our powerful Gia AI front desk assistant.

SERVICES

Elevate your online presence with stunning, user-friendly websites that attract and retain clients.

Digital Paid Advertising Management

Maximize reach and ROI with targeted campaigns that put your aesthetic services in front of eager customers

Search Engine Optimization

Boost your visibility and climb search rankings to become the go-to destination for wellness seekers in your area.

Social Media Graphic Design

Capture attention and showcase your expertise with eye-catching visuals that resonate with clients.

GROWTH99 HELPS WITH

All-in-one platform with customer relationship
management and marketing automation.

Data-driven marketing channels to boost your
practice's visibility and growth.

Strengthen client relationships with automated
communications and a variety of channels.

Custom, beautiful, and conversion-focused websites
for aesthetic and elective wellness practices.

Comprehensive marketing, from search engine
optimization to social media management.

LEARN

Stay informed with Growth99's blog. Discover marketing tips, industry insights, and strategies to grow your aesthetic and elective wellness practice.

Unlock expert insights, dive into the latest blogs, and discover ways to supercharge practice growth.

Discover how aesthetic and elective wellness practices like yours have succeeded with Growth99.

See the extensive Growth99 partner network, created to ensure seamless end-to-end functionality.

Tune in for next-level growth strategies and insights on Medical Millionaire by Growth99.

Access quick solutions and expert support to maximize your Growth99 experience.

FEATURED PODCAST
2026 Growth99 Benchmarking Report

2026 State of Aesthetic & Elective Wellness Marketing Report

Discover why top aesthetic practices are pulling away from competitors, and the 5 strategic moves that separate winners from the rest in 2026.
About Us
Contact Us
Sales: 1-877-000-0000

Transform Your Practice with Growth99

Discover how our integrated marketing automation platform can help you acquire, engage, and retain patients while building your brand and growing your practice.

Shelby Miller
shelby miller, founder of ruma aesthetics, looking at camera and smiling
Kelly Hermans
Gretchen Frieling
Brian Harris
Amy Lynn

Trusted by over 1,000+ practices

Join over 1,000 aesthetic and elective wellness practices that have already unlocked their full potential with Growth99.

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dr brian harris black logo
ruma aesthetics black logo
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alumina wellness black logo
the spa md black logo

Med Apas/Aesthetics

Wellness

Plastic Surgery

Dental

Dermatology

Laser Hair Removal

Salons

Other Specialties

Med Apas/Aesthetics

Wellness

Plastic Surgery

Dental

Dermatology

Laser Hair Removal

Salons

Other Specialties

Owner/Provider

Practice Manager

Front Office Manager

Franchise/Private Equity

Running Your Practice

All-in-one platform with customer relationship
management and marketing automation.

Marketing Your Practice

Data-driven marketing channels to boost your
practice's visibility and growth.

Engaging Your Clients

Strengthen client relationships with automated
communications and a variety of channels.

Website Development

Custom, beautiful, and conversion-focused websites
for aesthetic and elective wellness practices.

Marketing Services

Comprehensive marketing, from search engine
optimization to social media management.

LEARN

Resources Library

Unlock expert insights, dive into the latest blogs, and
discover ways to supercharge practice growth.

Success Stories

Discover how aesthetic and elective wellness
practices like yours have succeeded with Growth99.

Medical Millionaire Podcast

Tune in for next level growth strategies and insights
from host Cameron Hemphill and guests.

Free Online Review Scan

Instantly assess your practice's online reputation and
uncover areas of improvement.

Free SEO Review Scan

Reveal untapped potential in your website's search
engine rankings and performance.

Customer Help Center

Access quick solutions and expert support to
maximize your Growth99 experience.

FEATURED PODCAST

Medical-Millionaire-Podcast-141

Medical Millionaire Podcast

Elevate your practice to new heights with the Medical Millionaire podcast. Join host Cameron Hemphill and industry guests in uncovering the secrets to a successful practice.

Listen Now »

Client Relationship Management

Streamline your practice with our powerful
customer relationship management tools.

Client Messaging & Automation

Elevate your client communication with
messaging and marketing automation.

5-Star Review Generator

Boost your online reputation with our
innovative review generator.

Web Design & Hosting

Streamline your practice with our powerful
customer relationship management tools.

Digital Paid Advertising Management

Streamline your practice with our powerful
customer relationship management tools.

Search Engine Optimization

Streamline your practice with our powerful
customer relationship management tools.

Social Media Graphic Design

Streamline your practice with our powerful
customer relationship management tools.

Client Relationship Management

Streamline your practice with our powerful
customer relationship management tools.

Online Appointment & Payments

Simplify scheduling and transactions with
seamless online booking and payment.

Client Messaging & Automation

Elevate your client communication with
messaging and marketing automation.

5-Star Review Generator

Boost your online reputation with our
innovative review generator.