In the age of technology and the internet, where the virtual world dominates entertainment and social interaction, there are many opportunities to use and integrate social media platforms to establish big corporations and local businesses.
As of December 2020, there are 74% of social media marketers all over the world. Don’t be behind the game; leverage social media to the advantage of your business.
Here are 11 ways to leverage social media to grow your business:
Know your brand inside out:
If you are going to advertise and use social media, you have to stand out. One way to do this is to have a strong conviction or persona to the brand that you are promoting. Know precisely your brand: what is your product or service? How can it benefit customers when they make the purchase? What else can your brand offer aside front the obvious?
Presenting a brand will take a lot of confidence. You cannot just be familiar with what you are selling. You have to be an expert on it.
Plan and strategize your posts:
Posting and creating different content to engage the audience takes a lot of hard work. Creating the content alone will require you a lot of time and effort before you complete them. If you do not plan your posts, you might be caught behind schedule.
Create a calendar for your content ideas. Do them ahead of time and scheduled their posting accordingly. This way, you will not miss a single deadline, and you can regularly update your audience.
Figure out who your audience is:
You are creating posts and content about your brand for your audience. Your audience is your target market. Research your audience’s preferences, so you can make relatable and compelling content that will catch your audience’s attention. Remember, you are not just presenting your brand. You are trying to appeal to your audience to buy your product.
Establish expertise through original and helpful content:
People will trust anyone who knows what he is saying. Show your expertise and knowledge on the subject related to your brand through the content of your posts.
You do not have to promote all the time. Post an informative piece, educational meme, or tutorial. This will showcase how much you know about your own brand.
Use trending topics:
Social media users follow what is trending. Show your customers that you are up to date on the latest trends when you post something that people mostly talk about at the moment. It could be a song that a famous artist just released, a movie, or a fashion trend.
One effective and proven piece of advice is the use of hashtags on your posts. Make it easier for people to see your content when you use the right hashtag.
Get into video marketing:
A study states that 95% of viewers retain the information on an advertisement that they watched. Avoid posts with long paragraphs that customers will most likely skip reading. Give them something to watch that will entertain and inform them about your brand or service.
Create engaging content and promo:
Posting on social media allows you to reach thousands of audiences, keep their attention to your brand by engaging them to your post. Ask them a question and let them share their thoughts on the comment section. You can start a trend by asking them to share their experience by using your product. You can also make great promos and deals by asking your audience to participate in your online campaign.
Use social media paid advertisements:
You have drafted the perfect plan for contents and created them excellent. You have a good product that can provide customer’s needs. But accomplishing all these will not guarantee that your post will reach the rightful targets.
Social media platforms help business owners like you use the internet to spread the word to the right people. With the use of paid advertising on social media, you can multiply the effectiveness of your post by reaching more users that fit in your target audience’s profile. Take advantage of the information and algorithm gathered in the system of the platform you are using. Use social media paid advertisements.
Use the influence of the influencer:
There are reasons why they are called influencers. Influencers are people who have already build up significant numbers of audiences. They have many followers who read and watch their content.
Unlike using models and famous personalities, influencers are usually just normal people with who you can negotiate. Give them a sample of a product that you are selling, or give them a free service of your business. Then ask them to do and post to their accounts a review about their experience with your brand.
Make it easy for the customer to buy:
Your main goal in business is to increase the sale and the ROI. A subtle aggressiveness on this goal is good. With your posts, make sure to include a link that will direct your customers to the page where they can make a purchase.
Make sure that your audience knows the name of your company, your contact details, and the address of your operation. Otherwise, you will just fail in promoting your business.
Seek the help of the experts:
You are the expert in your field. But in marketing and social media, you may feel not the best. Hire people you can trust in doing a great job utilizing and managing your social media accounts to make the best out of it. Growth99 consists of dedicated and expert teams helping businesses like you create a compelling and powerful social media brand.